vanialeonyta portfolio — selected works 2020-2022

2019 2022 2020

Portfolio /pôrt ’fōlē,ō/

selected works by : est.

1998

Vania Leonyta Marsim

My works include :

Intro Brand Identity

Let me introduce myself.

BR

A graphic designer who is curious and

BR

Brand Identity

eager to learn new things. Good at

IL

Illustration

conceiving, designing, and creative

D

Digital

thinking to find a solution for design

P

Prints

trouble. As a problem solver at heart,

M

Motion Design

IL

I can work both in a team or by myself.

D Best Regards, Vania Leonyta Marsim

P

M

2021 - 2022

Featforskin Client

Erlangga Rahman Ninik Puspitasari

Team

GL*TCH Studio

O B J EC T I V E —

Brand naming, build identity, and

packaging design for Featforskin that promotes a fluid and non-conforming definition of beauty. The objective is to make an appealing inclusive skincare brand to break the beauty rules for young millenials and Gen Z market who are bored by what’s out there.

SOLUTION —

Applied the “fluid” concept to the

logo and key visuals. Use a blast of bold gradient colour to show the brand’s quirkiness and the freedom to choose the right combination of skincare for your skin.

Photo by RupaPro

BR

IL

SM

PA

M

Brand Identity

BEHIND THE NAME

Feat is an abbreviation for the term 'featuring', to highlight the ‘hassle-free’ value of the brand, means that their products are neutral enough to be featured in everyone’s routine and ensure the skin feel better in their own way.

Besides, it also stands for something that is achieved after a lot of effort because this brand don’t believe in instant results, but in simple, consistent routines.

D E TA I L S :

C T R L + Z I T. — Opening

use perforated line.

mechanism of the innerbox,

A . — Ctrl

+ Zit

Anti-Acne Serum

B . — Oh!

So Bright

Bright Serum

C . — Skintuition

Hydrating Gel Creme

Brand Identity

D E TA I L S :

A

BR

B

IL

D

C

P

M

P R PAC K AG E . — Consists

of Featforskin products,

mini brochure, greeting card, and

Brand Identity

D E TA I L S :

standing mirror.

BR

IL

D

P

M

2021

Jakpreneur Fest 2021 Client

JXBoard Jakpreneur x Shopee Indonesia

Team

Dellamanda Claresta

O B J EC T I V E —

Build a structural design system

and key visuals for Jakpreneur Fest 2021, consists of stationery and digital marketing collateral that can be accepted in all generations.

SOLUTION —

Still use Jakpreneur’s brand color

(Spirit Orange) then combine it with pop colors that mature enough for older people.

We also create some expression for the key visuals so they feel more lively and fun.

BR

IL

D

P

M

Brand Identity

SOCIAL MEDIA :

A . — Instagram

for Speakers

A

Post

B . — Instagram

Post

for UMKM owners

B

Brand Identity

VISUAL GU I DELI N E :

BR

IL

D

P

M

2021

Studio 5/8 Client

Studio Danst (Jakarta) KHP Architect (Medan)

Team

GL*TCH Studio

O B J EC T I V E —

Based in Jakarta and Medan, as

an architecture and interior design studio, Studio 5/8 embraces the philosophy of Golden Ratio (5/8 = 1.168) to every projects and also symbolizes their working hours, 5 days from 8 AM to 5 PM.

SOLUTION —

This philosophy led us to apply the

rule to every size, layout, and key visuals.

Identity colour were taken from the three phases of the sun based on the studio’s working hours which are morning, noon, and evening.

Business Card

BR

IL

D

P

M

Brand Identity

LO G O

The “i” & “o” inspired by the shape of a key

LO G O G R A M

Hourhand from 8AM to 5 PM + Block

8

G O L D E N R AT I O A P P L I C AT I O N

8 cm 5 cm

5

BR

IL

D

P

M

Brand Identity

D E TA I L S :

A . — Floor

Plan Cover

B . — Envelope

C . — Invoice

B C

A

D . — Floor

Plan

E . — Letterhead

F. — Corporate

Business Card

Brand Identity

D E TA I L S :

D

BR

IL

F

D

E

P

M

2020

Comfort Food for All Client

Zenbu - House of Mozaru

O B J EC T I V E —

Make a pattern design for staffs’

uniform that express the brand's fun and dynamic personality.

SOLUTION —

Go with the concept “Comfort

Food for All”, we put some best-seller menus of Zenbu with little humans enjoying it. With thoughtful consideration, I deliberately chose bold pop colors. There’s also a maneki neko 招き猫 (lucky cat) wearing godzilla mask to spread youth spirit, happiness, and luck not for only customers but also the staffs.

IL

D

P

M

Illustration

PAG E S :

A

A . — Home

B . — Kontak

C . — Apotek

D . — Karir

E . — Klinik

B

2021

Apotek Dunia Sehat Client

Apotek Dunia Sehat

Team

GL*TCH Studio

O B J EC T I V E —

A 33 years old pharmacy finally

welcome a new face to strengten their brand in this era. We build a more structural design system, including their website that can be accepted in all generations.

SOLUTION —

The interface is planned to have a

clean, straight forward, and easy to be used by user, even older people.

D

D

P

C

E

M

Digital

2021

Lolliestory Official Client

Frisca Marietta

O B J EC T I V E —

Photo editing, content planning,

and social media redesign for Lolliestory, a female clothing brand with new collection every week. All about feminine and chic dress can be found here.

SOLUTION —

B E FO R E :

Do a research about what their

market needs & competitors do, so I decided to design soft selling contents such as an encouragement and fun fact in aesthetically way, that suits well with their photoshoot concept. lolli

e s to

r y_o

ffic

ial

D

P

M

Digital

A C O L L EC T I O N :

A - B . — Mini

C

Me

with Baby Loop C - D . — Sisterhood

Chinese New Year 2021 E - F. — Summer

lolli

Maison

Spring-Summer 2021

LO L

B lolli

LO L

LI ES

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ffic

ial

14 Foll 0 k owe r

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67 Foll 0 ow i n

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LI ES

e s to

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_ of

LO L

LI ES

E

fici

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fici

al

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67 Foll 0 ow i n

Digital

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D LO L lolli

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P

M

2021

Wedding Invitation & Hampers Client

Aldo & Elisabeth

O B J EC T I V E —

Getting married in 2021 has its

challenge due to the current global pandemic some to-be-weds need to downsize their guest list, so do Aldo & Elisabeth. They’re planning to invite the “uninvited” to witness their holy matrimony virtually and send them apology hampers, consist of 2 jars of cookies.

Scan to watch SOLUTION —

Inspired by the bride’s fondness

of eucalyptus leaf and its color, sage green.

Aldo & Elisabeth request something simple with warm tone colors and a touch of uniqueness.

D

P

M

Digital

D E TA I L S —

The woven pattern that represents

the love bond was made from the bride’s and the groom’s initials. Using smooth and curved lines to the hampers design, inspired by the eucalyptus’ shape.

Give a personal touch by illustrates the cookies manually by hand.

P

M

Print

D E TA I L S :

A . — Featforskin

GIF Sticker Set

Scan to see 2020 - 2022

Motion Graphic Client

Various

C . — Seandy

GIF Sticker Set

Invitation

IT

& Lystia

H G L* T C H

W

B . — GL*TCH

Motion Graphic

D E TA I L S :

TIME

Scan to see

Scan to watch

M

I would like to say thank you for viewing this portfolio.

The artworks presented in this portfolio are property of Vania Leonyta Marsim - Bandung.

The image and or artwork in this book are copyrighted by their respective owner, and may not be distributed, modified, or reproduced withour prior permission of the

ve de s i ti

gn

yt

ni

Vania Leonyta Marsim

e r . va

a . crea

respective owner.

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