GVCC Advocacy /// Bill to watch: SB5916 /// Washington State Tourism /// page 8
THE TECHNOLOGY REVOLUTION IS HERE
Prepare for the digital age The Spring 2016 “Digital Technology Expo” is sponsored by:
Paul Green Comcast PG 18
This event will be this area’s biggest single-day connector to the technology industry. Connect and learn about:
ONLINE PRESENCE MOBILE CONNECTION SOFTWARE SOLUTIONS IT SUPPORT
JANUARY 7TH 2016
HEALTHCARE PANEL President of Regence BlueCross BlueShield, Angela Dowling and the CEO of the Vancouver Clinic, Mark Mantei.
2016 JANUARY/FEBRUARY EDITION
Table of Contents ON THE COVER
Paul Green the Regional Sales Manager of Comcast - Business Class. Comcast is the first ever Digital Technology Expo & Luncheon sponsor. See his stone-age to digital-age perspective on pages:
On Friday, December 4th the GVCC’s Ambassador of the Year was named at our Holiday Heroes Luncheon event at the Heathman Lodge.
Kate Singh is the Vancouver VISION Magazine’s official photographer. She is an award winning photographer and voted “Best in Clark County”, with a full-service photography studio in downtown Vancouver called: Aevum Images.
PG 12 TECH EVENT
The Evergreen and Vancouver School District Superintendents talk about their tech advancements. Two hundred kids per district will attend the Digital Technology Expo & Luncheon on Thursday, April 28th 2016.
On Thursday, January 7th the GVCC will host “Industries Quarterly: Healthcare” with an all star panel. Event sponsored by Regence BlueCross BlueSheild. Pictured: event location at the Vancouver Clinic.
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GREATER VANCOUVER CHAMBER OF COMMERCE
INTERIM CEO/PRESIDENT: John McDonagh CHAIRMAN: Eric Olmsted
VISION EDITOR-IN-CHIEF: Chandra Chase
BOARD OF DIRECTORS CHAIR: Eric Olmsted, On Line Support, Inc. CHAIR ELECT: Ben Hoskins, 1-800-GOT-JUNK
Statement of Ownership, Management, and Circulation (required by 39 U.S.C. 3685) of the Vancouver VISION Magazine for January of 2016. Vancouver VISION Magazine is published six times per year by the Greater Vancouver Chamber of Commerce. Annual subscription price: $25. Publisher: Greater Vancouver Chamber of Commerce; Editor: Chandra Chase, Greater Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, Clark County, WA 98660-3319. Owner: Greater Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, Clark County, WA 98660-3319. Known bondholders, mortgagees, and other security holders owning or holding 1 percent or more of the total amount of bonds, mortgages, or other securities: None. The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes have not changed during the preceding 12 months. The extent and nature of circulation is Greater Vancouver Chamber of commerce members and local businesses. The average number of copies of each issue during the preceding 12 months are: 1400 a. Total Number of Copies Printed: 1400. b. Paid and/or Requested Circulation: (1) Mailed OutsideCounty Paid Subscriptions States on PS Form 3541: 26; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 483; (3) Paid Distribution Outside the Mails Including Sales Through Dealers and Carrier, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS: none; Paid Distribution by Other Classes of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Copies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 350. e. Total Free or Nominal Rate Distribution: 350. f. Total Distribution: 1400. g. Copies not Distributed: 50. h. Total: 1400. Percent Paid: 77.5. The actual number of copies of a single issue published nearest to the filing date (January 2014) are: a. Total Number of Copies Printed: 1400. b. Paid and/or Requested Circulation: (1) Mailed Outside-County Paid Subscriptions States on PS Form 3541: 43; (2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 805; (3) Paid Distribution Outside the Mails Including Sales Through Dealers and Carrier, Street Vendors, Counter Sales, and Other Paid Distribution Outside USPS: None; Paid Distribution by Other Classes of Mail Through the USPS: None. c. Total Paid Distribution: 990. d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies includes on PS Form 3541: None; (2) Free or Nominal Rate In-County Copies includes on PS Form 3541: None; (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: None; (4) Free or Nominal Rate Distribution Outside the Mail: 322. e. Total Free or Nominal Rate Distribution: 322. f. Total Distribution: 1,170. g. Copies not Distributed: 30. h. Total: 1,200. Percent Paid: 72.5. I certify that this statement of ownership is correct and complete. Chandra Chase • Vancouver VISION Magazine Editor, Communications Director.
TREASURER: Lisa Goecke, Perkins & Co. PAST CHAIR: Eric Sawyer, BBSI Preferred Payroll
Winston Asai, Columbia Machine Ben Bagherpour, SEH America Carol Bua, City of Vancouver Jody Campbell, The Columbian Todd Coleman, Port of Vancouver Tamara Fuller, Colliers International Bryce Helgerson, Legacy Salmon Creek Medical Center Amy O’Hara, When the Shoe Fits Don Russo, Schwabe, Williamson & Wyatt Tim Schauer, MacKay Sposito Rhona Sen Hoss Kristy Weaver, Pacific Continental Bank Dr. Steve Webb, Vancouver School District Jeff Woodside, Nutter Corporation
STAFF John McDonagh, Interim President/CEO 360-567-1050 email@example.com Erika Laws, Marketing & Events Manager 360-567-1093 firstname.lastname@example.org Matt Hoffstetter, Membership Services Director 360-567-1058 email@example.com Sharon Batten, Finance 360-567-1080 firstname.lastname@example.org
Chandra Chase, Programs and Communications Director 360-567-1056 email@example.com Teresa Lawwill, Fund Development and Community Relations Director 360-567-1090 firstname.lastname@example.org Ilana Brown, PAC Intern email@example.com Jeannet Santiago, SBAP & PTAC Business Counselor 360-567-1051 firstname.lastname@example.org
Barb Holbrook Ambassador & Accounts Manager 360-567-1093 email@example.com
CHAIRMAN’S CIRCLE Pacific Continental Bank SEH America, Inc. Legacy Salmon Creek Medical Center Riverview Community Bank Port of Vancouver
PRESIDENT’S CIRCLE Columbia Machine, Inc. iQ Credit Union Holland/Burgerville Kaiser Permanente PeaceHealth Southwest Medical Center Chevron USA Comcast Business Class BNSF Railway Columbia Credit Union On Line Support The Columbian Vancouver Energy
PARTNERS & ADVERTISERS ADCO Commercial Printing & Graphics Aevum Images Beaches Restaurant & Bar Clark PUD Energy Trust
Northwest Personal Training Pacific Continental Bank Riverview Community Bank The Columbian The Vancouver Business Journal
1101 Broadway, Suite 100 Vancouver, WA 98660 360-694-2588 firstname.lastname@example.org www.vancouverusa.com facebook.com/yourchamber twitter.com/vanchamber pinterest.com/gvccvancouver The Vancouver VISION Magazine (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. The Vancouver VISION Magazine annual subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to Vancouver VISION Magazine, 1101 Broadway, Suite 100, Vancouver, WA 98660. This publication is dedicated to providing Chamber business news, educating and providing critical commentary.
MAGAZINE PRINTED BY: ADCO PRINTING & GRAPHICS 353 GRAND BLVD VANCOUVER, WA 98661
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for more info
Photos of the Digital Technology Industries Quarterly Event, hosted by CheQitout at WooBox.
e’re in the midst of history. Not since Medicare and Medicaid were created has the American health care system seen so much change. During the next GVCC Industries Quarterly event, we’ll look at the future of health care in the coming year and beyond. How are health systems, insurance carriers and local companies working together to improve the health of Southwest Washingtonians while lowering the cost of care at the same time? Join the President of Regence BlueCross BlueShield, Angela Dowling and the CEO of the Vancouver Clinic, Mark Mantei as we examine the challenges and opportunities that health care will offer to local businesses in 2016. The panel discussion will be moderated by Eric Sawyer of BBSi, the Past Chair of the GVCC’s Board of Directors. The “Industries Quarterly” event series is designed to gather one sector together at a time to better understand the challenges and successes they face. The Chamber’s goal is to provide a venue for deeper connections to lawmakers and government officials, as well as make allies within a given industry to better tackle the issues that arise in the future. Please RSVP for the Thursday, January 7th “Industries Quarterly: Healthcare” event by visiting vancouverusa.com -> events page. We will be at the Vancouver Clinic’s 87th street location from 5-7pm with catering by Mill Creek Pub. The cost is $10/ member and $20/non-member. When you arrive, guests will receive a color sticker that identifies them as “Industry,” “Government,” “Support,” or “Other.” This will help attendees navigate the room to effectively network with whom they desire to connect with the most. This event is sponsored by Regence BlueCross BlueShield!
Above: State Senator Annette Cleveland with Teresa Brum the City of Vancouver’s Economic Development Director, Max Ault of the CREDC and Evan Strandberg of iQ Credit Union. Below: The Vancouver Clinic location.
Industries Quarterly: Healthcare Event Thursday, January 7th 2016 5-7pm @ The Vancouver Clinic 2nd story - 87th street location 6pm Panel Discussion Catering: Mill Creek Pub $10/Member $20/Non-member Sponsored by:
Smal l B usine s s Advi s o r y C o u nc i l E nd s Fir st Yea r, Awa r ds $ 50 0 Bu s i nes s Grant
he Small Business Adviour 25+ business support groups. sory Council (SBAC) has The goal is to connect existing remade enormous strides sources to start-ups or small busiin one year. We just awarded nesses needing support/training. our first $500 Small Business This group oversees and supports Grant to Nexus Chiropractic, the effort of a brand new grant who won our #localthanks program: The Small Business By Ben Hoskins hashtag contest. This Assistance Program. SBAP 1-800-GOT-JUNK / social media based provides one-on-one busiYou Move Me Local Moves ness counseling. We are on campaign was part of our “Get out On... Small Chairman: Small Business track to reach our goal of Advisory Council Business Saturday” serving 30 start-ups/busiprogram sponsored by nesses this year. The SBAC Columbia Credit Union. has supported programming with work sessions on the Fall/Spring GVCC The SBAC formed this year with Workshop Series, the Small Business the goal of supporting our small Saturday Program and content on business members, our new our online learning page of Small Business Assistance vancouverusa.com. Program, and to focus on two objectives: Business If you’re interested in SMALL Resources and Small joining the Small BusiBUSINESS Business Training. ness Advisory Council RESOURCE Ben Hoskins the SBAC Results: We’ve creOPEN HOUSE: Chairman at ben. ated a quarterly “Small hoskins@1800gotjunk. Business Resource Open com. House” event, featuring
THREE NEW TRAINING VIDEOS ONLINE: Apps 101 for Business
Instructor: Dr. Dene Grigar of WSU-Vancouver
Legal Pitfalls for Business
Instructors: Don Russo and Matt Bisturis of Schwabe Law Offices
Noland Hoshino of High Five Media and Dan Wyatt of the Kiggins Theater. Pictured: Dr. Janell Chandler of Nexus Chiropractic (blue shirt) being presented with her $500 Small Business Grant check by Michelle Thor and Shannon Decker of Columbia Credit Union. The “Get Out On.. .Small Business Saturday” program sponsors!
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The delegation at the Legislative Outlook Breakfast, hosted by the GVCC, CREDC and ICC.
The Legislative Outlook Breakfast - What to Expect in 2016
he GVCC partnered with the Columbia River Economic Development Council (CREDC) and Identity Clark County (ICC) on December 11, 2015 to host the annual legislative breakfast. This event featured local legislators from the 17th (Don Benton, Paul Harris and Lynda Wilson), 18th (Liz Pike and Ann Rivers), and 49th (Annette Cleveland and Sharon Wylie) legislative districts. Members of the audience asked the panel a number of pre-determined questions on current, significant topics, including: carbon tax, a new or improved Columbia River Crossing, res-
toration of the public works trust fund, state tourism funding, the Supreme Court’s McCleary decision on the state’s obligation to fund basic education, and technical job training for youth. With the short session on the horizon, several of the legislators mentioned that they do not expect major legislative actions or appropriations. In light of the contempt order from the Supreme Court, the legislative priority will continue to be education funding, including defining what basic education is. Competing policies will also continue to dominate the conversations, with many legislators expressing a desire to find a balance between regulation/revenue or revenue-neutral measures for environmental protection and public services, while at the same time encouraging job-creation and economic development. Of special interest to Chamber members, and one bill to watch,
is SB 5916, the Washi n g t o n To u r i s m By LeAnne Bremer Marketing Miller Nash Graham Act, intro& Dunn LLP duced, but Chairwoman: Public not passed, Affairs Committee (PAC) last year. It remains pending for consideration in the upcoming session. The panel, on both sides of the aisle, generally sounded supportive of the legislature enacting some version of the bill. Washington is the only state without a state tourism board, even though tourism is the fourth largest industry in the state. The bill seeks to establish long-term, stable funding from the industry itself with government assistance in collecting revenue. A spotlight on Washington’s attractions, including in Southwest Washington, will enhance and benefit many area businesses both directly and indirectly. Stay tuned……
Left: Strong representation from the City of Ridgefield included the City Manager (former County Commissioner) Steve Stuart and the Ridgefield Mayor: Ron Onslow.
January/February 2016 Edition
BILL TO WATCH SB 5916
The Washington Tourism Marketing Act “Washington is the only state without a state tourism board, even though tourism is the fourth largest industry in the state.” -LeAnne Bremer
Impactful Facts & Figures from the:
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In total annual visitor spending to Clark County supported more than:
$481 MILLION IN DIRECT VISITOR SPENDING 3.1% ANNUAL INCREASE FROM 2013 4,220 TOURISM RELATED JOBS $12.5 MILLION IN LOCAL TAX RECEIPTS, A 5.7% ANNUAL INCREASE FROM 2013 Since the legislature closed the state tourism office in 2011, Washington is the only state in the country without a statewide tourism marketing program. As the surrounding Pacific Northwest states boast significant marketing budgets, HB 1938/SB 5916 will allow Washington to compete on a level playing field when it comes to attracting visitors, ultimately strengthening tourism and positive economic impact to our local community.
for more info
We’re Always Here! As a Key Accounts Manager, I work with local businesses to find ways to increase energy efficiency and save on energy costs. Every business in Clark County has an assigned account manager to help identify conservation opportunities and access utility incentives for efficiency upgrades. NOT SURE WHERE TO START? Call customer service at 360-992-3000 to connect with your account manager and schedule an energy review.
Bart Hansen Key Accounts Manager Learn more at ClarkPublicUtilities.com/AlwaysHere
NEWS Chamber Welcomes New Interim CEO
his month I would like to say a special thank you to Kelly Love. As you already know, Kelly has taken a fantastic position at Legacy Health System. Kelly served for five years as By Eric Olmsted an amazing leader On Line Support GVCC Chairman of for the Chamber. She started new the Board programs to help the business community like PTAC that helps businesses understand and get started contracting with government agencies and the Small Business Assistance Program that connects new and emerging businesses with needed resources. During her time at the Chamber she also earned the admiration and respect of her staff and the Board of Directors. Kelly will stay active with the chamber as a member of the Public Affairs Committee and I hope we see her at many of the social events the Chamber puts on. It is my honor to welcome John McDonagh as the Interim President. John is well known for his leadership in our community and we are very lucky to have him at the helm while we make this transition. John will continue his duties as Publisher of the Vancouver Business Journal while acting as Interim President at the Chamber. The Chamber Staff, John, and the Board of Directors will be working closely to make sure this transition is as smooth as possible. The Chamber Staff has been amazing to work with during this transition! They have all stepped up to take on whatever needs to be done and have helped me navigate this transition. The Board and I are very lucky to have such an excellent group to work with. As we wind down 2015 and prepare for 2016, my wife Nancy and I would like to wish everyone Happy Holidays and a happy and prosperous New Year.
10 January/February 2016 Edition
Mike Bomar, President of the CREDC with Kelly Love and John McKibbon of ICC on Kelly’s final day as Chamber CEO.
Farewell Chamber, Buckle Up John! The Chamber family knows you well and respects your work in the business community. As the interim CEO of GVCC I have left a few things for you that all Chamber Presidents should have: 1) Extra pair of very large scissors for ribbon cuttings (I keep it in my car) 2) “the book” it has all my exit memos tabbed by project (a skill learned in the congressional world) 3) An exceptional staff of hard driving professionals who support each other and
will be instantly loyal to you 4) A note from much beloved former chamber CEO Bill Fromhold written on a napkin 5) A black/white photo of the I-5 bridge on the day it opened nearly a century ago – a reminder of work left unfinished to move our community forward
By Kelly Love Outgoing GVCC CEO
For the next little while as interim CEO, you have stepped into one of the best jobs in the world; buckle and enjoy the ride!
About John McDonagh The Greater Vancouver Chamber of Commerce has appointed John McDonagh, Publisher of the Vancouver Business Journal as Interim CEO/President. McDonagh has been active in local community affairs with leadership roles in a number of organizations including: the Clark County Fair Association, the Greater Clark County and Vancouver Rotary Clubs, Columbia River Economic Development Council (CREDC), the School of Piano Technology for the Blind and Visually Impaired and is the past Chair of both the Board of Directors for Share and the Vancouver Civil Service Commission. McDonagh along with his brother Steve McDonagh and a small group of local investors bought the Vancouver Business Journal in 2004. The Vancouver Business Journal will continue to publish without interruption during this time. It is printed weekly and distributed throughout SW Washington. McDonagh’s additional professional accomplishments include a stint as the VP of Marketing/Advertising for the Columbian, involvement in the launch of the Portland Tribune, a member of the Professional Advisory Board of the Edward R. Murrow College of Communications at Washington State University, and a member of the Media Advisory Board of Clark College.
New President’s Tier Member By Teresa Lawwill
Fund Development and Community Relations Director
I am proud to announce Vancouver Energy as our newest member to our President’s Tier. Vancouver Energy joins businesses who are dedicated and invested in the chamber and our programs. Being a Tier Member provides businesses the exposure reserved for our premier community business leaders in SW Washington upon investing $5,000 in the Chamber through sponsorship and advertising. For 125 years, the Greater Vancouver Chamber of Commerce has promoted business, jobs and economic development that meets the needs of the growing community. Tier members understand the important roles transportation and job diversity play in a vibrant and robust economy. Vancouver Energy is proud to be a President’s Circle investor with the Chamber. Their staff provide solid, open and honest advice and guidance. We appreciate collaborating with the Chamber and its members on community partnership opportunities. We hope you will consider joining this great organization in 2016! For more information about Vancouver Energy, or to contact us directly, visit www.vancouverenergyusa.com.
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the future of PACifiC ContinentAL BAnk As your dedicated banker, community partner and neighbor, Pacific Continental Bank is thrilled to announce we’re relocating and opening our new Vancouver office in March 2016. We’re excited to further our roots in the community and continue helping local businesses and nonprofits succeed. Learn more about our new office at therightbank.com/new-vancouver-office or give us a call at 360-735-3709.
John Cozzi Jr at the podium as he accepts the honor of Ambassador of the Year on Friday, December 4th 2015.
Chamber Names Ambassador of the Year
“Approximately 30% of our business has come from memn Friday, December 4th the GVCC hosted the Annual “Holiday Hebers of the Chamber of Commerce in direct business and roes Luncheon” featuring our red referrals, like Pillar Orthopedic. We became connected to coat Ambassador Team. Each year the Chamber designates one Wally Hornthem through the chamber. They shipped with UPS in the berger Award recipient, which is our Ambeginning, but due to damages to their shipments, they bassador of the Year award. John Cozzi Jr was named the 2016 Hornberger Award switched to us in 2011 and we have handled everyone of recipient! He received the most votes their shipments since then.” -John Cozzi Jr. from his ambassador peers. The 24 person ambassador team was asked to vote based on attendance, positive attitude, About Being an Ambassador: About Tailored Logistics Inc (TLI): and a willingness to help. John’s favorite part about being an Am- TLI is a full-service worldwide freight forbassador is assisting and mentoring new warder,. They started operations in 2010 The 2016 Ambassador of the Year is John business owners around traps and un- and that provide a wide range of services Cozzi Jr the President/CEO of Tailored Lo- expected situations that may arise with in the shipping industry. TLI focuses on gistics Inc. He holds a Master of Business a new business. He also enjoys the ca- providing shipping services of shipments Administration and a dual BS in Business maraderie among business members of weighing 70 lbs or more (total shipment Management and Marketing. Originally the Chamber. Everyone is invested in one weights, not individual pieces) for both from Chicago, IL he started a transpor- another and seek out solutions to work the domestic and international market. TLI tation company in 1973. He’s been in- well with one another. Being an Ambas- provides air, ground, ocean and rail servolved with the transportation industry sador also provides the opportunity to vices for movement of any and all freight for 40 years and counting. John is also a meet a variety of business people and throughout the world. There is only one Mentor for Washington State University learn about what they provide to the lo- thing that they do not ship, want to know MAP Program, within the Carson College cal community and the world. what that is, contact me for the answer. of Business.
12 January/February 2016 Edition
Seeking Exclusive Sponsor for Spring Series
he GVCC has a great sponsorship opportunity available. We are seeking an exclusive sponsor for our “Spring 2016 [Engagement] Workshop Series” that will begin on Tuesday, March 1st. This eight-part workshop series has a great list of instructors ranging from Cara Catonwine of the Fort Vancouver Historic Reserve to Jodi Blackwell of Clark College Professional Development. The workshop’s theme “engagement” will cover a variety of topics, all tailored to the needs of small businesses. These workshops will take place on Tuesdays and Thursdays during the month of March at noon-1pm. We are looking for an exclusive “Series Sponsor” to join our media sponsor: The Columbian. Our sponsor will receive unparalleled promotion that includes, advertising on our website’s homepage, within eight event posts, and all corresponding “Business Matters” eNewsletters sent weekly. The presenting sponsor will have their logo on all eight promotional graphics, large class brochure (300 printed) and event posts. Also included is the ability to speak at the beginning of each workshop and valuable onsite community engagement. The GVCC’s 2016 Spring [Small Business] Workshop Series Class list: • Tuesday, March 1st workshop: Top Events to Engage with your Commu-
nity by Cara Cantonwine, Fort Vancouver National Trust, Stacey Donovan, City of Vancouver and Erin Adams, Human Services Council Senior Connections Expo. Thursday, March 3rd workshop: Maximize Your Presence at Events by Ronnie Noize, DIY Marketing Center Tuesday, March 8th workshop: Empower your Non-Profit Board to be Community Spokespeople by Patricia Zamboni Coash of Aushi Mizani, Success Coach. Thursday, March 10th workshop: Tips from 20 years of Engaging the Community by Kim Hash, Program Director at SHARE. Tuesday, March 15th workshop: Internal Customer Service by Jody Blackwood, Clark College Pro Development. Thursday, March 17th workshop: Understanding your Customers Perspective for Deeper Engagement by Kevin Hiebert of Resonate: Center for Community Innovation, Dialogue and Leadership Development. PENDING - Tuesday, March 22nd Tuesday, March 29th workshop: Your Professional Image: The Importance & Power of Impression Management by Kate Singh of Aevum Images and Dr. Carol Parker Walsh of Evolve Image Consulting.
Please contact Teresa Lawwill for sponsorship details at email@example.com.
THE COLUMBIANâ€™S 2016 ECONOMIC FORECAST BREAKFAST will feature three keynote panelists discussing our local economy and the impacts of changing technologies and competitive pressures in their industries. Scott Bailey Regional Economist
Employment Mike Bomar President Security CREDC Department Plan to stay for one of the four break-out sessions featuring panelists of local experts.
Thursday, January 21, 2016 Vancouver Hilton Doors Open at 6:30am. Program Begins at 7am
RESERVED SEATING: $50 per person or $500 for a table of 10. Includes sit down breakfast and attendance at one breakout session. Must register by January 18th to reserve your seat. REGISTER: Online at www.columbian.com/economicforecast or by calling Community Partnerships 360-735-4466. PRESENTED BY:
STUDENTS PROGRAM: FREE for first 50 high school or college students who register. Sponsored by BergerABAM. Educators, call today
to register five or more students for free. Offer valid for first 50 students/ teachers who register; thereafter a special student rate of $30 applies. Students must be currently enrolled. Must register by phone only. Teachers registering 5 students are free. IN-KIND SUPPORT:
w w w. c o l u
Thriving in Large Markets
Growing a Business and Leading Change
Building on Downtown and an Export Community
Breakout Session Panelists
Legacy Salmon Creek Hospital
Port of Vancouver
Hispanic Metropolitan Chamber
Building for Clark Countyâ€™s Future
Washington State University Vancouver
Kim Capeloto Riverview Community Bank
Urban NW Homes
The Management Group
Real Living Real Estate
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360.574.7292|1011 Broadway • Vancouver 16 January/February 2016 Edition
THE DIGITAL TECHNOLOGY ISSUE Chamber Partners to Produce Digital Technology Expo
he GVCC in partnership with the CREDC, City of Vancouver, the Digital Technology IPZ, Clark College and WSU-Vancouver will present this region’s largest digital technology event: The Digital Technology Expo and Luncheon on Thursday April 28th. Presented by Comcast. The expo will launch in the morning with an EDUCATIONAL PREVIEW featuring 600 students from the Vancouver, Evergreen and Camas school districts. We will showcase our digital technology scene to our young creative minds in an effort to light their creative fires for a possible career in this sector as interns, employees and entrepreneurs. The expo will open at 10am to businesses and the general public. The goal is interaction between small to medium sized businesses and local technology companies. To easily find answers for problems plaguing your business, we’ve organized the expo within four zones: Online Presence, Mobile, IT Support and Business Software Solutions. The expo will break for a Digital Technology themed luncheon featuring the Blazers, Timbers and HOP’s Digital Media Directors. They’ll have a panel discussion on the different digital platforms they leverage to engage their fanbases. Panel will be led by our Luncheon sponsor, Riverview Community Bank. The expo will feature a lively Demonstration Stage. Students, technology companies and individuals (that impact the digital technology sector) will go onstage in a mini ted-talk like enviornment. Sponsorship for the lively demonstration stage is open!
VENDOR SNEAK PEEK:
Webfor By Kevin Getch, Owner Webfor delivers enterprise-level creative and digital marketing expertise to small- and medium-size businesses. Our full-service digital marketing agency provides website and logo design, search engine optimization, social media marketing, email marketing, and conversion rate optimization. We put ourselves in your shoes and make decisions with the thought and care as if your business was our business. Our goal is to become an invaluable partner and trusted advisor for all your Internet marketing needs. Fringe Digital Marketing Agency by Matt Janik, Owner. Fringe is a highly agile web design and Internet marketing firm based in Vancouver, Washington. Since 2009, our team of multi-disciplined marketing, SEO and design professionals are dedicated to helping our clients meet their strategic goals. Fringe is focused on growing the visibility of companies in the local area and promoting small business success online. We deliver real results for businesses looking to grow their bottom line. CheQitout by Ed Frankel, Owner. CheQitout is an app that connects brick and mortar with the local community. Merchants use cheQitout to give custom, real-time offers to both loyal and undiscovered customers. This platform allows merchants to share under-marketed inventory with local shoppers, and customize your deals to what’s going on in the community. We’re working with the local colleges to offer students and cheQitout member’s deals from local businesses.
All three photos by Grant Mott of Grant Mott Photography. TOP: Teresa Brum (City of Vancouver), Max Ault (CREDC), Chandra Chase (GVCC), Rebecca Kennedy (City of Vancouver), Jeff Swanson (Clark County). Bottom Left: The team at Webfor. Bottom right: Matt Janik and team of Fringe Digital Marketing Agency.
Are you ready for the digital age of commerce? The 2016 Digital Technology Expo & Luncheon Can Help You Transition message from Paul Green of Comcast, the presenting sponsor of the 2016 Spring Digital Technology Expo & Luncheon!
back from the status quo and truly gauge their ABILITY TO MOVE WITH TECHNOLOGY on today’s terms and further, plan for the future.
I’m proud to be a part of the Digital Technology Expo hosted by The Greater Vancouver Chamber of Commerce and sponsored by Comcast Business! This opportunity for Clark County businesses to gain insight into what is available to them through technology will be a game changer!
If you are a small business wanting to launch a new product, use cloud services, expand a mobile or remote workforce, or enhance your online presence, then the Digital Technology Expo will be a giant first step towards that transformation. I’ll see you there!
In my experience of developing technology plans for businesses I’ve come to the realization that most design their plan once. The thought drivers, as they relate to technology, are to work their changing business around their existing plan. I aim to challenge a business to consider taking a step
Paul Green Regional Sales Manager, Business Class paul_green@ cable.comcast. com
Photos of Paul Green by Kate Singh of Aevum Images
The goal is to connect and educate businesses on technology solutions for the digital age.
Technology is Evolving Buying Habits By Kevin Getch, Webfor I have the opportunity to meet with business owners and marketing managers every week. I know all too well that many of you are overwhelmed with the huge amounts of information you are expected to absorb and with how quickly that information is changing from day to day. The technology revolution is very cool with its gadgets and increased conveniences, but the sheer amount of information can be overwhelming. It’s tremendously challenging to understand and engage with customers across a fragmenting and evolving marketplace. I’ve seen businesses quickly losing relevance and market share just from the mobile revolution. Too many companies underestimate the importance of mobile to their users, and because of that they bleed customers. I want to share with you one of my predictions that I believe will fundamentally change how we connect with and market to our customers. I believe the future of marketing will be driven by what I call the 3 P’s. The 3 P’s are Predictive, Proactive and Personalized. As I already expressed, many of us are overloaded with information. There is so much noise out there that the average consumer can get overwhelmed and lost in it. The tech company that will win in this environment is the one that can filter the noise and personalize it into a perfect, unique and individualized sonnet of information. The company leading this charge is Google with its
Google Now and Google Now on Tap products. You also have Facebook who is beta testing their “virtual assistant” type of service called “M”, Bing who created Cortana and Apple who has Siri. Four of the biggest companies in tech are investing massive amounts of manpower and money into developing a solution that will be more proactive than reactive. What do I mean by that? Well, currently Google Now knows what’s on my calendar. It automatically checks traffic and gives me a friendly reminder that based on traffic conditions, I will need to head out in 15 minutes to make it on time, and it’s already mapped out the best route. This is just one of the many things it already does that is proactive rather than reactive. In the future these services will be even better at predicting the solutions and information best suited to you. They will personalize that information based on your search history, location, reviews, social connections and preferences. They will proactively provide you with that information rather than waiting for you to request it. Imagine the best ever personal assistant. One that knows what you like and don’t like. One that has your schedule, who works 24/7 and, best of all, doesn’t charge anything. That’s what these services offer. It’s easy to see how this type of technology may entice people to supply these tools with the information and permissions they need to work.
impactful players of Vancouver’s Technology BOOM Digital Technology Expo Founding Partners
Vancouver’s tech scene and creative culture has taken off in the last few years, particularly in downtown and along the 192nd Corridor. The City of Vancouver supports this growth through the Innovation Partnership Zone (IPZ), a collaborative effort by several public, private and non-profit organizations to address the infrastructure, workforce, funding and space needs of technology and creative firms. In addition, the City helps to build the type of place that tech firms look for when they decide where to locate. Through our Business Assistance and other programs, we support the cafés, restaurants, food trucks and breweries that creative companies and their employees want to have around them.
TERESA BRUM REBECCA KENN
Clark College provides a technology-enriched learning environment that local employers and students rely on. Many people think of traditional programs like Networking Technology or Web Development but all of our programs including Industrial Maintenance and Automotive are increasingly digital. For students, the library is as much about tech support, computer labs, and online resources as it is books. Our new STEM building that will open this summer was built with the digital learner in mind and will be a great resource for the community as well as our students.
MAX AULT In 2014 the CREDC took a renewed and active approach to accomplish the first goal of the Clark County Economic Development Plan: establishing Clark County as a regional center for growth and innovation in the Information Technology sector. To this end, the CREDC has overhauled our entrepreneurship programming with the creation of Grow Clark County, which has seen major successes in highlighting our community’s fastest growing companies, connecting business owners to networks of mentors and funders, and celebrating our innovative startup community. Creation of infrastructure has also been key in our efforts to support our region becoming a hi-tech hub: collaboration with our public and private partners, including the City of Camas and City of Vancouver, to create the Innovation Partnership Zone, supporting new development and redevelopment of existing space into high-demand creative office space that supports high-speed internet and robust IT systems, in addition to leveraging the assets of our K-12 and higher education partners to build a dynamic pipeline of well-educated and highly qualified professionals in the fields computer sciences, engineering, digital media, and mobile development.
Left to Right: Max Ault, Chato Hazelbaker, Teresa Brum, Sandra Towne, Rebecca Kennedy, Dene Grigar, Kelly Love and Chandra Chase
The IPZ employed as a successful marketing, and convening effort has helped accelerate the formation of an applied digital technology zone or (Tech Scene) in Downtown Vancouver fueling economic development by connecting entrepreneurs, startups and global enterprises to each other, with workforce training, business assistance, and local talent. Only two years ago, the tech industry was still a fast-growing concept in Vancouver, with a dozen tech businesses downtown. Today more than 45 tech firms now call downtown Vancouver their home.
Photo by Kate Singh of Aevum Images
DR. DENE GRIGAR The students of Washington State University Vancouverâ€™s Creative Media & Digital Culture (CMDC) program are playing a direct role in the growth of our digital technology economy. They are graduating with the skillsets desired by high tech digital development to creative computer industry from the public to nonprofit sectors. The programâ€™s graduates are highly sought after; yearly job placement rates since 2010 average at 90% upon graduation. The CMDC program focuses on helping local businesses and organizations during the school year, often taking on complex projects like app and website development, 2 and 3D animations and infographics, the cutting edge augmented and virtual reality installations. In the summer of 2016 WSU Vancouver will host a data security summit, so stay tuned.
KELLY LOVE & CHANDRA CHASE The Greater Vancouver Chamber of Commerce is a network of over 1,100 businesses in Southwest Washington. We hear from our businesses about their struggles and successes. Technology tops the lists as a major issue for small to medium sized businesses. The technology landscape is changing. More and more consumers purchase on mobile devices, cloud storage and cloud software options are a practical solution and there is a growing concern for digital security. The GVCC has workshops, online training and will host the digital technology expo - all with the goal of connecting and educating our businesses on technology solutions for the digital age.
Six hundred kids from three districts will attend the â€œDigital Technology Expoâ€? in an effort to showcase our growing technology sector and excite the new-wave of workforce talent!
John Deeder, Evergreen School District Superintendent Former GVCC Board Member Photo by Kate Singh of Aevum Images
Dr. Steve Webb, Vancouver School District Superintendent and current GVCC Board Member
Vancouver, evergreen & Camas school districts Embracing the Technology Revolution Businesses are not the only ones currently experiencing a technology revolution. Our local school districts are also making strides in converting to technology driven solutions. Students within the Vancouver, Evergreen and Camas school districts have a strong pathway via Clark and WSU-Vancouver to develop their skillsets to become the future employees and entrepreneurs in our growing technology sector. Here is a glimpse of the technology driven achievements of our school districts: Vancouver Public Schools: Prior to passage of the technology levy in 2013 •
• • • •
Use of technology facilitator teams to plan, pilot and support increased use of educational technology Vancouver Public Schools has emerged as a national model for how to reinvent the teacherlibrarian role for the 21st century. Updating and expanding wireless capacity throughout the district to support mobile learning and Bring Your Own Device pilots in secondary schools Installing standard classroom equipment throughout the district including interactive projectors, teacher laptops, document cameras and in primary classrooms, sound enhancement systems Creation of ‘flexible learning environments’ to include Implementation of learning management system (Fall 2015) Identification and deployment of additional digital content (ongoing) Expansion of digital citizenship and information literacy instruction with students
Since the 2013 Technology Levy • Established a 6-year schedule to provide students and teachers with enhanced capacity to use digital tools to improve teaching and learning. • This effort has been broadly branded as weLearn 1:1. • To date, there are more than 12,000 iPads/3000 laptops deployed to students and teachers • Most students in grades 6-12 have 1:1 access either to an iPad or laptop. Devices and training for teachers are deployed in the school year prior to students receiving their devices • Deployment of learning management systems to enable 24/7 access to classroom assignments, resources and communications tools • apps and digital content for student learning • Robust professional development and support for teachers to use digital tools and develop new instructional strategies including staffing for integration and technical support • To help ensure equitable access, school buses are now equipped with WiFi. Work is underway to provide network access
for more info
outside the district to extend the school day for students without internet access at home. Evergreen Public Schools: •
Gateway to Technology (GTT) elective classes currently in all six middle schools offer students a hands-on authentic engineering environment, where they study automation and robotics. This includes computerbased modeling, fabricating design ideas, and programming robots. Students use a variety of materials (wood, plastic, and metal) designed in the computer with Autodesk Inventor software and shaped with students’ hands. High schools have initiated a “Tech Tutor” program where students work in conjunction with the Teacher Librarian to support classroom teachers and students with technology set up, training, and troubleshooting. Every school has wireless access points in every classroom and expanded bandwidth to ensure all schools have capacity to support up to three devices per student. The administrative team is identifying personalVANCOUVER
ized Learning instructional expectations and professional development needs. It is critical that all staff understand how technology should be used as a catalyst to allow students to take ownership over both the goals and path of their education prior to issuing student devices. Currently implementing a K-12 digital library with an integrated reading level assessment tool to provide students with book recommendations and teachers with ongoing progress monitoring. Curriculum and intervention software options are presently being field-tested as part of an adoption process. By February, will identify six Innovation Center pilot schools (3 – Elementary, 2 – Middle, 1 – High) to start 1:1 mobile devices during the 2016-17 school year. Scheduled to provide 1:1 take-home mobile devices for all 4-12 grade students and classroom based devices for K-3 grade students starting fall of 2017.
Improving Your Technology is fertilizer for your business W
inning companies invest 6.3% of their annual revenue on new technologies and business system improvements, By Joel according to CIO Stangeland, Magazine’s 2015 State TrekGlobal of the CIO Survey. For CEO many business owners, that’s a difficult pill to swallow. But in order to compete in today’s economy, the hard truth is that even small and midsize businesses need the same types of technologies that Fortune 500 companies utilize. Every successful company Trek Global has worked with -- whether a small business or a large corporation -- uses some combination of front-end customer facing systems like websites, mobile ordering and digital marketing to engage with customers, along with back-end systems that make them more efficient, such as CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning). Front-End Systems Engage Customers and Drive Your Business The focus here is to have front-end systems that give you a polished, current look and make it easier for your customers to buy and interact with you. Investments in front-end technologies include: •
Websites. It’s important to update your website so that it uses proper data architecture and responsive technology, which allows for automatic website adjustment on mobile devices. Whenever a customer is using their mobile device and lands on a website that isn’t responsive, they assume the business doesn’t care about them -- and they leave. Additionally, your Google ranking can take a hit and you may not show up in search results if your website doesn’t comply with the up to date specifications. If you haven’t
updated your website to be responsive, it’s time to do so! •
Order Management Systems. The emphasis here is on convenience, primarily for customers and secondarily for business. Solutions that are mobile or allow the option of self-managed transactions are a current trend. Examples of order management systems companies utilize today are mobile ordering, e-commerce websites and POS (Point of Sale) systems.
mance. If your business is experiencing any of the following scenarios, it’s time to select an integrated solution such as an ERP to better manage your business processes. 1. Inventory issues are taking up staff time and creating disgruntled customers. 2. Your team spends significant time reentering data into multiple disparate systems. 3. Communication breakdown frequently occurs and impacts your customers and your business.
Digital marketing: Does your business have a presence on social media channels that are relevant to your customers? If so, great. Keep in mind, however, that digital marketing opportunities go well beyond social media, and include such tactics as email marketing, display advertising, Trek Global helps a number of growing businesses here in retargetClark County. One such company with technical needs is ing and Sweet Spot Skirts, a company that produces and sells womsearch en’s athletic apparel. Stephanie Lynn, Owner and Founder engine of Sweet Spots Skirts stated, “With 56% growth in 2015, it is marketparamount that I implement Trek Global’s products as they ing. are an integral part of my growth, sustainability will no doubt aid in my organizations acquisition process when the time is Internal right.” Systems Reduce the This organization sells product through an ecommerce Cost of Dowebsite direct to the consumer, through multiple distribution ing Busichannels including every REI bike section across the country, ness and also in person at both their physical location and at reMost busimote events such as marathons utilizing a POS (Point of Sale) nesses begin system. This business provides a 100% satisfaction return with a CRM policy and to ensure that the clothing is up to quality specisolution to fications, they perform both in-house and local outsourced better track manufacturing. As you can imagine, inventory in a scenario their sales such as this can be a bit of a nightmare. This is where an funnel. As ERP (Enterprise Resource Planning) system with a strong the sales ecommerce website and point of sale integration can come start to into play. Through the use of interconnected systems this roll in then organization can track all necessary customer data, maintain internal sysup-to-date inventory, plan for future materials purchases, autems must tomate the shipping process, and even reduce overhead with be in place the increased efficiency that their interconnected systems to ensure provide. And when that next big national retailer signs on to high perfordistribute their product, they will be ready.
Sweet Spots Skirts Upgrades
Stephanie Lynn, Owner of Sweet Spot Skirts. Photo by Kate Singh of Aevum Images. 4. Managers do not have easy visibility to the current status of their departments. 5. You don’t have visibilinto profitability and “Through the use ity key performance indicators (KPI’s). of interconnected
systems Sweet Spots Skirts can track all necessary customer data, maintain up-todate inventory, plan for future materials purchases, automate the shipping process, and even reduce overhead with the increased efficiency...”
Concerned about the cost of ERP? Consider the benefits and consequences the software provides, from integrated finance that provides real-time views on the status of your business, to inventory tracking for all your locations and automated shipping and fulfillment. Additionally, within 2 years of implementing ERP, the financial impact to growing organizations is significant : • Companies typically see a 21% improvement in profit margins. • Customer order cycle times are cut in half.
- Joel Stangeland
Stocked inventory can be reduced by 17% with better inventory management. Managers decrease their time-todecision by 46%.
Growing or Selling Your Business? Invest in IT Systems There are several factors you should consider if you are growing or selling your business: • Companies looking to become acquired benefit from having an ERP. These solutions build trust that the business will be able to support growth for the next decade, which in turn expedites the acquisition process. • For the small or midsize business, growth opportunities means having the right inventory and fulfillment systems in place and connected to front-end retail and web stores. • To meet high customer expectations for fast delivery and superior customer service, organizations need to invest in IT in order to survive and thrive in today’s marketplace.
Reason #21: Locally sourced EVERYTHING!
Helping Clark County businesses take root, through website design & digital marketing services.
10/22 Consign Inn @ 9920 NE HWY 99 Vancouver WA. Grand Opening!
GVCC RIBBON CUTTINGS with the Ambassador team Grand opening!
MADdogs @ 1900 NE 162nd Avenue Vancouver WA. Grand Opening!
Legal Shield-Kareen Mills @ Beaches
EOCF - Educational Opportunities for Children and Families. 10002 NE 13th Avenue Vancouver WA. Grand Opening of New Early Learning Center.
26 January/February 2016 Edition
Sunrise Bagels @ 808 Harney Street Vancouver WA
Be Well Nutrition @ 10112 Washington Street Vancouver WA. Grand Opening!
Innovative Services @ 9414 NE 4th Plain Vancouver WA. Expansion.
Grand opening! McDonalds @ 13002 NE HWY 99 Vancouver WA. Renovation & Grand re-opening!
Empower Up ! 5000 E 4th Plain Vancouver WA - Grand Opening!
VISION 1101 Broadway, Suite 100 - Vancouver, WA 98660 USA
Periodical US Postage Paid Vancouver, WA
UPCOMING EVENTS CALENDAR: 1/6/16 GVCC EVENT SW Washington Leads and Needs BEACHES RESTAURANT
The best morning networking in Clark County! $5 members, free if you bring a nonmember guest.
1/7/16 GVCC EVENT Ribbon Cutting POSTAL CONNECTIONS
Celebrating with our new member at 7720 NE HWY 99.
1/7/16 GVCC EVENT Industries Quarterly: Healthcare THE VANCOUVER CLINIC
Healthcare panel discussion, networking with Lawmakers. RSVP $10/member. Sponsored by Regence BlueCross BlueShield.
1/8/16 PARTNER EVENT Business Networking 101 @ THE GVCC
Presented by DIY Marketing Center. $10/Free for GVCC members.
1/8/16 GVCC EVENT Ribbon Cutting SIMPLY THYME CATERING
Ribbon Cutting directly to follow Business Networking 101.
1/13/16 GVCC EVENT Resource Network 4-5PM
Bookkeeping with Apps by Karen Ault of Strategic Tax. Free.
1/14/16 GVCC EVENT Ribbon Cutting
MCKINLEY IRVIN FAMILY LAW FIRM
Grand opening celebration!
1/20/16 GVCC EVENT SW Washington Leads and Needs BEACHES RESTAURANT
The best morning networking in Clark
County! Sponsored by the Better Business Bureau.
1/21/16 PARTNER EVENT The Columbian’s Economic Forecast Breakfast THE HILTON
The keynote session will feature three panelists discussing our local economy and the impacts of changing technologies and competitive pressures in their industries.
2/2/16 GVCC EVENT Ribbon Cutting
SMITH-ROOT AND PARKIN ENGINEERING
Celebrate their new headquarters to the public before our Business After Hours event.
2/2/16 GVCC EVENT Business After Hours
SMITH ROOT - PARKIN ENGINEERING
Our monthly networking event! Bring plenty of business cards. Prizes, connections and food/drink!
2/3/16 GVCC EVENT SW Washington Leads and Needs BEACHES RESTAURANT
The best morning networking in Clark County! Sponsored by: MEMBER NAME.
2/3/16 GVCC EVENT Ribbon Cutting
2/12/16 PARTNER EVENT Advanced Networking Strategies GVCC
Presented by DIY Marketing Center.
2/17/16 GVCC EVENT SW Washington Leads and Needs
NAVIGATE LAW GROUP
Celebrating their expansion and rebrand from MRM Law Group.
The best morning networking in Clark County! Sponsored by Reed Creative.
2/9/16 GVCC EVENT Small Business Resource Open House GVCC LOBBY
The GVCC will host a number of no-cost or low cost small business support groups for an informational open house!
2/10/16 GVCC EVENT Resource Network 4-5PM Subject: TBA.
3/1/16 GVCC EVENT Spring 2016 Workshop Series KICK OFF CLASS #1 - THE BEST EVENTS FOR COMMUNITY ENGAGEMENT
Noon - 1pm
The start of our eight part Spring Workshops series, themed: engagement.
3/2/16 GVCC EVENT SW Washington Leads and Needs
The best morning networking in Clark County!
3/3/16 GVCC EVENT Maximize your presence at events by Ronnie Noize Noon - 1pm
The second workshop in our eight part Spring workshops series, themed: engagement. RSVP online. $10/ member.
3/8/16 GVCC EVENT Business After Hours SPONSORED BY: THE QUARRY
The best evening networking in Vancouver! Bring plenty of business cards! $10/member, please RSVP online.
3/8/16 GVCC EVENT Empower your nonprofit board Noon - 1pm
The third workshop in the GVCC’s eight part Spring workshops series, themed: engagement. RSVP online.
The bi-monthly publication of the Greater Vancouver Chamber of Commerce.