Portfolio by Valngu

Valerie Nguyen Industrial Designer Digital Scultpter

Industrial Design

Research

Factors

Sketch

ONE TWO

Design Language Analyisis CAD + Renders

Dyson Sonic Unlimited

Sonic Unlimited

Brand threat:

“Why would I spend $400 on a hair dryer knowing I’m clumbys”

How can we give the buyers peace of mind?

“When me and my girls get ready together we have to constantly move around so the cord doesn’t get in the way”

Problem 2: Costly drop anxiety

Problem 3:

Tilt head for the hair dryer, cause slight neck strain

Those who use a hair dryer consistently, has a more expensive hair dryer (Drybar, Dyson,etc) than those who did not use a hair often (Conair and revlon).

60% of my research group did not own a hair dryer and prefer to air dry.

Problem 4:

Arm and upper back strain

Callie Anderson, 22 Student

Callie is a senior art student, working part-time as a restaurant hostess while producing films. She plans to move across the country after graduation. To feel more put together for interviews and her job, she wants a hair dryer that cuts drying time, reduces frizz, and adds shine.

Core needs:

Callie wants a hair dryer that prevents frizz, adds shine without heat damage, and offers a fast and efficient hair routine. She also seeks a compact and travel-friendly option.

Motivation:

Callie aims to find a hair dryer that provides optimal results without causing strain. She desires to achieve her ideal hair look without relying on a lot of stylist products.

Key design concepts

Dyson’s hair care is relatively new. To gain better understanding of Dyson’s overall signature design concepts in hair care, I explored their existing range of home appliance products as well as their hair tools.

What to consider:

Simple h pe Often relie on tt chment

Round motif .

Stackable Handles

Each handle are about 6 inches inches long. When stacked it is perfect for those who have limited mobility.

Protective Charging case

Its case doubles as a charger and a protective case for those who are always moving and traveling. Keeping the user’s investments protected from external damage.

Retractable charger cord

The cord is 8 ft long and can be retracted for easy storage.

Rubber Lining

If the dryer falls, this will help break the fall and the ridged form will also keep the hair dryer from sliding

Screen

Indicate Hair dryer's speed and heat, and battery life

Speed Setting

Slide to turn on. It has 5 speed modes.

Heat Setting

Slide to turn on. Goes up to

Simple switch On, Cool shot, Off

Smart Mirrors will revolutionize smart homes, industry, healthcare, and other markets. Combined with augmented reality, Smart Mirrors give consumers options such as viewing themselves with different makeup from the comfort of their home or in a store

What is Sie?

Beginner make up enthusiast often watch big creators on social media for make up advice. But the make up and technique may not fit the user’s facial features or undertones.

The make up community is heavily influenced by Make up influencers and sponsorships. But why can’t you be your own influencer?

SieValues

Education

Self-understanding Tailored Algorithm

Guiding beauty newcomers

About Ave

Pain Points

Their Needs

a to figure out their ace shape

Understanding their undertones and hat colors looks est on the place to store their make u ood lighting or hen the do their make up

Products looks amazing online but never as good on her face

Tutorial videos never compliment her face shape

Their wants

Opportunities or ne make up routines that is est suited or acial eature

Not get s a ed into u ing a influencer sponsored product that does not suit a to sho off their make up to riends and social media

Spending too much money on a hyped up product and then getting disappointed.

Buying online is confusing if you are buying foundation or lipstick

Room in the market

Smart mirror technology has grown in popularity, thanks to advancements in smart car tech. Companies have created smart mirrors for stores and homes, but the beauty industry lacks advanced smart mirrors compared to the fitness sector's smart workout mirrors.

For the home

In store

Perfect for those living in Compact

Design

Double as a regular table

How Sie Mirror and the Sie App works

The Mirror and the app connects through Wifi.

When you create an account, the Sie app ask what you want to learn and if you have any preferences.

Community building Tailored Algorithm

Instantly, you will be given a social media account.

Like any social media, there will be a explore page, the Circle.

Sie will learn and understand what trends, color, and brands you like based on what you booked marked and liked.

Get inspired by creator tutorials on the Sie app. The mirror provides personalized, step-by-step instructions tailored to your facial features to recreate looks.

Learning Self discovery

Self discovery Tailored Algorithm

The more you use the app, it will add recommended products based on your likes, saves, and tutorials you have used.

By 2027, the e-commerce market is expected to total over $7.9 trillion

Lané is an emerging perfume brand founded by Milan Johnson. Milan wanted to cater to the unique transitional phase of young adulthood. This journey of adolescence to adulthood, a period typically spanning ages 19 to 23. During this transformative stage, people often seek to reinvent themselves. As their styles and tastes evolve they outgrow the immaturity of their youth but finding traditional adult aesthetics too mundane for their current sensibilities. Milan was also inspired by crystals and astrology as it helped her navigate through the world.

Lané aims to bridge this gap, providing a perfect "lane" for those embracing adulthood while still celebrating their youthful spirit. Lané's fragrances blend sophistication with gourmand and fresh scents.

Zoey, 21

Business student interning at Centric Bank.

About Zoe Needs

Zoe is a 21 year old majoring in Business and is currently interning Centric Bank. Through her internship, she has recognized the need to cultivate a more refined, mature personal aesthetic as she transitions into young adulthood and her career.

Currently her perfume collection consist of Bath and body works and Victoria secret. He collection has not changed since she was a sophomore in high school.

A perfume that is not bulky to display in her apartmen

a scent that is in between young and fresh and mature and deep

Wants

A perfume that can be beautifully displayed in her apartment

A scent that is not too overpowering that it is annoying others in the office

Rose Quartz Crystals Primary Packaging

Floral, hints of lavender. But not sleepy lavender or overly obnoxious rose.

Orange citrus, think orange and zesty lemon with a dash of mint.

Citrine

Primary Packaging Crystals

Jasper

Clear

and clean -just got out of the shower clean- very unisex.

Quartz

Fresh

Vanilla bean ice cream with a dash of warmth and amber.

Primary Logo for CAD Secondary logo

Primary Logo

Primary Font: Questa Grande

Accent graphic

No.1

or g

No. 3

melo ambe g i oak mo

When you think of beauty, what comes to mind?

We conducted 13 interviews and asked our participants...

“How was your experience at nail salons?”

“Nail salons are an awkward experience, you are physically close to someone you don't know.”

“Nail tech would still go over cuticles even when it was bleeding.”

“I hated the acrylic so bad, I ripped them off with my teeth the next day.”

“My nails and cuticle hurt during the process.”

“I’ve seen ill practices by other nail techs.”

“ The salon was not upfront about their prices for P rom nails.”

Uncomfortable

Harmed

Letdown

“No hello or hi at salon just 'pick a color’.”

“I have gotten an infection from dirty tool and it took me weeks to heal.”

Every time I go I am never satisfied, they do what they want.”

2 men

8 women

3 nonbinary

“Never speaks up about concerns because it would feel awkward.”

“Acrylic monomer smells and it is toxic.”

The design, shape, and length was not what I asked for.”

These concerns aren't unfounded. In the personal services sector, nail salons have , followed by spas at 23%, and hair salons at 10%. the highest inspection failure rate at 32%

Pass/fail rates of health inspections for nail services in Ottawa* [2015- Nov. 2023]

*this there’s no conclusive evidence that all US or Canadian nail salons pass health inspections

stock | #698734146

What does this mean for nail culture?

More people are leaving the nail salon and moving nail culture into the home

We conducted 13 interviews and asked our participants...

“How do you feel when doing your nails at home?”

“I like to listen to music or put on Netflix in the back while doing nails.”

“People do it at home because it cheaper to do it themselves”

“I like to do my entire self care routine all in one night.”

“Nails is personal alone time.”

“I buy everything off of amazon.”

“I am able to take the press on off or polish off when I need to.”

Therapeutic

Sensible

Convenient

“I don’t feel rushed in my own space.”

“Nail care is in my self-care routine.”

“I can fix my nails or change up my designs whenever I can.”

8 women 2 men 3 nonbinary

“I feel relaxed when I do my nails in my own timeline and space.”

“Nail care is in my self-care routine.”

“I don’t have to go to a salon every 3 weeks.”

Healthy nails start here...

Muoi, means ten in Vietnamese. We chose a Vietnamese word because we are inspired by the hard working Vietnamese Americans that make up most American Nail salons.

The O in Muoi is replaces by a ten prong star.