Neighborhoods Now: Bed-Stuy Gateway BID

Page 1

Neighborhoods Now

Dear friend,

for small businesses on how to apply for relief loans. They drafted legal templates for short-term leases to occupy vacant storefronts. They collaborated with senior staff at City agencies to help neighborhoods access programs like Open Streets and Open Restaurants.

As the pandemic took root in our city in March, its uneven impact on the lives of New Yorkers quickly became painfully clear. While our city’s well-resourced communities and businesses benefit from the ability to purchase expertise, the The work is far from over. Many of these firms are committed neighborhoods where many of our essential workers live do to continuing these partnerships in service of long-term not have the same access and resources. efforts to address systemic inequities and greater community In response, the Urban Design Forum and Van Alen Institute ambitions. The need for this work is profound, and we hope this effort inspires the design community to come together in tapped into our collective network of architects, designers, continued service of New York’s neighborhoods. Ultimately, and engineers. In a matter of weeks, more than 65 firms the long term value of this approach will be the alliances mobilized to support the recovery of four neighborhoods forged across demographic and professional boundaries. hit particularly hard by the pandemic: Bed-Stuy, Brooklyn; Jackson Heights, Queens; Kingsbridge, Bronx; and We are humbled by this outstanding display of teamwork, Washington Heights, Manhattan. To date, these firms — including architects, planners, engineers, graphic designers, creative problem solving, and immense generosity. We thank the 200+ community experts and practitioners who and attorneys — have contributed thousands of hours of pro have given their time and passion, and we look forward to bono expertise to support fellow New Yorkers. continuing the work. In partnership with community leaders, they piloted open-air With gratitude, extensions for restaurants, created neighborhood signage with COVID-19 health protocols, and developed proposals Deborah Marton for relocating community events and educational programs Executive Director, Van Alen Institute into open space. Our partner neighborhoods’ needs also went far deeper than design, so our working groups expanded their support beyond physical interventions. They organized a seminar

Daniel McPhee Executive Director, Urban Design Forum


Neighborhoods Now

The use of the information contained in this document is at the sole risk of the user, and the Van Alen Institute and the Urban Design Forum shall not be responsible for, or liable in any way for, the accuracy, completeness or any other matter with respect to the contents herein. The user hereby assumes all risks of the use of the information, and irrevocably and unconditionally waives, releases and discharges the Van Alen Institute and the Urban Design Forum and its direct and indirect members, directors, officers, employees, agents, affiliates, volunteers and representatives, from any and all liability of any kind or nature whatsoever, in connection with the matters contained herein, and the use of the information contained herein.


BED-STUY NOW August 11 2020

Presentation of Concepts for the Bed-Stuy Gateway BID

Produced as part of the Neighborhoods Now initiative


BED-STUY NOW

Neighborhoods Now is an initiative of Urban Design Forum and Van Alen Institute. These ideas have been created by a group of architects, designers, and community members to serve as a basic set of potential structures to support the neighborhood of Bed-Stuy.

Moody Nolan

W Architecture Grimshaw Architects

Jaklitsch Gardner Architects

Partner & Partners

BĂźro Koray Duman

Studio Cadena Bureau V

Only If Architecture

WIP Studio

Thackaway McCord

Lea Architecture

2


BED-STUY NOW

BRIEF

STATEMENTS

BID’s visibility and abilities. Businesses rely on their communities, and communities

• Site Conditions

rely on their local businesses. We feel it’s important to address both the immediate

• Community

safety and reopening concerns of the businesses serviced by the BID, while also

• Pandemic Shifts to Community

strengthening and addressing some of the needs of the community. Incorporating

• Listen

both into our work is important during this moment of crisis and uncertainty.

• BID Leadership – Operational Understanding of the BID Participants

We envision the concepts and ideas in this proposal as a way to strengthen the

• Understanding the Existing Issues

• BID Participants – Engage with business owner. The supportive design work is presented as a set of scalable ideas — from easily deployed graphics to DOT-approved Plaza modifications — and can be thought of as a kind of momentary Gateway BID design residency. We will commit to supporting Bed-Stuy businesses and community, and implement as many on-the-ground solutions presented here as possible.

• Community – Patrons of Open Space and Businesses to the clients (the businesses in the community)

GOALS

• Build trust with the BID Operations, BID Participants, and Community. • Based on Community and BID Goals, Identify the design scope PostPandemic • Develop Design Strategies that are achievable with reasonable budget and schedule that accommodate the individual business needs • Develop a Program for open space areas based on community needs. • Develop Open Space strategies that bring community together safely.

3


BED-STUY NOW

PRESENTATION CONTENTS

PART 1 UNDERSTANDING BED-STUY PART 2 ATTITUDE AND APPROACH PART 3 INTERVENTIONS

• Bed-Stuy Neighborhood • Bed-Stuy Gateway BID • Challenges Facing the BID • Community Resources

• Community Outreach • Participating Businesses • Goals for Business Typologies • Design Strategy

• Design Intervention Toolkit • Graphic Signage • Open Space Interventions • Retail Interventions • Professional Services Interventions • Civil Interventions

4


PART 1 UNDERSTANDING BED-STUY BED-STUY NOW

Current Conditions and Dynamics

• • • •

Bed-Stuy Neighborhood Bed-Stuy Gateway BID Challenges Facing the BID Community Resources

5


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Bed-Stuy Neighborhood

Orientation

QUEENS MANHATTAN NEW JERSEY BROOKLYN

BED-STUY

NORTH

The highlighted area of the map the Bedford-Stuyvesant (Bed-Stuy) neighborhood of Brooklyn in the larger New York City metropolitan area

6


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Bed-Stuy Neighborhood

Overview

THE BED-STUY NEIGHBORHOOD “Meanwhile I had Oprah chillin in the projects, had her out in BedStuy, chillin on the steps.” – On To The Next One Bedford Stuyvesant (Bed-Stuy), located in Central Brooklyn and formed in 1930, is known architecturally and environmentally for its tree lined streets, beautiful brownstones, and stoop culture. Its name was derived from Peter Stuyvesant, the former governor of New Netherlands and Bedford, which was the name of the former community, Village of Bedford. For decades it has been the cultural center of Brooklyn’s black community and became a hub for African American residents when residents could easily take the A-train from Harlem to Bed-Stuy. Bed-Stuy also lives in the hearts and imaginations of its most famous residents: Lena Horne, Chris Rock, Jay-Z, and Biggie Smalls were born and raised in the neighborhood. The community is bordered by Bushwick to the North, Clinton Hill to the West, Crown Heights to the South, and East New York to the East. Within the Bedford-Stuyvesant community there are a network of public parks, public transit options, and a network of churches and nonprofits. There is also a large central hub, of the Bedford Stuyvesant Restoration Corporation, that has historical significance connected to Robert F. Kennedy and the Gateway BID which was founded by Mayor Bloomberg in 2009. As the target community of the Gateway BID, the Bed-Stuy community includes approximately 154,000 residents according to New York City data. As of 2015, the population was 64% Black, 11% Hispanic, 10% white, 2% Asian, and 2% other. The neighborhood rental prices and property prices have been steadily increasing and the price of the neighborhood is becoming increasingly unaffordable for current residents. The Coronavirus pandemic has only exacerbated this data. The Bed-Stuy Now group’s initial provocation is to imagine rapid solutions, relatively affordable yet highly impactful design interventions that augment, amplify or make more widely legible, existing pandemic response efforts. This is not to say we are interested in singular outcomes. Rather, our goals will be to link projects in a manner that can scale within a neighborhood, a city or even globally. While ambitious in range, our research and subsequent proposals will, for example, examine the neighborhood, open space, retail and restaurant storefront as a site for safe and equitable interactions. Our process will include group research, community engagement, mapping, and conceptualizing of pandemic response.

7


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Bed-Stuy Gateway BID

Orientation

NORTH

Extent of the Bed-Stuy Gateway BID The Bed-Stuy Gateway BID belongs to the largest commerical area in Bed-Stuy.

8


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Bed-Stuy Gateway BID

What is the Bed-Stuy BID?

THE BED-STUY “GATEWAY” BID “For nearly 30 years property owners, merchants and residents of the Bedford-Stuyvesant section of Brooklyn, New York, sought to form an organization specifically dedicated to address threats to business vitality and to build on local assets throughout Central Brooklyn’s primary commercial corridor. The Bed-Stuy Gateway BID, located in central Brooklyn, is one of Brooklyn’s most prominent commercial and cultural focal points. We represent a growing, eclectic community of entrepreneurs, nonprofit and arts organizations, families, artists, advocates who are proud to call Bedford-Stuyvesant – home. Since 2009, we have partnered with our neighbors and stakeholders to enrich our community through economic development while promoting our cultural diversity. Shaped by the passion and strength of the Fulton/Nostrand United Merchants Association, the technical assistance of Bedford-Stuyvesant Restoration Corporation, and partnerships with the Brooklyn Chamber of Commerce and the NYC Department of Small Business Services, “Fulton FIRST” was formed — a local economic development initiative focused on the retail revitalization of Fulton Street. The years that followed consisted of strategic planning and community organizing for the purpose of forming the Gateway. On March 30, 2009 Mayor Michael Bloomberg signed legislation establishing the Bed-Stuy Gateway Business Improvement District as the City’s 64th BID..” www.thebedstuybid.org/aboutus

View of Fulton Street along the Black Lives Matter street mural

9


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Images of the various businesses and institutions within the Bed-Stuy BID

Bed-Stuy Gateway BID

The Bed-Stuy BID in Images

10


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Bed-Stuy Gateway BID

Challenges Facing the BID

Operational & Financial Challenges The BID covers a substantial footprint of the Bed-Stuy Community and has a passionate leadership; however, there is not an operational team available to execute community initiatives. Additional challenges include issues around sanitation and collection as well as the exacerbation of affordable housing that has created increasing homelessness. As the neighborhood shifts due to the economic impacts, lease rates and other financial stressors continue to plague long term businesses.

Architectural Challenges The typical footprint of a Gateway BID is 20’ x 40’. Within these footprints, many businesses have challenges with merchandising product. The small footprint has a challenge in pandemic spaces that require social distancing guidelines. In addition, our team saw pre-existing challenges with maintenance of building infrastructure related to MEP and Structural.

Pandemic Challenges COVID-19 has been especially difficult for the African American community in Bed-Stuy with a disproportionate number of African Americans impacted with higher death rates and hospitalizations. These challenges have trickled down to the business community. Many businesses were shut down for several weeks during the pandemic without revenue and when they reopened, they had to make dramatic shifts to operations. Some of the shifts are as follows. • • • •

Monitor customers upon entry Ensure customers have proper protective equipment Monitor social distancing Monitor quantity of people entering/exiting the store

The impact of Covid-19, and abruptness of the pandemic, has also caused the need for additional resources: testing centers; community fridges and gardens; access to masks, gloves, and other PPE; locations to gain access to internet; etc.

Racial Equality and Equity Challenges The civil unrest across the country has impacted the BID through reduced policing of certain regulations which impact BID businesses. For example, eased enforcement of street vending regulations has allowed illegal street vendors to solicit products directly in front of BID businesses. Image of street vendors competing with BID businesses along Fulton Street

11


BED-STUY NOW

PART 1 UNDERSTANDING BED-STUY

Community Resources

Approaches for Directing Existing Resources within People The BIDto Resources

NORTH

Bus Stop Locations Trashcan Locations Subway Stations

12


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Community Resources

Initial Approaches for Directing People to Resources

13


PART 2 APPROACH AND ATTITUDE BED-STUY NOW

Concept Strategy Based on Identified Conditions and Feedback from Bed-Stuy BID Community

• • • •

Community Outreach Participating Businesses Goals for Business Typologies Design Strategy

14


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Community Outreach

Focus Group Sessions

COMMUNITY OUTREACH FOCUS GROUP SESSIONS Through the Neighborhoods Now Initiative, The Bed-Stuy BID and BedStuy Restoration Corporation collaborated to host a series of community focused outreach sessions. The goal of the outreach event was to first, gain an understanding of the needs and challenges within the Bed-Stuy community, and second, use the information recieved to guide the design intervention process. Over the course of three weeks, the Neighborhood Now teams listened to a collection of business owners, local community board leaders, and concerned residents desires and needs for a better Bed-Stuy. Key words were emphasized by many within the community. A few of those words were: • • • • • • • • •

Access Hygiene Green Space Information Safety Open Space Transportation Queuing Resources

At the conclusion of the focus group sessions, The Neighborhood Now design teams presented concepts to the community that actively and passively responded to the opinions, considerations, and concerns acknowledged previously. The Bed-Stuy Restoration Corporation hosted the event on Facebook Live to an excellent audience and positive feedback toward the design proposals. See the Facebook Live Event recording here: https://www.facebook.com/55511264031/videos/3666866856661282

15


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Participating Businesses

Locations of Participating Businesses within the BID

NORTH

Participating Businesses

Map outlining the businesses and open spaces selected to participate in this initiative project. The Bed-Stuy Now group gained participates from various typologies within the Gateway BID to provide specific solutions that could be applied to other businesses and institutions in the area. RETAIL SPACE •

Rose Discount Beauty Supply Store

• •

Liquid Assets Solano Optometry

CIVIC SPACE • Masjid At-Taqwa

OPEN SPACE • Marcy Plaza • Black Lives Matter Mural on Fulton Avenue

PROFESSIONAL SERVICES • Platinum Cuts • Brooklyn Tea

16


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Design Strategy

Approach and Attitude Toward Design

DESIGN STRATEGY The overall approach to the project was to listen and understand the Gateway BID concerns, goals, and anticipated outcomes. We worked together with Bed-Stuy Restoration Corp to facilitate focus groups with the community to gain deeper understanding of the community goals. Once we gathered this information; each team had a highly specialized approach for retail, civic, open spaces, and professional services that was dictated by program. Universally, all businesses could benefit from a universal communication strategy that uniformly communicates the rules. The attitude of the project was framed through specific points of emphasis: safety, visual queuing, identity, and resources & information. Each team considered how each of these principles are vital to the businesses and community within the Gateway BID and creatively incorporated these points into their overall interventions.

Safety • •

Emphasis on citywide guidelines Subtle cues that encourage safe spacing

Visual Queuing • •

Ground floor decals that show spacing increments Consistent graphic communication throughout the neighborhood and at entry points: Subway/Bus Stops, Open Spaces, and Businesses Entry Points

Identity • •

NORTH

Developing clear communication that communicate neighborhood sources of pride Graphic images and text that reflect the diversity and languages of the neighborhood

Resources and information •

Relay important information for: Open Spaces, Subway/Bustops, COVID-19 Testing, Resources (Free), Changing Rules and Guidelines of COVID-19

17


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Retail Apprach and Attitude • Promote Social Distancing • Maximize Capacity • Safety and Social Distancing at Retail & Service Counters • Communication and Hygiene at Entry

Design Strategy

Civic Approach and Attitude • Understand the existing spaces • Understand the existing issues related to the DOB regarding the COO • Develop a Strategy for repairing issues

Participating Retail and Civic Spaces

18


BED-STUY NOW

PART 2 APPROACH AND ATTITUDE

Open Space Approach and Attitude • Understand the existing community space programming pre-pandemic • Develop programming pos-pandemic • Create Strategies to design spaces that are safe, affordable and community centered.

Design Strategy

Professional Services Approach and Attitude • • •

Create social distanced space that are functional and safe. Develop a space to increase capacity Communication and hygiene at entry

Participating Professional Services and Open Spaces

19


PART 3 INTERVENTIONS BED-STUY NOW

A summary of interventions produced for the Bed-Stuy BID and surrounding community

• Design Intervention Toolkit • Graphics • Open Space • Retail • Professional Services • Civil

20


BED-STUY NOW

Ground Wayfinding Stickers

PART 3 INTERVENTIONS

Storefront Signage

Design Tools Collection of objects that are used as tools to accompany the interventions throughout the Bed-Stuy BID

Existing Outdoor Furniture

Design Intervention Toolkit

Exterior Environmental Signage

Existing Outdoor Shading Furniture

Trees and Other Greenery

21


BED-STUY NOW

Modular Stands and Platforms

PART 3 INTERVENTIONS

Greenery Planters

Design Tools Collection of objects that are used as tools to accompany the interventions throughout the Bed-Stuy BID

Design Intervention Toolkit

Modular Seating

Physical Barriers

Multi-Use Scaffolding Structures

22


BED-STUY NOW

PART 3 INTERVENTIONS

Universal Signage Pre-printed resident-driven signage for distribution around the neighborhood. Signs are also translated into 4 languages.

Graphics

Universal Signage

23


BED-STUY NOW

PART 3 INTERVENTIONS

Universal Signage Pre-printed resident-driven signage for distribution around the neighborhood. Signs are also translated into 4 languages.

Graphics

Universal Signage

24


BED-STUY NOW

PART 3 INTERVENTIONS

Universal Signage Pre-printed resident-driven signage for distribution around the neighborhood. Signs are also translated into 4 languages.

Graphics

Universal Signage

25


BED-STUY NOW

PART 3 INTERVENTIONS

Universal Signage Pre-printed resident-driven signage for distribution around the neighborhood. Signs are also translated into 4 languages.

Graphics

Universal Signage

26


BED-STUY NOW

PART 3 INTERVENTIONS

Universal Signage Pre-printed resident-driven signage for distribution around the neighborhood. Signs are also translated into 4 languages.

Graphics

Universal Signage

27


BED-STUY NOW

PART 3 INTERVENTIONS

Graphics

Bed-Stuy Specific Signage

Resources in Community

28


BED-STUY NOW

PART 3 INTERVENTIONS

Graphics

Bed-Stuy Specific Signage

Black-Owned Business

11in

8.5in

Black-Owned Business Signage Pre-printed black-owned business signage for distribution around the neighborhood

29


PART 3 INTERVENTIONS

Open Space

AV MARCY

T LSEY S

Overview

AC POTOM ND U O PLAYGR

L

SCHOO

E

AVE RAND NOST

HA

Marcy Plaza and Fulton Street

REET

ST MACON

VERONA PLAC

E

IN TOMPK

S AVE

BED-STUY NOW

NOUGH

MARCY AVE

MACDO

FULTON STREE

T

ST

MARCY PLAZA

RETAIL

HERKIMER ST

SATTALITE EAST MIDDLE SCHOOL PLAYGROUND 2. Expanding Marcy Plaza into Marcy Ave.

CIVIC 1. Build a Blank Wall to Life. Marcy Plaza lies at the heart of Bed-Stuy. Black Lives Matter mural was painted on Fulton St. The opportunity is to further strengthen the heart of Bed-Stuy. The wide sidewalk on the south side of Fulton St. and the blank building

RESTORATION PLAZA

wall become a great opportunity for people to stop, sit, and reflect on the BLM plaza. It has the potential to be elevated with seating and planting to offer a safe, shady and well socialdistanced outdoor space.

ATLANTIC A

On the other side, Marcy Ave is a one way street with two side parking lanes and no bus route. It also connects Macon St. - a NYC open street. With the nearby restaurants, shops, salons and other small businesses, Marcy Ave can

be a adequate expansion for outdoor booths, dining, garden and other possibilities while traffic is maintained with lower speed.

BROOKLYN AV ENUE

NEW YORK AV ENUE

BLM PLAZA

These two opportunities can encourage the adjacent small business and provide more outdoor chances with proper social distancing strategies for the community.

30


BED-STUY NOW

PART 3 INTERVENTIONS

Open Space

Black Lives Matter Mural

Opportunity 1

T OUGH S

Veterina

Blink Fitn

ess

ry Clinic

alon Beauty S

Hair Salo

BLACK LIVES M

ATTER IIIIIIIIIIIIIIII II

Building

EFRONT Super Foodtown of Bedford Stuyes ant

E

Restoration Plaza

I

ACTIVE STOR

BROOKLYN AV

LL

Citibank

BUILDING WA Chase Bank

Parking

n

eong Wing Ch

United House of Prayer For All

book Store

Applebees

TD Bank

Carver Bank

NEW YORK AV

E

FULTON ST

MARCY AVE

Tastee Pattee

MACDON

HERKIMER ST

Top: Fichtre, installation, Mille plateaux, Nantes,2012 Bottom: W Architecture & Landscape Architecture, Plaza 33,NYC

Building a Blank Wall to Life (BLM Plaza) using the blank facade on south sidewalk The shady area is perfect for sitting and viewing the mural and street activities.

31


BED-STUY NOW

PART 3 INTERVENTIONS

Open Space

Black Lives Matter Mural

Opportunity 1

BLACK LIVES M BUS

ness Blink Fit

ry Clinic Veterina

alon Beauty S

United House of Prayer For All

n Hair Salo

TD Bank

eong Wing Ch

MARCY AVE

6’distance

6’

2’

FULTON ST

ATTER IIIIIIIIIIIIIII II

II

6’

4’

6’

2’

Super Foodtown of Bedford Stuyesant

Citibank

Chase Bank / Restoration Plaz a Building

book Store

Garage

Carver Bank

RETAIL ACTI VITY

1.5’ 10’

4’

2’ 4’

Planting modules (gabion box with soil) & Individual seats (plywood) Size helps maintain 6ft required distance. Varying size for different size groups (see next page).

The sidewalk on the south side of Fulton St. is approximately 19’ wide. Activating the blank wall and the wide side walk, pedestrian circulation of the sidewalk can be maintained while enough space can be used for seating and with plenty of reflecting on BLM Plaza.

32


BED-STUY NOW

PART 3 INTERVENTIONS

Open Space

Black Lives Matter Mural

Opportunity 1

Blank Wall approx. 8’HT Spaces Along the Wall

CLE

AR P ATH F

OR C

IRCU

LAT

ION

VIEW

9FT 19FT

6’distance 6’ 5’

3.5’

3’

8’

4’

6’

4’

4’ 6’ Top: Space on the sidewalk & Building Wall

Bottom: Bleacher Two on left: Seating Nooks - Group seating with social distancing

6’ 6’

Right: Height for the ground mural, with robust planting and tiered seating. The length and height provide safe social distance.

6’

0.5’ 1.5’ 8’

9’

33


BED-STUY NOW

Applied Graphics Applying consistent, clear and engaging graphics Bed-Stuy-wide across architectural interventions will help to unify messages and increase a sense of community, reliablity and safety.

PART 3 INTERVENTIONS

12in circular vinyl stickers

Open Space

Shown here is an example of vinyl stickers applied to the step seating on Marcy Ave and Fulton Street.

Black Lives Matter Mural

Opportunity 1

34


PART 3 INTERVENTIONS

L

AVE INS TOMPK

NOUGH

FULTON STREE

T

MARCY PLAZA

ATLANTIC AVE The street parking space on Marcy Ave can be turned into open space and provide spaces for nearby restaurants, retail, plaza and gardens following social distancing guidelines to encourage local business and fulfill the community needs for outdoor activities. Single lane of one way traffic is maintained.

(LIRR)

HERKIMER ST

RETAIL SATTALITE EAST MIDDLE SCHOOL CIVIC PLAYGROUND

ATLANTIC AVE Expansion Alternatives Left: Both sides of the street in narrow width, straight traffic route Mid: One side on each block, expanded on Marcy Plaza side, subtle turn for slow traffic Right: One side on each block,expanded across from Marcy Plaza, subtle turn for slow traffic

(LIRR)

ENUE

ENUE

RESTORATION PLAZA

NEW YORK AV

ENUE

ENUE

BLM PLAZA

BROOKLYN AV

BROOKLYN AV

RETAIL SATTALITE EAST MIDDLE SCHOOL CIVIC PLAYGROUND

NEW YORK AV

ENUE

ENUE

BLM PLAZA

HERKIMER ST

ST

RESTORATION PLAZA

BROOKLYN AV

T

RESTORATION PLAZA

T STREE

MACDO MARCY AVE

FULTON STREE

ST

MARCY PLAZA

BLM PLAZA

NEW YORK AV

L

SCHOO

MACON

VERONA PLAC

MARCY PLAZA

NOUGH

MACDO MARCY AVE

ST

AC POTOM ND U O R G PLAY

E

INS TOMPK

T STREE

E MARCY AVE

VERONA PLAC

E

VERONA PLAC

NOUGH

Opportunity 2

AC POTOM ND T YGROU S Y E S HAL PLA

SCHOO

MACON

AVE

AVE RAND NOST

T STREE

Slowed Street

AVE MARCY

L

MACDO

T

RR)

AVE MARCY

AVE MARCY

AC POTOM T YGROUND S Y E S HAL PLA

SCHOO

MACON

Open Space

AVE RAND NOST

BED-STUY NOW

HERKIMER ST

SATTALITE EAST MIDDLE SCHOOL PLAYGROUND

35


BED-STUY NOW

N ST MACO

PART 3 INTERVENTIONS

Open Space

Slowed Street

Y AVE MARC

12FT

22’ X 185’ SPACE: SMALL GROUP SEATING? INDIVIDUAL HAMMOCKS? FIXED/MOVABLE SEATING? SHADE CANOPY ? POLLINATOR GARDEN?

Opportunity 2

1.5’ 4’

1.5’

2’ 6’

2’

T 12F OUGH

ON MACD

ST

1.5’

3’ 10’ 2’

12FT

18’ X 180’ SPACE: 10 RETAIL BOOTHS? POLLINATOR GARDEN? SMALL GROUP SEATING? INDIVIDUAL HAMMOCKS? FIXED/MOVABLE SEATING? SHADE CANOPY ?

4’

MARCY PLAZA

FULTON ST

NYC DOT OPEN STREET BLM PLAZA

Marcy Ave can be more open and provide opportunities for outdoor dining, retail and gardens. It’s the missing link connecting the BLM Plaza, Marcy Plaza RESTORATION and NYC open street- Macon St

NEW YORK AVE

6’

PLAZA

Gardens, Seating, Barriers Modules of planting in the gabion boxes can be barriers for social distancing, street barriers as well as garden elements. Group or individual seats are flexible to meet different needs.

36


BED-STUY NOW

PART 3 INTERVENTIONS

Open Space

Opportunity 2

ST

AVE MARCY

MACON

Slowed Street

NOUGH

MACDO

ST

MARCY PLAZA

FULTON ST

BLACK LIVES M NEW YORK AVE

ATTER IIIIIIIIIIIIIII II

RESTORATION PLAZA

Marcy Plaza as a Center to connect more open spaces. By expanding Marcy Plaza into Marcy Ave, pedestrian amenity is extended with place to sit, eat and retail. Building a blank wall to life with seating and planting extends the green infrastructure-healthy air and cooling effects. With both extension of the spaces, Marcy Plaza and fulfill more neighborhoods needs and encourage small business.

II

NYC DOT OPEN ST

REET

- BLM PLAZA

37


BED-STUY NOW

PART 3 INTERVENTIONS

Right: Birdlink, Installation, Manhattan’s Lower East Side Mid: Grass Planted Gabions Left: Willouby St with slow traffic in downtown Brooklyn

Open Space

Slowed Street

References

38


BED-STUY NOW

PART 3 INTERVENTIONS

Site Conditions General Public + Private Zones

gh

u no

Do

c Ma

M ar cy Av e

Open Space

Civic / Programming

Site Conditions Existing Buildings + Uses

St

gh

u no

Do

c Ma

M ar cy Av e

Analysis and Conditions

St

te iva Pr b Pu lic

t nS

t nS

to Ful

to Ful

Site Conditions Existing Street Culture

Site Conditions Climatic Environment

n

Do

c Ma

M ar cy Av e

t hS

g ou

M ar cy Av e

t nS

t nS

to Ful

The study of the Marcy Plaza area helped us understand what are the activities that usually happen in the plaza and how it links with the surrounding businesses and public spaces. The plaza is located right next to the Black Lives Matter Mural and across Restoration Plaza,

giving us the opportunity to stich these series of public spaces to give the neighborhood a quality outdoor public space and to help promoting the surrounding businesses. Our proposal seeks to activate this plaza, providing a safe space where people can gather

n

Do

c Ma

t hS

g ou

to Ful

during this Pandemic time, and while doing this, the businesses located in the surroundings will be benefited from the continuous flow of people.

39


BED-STUY NOW

PART 3 INTERVENTIONS

Initial Provocations Proposed Expansion of Pedestrian Zone t hS

ug

o on

D

c Ma

M ar cy Av e

Open Space

Programming

Civic / Programming

Design Proposal

Kids playground + performances

Programming

Circulation + art display

Education + community talks

Communication + art display

Pop up stores + street vending

Seating with distancing

Kids playground + performances t nS

to Ful

planters

for

social

Circulation + art display

Initial Provocations Potential Zones for Activation

D

c Ma

M ar cy Av e

t hS

ug

o on

Education + community talks

Communication + art display

Pop up stores + street vending

Seating with distancing

planters

for

social

t nS

to Ful

WayďŹ nding Social Distancing Linking Street art & Culture

Ma

M ar cy Av e

t hS

ug

no

o cD

t nS

to Ful

The global pandemic of COVID-19 has shaped our society and the way people experience everyday life. Not only has there been a global pandemic, but a social justice movement that finally exposed long-standing racial inequities in every aspect of American life and continues

to force a deep reckoning across society. Our intention for Marcy Plaza is to invest in a robust community process to understand how people are behaving outside their homes – primarily in public spaces and streets. By collecting this data, through an inclusive approach, we

can give the community a voice to shape our response. We want to avoid exclusion and create an actively inclusive plaza which provides a sense of attachment, belonging and emotional

investment for everyone. Restoration Plaza & the Fulton Street Black Lives Matter mural are already well-established and important cultural centerpieces, we hope to expand the catchment area of this social hub through our design of Marcy Plaza.

40


Programming BED-STUY NOW

PART 3 INTERVENTIONS

Open Space

Civic / Programming

M ar cy Av e

g

u no

o

cD a M

t S h

Scaffolding Modules

Potential location for integrated solar energy canopies

Needs As health experts say we can do more outdoors, where ventilation is better, there are a variety of urgent and major needs identified by the community, which we are prioritizing as follows:

• •

Covid-19 education and awareness – the plaza advocating for disease prevention in the community Help local businesses re-open faster and more effectively Amplify meaningful artistic voices within the

• •

community Play area to compensate for cancelled children’s summer activities. Comfortable, shaded and safe place for outdoor respite.

n o t l Fu

St

41


BED-STUY NOW

PART 3 INTERVENTIONS

Design Concepts

The high-level and simple concepts are as follows: • A framework for mapping out the 6ft social distance requirement. • Planters and graphics to indicate social distancing measures. • Creation of three key spaces (with additional

Open Space

seating), shifting from more public to more intimate from south to north; art + cultural; social + breakout; and education + play. •

Variety of simple shading across the plaza defining/responding to the key spaces.

• •

The three key spaces can be described as follows: Art + Cultural Canvas for outdoor art gallery amplifying artists in the community. Both formally for commissioned artists and informally where blank canvas allow the public to write / draw and express themselves.

Civic / Programming

Scaffolding: Main Space

42


BED-STUY NOW

PART 3 INTERVENTIONS

Social + Breakout

Socially distanced seating space integrated into existing landscape. Also includes temporary furniture. This space can be used for educational purposes, speeches or talks in a more intimate and local scale.

Open Space

Civic / Programming

Scaffolding: Education Space

43


BED-STUY NOW

PART 3 INTERVENTIONS

Education + Play

Pop-up playground with socially distanced swings; pop-up library (similar to Street Lab Project); and canvases for educational graphics creating awareness amongst the community about COVID-19 disease prevention. To the north of the plaza we locate a playground for kids, creating a safe environment where parents can

Open Space

spend time with their kids. This area can algo be used as a small gathering or performance space, as the circular shape creates an anphitheater where the art piece becomes the center of the space.

Civic / Programming

Scaffolding: Playground

44


BED-STUY NOW

PART 3 INTERVENTIONS

Solar Powered Fabric

Providing a safe public space for community gathering implies the need of also providing light and electricity to the space. Effectively, any surface that is getting hit by the sun, can be a fabric that generates electricity Through integrated pv cells on the shading fabric, we can provide lighting that will make the plaza a safe

Open Space

space to also be used after sunset. Aditionnaly, the electricity generated by the pv cells can be used to power charging stations that will benefit the users of the plaza.

Civic / Programming

Solar: PVILION Integrated PV

45


Open Space

Please

apart

To Fulton St

keep 6’

Please

apart

To Fulton St

To Marcy Ave

apart

To Marcy Ave Please keep 6’ apart

Layout 1

Tables & Chairs

To Marcy Ave

keep 6’

To Fulton St

One of the key elements when using a public space during pandemic times is to make sure people follow social distancing measures that guarantee the safety of everone using the space. Through the use of arrows and floor decals we provide a clear circulation space where people stay at least 6’ away, including

Wayfinding

To Fulton St

To Fulton St

To Fulton St Please keep 6’ apart

Tables & Chairs

Civic / Programming

keep 6’

PART 3 INTERVENTIONS

Please

BED-STUY NOW

Please keep 6’ apart

Layout 2

Tables & Chairs

indications of the locations of adjacent streets, areas used for different activities and a 6’ grid throughout the space so people mantain social distance. The color chosen for this graphics is yellow, in line with the black lives matter mural, providing continuation with its message. Please keep 6’ apart

Layout 3

46


BED-STUY NOW

PART 3 INTERVENTIONS

Retail

Exterior Interventions

Lighting Can be Mounted If needed

Open Weave Shade Canopy is inexpensive, colorful and lets wind and water pass through

Standard System or Tube & Clamp Scaffolding used in 6 ft modules

Scaffolding Infrastructure

Width can be adjusted 3ft - 6ft according site needs

Fabric Divider

Plywood for Seating secured to frame

Hammock or other

Weight anchors as needed

Market Stand

6ft

Shaded display tables adaptable to needed uses or graphics

Display Panel for info Kiosk or other programs

6ft Scaffolding Modules insure that people maintain safe distance Seat Dividers Shaded Seating In or Out of module

Agricultural shading fabric used for canopy

Structure

Cooling and Resting

Flexible Neighborhood Infrastructure

Maintainable

Using standard scaffolding (Systems or Tube & Clamp) to create market stands for local merchants or pop-up open air markets in sidewalk or closed streets.

Could be used to also create additional cooling zones, resting areas, or community programs satellites in the neighborhood.

Serves as temporary infrastructure that is exible to work in different sites while minimizing waste once dismantled.

Sturdy frame is ideal for street use with minimal maintenance. Shading fabric and plywood planes would be fastened securely directly to the frame.

47


BED-STUY NOW

PART 3 INTERVENTIONS

Li

qu

id

As

se

w ts

in

e

st

Retail

Exterior Interventions

Scaffolding Infrastructure

e or

Outdoor wine tasting + sales counter

Information Panel about Liquid Assets + products

Wood benches + canopies secured to scaffolding

Shaded seating for waiting

48


BED-STUY NOW

General ideas • clear and simple geometry • structural stability • a catalogue of pieces • easy assembly / assembly manual • flat packing (storage)

PART 3 INTERVENTIONS

• •

raw finish / self-decorated by users color coded in a minimal way

Pieces • stool • bench • table • hand sanitizer stand

Retail

Modular Designs

Location

Furniture

• • • •

in front of store in the plaza in the back alley moveable at night

• •

A variety of furniture to provide display and rest option Simple to assemble and produce Interlocking plywood can be customized by each business

System of furniture that is flexible and has interchangeable components

Furniture Concept

49


BED-STUY NOW

PART 3 INTERVENTIONS

Retail

Modular Designs

Furniture Concept

5

5 3

6’

2 6’

Ro

1

s

e eB

au

t

u yS

pp

ly

3

6’ Typical

4

So

lan

O do

pt

ic

al

Li

F

Key: 1 - Table 2 - Stool for waiting 3 - High table for sanitizer 4 - Stool for waiting outside

N TO UL

ST

R

T EE

qu

id

s As

et

s

w

in

e

st

e or 1

2

N

O

R ST

AN

D

E AV

50


BED-STUY NOW

PART 3 INTERVENTIONS

Retail

Solano Optical Boutique

Signage

51


BED-STUY NOW

PART 3 INTERVENTIONS

Retail

Rose Discount Beauty Store

Signage

52


BED-STUY NOW

PART 3 INTERVENTIONS

Retail

Liquid Assets

Signage

53


BED-STUY NOW

PART 3 INTERVENTIONS

Context

Current Protocols

We held chats with Business Owner Jerome Archer to establish the Scope of COVID-19 Retrofit for Platinum Cuts. They are open and managing operational change.

• • •

Appointments to space out Customers Scheduling arrival times of Barbers & Hair Stylists to maintain limited numbers Toilet set up for Barbers & Stylists to wash hands and put on masks and gloves

Professional Services

Platinum Cuts

Design Opportunities • • •

Adherence Gap Need for barrier separation of chairs Need to modify HVAC system for HEPA Filter

• •

Fixed and/or mobile Barrier Walls between Stations Need for Business to expand capacity by adding a 6th Chair

• •

Barrier Wall should allow for visibility in space and to door for security Opportunity for Business Signage to communicate to street

Introduction

54


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

Aerial Plan Diagram

FLOOR NUMBERS

RELOCATED HAIR WASH STATIONS (2) NEW DIVDER WALLS (6) NEW BARBER CHAIR

NEW STOREFRONT SIGNAGE

NOSTRAND AVENUE

55


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

Divider Design

1. TRANSPARENT

2. SEMI-TRANSPARENT

3.TRANSLUCENT

1. TRANSPARENT • 2 x 6 wood framing with plexiglass / acrylic panels • Painted black to match existing interior

2. SEMI-TRANSPARENT • 2 x 6 wood framing with wood panels and plexiglass / acrylic panels • Painted black to match existing interior • Painted Green to match existing exterior

3. TRANSLUCENT • 2 x 6 wood framing, painted black with metal panels and plexiglass or polycarbonate panels • Painted black to match existing interior

56


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

Divider Design

+/- 6’-0”

PAINTED WOOD FRAME

PLEXIGLASS PANEL

PAINTED WOOD PANELING TO MATCH EXISTING STORE INTERIOR

+/-7’-0”

6”

57


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

Divider Design

+/- 6’-0”

PAINTED WOOD FRAME

PLEXIGLASS PANEL

+/-7’-0”

6”

58


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

Divider Design

+/- 6’-0”

METAL STUD FRAME

PLEXIGLASS PANEL

METAL PANELS

+/-7’-0”

6”

59


BED-STUY NOW

PART 3 INTERVENTIONS

Professional Services

Platinum Cuts

In-Situ Divider Design

Updated Exterior Graphics

Updated Interior Floor Graphics

Potential Divider Design

Additional Space for New Barber Chair

60


BED-STUY NOW

PART 3 INTERVENTIONS

Religous spaces pose a hig health risk during Covid times due to the nature of their spaces. These type of spaces congreagate a high number of people in a limited space during certain period of times. In order to mantain social distance, we limit the number of praying stations, staggering them and doubling the

space available for each person. Addditionally, we create graphic routes on the floor for people to follow when entering and leaving the building, with marks every 6’ so people can walk in a safe way in the building. There are 4 different praying spaces in the building, and each of them has its own entrance/exit,

Civic

so people using the different spaces are not in touch with each other. Through decals and signage we make sure the users of the building walk in and out in an organized manner, minimizing the risk of spreading the virus.

Masjid At-Taqwa

Wayfinding

61


THANK YOU BED-STUY NOW

We hope to build a safer, stronger, and more resilient community for Bed-Stuy businesses and Bed-Stuy residents.

62


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.