Hannah VanderPoel's Portfolio

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Hannah VanderPoel

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BRAND CREATIVE DIRECTOR + COPYWRITER
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“Creativity Is a Wild Mind and a Disciplined Eye.”

Table of Contents

Awards + PR

WORK SAMPLES

ABOUT Experience, Value + Mantra Spotify / Find the One

MTV / +1 The Vote Spotify / The Michelle Obama Podcast

CONTACT

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Hannah Vander Poel

Hi, nice to meet you

I’m an Emmy-nominated creative who tells universal stories from a unique, original perspective. With a multidisciplinary toolbox of creative skills & 13 years of professional experiences across major brands, I balance an artistic spirit + a strategic mindset to craft work that’s authentic, intriguing & engaging.

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Select Awards & Press

Awards+Recognition

D&AD Wood Pencil for Branding + Campaign Identity (2019)

NYF Gold Medal Winner (2019)

Power of Purpose Award (2019)

ADC One Club Award (2018)

Primetime Emmy Nominee (2013)

Webby Award Winner (2014)

Shorty Award Winner (2014)

Shorty Award Finalist (2019)

SelectPR/Press

“SpotifyWantsToHelpYouFindThePodcastYou’llLove” (MusebyClio)

“Spotify’sFindTheOneMatchGivesAmazingPodcast Recommendations”(EliteDaily)

“BatmanUnburiedHitsNo.1onChartsWorldwide,Beating JoeRogan”(Variety)

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ge t h e r e ? Early Chicagobo BA,Northwe SCOMM201 StatisticsCe Eventually... IjoinedLateNight(TheTonightShow) StarringJimmyFallon,andbegan writing&directingcreativefull-time. CREATIVEDIRECTOR 07

Writer, The Tonight Show Starring Jimmy Fallon

WorkedwithTSJFhost, producers,talentand writerstocreateand refineideas,growfandom +ensurecohesive+ entertainingcontentwas produced.Specifically supporteddigitalvideo, experiential,+social contentforLateNight withJimmyFallon,later movingtotheTonight Showtimeslot.Emmy nominated,2013-14.

Writer+Editorial Director,MTV

Begantenureasastaff writer+waspromoted toHeadWriter+finally toEditorialDirector. WorkedacrossSenior Leadershipteam, consultingoncrossbrandmessaging strategywhile overseeingwriting+ messaging/positioning forMTVbrand creative,news,social impact+strategic marketingteams.

Work experience

Brand Creative Director,Spotify

BuiltandledSpotify’sinhouseB+Cteamdedicated topodcasts+content marketing.Workedto achievethe#1podcast platform,withpodcasts accountingfor7%ofad revenueby2022.Hired+ developedanawardwinningcreativeteam, workedcross-functionally withseniorleadership, vendors+stakeholdersto conceive+delivermajor brandidentity+launch campaigns.Partners:DC Comics,theObamas, BruceSpringsteen+more.

Freelance Creative Director/Consultant

IspecializeIncreative direction, conceptual creative,copywriting,brand identitydevelopmentand experientialmarketingfor existingandemerging brandsInthetech, entertainment,and productspaces.Clients include: Intel,Spotify,wearabletech startupMoodring,avariety ofagencies(likeJean,C+E) andmanymore.Ialso devotetimetomypassion ofvisualart,withan apparelpartnershipand3 exhibitionsIn2023.

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highs,talent&

Trustworthy+ dependable; strongpersonal+workethic.

WhatdoI addtothe team?

Stablepresence;goodat handlingbigpersonalities andchallengingclients.

Goodsenseofhumor;an original,playfulthinkerwho lovesworkingwithateam.

dnew
bracing
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My mantra at work (and beyond): Work hard. Dream Big. Be nice to people.

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C R E A T I V E P O R T F O L I O
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2018-2023

Spotify's"Find theOne"

2021-2022/GlobalCampaign (US/UK/GER/CA/AUS)

TherearemillionsofpodcastsonSpotify.To helpnewlistenersfindtheonethat'srightfor them,myteamdesignedanAIexperienceto helpmatchpodcast-curiouslistenerswitha personalizedmatch.Welauncheditaspartof a360-degreehypercontextualcampaignto matchuserswithtopemerging podcasts...basedonwhattheyalreadylike.

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Contextual Marketing partner: Highness

ThePlantShed,NYC 13 TheMeathook,BKLYN OliverCoffee,NYC C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
NYCTransit 14 Retail,NYC Retail,LA C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
NYCTaxis 15 PennPlaza,NYC TimesSquare,NYC C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
16 gital C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
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On-PlatformMatchExperience

Weidentifiedashortlistof180 high-prioritypodcasttitles acrossawideswatheof creatorsandgenres.We designedandbuilta comprehensivematchingquiz topairuserswithonethatbest fitstheirexistinginterests& listeningstyle.

Note:Thiswasn’tAI-generated! all180pathswerestrategized anddesignedbyus:)

Tool build: Active Theory

Motion: Buck

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M a t c h T o o l
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Social Video

Film Direction: Matt Spicer

"Horoscope Today" (link)

"Still Processing" (link)

"Rotten Mango" (link)

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MTV'sPlusOneTheVote

2018/National(US)

Forthe2018midterm elections,MTVlaunched its+1theVoteinitiativeto reimaginevotingasa socialexperience betweenyoung Americans.Buildingon MTV’sstrongcrossplatformbrandpresence andinfluentialtalent,our messagereachedfans andcementedMTV’s ongoinglegacyofsocial impact.

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Messaging+VisualID

25 CampaignTagline/Vis C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Partner:Headcount 26 C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L Register-a-FriendApp

Talent/InfluencerPartners+ Content

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ElectionDayLiveEvent

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Partner:UniversityofMiami
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CaseStudyVideo

Case Study Video CREATIVEPORTFOLIO 30 C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L

TheMichelleObamaPodcast

2020-2021/Spotify

In 2020, Michelle Obama started a new chapter - and a new conversation. The Michelle Obama Podcast followed the former First Lady in candid conversation with some of the brightest voices in culture and politics.

Photography: Miller Mobley

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Messaging+VisualID

NYTimesfull-page 32 NYMag/CampaignTagline C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
CampaignVis 33 C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L

StyleFrames

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SocialVideo+Digital

Video Teaser (link) 08 CREATIVEPORTFOLIO 35 C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Social(general) 36 Spotifyon-platform Spotifyon-platform C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Socialquotesharingtool. 37 C R E A T I V E P O R T F O L I O / H A N N A H V A N D E R P O E L
Let's make something great together. Email vanderpoel.hannah@gmail.com Mobile 847.323.4823 Online www.hannahvanderpoel.co LinkedIn https://www.linkedin.com/in/hann ahvanderpoel/

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