C o m v e r s e : Tr u e C o n v ergence. The Future for Communications Providers Worldwide
True Convergence. The Future for Communications Providers Worldwide. Special Moriana Report February 2009
Executive Summary The communications landscape continues to change rapidly. Each advance in network technology makes it possible to offer a wider array of services, enabling operators to expand offerings beyond voice, video and Internet access. There is greater opportunity than ever before to bundle services and structure combined promotions, increasing revenue potential, and creating a new, more interactive relationship with consumers. To take full advantage of this opportunity, operators need to be able to monetize the hottest new devices and the coolest new services quickly. With all players more or less capable of delivering the same services, the only true competitive advantage comes from the ability to conceptualize and roll out – faster than the competition - compelling offers that include new services. Even while operators have invested heavily in network upgrades, vital business support systems have often not received the attention they require to be able to support true market agility. Legacy billing, charging and customer management system limitations can interfere with the ability to launch new services or respond to competitive threats quickly. Systems that were specifically implemented to support a much simpler line of offerings often make it more difficult to get to market as your portfolio expands. Making the picture even more complicated is that beyond technology changes, customer expectations— both consumer and enterprise—continue to increase. Customers today are “always on” consumers, demanding 24/7 access and the ability to self-tailor plans that cater to all of their requirements. The only way to give them the real-time, rich experience that keeps them loyal is to move toward true convergence in backend systems. True convergence is ideally delivered through a single system built to support all aspects of convergence - service, network and payment. This enables operators to give customers the degree of control and flexibility they need, as well as making it possible to have the agility and speed-to-market that enables effective competition.
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