Welcome to a real estate experience that centers around YOU! I am Alexandra Felicetti, but you can call me Alex, and I am delighted that you are here!
My family and I made the move to NJ from NYC in 2018 and never looked back! With the help of Pollock Properties Group, we secured our forever home in West Orange, and now, I am part of the team as a REALTOR/Sales Associate.
I come to the world of real estate in a roundabout, yet very direct way. After working in the not-for-profit performing arts world (at New York City Ballet and New York City Center) for two decades, I shifted into full-time suburban life, tapping into my love of homes and the JOY of working with this team by becoming a full-time agent My mother was a realtor, and I spent every summer home from college working in her office, knowing that someday I would also work to help people find THEIR dream home.
I can’t imagine being anywhere else – I knew when I first met Vanessa Pollock, the team’s Founder and visionary, that I needed to work with her and help to further what she has built PPG’s mission to CARE SERVE GIVE inspires me every single day giving back to our community through the best possible care and service that we can extend to our clients and friends is a dream And, through this mission, we have donated almost $550,000 to charities and organizations of our client’s choosing, combined with our own focus of what’s dear to our hearts
And here’s where YOU come in!
As we care for YOU during the largest transaction of your lifetime, we combine our high-tech, high-touch, and high-design approach with our industry savvy, serving YOU at the highest level possible, and making this a true win-win experience for all YOU are the center of your story, and your goals become our mission. As agents, we are supported by an incredible team, and together, we work to ensure that our clients feel as if they’re the only ones we have You will see in this guide that we have had the privilege of serving over 1,300+ families, and our commitment to each one of them is what sets us apart
I couldn’t be more honored to have the opportunity to be on your team during this special chapter
My very best,
AlexandraFelicetti
Alexandra Felicetti REALTOR/Sales Associate
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PREPARE: Wedesign
We utilize our personalized low cost, high impact design plan to design and prepare your home to create buyer demand
PROJECT MANAGE: We oversee
From estimates, scheduling, ordering and more, we handle it.
PURGE: thehardpart
Say the word and our team can hold your hand and bring systems & people in to help you get through the stuff! Keep, pack, donate, or trash - we can help you get it done *
PACK: thebigpush
Once you ’ ve purged and decluttered, our team can get estimates for movers and packing assistance
PRESENTATION: Marketing&Stagiug
These are the mission-critical aspects of getting you more money on your timeline: amazing marketing and the most beautiful staging
PRICING: Westrategize
You choose your preferred approach: competitive pricing, market-value pricing or aspirational pricing, and we support you
PROCURE BUYER: Oursortheirs...
Should you prefer to sell your home as an Exclusive Listing (“Off Market”) or casting a wide net and hit the entire GSMLS, we will help you decide what plan is best for you.*
PRICING IS A STRATEGY
You have a choice in how your home is priced:
You can choose to price your home competitively, so that Buyers will be driven to compete for it Although it cannot be guaranteed, this pricing strategy gives you the highest likelihood to receive multiple offers that could drive the price UP
With this data-driven approach, you choose to price your home based on the current inventory of homes that are actively on the market, as well as the recent sales that are comparable to your home This will line up your listing price with the eventual appraisal report that your Buyer will obtain, making the mortgage process smoother
You might choose to “test the market” at a high dream list price It is important to know though that the GSMLS showed an average sale price of 104% of list prices in 2024 Therefore, if you list your home for your dream price and do not have an offer(s) within the first two weekends on the market, then the market will have spoken, and it will be time to drop your price to the market-driven pricing strategy
YOUR COSTS
All information is approximate and to b
Design prep costs vary widely per home; our design service + staging is INCLUDED in the PPG commission
PPG Listing Team
Commission %
Buyer Agent Commission %
Your NJ Realty Transfer Fee: approximately
$4,000 - 9,000 for homes selling $500,000 - $950,000
$3,500,000 and up NJ Mansion Tax
percentages are based on entire purchase price: 1% tax on contracts with sale prices from $1,000,000 01$2,000,000; 2% from $2,000,000 01$2,500,000; 2 5% from $2,500,000 01$3,000,000 3% from $3,000,000 01$3,500,000 3 5% on anything
Certificate of Occupancy Costs for approved detectors and application fees Possible Repairs required for Buyers’ Homeowners Insurance
Your real estate attorney: approximately $1,800-2,500 flat fee to oversee attorney review, negotiate inspection issues and oversee your closing
Any final utility payoffs, wire fees at closing, your mortgage pay-off and your moving cost
MARKETING MAKES THE MAGIC
Years ago, we pioneered online real estate marketing, and today we ’ re still passionate about driving results for our clients by harnessing the power of the internet and social media
PROPERTY MAGAZINE
We produce a high-quality print brochure for prospective Buyers and Agents who visit your home It will be the best brochure Buyers see all day!
DIGITALBROCHURE
The information we provide Buyers via your digital brochure helps qualify Buyers & showcases your home in the most custom way possible!
YARD SIGN
The “For Sale” sign in your yard attracts the attention of neighbors and drive-by traffic
Your home is listed on the MLS, the most up-to-date and accurate online resource for Buyers’ agents
SHOWING TIME
Your showings are scheduled through our 24/7 concierge in real time, based on your preferences You will have the app for instant communication It will also directly send you Agent feedback
SUPRA LOCK BOX
Your property’s security is a top priority The lock box records information on everyone who accesses your home, restricting access to licensed professionals
SEE A WEEKLY MARKETING REPORT EXAMPLE
HERE
Dynamic custom video and/or Instagram reels produced for every listing, which comes with a “following” of viewers due to artistic and dramatic approach
Pollock Properties Group listings on Zillow com, the #1 real estate site, rank at or near the top of research results due to our relationship with Zillow and our proven aesthetic for engagement
Your home is shared with over 2000 local Realtors in Northern NJ and New York so that they find out about your unique features and benefits right in their in-box
Instagram and Facebook ads create excitement for your listing and geographically target users in the market for a new home
PRESENTATION THAT CREATES DEMAND
broker, but also brought so much more marketing and market savvy, and helping the best in our home through personalize staging They went above and beyond extra support as they guided us through But the best part was that they were jus and fun bunch of people to work with -A 2023 Maple
today was a very, very big day We want each of you to pause this, so you can take in our huge you! Each of you, and you were truly fabulous to work with, ly! At the outset, we had some bout our priorities, and why we u In some, you exceeded our ep in the journey Heather, you made the day-to-day as easy as e hoped Kitty, your design he best in our home Kevin, you tional anxiety we could serve up rue North throughout Vanessa, d delivered an A+ team Thank now how we can be of support l be thrilled to act as references
BEFORE DESIGN & STAGING
I'm a real estate photographer and I work with many agents all over North Jersey Whenever anyone asks me who I'd recommend, whether buying or selling, Pollock Properties Group is the only name I give out In terms of organization, marketing, communication, and end results, they blow everyone out of the water Their competition isn't even close Their listings are so beautifully staged that they make up the majority of my portfolio But why I love them so much is that they are a dream to work with Every single person I've ever interacted with has been overly courteous, responsive, professional, and made me feel like part of their family If this is how they treat the photographers they hire, I can only imagine how great of an experience it is to be their client
Designed and staged homes sell for up to 10% more than those that are not, AND they can sell up to 73% faster This is money that you cannot afford to leave on the table As a team of experts we want to make sure your home is presented at its best and help you get the absolute top price possible! That is why we provide design and staging for every home. We believe so strongly in design & staging that we have spent the last 15+ years investing in our 4500+ inventory pieces, all housed in our dedicated Warehouse And we are the only team in NJ with a full-time design and stager on staff
YOUR CUSTOM PLAN
We aim to provide clear and comprehensive guidance as you prepare your home to come on the market With careful and strategic design for how each room should function and be showcased, we will provide you with our Home Prep Checklist: a comprehensive room-by-room recommendation guide to help you know exactly what to do (and NOT do)!
TAKE A PEEK AT OUR WAREHOUSE!
Founder Vanessa Pollock, pictured alongside Director of Home Transformation Kitty Giordano, are passionate about creating a custom, strategic presentation plan that’s as unique as your home With their expert vision and attention to detail, your property will shine in its best light.
Pollock Properties Group is the ONLY real estate team in Northern New Jersey with a full-service, in-house design and staging team, plus our own exclusive inventory of curated furnishings all included as part of your experience No extra fees Just extraordinary results
HOW CAN WE H.E.L.P.?
At Pollock Properties Group, we believe every home deserves to shine and every seller deserves to be in the market with confidence
Here’s what we know: sellers who invest $10–20K in smart, strategic preparation can earn hundreds of thousands more on their sale price But what if those prep funds just aren’t in reach? That’s exactly why we created something just for you
H E L P the Home Enhancement Loan Program, exclusively with Pollock Properties Group x ARKGEN, allows you to get your home market-ready now and pay the contractor at closing zero interest, zero stress. We want every seller to be in the strongest position when it comes time to list whether your home needs a refresh, minirenovation, or just some polished details, we’ll help you make the smartest investments for the biggest return
Because when it comes to selling your home, success is in the details See for yourself!
BEFORE H E L P
TESTIMONIALS
I cannot speak highly enough of our realtor, Alex Felicetti We knew immediately that Alex was someone we could trust to guide us through the process of finding our next home Her unwavering support, coupled with her expertise and the resources provided by PPG, transformed what could have been a daunting experience into a memorable journey Ultimately, Alex helped us find our perfect home in our ideal location
What truly sets Alex and PPG apart is their commitment to their clients throughout the entire process, extending well beyond the offer acceptance stage We also had the pleasure of working with Heather Lindquist, who, alongside Alex, ensured that we had everything we needed to ensure a smooth closing
If you ' re seeking a real estate team that prioritizes your needs and consistently goes the extra mile for their clients, then I cannot recommend Alex and PPG enough!
I could not recommend Pollock Properties Group enough We worked with Alex, and it was the best and most seamless experience possible! We met Alex randomly at an open house, and immediately knew we wanted to work with her! Alex is so warm and comforting, and is a true expert - she knows all there is to know about the real estate market in the area, and has so many amazing connections that make this stressful process as easy as it can be Alex listened to what we were looking for, consistently sent and showed listings that matched what we were looking for, and was constantly available for any questions that came up during the process When it came time to make an offer, Alex was so incredibly helpful in guiding us towards an offer that gave us the best shot in this competitive market- and because of her help we got our dream home! Alex has an amazing team of inspectors, mortgage companies and lawyers who she connects her clients with that are so knowledgeable and helpful We really could not have asked for a better experience, and are so happy to also now call Alex a friend!
I can’t say enough good things about Alex Felicetti and Vanessa Pollock Alex is an amazing realtor who helped me find a new home after Vanessa sold my home during my divorce Vanessa got me multiple offers and top dollar for my home within just a few days on the market while Alex worked tirelessly to find me a new home within my new limited budget all while staying within my kid’s existing school district and she knocked it out of the park! Not only that, Alex is a realtor who sticks by you for the long haul - today was the one year anniversary of my new home purchase and she was so kind and thoughtful and sent me a text commemorating the day I have referred everyone I know to Alex as I truly believe no one will work harder to find you a new home or will sell your house for more than she and Vanessa will! If you ’ re looking for the best Real Estate team in the SOMa area, it is Pollock Properties Group, hands down, and within PPG, Alex is a true gem and I couldn’t have gotten through my recent real estate transactions without her help, guidance, and friendship
We were first time homebuyers looking to work with someone knowledgeable about the local neighborhood and housing market Alex Felicetti with Pollock Properties Group was the right choice for us: she listened to what we were looking for in a home, helped us prioritize must-haves vs nice-to-haves, and kept us at the top of her mind as soon as a house came on the market The personal care and attention she provided made us feel extremely comfortable navigating an extremely challenging market, and that translated into our confidence with the PPG team as we went through all the steps -from viewing listings, deciding to prepare an offer, and working through everything once our offer was accepted
Throughout our buying process, Alex was extremely patient and attentive as we took time to make our decision, explained things very clearly, and demonstrated the best blend of professional, warm, and friendly She has a stellar memory (we saw a LOT of properties together!), and was always willing to step in to offer great observations, referrals, and helpful insights so that we felt informed and prepared when making decisions We're very excited and pleased with our home and how we got to it, and are very thankful to have worked with Alex -- we highly recommend working with her and the entire team!
My wife and I started casually looking at homes in early 2024 and naturally met a bunch of real estate agents at open houses We met a lot of good agents but one stuck out to us as exceptional Who was that you ask? Well, it was Alex from Pollock Proerties!
Right off the bat, she was super personable and made us both feel like we had known her for a long time Down to earth comes to mind While we didn't purchase the home she was showing, we kept in touch because she was kind enough to offer her time if we had any questions regarding the Essex county housing market
We absolutely took Alex up on that and built a relationship over a few months She helped us first-time homebuyers with perspectives we hadn't considered before and helped us hone in our must-haves and in which area Since we were casually looking, Alex never pressured us or pushed properties onto us It became a nice back and forth of Alex sharing what's available and taking time to really understand our needs
She kept our needs in mind over months and, fast forward to late summer, Alex presented us with a townhouse that checked off everything we wanted Our casual search went to serious offer in a matter of days because of how perfect it was As an agent for first-time homebuyers, Alex educated us along the way and made a rather stressful process at times an enjoyable experience! How on earth did Alex manage to make one of the biggest decisions of our lives stress free?
First and foremost, she was generous with her time and had top notch communication skills and responsiveness She has an honest approach to how we should consider making an offer and what's reasonable to negotiate on during a home inspection
Her team is highly organized and runs like a well-oiled machine and I'd recommend anyone looking for a home to work with Alex and Pollock Properties Group!
The best home buying experience we could have hoped for! We connected with Alex at an open house by chance and feel so lucky to have found her She helped us nab the house of our dreams and was such a joy to work with throughout the whole process Her supportive nature, generous spirit, fun personality and stellar communication skills made what could have been a stressful experience (searching for a home with just a few months to go before our baby was born) into a manageable, exciting one She is a gem, and we will be recommending her to all our home-buying friends in the future
Alex was BEYOND helpful from start to finish and I likely wouldn’t have made it through the home buying process without her! She was professional, prompt, compassionate, and proved to be genuinely and wholeheartedly in love with her job and an overall great human being! The value on the important parts of what a home and community represent among the entire PPG team is evident I could not be happier with my experience with Alex and PPG!
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Alex made our home-buying process a breeze, which was no easy feat during a competitive market (summer 2022) in very popular commuter towns When we started, we had low expectations due to hearing discouraging stories from others who gave up on their search, yet with Alex’s help we found our dream home at our original budget in under 2 months It felt more like house-hunting with a friend, yet she was always knowledgeable, honest, transparent, and matter-of-fact about our options We never felt pressured to look outside our price range or rush the process And having done renovation work on her own home, her eye for what type of work could help make listed homes suit your needs and budget is invaluable!
When you buy your home with us, you won’t get a closing gift Instead, we ask that you pick a charity of your choice and we donate to that charity on your behalf Start thinking about what charity you are most passionate about - your home purchase will make difference!
HOW WEGIVE BACK
P O L L O C K A R T S I N I T I A T I V E
The Pollock Arts Initiative (formerly known as the Vanessa Pollock Music Initiative) is a fund that helps underwrite instrument and arts equipment rentals at the elementary and middle school levels in the South Orange/Maplewood school district, to eliminate financial barriers to student participation in arts programming In addition, the PAI supplements Achieve Foundation funding of grant requests related to visual and performing arts, and may be used to help maintain the District's inventory of musical instruments and other arts-related equipment and supplies We have a heart for the arts and are honored to have given back in this way for over a decade now!
