C: 45 M: 36 Y: 34 K: 1 R: 148 G: 149 B: 159 HEX: #949599 PMS: COOL GRAY 5C
NEO WHITE
COLOUR
NEO BLACK
COLOUR SCHEME
NEO GRAY
02.
C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 HEX: #FFFFFF
C: 0 M: 0 Y: 0 K: 100 R: 0 G: 0 B: 0 HEX: #000000
FULL COLOUR LOGO Wordmark in NEO Gray and white on NEO Gray background.
0.2765 in.
2.0 in.
LOGOS
SECONDARY
LOGOS
PRIMARY
03.
FOR PASTRY ONLY This logo is only used to brand pastries.
04.
TYPEFACES
PROXIMA NOVA REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
TYPOGRAPHY
SECONDARY
PRIMARY
Aa
Aa KURALE
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
05.
DO’S & DON’TS
DON’TS
REMOVING WORDMARK
REMOVING SYMBOL
DISTORT/STRETCHING
DO’S
NONBRAND COLOURS Nonbrand colours can be used with both white and grey logos. However, the white logo is preferred. CHANGING COLOUR
DO’S & DON’TS