Alex Felicetti Seller Guide

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Dear Valued Client,

Welcome to a real estate experience that centers around YOU! I am Alexandra Felicetti, but you can call me Alex, and I am delighted that you are here!

My family and I made the move to NJ from NYC in 2018 and never looked back! With the help of Pollock Properties Group, we secured our forever home in West Orange, and now, I am part of the team as a REALTOR/Sales Associate.

I come to the world of real estate in a roundabout, yet very direct way. After working in the not-for-profit performing arts world (at New York City Ballet and New York City Center) for two decades, I shifted into full-time suburban life, tapping into my love of homes and the JOY of working with this team by becoming a full-time agent My mother was a realtor, and I spent every summer home from college working in her office, knowing that someday I would also work to help people find THEIR dream home.

I can’t imagine being anywhere else – I knew when I first met Vanessa Pollock, the team’s Founder and visionary, that I needed to work with her and help to further what she has built PPG’s mission to CARE SERVE GIVE inspires me every single day giving back to our community through the best possible care and service that we can extend to our clients and friends is a dream And, through this mission, we have donated almost $500,000 to charities and organizations of our client’s choosing, combined with our own focus of what’s dear to our hearts

And here’s where YOU come in!

As we care for YOU during the largest transaction of your lifetime, we combine our high-tech, high-touch, and high-design approach with our industry savvy, serving YOU at the highest level possible, and making this a true win-win experience for all YOU are the center of your story, and your goals become our mission. As agents, we are supported by an incredible team, and together, we work to ensure that our clients feel as if they’re the only ones we have You will see in this guide that we have had the privilege of serving over 1150 families, and our commitment to each one of them is what sets us apart

I couldn’t be more honored to have the opportunity to be on your team during this special chapter

My very best,


...AND S DOM S Compass $1192B Coldwell Banker $825M Weichert $418M AllofGSMLSResidentialSalesfor2023 Informationnotguaranteed ©2006-2023Terradatumanditssuppliersandlicensors (http://wwwterradatumcom/metrics/licensors) SALES VOLUME TOTALS 2023 BY BRAND When you work with us, you work with the most recognized and accomplished real estate company in the world AND the local experts in New Jersey. WHY WORK WITH POLLOCK PROPERTIES GROUP? Pollock Properties Group Sale Price vs List Price Ratio (MLS avg 103%) 108% Days On Market Average (MLS avg 40 days) 18Days 1150+ 2004 Families Served established #1 KELLER WILLIAMS $3.478B ExpRealty $1477B POLLOCK PROPERTIES YOUTUBE CHANNEL LEARN ABOUTTHE SELLING PROCESS FOLLOW USON INSTAGRAM FOLLOW USON FACEBOOK MEET YOUR TEAM HERE TOP 1% PPG IS IN THE TOP 1/10TH OF THE TOP 1% OF THE GSMLS...


7 7


All Sellers must take these 7 steps: We make the process simpler by being all-inclusive:

PREPARE: Wedesign

Utilizing our personalized low cost, high impact design plan to create buyer demand.


From estimates, scheduling, ordering and more, we handle it.

PURGE: thehardpart

Say the word and our team can hold your hand and bring systems & people in to help you get through the stuff! Keep, pack, donate, or trash - we can help you get it done *

PACK: thebigpush

Say the word and once you ’ ve purged, our team can provide boxes and arrange for help to fill them too

PRESENTATION: Marketing&Stagiug

Mission-critical to getting you more money on your timeline

PRICING: Westrategize

You choose: competitive pricing, market-value pricing or aspirational pricing, and we support you

PROCURE BUYER: Oursortheirs...

Should you prefer to sell your home as an Exclusive Listing (“Off Market”) or casting a wide net via the GSMLS, we will help you decide what plan is best for you.*

ALL OF WHICH BRINGS YOU “PEACE OF MIND”. *Your entire plan and commission structure will be determined after reviewing your needs *The Buyer Agent commission structure is adjustable and to be determined based on your desired outcome And ask about our program to UNPACK & DESIGN your new home!
SuccessSTORIES A FEW POLLOCK PROPERTIES GROUP 29 Hudson Ave, Maplewood 13 days $415,000 list price $515,000 sale price 349 Gregory Ave, West Orange 9 days $675,000 list price $823,000 sale price 36 Plymouth Ave, Maplewood 7 days $699,000 list price $902,500 sale price 152 Prospect Street, South Orange 0 days - Exclusive $1,425,000 list price $1,400,000 sale price 3 Bradford Ave, West Orange 10 days $549,000 list price $725,000 sale price 10 Hawthorn Dr, Westfield 9 days $1,499,000 list price $1,800,000 sale price 333 Meadowbrook Pl, South Orange 8 days $750,000 list price $851,000 sale price 33-35 Madison Ave, Maplewood 7 days $799,000 list price $1,066,000 sale price 27 Sheridan Ave, West Orange 8 days $549,000 list price $636,000 sale price 107 Tuscan Rd, Maplewood 9 days $869,000 list price $1,125,000 sale price *All days on market were calculated from first day of showings until an offer was accepted 445 W. South Orange Ave, South Orange 7 days $799,000 list price $950,000 sale price 232 Ward Place, Maplewood 9 days $459,000 list price $608,000 sale price


You have a choice in how your home is priced:


You can choose to price your home competitively, so that Buyers will be driven to compete for it Although it cannot be guaranteed, this pricing strategy gives you the highest likelihood to receive multiple offers that could drive the price UP

With this data-driven approach, you choose to price your home based on the current inventory of homes that are actively on the market, as well as the recent sales that are comparable to your home This will line up your listing price with the eventual appraisal report that your Buyer will obtain, making the mortgage process smoother


You might choose to “test the market” at a high dream list price It is important to know though that the GSMLS showed an average sale price of 103% of list prices in 2023 Therefore, if you list your home for your dream price and do not have an offer(s) within the first two weekends on the market, then the market will have spoken, and it will be time to drop your price to the market-driven pricing strategy

We are here to support your pricing strategy: What is best for you?


Your NJ Realty transfer tax: approximately $4,000 - 9,000 for homes selling $500,000 - $950,000

Your real estate attorney: approximately $1,800-2,000 flat fee to oversee attorney review, negotiate inspection issues and oversee your closing

Approximately $3,000$10,000 will cover most home inspection issues, as either repairs or credits at closing (This can be higher if major structural, environmental or mechanical issues are revealed, OR much lower if the house is completely renovated )

prep costs vary widely per home; but our design + staging is INCLUDED in our
your moving cost
information is approximate
to be used as a guide
Any final
payoffs, wire fees at closing, your mortgage pay-off and
Commission % to the real estate brokerages determined by your P7 service plan
T H E G O A L O F P 7 I S T O N E T Y O U T H E M O S T M O N E Y P O S S I B L E I N T H E C U R R E N T R E A L E S T A T E M A R K E T ! $3,000 $52,500 $8,125 $5,000 $60 $1,800 EXAMPLE PROPERTY NET: $ 804,515 to Seller Prep Painting and decluttering Total Broker Commissions NJ Realty Transfer tax Home Inspections Concession to close Wire fee Attorney Fee Please note that this closing cost list is an approximation This is purely a guide and are not exact amounts $875,000 Sale Price WATCH OUR VIDEO ON CLOSING COST 16


Years ago, we pioneered online real estate marketing, and today we ’ re still passionate about driving results for our clients by harnessing the power of the internet and social media


We produce a high-quality print brochure for prospective Buyers and Agents who visit your home It will be the best brochure Buyers see all day!


The information we provide Buyers via your digital brochure helps qualify Buyers & showcases your home in the most custom way possible!


The “For Sale” sign in your yard attracts the attention of neighbors and drive-by traffic


Your home is listed on the MLS, the most up-to-date and accurate online resource for Buyers’ agents


Your showings are scheduled through our 24/7 concierge in real time, based on your preferences You will have the app for instant communication It will also directly send you Agent feedback


Your property’s security is a top priority The lock box records information on everyone who accesses your home, restricting access to licensed professionals


Dynamic custom video and/or Instagram reels produced for every listing, which comes with a “following” of viewers due to artistic and dramatic approach Pollock Properties Group listings on Zillow com, the #1 real estate site, rank at or near the top of research results due to our relationship with Zillow and our proven aesthetic for engagement

Your home is shared with over 2000 local Realtors in Northern NJ and New York so that they find out about your unique features and benefits right in their in-box

Boosted Instagram and Facebook ads create excitement for your listing and geographically target users in the market for a new home


Let us handle it all: prep, purge services, movers, design, donations, staging and more!


and the entire team at Pollock Properties Group were fantastic throughout the entire journey of our home sale in NJ They aced all of the fundamental things that you would want from a broker, but also brought so much more in terms of marketing and market savvy, and helping to bring out the best in our home through personalized and expert

Hello Team Pollock, So today was a very, very big day or my spouse and me We want each of you to pause or a moment and read this, so you can take in our huge and heartfelt Thank you! Each of you, and you collectively as a team, were truly fabulous to work with, and delivered enormously! At the outset, we had some canned conversations about our priorities, and why we opted to work with you In some, you exceeded our expectations at each step in the journey Heather, you ept us organized and made the day-to-day as easy as could reasonably have hoped Kitty, your design decisions brought out the best in our home Kevin, you dealt with all of the emotional anxiety we could serve up and kept us pointed at true North throughout Vanessa, ou set the direction and delivered an A+ team Thank ou, thank you! Let us know how we can be of support o you, including that will be thrilled to act as references, and will be promoting all of you to any/all willing to sten! Much gratitude!

-Sellers of 18 Glenside Rd, South Orange


I'm a real estate photographer and I work with many agents all over North Jersey Whenever anyone asks me who I'd recommend, whether buying or selling, Pollock Properties Group is the only name I give out In terms of organization, marketing, communication, and end results, they blow everyone out of the water Their competition isn't even close Their listings are so beautifully staged that they make up the majority of my portfolio But why I love them so much is that they are a dream to work with Every single person I've ever interacted with has been overly courteous, responsive, professional, and made me feel like part of their family If this is how they treat the photographers they hire, I can only imagine how great of an experience it is to be their client




Designed and staged homes sell for up to 10% more than those that are not, AND they can sell up to 73% faster This is money that you cannot afford to leave on the table As a team of experts we want to make sure your home is presented at its best and help you get the absolute top price possible! That is why we provide design and staging for every home We believe so strongly in design & staging that we have spent the last 15+ years investing in our 3500+ inventory pieces, all housed in our dedicated Warehouse And we are the only team in NJ with a full-time design and stager on staff.


We aim to provide clear and comprehensive guidance as you prepare your home to come on the market With careful and strategic design for how each room should function and be showcased, we will provide you with our Preparation Roadmap: a comprehensive room-by-room recommendation guide to help you know exactly what to do (and NOT do)!

Founder Vanessa Pollock, pictured along with Staff Stager Kitty Giordano, is dedicated to developing the most tailored presentation plan possible for YOUR home PPG is the ONLY team in Northern NJ with a dedicated Home Preparation Manager Stager & our own curated inventory all included in our service!



I cannot speak highly enough of our realtor, Alex Felicetti We knew immediately that Alex was someone we could trust to guide us through the process of finding our next home Her unwavering support, coupled with her expertise and the resources provided by PPG, transformed what could have been a daunting experience into a memorable journey Ultimately, Alex helped us find our perfect home in our ideal location

What truly sets Alex and PPG apart is their commitment to their clients throughout the entire process, extending well beyond the offer acceptance stage We also had the pleasure of working with Heather Lindquist, who, alongside Alex, ensured that we had everything we needed to ensure a smooth closing

If you ' re seeking a real estate team that prioritizes your needs and consistently goes the extra mile for their clients, then I cannot recommend Alex and PPG enough!

Alex was BEYOND helpful from start to finish and I likely wouldn’t have made it through the home buying process without her! She was professional, prompt, compassionate, and proved to be genuinely and wholeheartedly in love with her job and an overall great human being! The value on the important parts of what a home and community represent among the entire PPG team is evident I could not be happier with my experience with Alex and PPG!

The best home buying experience we could have hoped for! We connected with Alex at an open house by chance and feel so lucky to have found her She helped us nab the house of our dreams and was such a joy to work with throughout the whole process Her supportive nature, generous spirit, fun personality and stellar communication skills made what could have been a stressful experience (searching for a home with just a few months to go before our baby was born) into a manageable, exciting one She is a gem, and we will be recommending her to all our home-buying friends in the future

Alex made our home-buying process a breeze, which was no easy feat during a competitive market (summer 2022) in very popular commuter towns When we started, we had low expectations due to hearing discouraging stories from others who gave up on their search, yet with Alex’s help we found our dream home at our original budget in under 2 months It felt more like house-hunting with a friend, yet she was always knowledgeable, honest, transparent, and matterof-fact about our options We never felt pressured to look outside our price range or rush the process And having done renovation work on her own home, her eye for what type of work could help make listed homes suit your needs and budget is invaluable!

We were first time homebuyers looking to work with someone knowledgeable about the local neighborhood and housing market Alex Felicetti with Pollock Properties Group was the right choice for us: she listened to what we were looking for in a home, helped us prioritize must-haves vs nice-to-haves, and kept us at the top of her mind as soon as a house came on the market The personal care and attention she provided made us feel extremely comfortable navigating an extremely challenging market, and that translated into our confidence with the PPG team as we went through all the steps -- from viewing listings, deciding to prepare an offer, and working through everything once our offer was accepted

Throughout our buying process, Alex was extremely patient and attentive as we took time to make our decision, explained things very clearly, and demonstrated the best blend of professional, warm, and friendly She has a stellar memory (we saw a LOT of properties together!), and was always willing to step in to offer great observations, referrals, and helpful insights so that we felt informed and prepared when making decisions We're very excited and pleased with our home and how we got to it, and are very thankful to have worked with Alex -- we highly recommend working with her and the entire team!

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When you sell your home with us, you won’t get the typical closing gift of a cutting board or bottle of bubbly Instead, we ask you to pick the charity of your choice and we donate to that charity instead! Start thinking about what charity you and your entire family is most passionate about, so that we can honor that important decision!



The Vanessa Pollock Music Initiative (VPMI) has raised and given back over $150,000 in the last decade by providing private music lesson scholarships to teacher-nominated High School students, by providing school-year band & orchestra instrument rentals to ALL kids in need in the SOMS district , and by funding Achieve Foundation teacher grants, all of which fosters music education access & equity in all 9 public schools



facebook com/VanessaPollockRealtor

518 Millburn Avenue

Short Hills, NJ 07078

973-544-8484 direct 973-376-0033 office


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