Hannah VanderPoel
CREATIVE DIRECTOR
CREATIVE DIRECTOR
Hey there.
I’m Hannah, a 360-degree creative director (balanced copy/design) who tells universal stories in a fresh way. I have over a decade of in-house and agency creative experience with clients like Spotify, Venmo, MTV/Paramount, Intel, Aftermath, Higher Ground, Fabletics, The Tonight Show Starring Jimmy Fallon, and for agencies like Mother NYC, Jean, Cause/Effect, and more. I’ve held creative leadership roles on the copy side for 3 years at Spotify, and previously for 2 years at MTV.
Other things...I was born and raised in an Iranian and Dutch-American family in Chicago (go Bulls), I’m a Virgo (whatever that implies) and I love dogs (especially my own). I’ve got a BA in film/advertising with a minor in studio art. from Northwestern University, and I’m in the spring 2024 cohort of the Miami Ad School Creative Director Program. And I’d love to work with you!
Some Favorite Work
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
01. Find theOne
Client: Spotify
International 360-campaign (US/UK/AUS/GER)
Role: CD (Concept, copy).
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
Find the One
Challenge:therearemillionsofpodcastson Spotify,butalackoflistenerdataanddiversity amongsttop-streamedtitleswaskeepinggreat podcastsundiscovered.
Task:helppodcast-curiouslistenersfind“theone” podcastthatfitstheirexistinglikesandinterestshoweverspecific-andgetthemtocommit.
Solve:weplayedmatchmaker,witha360-degree campaign(completewithavirtualmatch experience)thatmetlistenershalfwaybyoffering apodcastreco,basedonwhatweknowthey alreadylike.
Podcast Match Experience
Weidentified180podcastleaders acrossadiverserangeofcreators andtopics.Thenwedesigneda dating-stylematchquiztoserve listenersthe“one”thatbestfitstheir uniqueinterests+vibe.
Thegameflowwaswrittenand designedbyourcreativeteam, andevaluatedforpreferenceslike topic,format,hoststyle,toneand length.
Campaign:DigitalOOH
Campaign: Contextual OOH
ThePlantShed,NYC
TheMeathookButcherShop,NYC
ChainGroceryRetail,Northeast ChainGroceryRetail,CA/PNW
Coffeeshop,NYC Transit,NYC Taxitop,NYC C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
FindTheOne TeaserFilms
Credit: Concept / Script Copy
"HoroscopeToday"(link)
"StillProcessing"(link)
"RottenMango"(link)
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02. Spill TheTea
Client: Spotify Studios / “Gay Pride and Prejudice” podcast
Partner: Harney + Sons
National (US)
Role: CD (Concept, copy)
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
Spill The Tea
Challenge:Createsomethingjoyfuland upliftingtolaunchtheAusten-inspired scriptedpodcast“GayPrideand Prejudice”aheadofPrideMonth.
Considerations:berespectfulandin serviceoftheLGBTQIA+community,and organicallyleverageTikTok/BookTokvoices.
Product:TeaSet+Game
JaneAusten’snovelisabout sippingtea,whilespillingsocial tea.Teatimeisalsoasummertime pridetradition.Sowecreatedan original“SpilltheTea”Prideand Prejudice-themedconfessional partygame,andpartneredwith Harney+Sonstocreatetwo custombrandedteasanda bespoketeaset.
Wesentgameandteasetsto LGBTQIA+BookTokers,whothen playedwiththeirownpartners/ friends(whileenjoyingtea).
ea C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
ProductCopy
C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Product: TeaSet, “Sipand
Spill” PartyGame
C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L Tagline /Vis
OOH/ Digital
C R E A T I V E P O R T F O L I O / H A N N A
03. +1The
Vote
Client: MTV / Headcount
National (US)
Role: ACD (copy/copy direction).
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
MTV'sPlusOneTheVote
Challenge:YoungAmericansarelesslikely tovotebecausetheyfeeluninformed aboutthevotingprocess.
Task:Getfirst-timevotersregistered, Informed,andtothepollsonelectionday.
Creativesolve:Reframevotingasasocial experiencethat’simportantsocialcurrency.
LeveragingMTV’sstrongcross-platform brandandtalent,PlusOnetheVote campaignsof2018and.2020offered educationalelectiondaycontent,a “registerafriend”voterregistrationapp+ infohub,andaliveelectiondayeventIn Miamiopentocollegestudentswho presentedtheir“Ivoted”sticker.
Messaging +Tagline
Register-a-FriendApp
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Register-a-FriendApp
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ElectionDayVoteExperience
Partner:UniversityofMiami
LiveVotingDayEvent,Miami
CaseStudyVideo
CaseStudyVideo
04. Other Highights
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
Tagline,HoroscopeToday
Credit:ACD/copywriter
Credit:ACD/copywriter
Tagline,TheLastPodcastontheLeft
Credit:Concept/copy
Tagline,the2018VMAs“Pop-upMessage”
Creative+ Instagram PerformerReveal, the2018VMAs
Credit: Concept/copy
Ticketcopy,2018VMAs
Credit:Concept/copy
Wildpostings+
Freeze-Dried
MoonManIce
CreamVan
experiential, the2018VMAs
Credit: Concept/copy
33
conceptualkey art,Scream.
Credit: Concept/copy
33
2-paneltagline+
TrustNothingteasers,Scream
Credit:Concept/copy+design
C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Sequential+LenticularOOH,Scream
Credit:Concept/copy
CampaignTagline,TheMichelleObamaPodcast
(Credit:ACD/copyriter)
CampaignMessaging,TheMichelleObamaPodcast
(Credit:ACD/copywriter)
Video Teaser, The Michelle Obama Podcast (link)
Credit: Writer
05.Resume + Awards, etc.
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
Awards & Press
Awards+Recognition
D&ADWoodPencilforBranding+CampaignIdentity(2019) NYFGoldMedalWinner(2019)
PowerofPurposeAward(2019)
ADCOneClubAward(2018)
PrimetimeEmmyNominee(2013)
WebbyAwardWinner(2014)
ShortyAwardWinner(2014)
ShortyAwardFinalist(2019)
SelectPR/Press
“SpotifyWantsToHelpYouFindThePodcastYou’llLove” (MusebyClio)
“Spotify’sFindTheOneMatchGivesAmazingPodcast Recommendations”(EliteDaily)
“BatmanUnburiedHitsNo.1onChartsWorldwide,Beating JoeRogan”(Variety)
Writer, The Tonight Show Starring
JimmyFallon
WorkedwithTSJFhost, producers,talentand writerstocreateand refineideas,growfandom +ensurecohesive+ entertainingcontentwas produced.Specifically supporteddigitalvideo, experiential,+social contentforLateNight withJimmyFallon,later movingtotheTonight Showtimeslot.Emmy nominated,2013-14.
Copywriter+ editorialCD,MTV Beganasacopywriter, waspromotedtosenior creativeandthenEditorial DirectorofMTVNetworks’ in-housebrandcreative teams.Managedan award-winningcreative department.Developed, pitchedandwroteover 360degreecampaigns, brandtaglines,video scripts,audio,video, experiential,OOHand paidmediacopy placements.Supervised copywriters,andoversaw creativefromconcept throughpostanddelivery. Workedwithinternal teamsandpartnersto addressfeedbackand manageclientneeds.
Quick Resume
ACD / Creative Director,Spotify
FoundingACDforSpotify's in-housebrandcreativeteam dedicatedtopodcasts.Led creativeideationandoversaw creativestaffforGimlet+ Parcast.Managed relationshipsandengaged withSpotifyseniorleadership, partners,talent,vendors, contractors,andothercrossfunctionalstakeholders. Developed,wroteand pitchedbrandprojects,and prioritypodcastlaunches. Developed+implemented brandguidelines.Highlights: WritingforSpotifyWrapped. LaunchingTheMichelle ObamaPodcastand PresidentBarackObamaand BruceSpringsteen’s “Renegades”podcast.
Creative Director (contract-based)
Contract-basedCDand creative.MostrecentlyI workwithMotherNYC,and amdedicatedto experientialworkfor Venmo/Paypal.Other clientsincludeIntel/EVO, Paramount,SpotifyStudios, Aftermath,PrintSocialand agencieslikeHelo,Jean, Cause+Effectandmore.
Highlights:leading experientialcreativefor Venmo’s2024SXSW presence.Writinga5episodeshortcomedic series,"WonderfulatWork" forIntelEVO.Consultingon brandidentityforemerging techbrands,likethe woman-foundedwearable fitnessstart-upMoodring.
WhatelsedoIadd?
Experiencewithcreativeleadershipandteam-building, high-pressureprojects,trickyclients&tighttimelines.
Trustworthy,dependable,goodworkethic. Self-directed,thoughtful,energizedbychallenges.
Igetalongwith-andcanworkwith-mostpeople.I alsodothinkIhaveaprettygoodsenseofhumor.
C R E A T I V E P O R T F O L I O / H A N N A H S H I R A K H O O N V A N D E R P O E L
Let's make something cool together. Email vanderpoel.hannah@gmail.com Mobile 847.323.4823 Online www.hannahvanderpoel.co LinkedIn https://www.linkedin.com/in/hann ahvanderpoel/