Vanessa Buccella
!
Littleton, CO
"
312-925-3042
✉
vanessa.buccella@gmail.com
$
vanessabuccella.com/video
Summary I’m a Video Producer/Editor with over 10 years of experience of creating broadcast promos & television shows, for the third largest market in the United States as well as nationwide.
Career Highlights Small Business Owner, BFF Bikes; Chicago, IL - January 2014-January 2018 • Achieved profitability for BFF Bikes in its first year with innovative marketing and communication strategies.
• Grew sales, profitability and reach for three consecutive years by continuing to develop and implement marketing tactics.
• Conceived, shot, and edited videos to tell our story, advertise sales, and build our brand.
• Expanded media presence throughout subject matter blogs, national magazines, regional newspapers, and local TV news.
• Created and maintained a social media presence with over 6200 followers on Twitter, Facebook, and Instagram.
• Cultivated a content repository including videos, digital imagery, and blog content.
• Built and maintained store website, using WordPress, Google Analytics, and MailChimp.
• Directed a full time staff of three people which grew to six or more seasonally.
• Authored content for marketing emails and press releases.
• Designed brand collateral for Facebook, Instagram, print, and more.
• Laid the groundwork for a store and community that continues to flourish today. Producer and Editor, Tribune Media/WGN-TV; Chicago, IL – March 2011-February 2015 • Envisioned and wrote promos for shows, movies, and marathons for WGN America, WGN-TV, Antenna TV, This TV Network and others.
• Edited videos for broadcast, including the sound mixing and color correcting.
• Managed my own short and long term schedule.
• Created on-brand motion graphics alone and along with our team of designers.
• Transcoded final product to multiple file types for broadcast and the web.
Computer Technician, Guavatech; Chicago, IL – October 2009-March 2011 • Provided network connectivity and trading platform support for financial traders.
• Configured servers and computers to maximize efficiency for trading platforms.
• Planned and implemented major projects such as server installations and office moves. Commercial Editor, Feld Motorsports; Naperville, IL – October 2006-October 2009 • Edited broadcast commercials and television shows for Feld Motorsport’s properties. • Planned and budgeted shoots at live motor sport events.
• Shot footage at Monster Jam, Freestyle Motocross and other Feld events • Proposed and implemented promotional strategies and commercials.
Select Television Editorial Credits The Oprah Winfrey Show, Biography, Cold Case Files, Investigating History
Volunteer Work Board President, Illinois Cycling Association; Chicago, IL - January 2012-January 2016 • Spearheaded development of new ICA website.
• Created content which delivered an 800% increase in web traffic to the ICA website.
• Produced and edited video promoting women’s bike racing.
• Cultivated other video content, including video interviews with Illinois Cup race winners.
• Increased content and subsequently engagement across social media channels.
Education Columbia College; Chicago, IL – Bachelor of Arts in Film with Honors
Skills Advanced Copy/Content Writing,
Video Editing,
Photo Editing,
Video Production, Project budgeting and Scheduling,
Color correcting,
QC-ing Final Product,
Public Speaking
Intermediate Graphic Design,
Website Development,
Copy Editing,
Basics CSS,
HTML
Software & Web App Competencies Advanced Final Cut Pro,
Adobe Premiere,
Avid Media Composer,
Microsoft Word, Excel, Power Point,
Adobe Photoshop,
Intermediate Adobe After Effects,
Adobe Illustrator,
Wordpress,
MailChimp,
Squarespace,
Facebook Business
Basics Google Analytics,
Google AdWords