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YOUR HOME SELLING GROUP CARE. SERVE. GIVE.

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#RealEstateDifferent #NYCToSuburbs 973-544-8484 www.VPSellerProcess.com www.VPSellerGuide.com


DEAR VALUED CLIENT, We want to thank you in advance for taking the time to read this magazine and consider its information. On each page we want to show you how important you are to us, how important the top-dollar sale of your home is, and how much the Vanessa Pollock Team loves this community. Every single one of us on this team has a mission to CARE about you and your family, SERVE you at the highest level possible and GIVE back to this community, as well as to a charity of your choice. Once you have reviewed this information and witnessed how successful our approach is for our clients, we trust you will want to partner with us on the sale of your home. Thank you for your consideration we truly look forward to serving you and your family very soon!

Vanessa Pollock, CEO/Founder


VANESSA POLLOCK

CEO of Pollock Properties Group Established in 2005 BFA from University of Texas at Austin 1996 Professional Dancer in Austin, Seattle and NYC Circle of Excellence Platimum Award Winner for the New Jersey Board of Realtors Five Star NJ Real Estate Agent for NJ Monthly magazine RE/MAX Village Square Top Producer from 2007- 2010 for Montclair, South Orange, Maplewood, Short Hills offices Keller Williams 2011- Current: • Over 100+ families served in 2017 • 133 families served in 2016 ($60,000,000 in sales volume) • 89 families served in 2015 ($45,000,000 in sales volume) • 76 families served in 2014 ($36,000,000 in sales volume) • 63 families served in 2013 ($25,000,000 in sales volume) • 52 families served in 2012 ($18,000,000 in sales volume) Board member of Maplewood Township’s “Springfield Avenue Partnership” Founder of the “Vanessa Pollock Music Initiative” in partnership with the Achieve Foundation, as well as the #CareServeGive speaking and training program..

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WHY DOES MARKET SHARE MATTER? Because buyers are attracted to market share and we want as many buyers for your home as possible!

40.5% 300 250

In Millions

200 150

17% 15.3%

100 50

3%

1.2%

0 Keller Williams

Weichert

Coldwell Banker

Prominent Properties

Better Homes & Gardens

MARKET SHARE TOTALS TOTAL & VOLUME BY BRAND Jan 2017 to Dec 2017

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WHAT DOES IT MEAN TO SELL YOUR HOME WITH US? A QUICK, TOP-DOLLAR SALE:

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POLLOCK PROPERTIES GROUP DAYS ON THE MARKET

29 Days

*

VERSUS 40 DAYS AS SOMA AVERAGE

POLLOCK PROPERTIES GROUP SALE PRICE VS LIST PRICE RATIO

100% *

We don’t under price your home, gambling that you’ll get multiple offers - we price it right from the very beginning, so that we know your financial goals will be accomplished.”

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* Average for 2017, 30 homes sold across all towns and price points.


THE SELLING PROCESS AT-A-GLANCE

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WITH SO MANY STEPS, YOU NEED A WE

WE meet

WE

help prepare your house (staging, photography, etc)

WE

WE

list your home

finalize price

WE

launch custom marketing campaign

WE

begin attorney review

WE

WE

get an offer

begin showings & open houses

WE

are Under Contract & stop showing house

WE

schedule the house inspection

WE

WE

facilitate supplemental inspections

negotiate inspection issues

WE

oversee appraisal

WE

Time to Move Out

help transfer/ turn off utilities

WE

coordinate & prepare for Certifiate of Occupancy inspection

WE close

WE

have final walkthrough

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Everything you did, from the staging to the marketing of our home, allowed what we loved to shine through…how do we thank you for helping us through what could have been such an arduous process? - Karri & Joe, South Orange

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Learn more about each of us at: pollockpropertiesgroup.com


WHY WORK WITH A GROUP?

As a seller, you are hiring your real estate professionals for the RESULTS that they will bring YOU. You should not just hire a person, but instead hire a set of standards and a level of excellence and service, that bring you top dollar for your home, achieving your home sale goals. By hiring the Pollock Properties Group, you will have your Agent as your main point of communication and contract negotiator, and they will have the support of our team of specialists who deliver excellence in each of their departments: staging, marketing, home inspection items negotiation, and contract-to-closing management. The largest sale of your life should not be placed on the shoulders of just one person, who would need to “wear every hat� - no one is excellent at EVERYTHING. By hiring a team of specialized professionals, you will experience the finest service in the industry AND the greatest financial results.

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HIGH TECH HIGH TOUCH & HIGH STYLE MARKETING The Pollock Properties Group approaches the marketing of every home in two ways: we utilize technology, as well as our relationships. Some might call this a perfect marriage of old school and new school marketing. The technology used to sell your home includes

qualified, ready-to-purchase buyers, so that we can get

syndication of your home’s listing to dozens of websites,

an immediate sale for you. Those buyers are working

so that every buyer entering the market is introduced to

with real estate agents already, so we roll out newsletters

your home. We also utilize a grassroots effort to put your

to over 3000 agents throughout our area, Jersey City,

home in front of our personal spheres of influence. This

Hoboken, Manhattan and Brooklyn, broadcasting your

includes but is not limited to social media of all forms,

home information, inviting the agents to show your

highlighting our 3D imaging of your home.

home and asking them to send their clients to your open house. This also helps increase attendance to that

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Equally, if not more important, is our relationship-driven

ever important broker open house. Our paid Facebook

campaign. The Pollock Properties Group taps into the

marketing is extremely demographically targeted; we

relationships with our fellow Realtors so that we can cast

direct it towards City-dwellers with a certain income and

the widest net possible to find the buyer for your home.

family status, so that we pull as many buyers to your

Our team believes that we should find you as many pre-

home’s webpage as possible.


Feel free to ask us how we will strategically customize a marketing plan for your home and all of its unique details!

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STAGED HOMES SELL

73% FASTER AND SELL FOR UP TO

10% MORE THAN UNSTAGED HOMES. CARE. SERVE. GIVE.

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* THE INTERNATIONAL ASSOCIATION OF HOME STAGING PROFESSIONALS®


WE provide a walkthrough consultation with a staging expert so that you can best prepare your home for the market effectively, efficiently and quickly. our listings look the best and sell faster and for more because of it!

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APPROXIMATE CLOSING COSTS

Staging and preparing the home (Approx $2000-$7000 in staging and total painting fees)

6% commission to the real estate brokerages (2.5% standard Buyer Agent fee + 3.5% to Keller Williams)

Your NJ Realty transfer tax (approx $4000 - 7000 for homes selling for $500,000 - $800,000. visit http://www. realstorynj.com/sellers/realty-transfer-fee-calculator for exact amount)

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Your real estate attorney (approx $1500 flat fee, to oversee attorney review, negotiate inspection issues and oversee your closing)

Approximately $2500 - $5000 on average to cover most home inspection issues, as either repairs or credits at closing. (This can be higher if major structural, environmental or mechanical issues are revealed, OR much lower if the house is completely renovated.)

Any final utility pay-offs

Wire fees at closing

Your Mortgage pay-off

Moving Costs

(All information is approximate and to be used as a guide only.)


EXAMPLE PROPERTY: $619,000 Sale Price • $800 Staging fee • $1200 Prep Painting and updates • $37,140 Total Broker Commissions • $5,386 NJ Realty Transfer tax • $1600 Home Inspections Concession to Close • $60 Wire fee • $1500 Attorney fee TOTAL: $47,686 NET: $571,314 to Seller Please note that this closing cost list is an approximation This is purely a guide and are not exact amounts.


A FEW POLLOCK PROPERTIES GROUP SUCCESS STORIES

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55 Kendal Ave, Maplewood $699,000 list price $775,000 sale price

7 Alden Place, Maplewood $549,000 list price $623,000 sale price

12 Ridgewood Terrace, Maplewood $1,100,000 list price $1,275,000 sale price

275 Hartshorn Dr, Short Hills $3,750,000 list price $3,500,000 sale price

9 days

11 days

13 days

90 days

235 Coudert Place, South Orange $589,000 list price $625,000 sale price

41 Roosevelt Place, Maplewood $1,100,000 list price $1,050,000 sale price

158 Academy St, South Orange $425,000 list price $450,000 sale price

101 Oakland Road, Maplewood $599,000 list price $660,000 sale price

19 days

20 days

5 days

10 days

143 Walker Road, West Orange $429,000 list price $467,000 sale price

3 Tuscan Road, Maplewood  $525,000 list price $547,500 sale price

368 Woodland Ave, South Orange, $959,000 list price $955,000 sale price

139 Maplewood Ave, Maplewood, $889,000 list price $884,000 sale price

10 days

92 days

10 days

15 days


ABOUT THE POLLOCK PROPERTIES GROUP “For the first time in my life, I understand how import-

“Vanessa worked with

ant a good real estate agent is, and Vanessa Pollock

one of my (architectural)

does it ALL! She’s the real deal, folks: smart, super-or-

clients to find a house

ganized, compassionate and always available. She’s

several years ago. They

like a rock star in the real estate world. Like Madonna,

were extremely happy

but taller. And with darker hair. And less Kabbalah.”

with her service, her

- Norbert Leo Butz

attention to their needs and the hand holding

“Vanessa Pollock helped us buy our first home 10

throughout the pro-

years ago – in fact she just sent us an anniversary

cess. I then recom-

email to congratulate us on the anniversary! Her pro-

mended Vanessa to a friend who was selling his con-

fessionalism and kindness helped made our transition

do, and again, he was completely impressed by the

from New York so much easier for us. She is incredibly

professionalism of the entire team. She even referred

knowledgable, honest, and patient, and is really there

him to a realtor in Sarasota, where he was moving. I’ve

for you throughout the process. If you need a realtor

been able to get to know Vanessa on a personal lev-

who knows the area and will be there with you from

el as well and she is someone who is very dedicated

the start to the end, she and her team are the perfect

to high standards as well as committed to making a

choice.”

contribution to the local community. I would never

- Rita Orell

hesitate to recommend her to my clients or friends.” - Gary Rosard, ARCHITECT

“I recommend Vanessa Pollock and her team to everyone I encounter who is looking to make the move

“Vanessa and her team are knowledgable, enthusias-

out of NYC. She is thoughtful, compassionate and in-

tic and deeply caring! She guided us through listing

tuitive. She listens. We thank her daily as we continue

and selling our house and now her wonderful team

to enjoy the house that she found us. The house we

is helping us to find a new property to purchase! The

didn’t really think we were looking for until we arrived

way this team contributes to the community should

and found ourselves HOME. But the quality that sets

be a huge factor in choosing to work with Vanessa!

her apart is her involvement in the community she

They do not just take – they give to local programs

represents. She and her team, through their sponsor-

– including to the the music programs in the SOMA

ship of art, music and food festivals and scholarship

school district. In addition the team is warm and just

drives for example, have helped to build an environ-

plain fun to work with.”

ment that we are proud to be a part of.”

- Lydia Johnson

- Christiane Noll “Vanessa and her team are the Gold Standard in Es“I cannot think of another agent I would recommend

sex County. From the moment we started working

more highly than Vanessa Pollock and her amazing

with them, we felt like a part of the family. We were

team. They consider every aspect of the service they

assisted through every step of this complicated pro-

are providing, and go above and beyond to ensure

cess with grace, expertise, and humor. Truly a great

you feel comfortable during that process. Vanessa

experience!”

honors her motto of “Care. Serve. Give.” with atten-

- Chuck Rea

tion to detail, personable advice, and follow-up correspondence. They are the very definition of Dream

“Vanessa just gets it. She takes the time to listen and understand your needs and ensures that she is working towards your wants & needs whether it be buying or selling a home (we have done both with her). Working with a realtor who has a team working for her ensures you get immediate responses to any questions or concerns. Buying or selling a house is a stressful and often lengthy process – you want to be sure that you work with someone who is not only excellent at what they do but who is kind, considerate and fun to spend time with! Vanessa is all this.” - Jacqueline Anderson “Vanessa Pollock was our realtor when we were looking to sell our South Orange home in order to upgrade to a larger home in town. Vanessa was the epitome of professionalism and knew exactly how to get us the perfect results we sought. She ably explained how to prepare our home so that it would show like a dream. Thanks to Vanessa, we accepted an offer at asking price within four days of our home being on the market and she worked her magic to get us into our beautiful forever home with unparalleled persistence and expertise. We have been happily living here for close to six years now. We’re not moving anytime soon, but I am always delighted when I have the opportunity to recommend Vanessa and her skillful team. No one else that I know of has the same unique blend of super heroine negotiation skills, knowledge of the local market, warmth and heart. She’s the whole package!” - Nadine Kerstan

Team.” - Nicole Van Giesen

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CLOSING FOR A CAUSE

Examples of a few charities we have donated to over the years:

When you buy your home essa:

Dear Van

r your nk you fo a h t o t d e elle to We want e of Miab al. As you m a n in it donation n’s Hosp and i Childre t a ttle baby n li r in u c o d Cin e v a s ith HLH/ w they flicted w in may kno n e n r d er chil noble tha many oth is nothing more a h nt t ere institutio es to d n FLH. Th a e s u rc rt a ca nd resou to suppo efforts a s it ll a s dedicate ildren. saving ch uld be as lf eople wo p e r o ourse m rate as y e We wish id s n o c and generous am. te r and you kindness for your h c u m y r u ve Thank yo ration. e id s and con ellers sex Rd. S s E 4 2 , e titud With gra

with us, you won’t get a closing gift. Instead. we ask that you chose the charity of your choice and we donate to that charity on your behalf. Start thinking about what charity you are most passionate about - your home purchase will make a difference! www.ClosingForACause.org

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VANESSA POLLOCK MUSIC INITIATIVE

The

was

need. Since inception, the initiative has raised over

established in 2015 with the Achieve Foundation

“Vanessa

Pollock

Music

Initiative”

$40,000, effecting over 500 students. Twice a year

in order to raise money for the SOMA schools

Vanessa and the team produce benefit concerts,

district to improve music resources and expand

starring Vanessa’s Broadway actor husband Charlie

access to music education, district-wide. It also

Pollock in order to raise the needed money. We

supports instruments and music training for select,

look forward to seeing you at the next concert!

exceptionally talented music students with financial

www.VanessaPollockMusicInitiative.com

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CARE. SERVE. GIVE.


We care about you and this community. We are experts who provide the best service in the real estate industry. We give back to the charity of our clients’ choice, as well as to the community we serve.


VA N E S S A POLLOCK R E A LT Y TEAM

973-762-5400

VA N E S S A POLLOCK R E A LT Y TEAM

VANESS

MIDTOWN DIRECT REALTY 973-762-5400

REALTY TEAM

MID-TOWN DIRECT REALTY 973-762-5400

Vanessa Pollock, CEO Keller Williams Mid-Town Direct Realty Maplewood, NJ 917-723-4006 Direct 30minutestonyc.com

181 MAPLEWOOD AVENUE, MAPLEWOOD, NJ 07040 Each office is independently owned and operated. 973-762-5400

PollockPropertiesGroup.com 973-762-5400

K E L L E R W I L L I A M S M I D - T O W N D I R E C T R E A LT Y 9 7 3 - 7 6 2 - 5 4 0 0

Pollock Properties Group Seller Guide  
Pollock Properties Group Seller Guide  

Thank you for the opportunity to partner with you on the sale of your home! We look forward to bringing you TOP DOLLAR on your home sale, t...