BRAND GUIDE BOOK
LOGO
G0
LOGO
LOG
LOGO
LO
LOGO
LOGO
Black & White
PANTONE 485C
PANTONE 426C
#ed2525
#000000
C:0 M : 98 Y : 98 K:0
R: 238 G: 37 B: 38
C:0 M:0 Y:0 K : 100
Secondary Logos 1.
R: 0 G: 0 B: 0
2.
White on a Dark Background
LOGO USAGE: DO’S & DON’TS
LOGO USAGE
1.
Do not stretch the logo
5.
The primary positioning of the logo is the horizontal placement
2.
Do not alter the colour of the logo
*
3.
Red dot will always accompany the black version
Logo treatment outside of the brand guide must be approved first before it can be carried out.
4.
Do not position the logo upside down
Acceptable Uses
LOGO USAGE: PHOTOGRAPHY
Uses in Photography White logos will be accompanied by a black filter at 40% when using photos. When using the black logo, a white filter at 40% will be used with photos.
LOGO USAGE: SPACING & MINIMUM SIZES
SPACING & FOR SMALL USAGE
Spacing
Minimum Size for Web & Print
Minimum Size for Apparel
Spacing is equally distributed around the logo. For example, if the dimension of the logo is 2 inches in width, the spacing will be 0.3 inches.
In both web and print, use the minimum width of 1.5 inches.
Taking into account different textures of clothing and treatments of the logo (i.e. embroidered), minimum size of the logo will be 2.5 inches in width to ensure clarity.
Anything that requires a smaller size will use the secondary logo. The size demonstrated below is 0.5 inches in width.
2.0’’
2.5’’ 0.3’’
0.3’’
1.5’’
0.5’’
LOGO USAGE: PROMO MATERIALS
LOGOS ON PROMOTIONAL MATERIALS
GRAP
APHY TYPOGRAPHY
TYPO
TYPO PHY
TYPOGRAPHY
TYPOGRAPHY
Display Type All typography will use the PT Sans typeface. This a Google Font. All display text, including main title, header and sub header, will use Bold PT Sans. Main title will be done in all capitals.
Recommended Sizes
MAIN TITLE Header
All body texts will use Regular and Italic PT Sans.
AaBbCcDdEeFf 1234567890
14 PT
Recommended Size Body Text
30 PT
20 PT
Subheader
Body Type
PT Sans Bold
11 PT
PT Sans Regular
AaBbCcDdEeFf 1234567890 AaBbCcDdEeFf 1234567890
COLOUR PALETTE
OUR
TE
PALET
TE COLO
COLOUR PALETTE
COLOUR PALETTE
Primary Colour
Secondary Colour
Used for both print and digital application.
Used as accent colours to accompany the primary colours.
PANTONE 495C
PANTONE 426C
#df3129
#000000
C:0 M : 94 Y : 92 K:6
R: 238 G: 37 B: 38
C:0 M:0 Y:0 K : 100
PANTONE 425C
PANTONE COOL GRAY 7C
PANTONE COOL GRAY 4C
#58585b
#939597
#bbbdc0
#ffffff R: 0 G: 0 B: 0
C:0 M:0 Y:0 K:0
R: 255 G: 255 B: 255
C:0 M:0 Y:0 K : 80
R: 51 G: 51 B: 51
C:0 M:0 Y:0 K : 50
R: 147 G: 149 B: 152
C:0 M:0 Y:0 K : 30
R: 188 G: 190 B: 192