Portfolio 2021: Spatial + Experience Design

Celine Boutique Hotel - Hospitality Design Click to Brick - Branded Design Hilma Lab - Retail Design

PORT / FOLIO

EXPERIENCE DESIGN

SPATIAL DESIGN

VALERIE PENG

spatial + experience designer issuu.com/valp524 valeriepeng@outlook.com 213 284 9728

skillset

experi

software adobe suite rhinoceros revit twinmotion unreal engine autocad sketchup imovie

Mr We Weddi

hardware model making sketching 3d prototype laser cutting woodworking shop tools

language english chinese

Sunris Identit

ALP C Identit

FIDM Los An Identit

Odin P Copen Visual

Ogilvy Beijing Advert

education

ience

ei & Ms Yi ing logo and branding design

2020

se Cupcake ty and logo design

2019

Capital ty and stationery package design

Mesuem Shop ngeles, CA ty and stationery package design

2018

2018-2019

P Boutique Store nhagen, Danmark merchandising design

y Public Relations, Prada/Miumiu Team g, China tising and social network intern

ArtCenter College of Design 2020-present Pasadena, CA Environmental Design - Bachelor of Science GPA 3.96 Fashion Institute of Design & Merchandising 2018-2019 Los Angeles, CA Interior Design - Associate of Art GPA 3.91 Chairing Styles 2019 Los Angeles, CA one of ten selected interior students / sponsored project designer of outdoor seating

2017 recognition 2016

ArtCenter College of Design Pasadena, CA ArtCenter Scholarship ArtCenter Provost List

2020 - present

Fashion Institute of Design & Merchandising Los Angeles, CA FIDM President’s Honor Roll 2018 - 2019 FIDM Honor Roll 2018

Celine Bou

| Celine Boutique Hotel

utique Hotel Branded Hotel Project ___ Santa Monica, CA

Founded in the 1940s, Celine is a French fashion brand known for its fine quality and craftsmanship in luxury design.

Located in Santa Monica of California, Celine Boutique Hotel is dedictaed to creating a sensorial experience that communicates its brand identity.

CELINE

Boutique Hotel 849 Ocean Ave, Santa Monica, CA 90403

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Bicycle Path Ocean Current

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Afternoon Sun

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Winter Solstice

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Scenery Moments

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| Celine Boutique Hotel

CELINE 2

Boutique Hotel 849 Ocean Ave, Santa Monica, CA 90403l

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Santa Monica Airport

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Santa Monica Pier

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Will Rogers State Beach

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“The Big Wave” Public Art

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Scavenger Hunt: The Dessert of L.A.

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Pete and Susan Barrett Art Gallery

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Santa Monica Segway Tour

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Private Gourmet Sailing Adventure

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CELINE

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site anyalysis The project is located in the world-renowned beach town Santa Monica. With its cozy weather and charming coastline, Santa Monica is going to stimulate all your senses.

A variety of activities can be found in the neighborhood, and the convenient access to the beach makes it an ideal travel destination.

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Left: 3d anaylitical diagram showing the sun path, pedstrain path, bicycle path, and other site information.

Right: vinicity diagram showing diffrent activities around the site.

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facade development The project is located in the world-renowned beach town Santa Monica. With its cozy weather and charming coastline, Santa Monica is going to stimulate all your senses.

A variety of activities can be found in the neighborhood, and the convenient access to the beach makes it an ideal travel destination.

Top left: rendering of the facade, south-west side Bottom left: facade development diagrams Right: sketches of ideas

SITE

SUBTRACT

ENTRANCES

SKIN

PATTERN

SHAPE

hotel lobby The lobby is consisted of the check-in area and the lounge. Marble, brass, and natrual stones are being selected as the main material, delivering a luxury quality for the experience.

Left: check-in area and reception desk Top right: lounge area in the lobby Bottom right: sketches of ideas

| Celine Boutique Hotel

hotel lobby The lobby also includes a lava rock paved walkway to the outdoor pool with water feature underneath. The marble columns showcase some classic celine bag designs.

| Celine Boutique Hotel

All three: renderings of the lobby area

| Celine Boutique Hotel

event space The event space is a mutil-functional area that can be converted to suit each sepcific purpose.

The room features LED screens, sculptrual lighting fixtures, and platforms for showcasing art works.

bar celine On the second floor there locates bar celine. The space continues the wavy lines from the lobby area, featuring comfortable seating and drinking areas.

| Celine Boutique Hotel

Different views in bar celine

program diagram The three-dimentional program diagram shows each functioning area of the hotel and their locations, as well as the circulation of the space.

Outdoor

Lobby

Event Space

Bar

Pool

Elevators

Guest Rooms

Circulations

| Celine Boutique Hotel

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Polished Brass Panels Porcelain Tiles Water Ripple Glass Granite Rock Ash Wood Pebble Stones Natural Lava Stone

guest room The guest rooms are designed for a luxury and sensorial experience. The space features materials like procelin tiles, ash wood, and pebble stones, and a design language that echos the facade of the hotel.

| Celine Boutique Hotel

| Celine Boutique Hotel

guest room Besdes the sleeping area, the guest room also includes a lounge & mini bar area, a shower ritual experience, and a virtual dressing room.

| Celine Boutique Hotel

guest room sketches These hand sketches done with marker express the feeling and atmosphere of the relaxing bathing ritual which the guests can experience in their private rooms.

CELINE Boutique Hotel

guest room diaroma diagram 849 Ocean Ave, Santa Monica, CA 90403l The diaroma diagram of the guest room cuts through the place and presents a clear spatial relationship.

| Celine Boutique Hotel

guest room floor plan & elevations The floorplan of the guestroom indicates different ares of sensoril experiences, featuriing tactile materials like lava rock, natrual stone, and wood.

| Celine Boutique Hotel

| Celine Boutique Hotel

section perspective Lastly been shown here is the section perspective. The hotel conprises of a double-story height lobby, an event space, a bar area, and the guestrooms on the second and third floors.

Final rendering of Celine Botique Hotel, facade, sunset.

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Flagship Reta

iwico Space

ail Experience ___ Arts District Los Angeles, CA

| Kiwico Space

KiwiCo is a company that is dedicated to stimulate kids’ creativity, as well as deepen and strengthen family relationships with monthly subscription boxes of STEAM focused and inspired activities. The Kiwico Space is a place where we help families to build their connections and deepen their relationships.

rainbow bridge

section perspective The space is compirsed of varies key spatial moments that focus on three main goals. The first is connecting the body - physical health & motor skills. The second is connecting the brain - learning & thinking. The third is connecting the heart - where cuddle and fun happens.

kiwi blink

light capsule

switch&scrabble

kiwi burr

rows

| Kiwico Space

kiwi steps

kiwi nest

kiwi footprint

kiwi shute

plan view

1 storage 2 kiwi shute 3 kiwi footprint 4 kiwi burrow 5 bathroom 6 back entrance

7 front entrance 8 kiwi nest 9 kiwi steps 10 rainbow bridge 11 switch & scrabble 12 light capsule

| Kiwico Space

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| Kiwico Space

serect project In the serect project room, kids and parents are free to choose from the pool, and push the choosen two balls into the designed space in the wall.

serect project While kids and their parents are playing in the seretc project room, the pedestrian from the outside are able to see instantly what the family is creating. Aslo, when certain colors of the ball match up, the LED light connecting them will light up.

| Kiwico Space

| Kiwico Space

kiwi shute Connecting the body, kiwi shute lets kids and parents choose different way of getting to the second level. The children can have plenty of fun walking on the bubble balls inside the coloful and safe nests, while the parents walk slowly up on the sloped walkway.

kiwi blink This is where kids and parents can play with the sunlight and create their own unique shadow patterns.

| Kiwico Space

| Kiwico Space

rainbow bridge The rainbow bridge provides an adventrous yet safe exploration of the space. Kids can discover more along while they walk through the bridge.

| Kiwico Space

switch & scrabble By turning the switches on and off, kids and parents get to spell out the word of their choice. or create some fun shapes and expressions such as heart and smily face.

| Kiwico Space

light capsule After playing and exporing the space. it’s time to relax and enjoy some quiet reading time. The light capsule provides a semi-private conner for kids and parents to cuddle and experience some quality reading time.

kiwi walk This colorfully lit walkway provide a fun walking experience. Along with each step you take, the corresponding light will light up in a beautiful color.

| Kiwico Space

| Kiwico Space

kiwi nest Spend some quality family bonding time in some warm hugs resting in the kiwi nests. These areas are protected by the colorful nets.

| Kiwico Space

kiwi steps Changing the height relationship of kids and parents is an amzing oppurnity to change some perspectives.

| Kiwico Space

bubble pavilion This incredibly fun space is comprise entirely of colored inflatables. It;s super fun and also safe to jump and run around the pavilion while enjoying the sunlight.

# babf4e

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| Kiwico Space

logo design The logo expresses Kiwico’s goal to connect kids and their parents, and build a stronger bond among families.

signage & spatial graphics Evolved from the brand logo, the sigange for the bathroom contiues the main design of dots and the connecting line, and uses these elements to guide people and lead the way. The logo languge also became a seating area, and as well as the way-finding on the ground.

| Kiwico Space

Branded W

| Hilma Lab

Hilma Lab

Wellness Retail ___ Arts District Los Angeles, CA

This project engages in branded wellness retail design. Hilma is a natural remedy company that focuses on creating a new standard for the medicine cabinetry.

Hilma products are 100 percent natural ingredient based, and all backed by science. The space incorporates the idea of “unattended retail,” and is designed to advertise the brand to potential clients.

| Hilma Lab

brand essence “We believe that science and nature are at their best when they work together.”

Hilma only uses natural ingredients that have been clinically studied. They formulate with a scientific advisory board of practicing clinicians and experts. Their team of experienced scientific advisors includes MDs, PhDs, and herbalists. They also are investing in their own clinical studies, running them on each of their unique formulas.

Site Location: 734 E 3rd St, Los Angeles, CA 90013

| Hilma Lab

site research Los Angeles Arts Distirct The Arts District is one of the most popular and striving neighborhoods in the Downtown L.A. area. In the late 1800s, it already became an industrial center for railroads and manufacturing. In the 1990s, it was officially renamed as the “Arts District” by the pioneering community activist Joel Bloom and his supporters. Today, it is a burgeoning urban oasis that is home to many creatives, including those in green technology, photography, fine art, design, architecture, and film and entertainment.

facade design The facade is inspired by the curvy shape of natrually grown plants, which is the main source of Hilma’s ingredients.

| Hilma Lab

| Hilma Lab

facade design The entrance is hidden at the conner of the facade, providing an experiecne of discovery.

| Hilma Lab

reception area Located at the end of the space, the reception area features a reception desk that is comprised of half capsules in a bundle. Using the repeating design language, the design emphasis on the essence of the brand.

displaying area The displaying area includes a group of enlarged capsules built in clear glass and brass material. Inside each capsule, there are different natrual plants growing vividly. These are what eventurally go into Hilma products.

| Hilma Lab

seating area The seating area is comprise of a group of half capsules bonding together. Through the glass box full of beautiful natural plants, the customers are able to see the street view and enjoy beautiful sunset.

| Hilma Lab

SPATIAL DESIGN