1 9 4 9
BUILDING BRIGHTER FUTURES IN THE VALLEY WE CALL HOME
At Valley First Credit Union, every success we share begins with you – our members, neighbors, small businesses, and community.
“
Our mission is to guide our members on their journey to financial well-being — because when they thrive, our community thrives.”
For 75 years, Valley First Credit Union has been more than just a financial institution — we’ve been a trusted partner, an advocate, and a champion for the communities we serve.
Our mission is simple yet powerful:
To empower individuals, families, and businesses with financial solutions that create opportunity, build financial security, and foster generational prosperity.
We believe that when our members thrive, our communities flourish. That’s why we invest in innovative banking solutions, competitive savings rates, and personalized service that puts people first. Whether your family has tilled this soil for generations or you’re just beginning to put down roots, Valley First has been here to nurture financial dreams since 1949. As we celebrate this
milestone anniversary, we honor the generations of members who have trusted us to grow, prosper, and make good happen.
Beyond banking, we are deeply committed to strengthening the Central Valley. From supporting local businesses to expanding financial literacy programs, we work tirelessly to make good happen, one member, one family, and one community at a time.
As we celebrate our 75-year legacy and look ahead to a future filled with possibility, we remain guided by the same principles that started it all — trust, integrity, and an unwavering dedication to the people we serve.
HONORING THE LEGACY OF WESLEY WALTER HALL DIRECTOR EMERITUS
1923 — 2024
We stand on the shoulders of visionaries who built the foundation for our success — none more so than Wesley Walter Hall, a pioneer of the credit union movement and a lifelong advocate for financial empowerment.
Wes’s journey with Valley First began in 1949 as one of our first 33 members. At just 27, he joined the Credit Committee, helping members secure loans based on character and trust. His leadership grew as he served on the Supervisory Committee, was elected to the Board of Directors in 1957, and became Board Chair in 1959, a role he held for an incredible 34 years.
Under his guidance, the credit union expanded from $1 million to $50 million in assets, introduced ATMs, and opened its first corporate office. His vision led to the 1998 merger with Vintage Credit Union, paving the way for Valley First to become a communitychartered institution, ensuring financial access for more people.
Even after stepping down as Board Chair, Wes remained dedicated, serving as Vice Chair until 2007 and later as an Emeritus Board Member. His lifelong service was honored in 2020 with the J. Alvin George Outstanding Volunteer Award from the California and Nevada Credit Union League, a testament to his unwavering commitment to “People Helping People.”
Beyond his leadership, Wes was known for his kindness, integrity, and handwritten letters filled with gratitude. His legacy lives on in every member we serve, every loan we fund, and every community we strengthen.
Today, Valley First stands as a $1 billion financial institution because of the groundwork he laid.
Thank you, Wes, for a life well lived and a legacy that will inspire us for generations to come.
MESSAGE FROM THE BOARD CHAIRPERSON
75 YEARS OF
As Chair of the Board of Valley First Credit Union, I am honored to reflect on another year of growth, resilience, and impact. Every decision we make is driven by a single purpose: to empower our members and strengthen the communities we call home.
We hope all of you know that Valley First — and in fact, credit unions in general — are much more than financial entities. Credit unions exist solely to serve the people in each community where they operate. Every day, they bring forward solutions to members’ financial needs — often in ways that go unseen, yet deeply impact lives. The credit union movement is alive, well, and growing — and Valley First is proud to be part of that continued progress.
In 2024, Valley First Credit Union successfully maintained our asset size — an important achievement during a year when many financial
“Your trust in Valley First is one we uphold with the utmost care and responsibility.”
institutions faced declines. Despite ongoing economic uncertainty and shifting interest rates from the Federal Reserve, we remained focused on stability and security. Through prudent financial management, strategic risk mitigation, and sound decision making, Valley First effectively navigated the challenges and opportunities of a dynamic financial landscape. Your trust in Valley First is one we uphold with the utmost care and responsibility. We also focused on enhancing our products and services to better serve your evolving needs while continuing our deep-rooted commitment to community engagement.
At Valley First, our success is built on the dedication and expertise of our team — including our staff, Board of Directors, ALCO and Supervisory Committees. Their passion, strategic vision, and unwavering commitment to excellence drive our mission forward, ensuring we continue to serve our members and communities with integrity and innovation.
Equally important is our commitment to the community. With deep roots in the Central Valley, we take pride in fostering connection, opportunity, and growth through affordable
loans, financial education, and community partnerships. Our mission goes beyond banking; it’s about building brighter futures.
As we enter our 75th year, we celebrate our legacy of service and innovation. Since December 1949, Valley First has helped thousands of members achieve financial security, and in 2025, we will mark this milestone with special initiatives that give back to the community that has supported us for 75 years.
Thank you for being part of our journey. Your trust and partnership inspire everything we do, and we look forward to another year of progress, purpose, and prosperity.
Chris Peterson Board Chair
MESSAGE FROM THE PRESIDENT & CEO
75 YEARS OF SERVICE: A LEGACY OF GROWTH AND IMPACT
As we celebrate this milestone year, I am filled with gratitude for the opportunity to serve our members, employees, and communities across the Central Valley. For 75 years, Valley First Credit Union has been more than a financial institution — we’ve been a trusted partner, dedicated to empowering people, fostering relationships, and building brighter futures.
This year brought both challenges and opportunities, with shifting interest rates and economic uncertainty. Yet, Valley First remained committed to stability, guidance, and innovative financial solutions, helping our members navigate change with confidence.
Our impact has been driven by progress and innovation. We introduced microloans to support small businesses, green loans to promote sustainable energy solutions, and Workforce Initiative Subsidy for Homeownership (WISH) down payment assistance to make homeownership possible. Through our partnership with Stanislaus Equity Partners (STEP), we leveraged grant funding to uplift BIPOC entrepreneurs and residents, and with the City of Modesto, we launched small business growth and beautification loans to drive local economic vitality.
As a Community Development Financial Institution (CDFI), we secured increased grant funding, expanding opportunities for individuals, families, and businesses. By partnering with
local governments and nonprofits, we deepened our commitment to financial inclusion and community empowerment.
Beyond financial services, our dedication to community impact and financial well-being remains the core of who we are. In 2024, our team contributed 3,745 volunteer hours at local organizations, delivered financial education to 4,803 individuals — equipping them with the tools for lifelong financial success — and returned $12.3 million in dividends, savings, and cash back to our members’ pockets. These efforts reflect the cooperative spirit that has defined Valley First for 75 years.
“ Yet, through it all, Valley First remained committed to providing stability, guidance, and innovative financial solutions to help our members navigate change with confidence.”
Another milestone we proudly celebrated was earning the Juntos Avanzamos designation, reinforcing our commitment to serving and empowering the Hispanic community. Leading up to this designation, we invested in an extensive Spanish-language training and certification program for our employees to better
connect with and support our Spanish-speaking members. Ensuring financial inclusion for all is at the heart of who we are, and we are proud to provide services that reflect the diversity of the Central Valley.
Looking ahead, we remain focused on innovation, security, and financial well-being — investing in technology, strengthening financial safeguards, and ensuring Valley First remains a trusted partner for generations to come.
Thank you for being part of our journey. Together, we are building a resilient, connected future — just as we have for the past 75 years. Here’s to the next chapter of growth, prosperity, and making good happen.
Kathryn J. Davis
Kathryn J. Davis, CCE President & CEO Valley First Credit Union
SUPERVISORY COMMITTEE REPORT
The Supervisory Committee is a group of volunteers who are elected by the members to ensure the management of Valley First Credit Union follows the guidelines and procedures set forth by the regulatory agencies that govern credit union operations.
The committee is responsible for ensuring the financial records of the credit union fairly and accurately reflect its financial position and operating results.
The Supervisory Committee is also responsible for overseeing the accurate and timely reporting of the credit union’s financial status and monitoring the effectiveness of the internal controls to protect credit union resources.
Included in this responsibility is also the overseeing of member account records to verify their accuracy and oversee the audit
performed by our independent auditing firm, Turner, Warren, Hwang & Conrad AC (TWHC), Certified Public Accountants.
The Supervisory Committee has reviewed the financial records, member account records, and independent accounting firm’s audit, and believes the credit union has maintained accurate and timely accounting records and applied the policies and procedures established by the Board of Directors.
Emmanuel Escamilla
Emmanuel Escamilla Supervisory Committee Chair Valley First Credit Union
TREASURER’S REPORT
I am proud to report that while 2024 presented challenges as members struggled with the economy due to inflationary pressures, Valley First Credit Union remained a top-performing credit union in California and across the country. While financials looked different than in 2023, we continued to demonstrate strength and stability. A few highlights from the year include:
Total assets increased by $803,000, resulting in year-end assets of $1 billion.
Total shares increased by $44 million to $845.6 million as members took advantage of our certificate promotions throughout the year, which grew $56.4 million in 2024.
Total net loans decreased by $29.4 million from the prior year, ending at $705.2 million, primarily from decreases in vehicle ($36.5 million) and real estate loans ($2.1 million).
The credit union’s net income of $4.8 million reflects strong core earnings in 2024.
Return on assets ended 2024 at .47% exceeding expectations and reflecting the solid earnings performance experienced during the year.
The net worth ratio increased from 9.31% in 2023 to 9.71% in 2024, once again reflecting the strength of the credit union’s financial position.
Based on the National Credit Union Administration (NCUA) benchmarks, we remain categorized as a “well-capitalized” credit union.
As we look toward the future, I am confident our organization will continue to utilize our financial strength to help our members and continue our goals around banking with a purpose.
Patricia Gillihan
Patricia Gillihan Secretary/Treasurer Valley First Credit Union
2024 FINANCIALS
STATEMENT OF CONDITION
INCOME STATEMENT
Valley First Credit Union proudly serves the Central Valley with 8 branch locations and a growing presence throughout the region. Our members also have access to a national network of surchargefree ATMs, ensuring financial convenience wherever they go.
WHERE WE OPERATE A NETWORK BUILT FOR YOUR CONVENIENCE
EXPANDING FINANCIAL ACCESS
We are proud to be one of 1,414 CDFI-certified financial institutions in the U.S., one of 35 Community Development Financial Institution (CDFI) certified credit unions in California, and one of only 5 in the Central Valley. Our commitment to financial inclusion continues to drive us forward, ensuring our members and communities have access to the resources they need to thrive.
1 of 1,414
CDFI-certified financial institutions
1 of 35
CDFI-certified credit unions in California
1 of 5 in the Central Valley
CONVENIENT BANKING, ANYTIME, ANYWHERE
8 Branch Locations
28 ATM/ITM Locations operated by Valley First Credit Union
32,000 fee-free ATMs nationwide
WHEREVER YOU ARE, WE'RE HERE
Access to over Rooted in the Central Valley. Connected to every county we serve.
Sacramento
Calaveras
San Joaquin
Stanislaus
Merced
Tuolumne Madera Fresno Kings Tulare Mariposa Kern
BEYOND TRANSACTIONS: REAL IMPACT, REAL CHANGE
Our products and services are designed to make people and organizations better off. Through financial solutions, community programs, and personalized support, we’ve empowered our members to achieve their goals. The numbers below reflect the real impact we’ve made — one member, one opportunity, and one success story at a time.
IMMEDIATE ACCESS TO AFFORDABLE CAPITAL
We designed Purple Advance and QuickLoan to provide members with instant access to emergency funds — without the barriers of traditional lending. These solutions are built on deep member relationships, offering a fast, reliable safety net based on account history rather than credit scores. By removing traditional lending obstacles, we ensure that when our members need support the most, they have a trusted financial lifeline.
$931,000 advanced through Purple Advance
$2M in QuickLoan funds helped members cover urgent expenses
Member incentive and bonuses totaling over $555,000
Our Purple platform products put a total of $938,000 back into our members' pockets in 2024.
$300,425 Cash back to member accounts
$82,832 in Purple Checking ATM network fee refunds
Through our annual Happy HoliPays campaign, we delivered $18,075 in support to ease financial stress and bring hope to members during the holidays.
More than 85% of our members use Online and Mobile Banking. Our continued investment in Online and Mobile Banking delivered unparalleled service excellence for our members.
Members earned $24M in Visa Credit Card Points.
Members earned $192,000 in Visa Credit Card Cash Back Rewards.
78,988 credit union members served
Members received $10.6M in dividends, easing the impact of inflationary pressures.
We provided $1.6M in 0% APR credit card balance transfers, helping members lower their household expenses. With an average previous APR of over 23%, members saved an estimated $372,000 annually in interest.1
1.Source: Investopedia 2/6/25
As a free benefit, Valley First helps members monitor and improve their credit. In 2024, 6,613 members increased their credit score, with 79% maintaining or improving it by using our financial health tools.
Through our exclusive Boost Your Business campaign, small business members earned $83,500 in rewards. They also saved an average of $8,175 per month on small business fees — totaling $98,000 in savings in 2024.
DEPLOYED $166M IN CAPITAL TO THE CENTRAL VALLEY
Improved members' financial flexibility with loan modifications totaling $764,500 Deferred $1,533,271 through Skip-A-Pay $1,533,271 $764,500
$116M in auto loans, helping our members access reliable transportation
Provided $26.5M in personal loans to members to help cover costs and consolidate debt
$16M in HELOCs funded to support home improvements and debt consolidation
$9.84M in commercial lending to drive local economic growth within our communities
$1.6M in 0% APR credit card balance transfers, saving members $372,000 annually
HAPPY
HOLIPAYS: SPREADING JOY, CHANGING LIVES
Valley First’s Happy HoliPays initiative empowers Contact Center representatives to provide direct financial relief to members in need. This year, $18,075 was allocated to assist struggling members. From covering overdue bills and providing funds for holiday expenses to helping elderly members with household needs, this campaign created lifechanging moments that deepen emotional connections and reinforce Valley First’s mission to Make Good Happen in our community.
“No one's ever done something like this for me. You have no idea how much this means to me and my family. They're gonna have a wonderful Christmas now, and I'm going to have an excellent birthday.”
-Veronica, Valley First Member
OUR COMMUNITY IMPACT IN 2024
We’re proud to partner with City Ministry Network to support the Latino Leadership Initiative (LLI), empowering emerging Latino leaders with essential civic and community engagement skills. As Latinos become a growing majority in the Central Valley, this cohort-based program provides hands-on leadership training that strengthens our communities.
We're also proud to partner with VOLT Institute — a technical school located in Stanislaus County — that makes tuition affordable for prospective students. Before the availability of the loan program, some wouldbe students were deterred by the cost. This partnership allows students interested in improving their longterm wage outcomes to apply for funding with most payments deferrable until the program is complete.
FUELING FINANCIAL GROWTH IN OUR COMMUNITIES GRANTS THAT CREATE CHANGE
Valley First's CDFI designation empowers us to provide financial resources where traditional banks don't. Through strategic partnerships and grants, we help homebuyers, neighborhoods, and businesses in underserved communities create a more inclusive economic future.
DSELF — a nonprofit under the Downtown Stockton Alliance — supports economic growth in Stockton’s underserved downtown. We provide low-interest loans to small and mid-size businesses that lack traditional financing — helping them access capital, grow, and create jobs without the burden of high interest rates.
Investing in local businesses means investing in the heart of our community. The City of Modesto’s Small Business & Beautification Grant allows us to help small businesses improve their storefronts, enhance curb appeal, and revitalize commercial spaces. These improvements not only boost economic activity but also create jobs, attract customers, and strengthen neighborhood pride.
Through a partnership with Stanislaus Equity Partners (STEP), we secured a grant from the Federal Home Loan Bank of San Francisco’s Access to Housing and Economic Assistance for Development (AHEAD) program to support BIPOC entrepreneurs and residents. This funding expands business education, capital access, and mentorship programs, ensuring more individuals have the tools to succeed in an evolving economy.
Homeownership builds generational wealth, and the Workforce Initiative Subsidy for Homeownership (WISH) grant makes it more accessible for low-to-moderateincome families. By providing down payment assistance, we help families achieve their dream of homeownership, gain financial stability, and strengthen their communities.
OUR COMMITMENT MOVING FORWARD
Valley First remains dedicated to securing funding that benefits our members and communities. We will continue pursuing opportunities that promote financial accessibility, economic growth, and neighborhood revitalization — building brighter futures and a more inclusive economy for all.
EMPOWERING FINANCIAL FUTURES, STRENGTHENING LOCAL IMPACT
VOLUNTEERISM & GIVING
3,745 volunteer hours, representing a 14% increase over volunteer hours in 2023
$205,000 donated to local charities and organizations
FINANCIAL EDUCATION & ECONOMIC EMPOWERMENT
FINANCIAL EDUCATION THAT CREATES CHANGE
We brought financial literacy programs to schools, nonprofits, chambers of commerce, and community centers across the region, covering budgeting, creditbuilding, homeownership, fraud prevention, and more. Supported workforce readiness programs with resume building, budgeting, and interview skills training
Expanded partnerships to reach more families, students, and underserved communities and small businesses
Provided financial education to 4,803 people through workshops and events, representing a 16% increase over 2023
At Valley First Credit Union, we believe financial empowerment is the key to building thriving communities. Through education, volunteerism, and strategic partnerships, we invest in the people and organizations that drive economic development and financial accessibility in the Central Valley.
In 2024, our commitment to making a difference was stronger than ever. Our employees dedicated thousands of hours to hands-on service, financial education, and community-building initiatives — all aimed at creating a more inclusive, financially resilient future for the communities we serve.
MAKING THE HOLIDAYS BRIGHTER
During our Thanksgiving Food Drive, employees came together to support the West Modesto Community Collaborative, raising over $450, purchasing 30+ turkeys, and donating canned goods to families in need. Eight team members also volunteered their time to distribute meals, ensuring local families had a warm Thanksgiving dinner.
Through Cricket's Hope Holiday Program, we collected and donated over $1,800 worth of toys, bringing holiday joy to local families. Additionally, our Salvation Army Toy Drive gathered over 80 toys, and during their Angel Tree Event, employees dedicated 30+ volunteer hours, directly contributing to local families.
Together, we are making a real difference in the communities we serve.
BITE OF REALITY: EMPOWERING YOUTH WITH REAL-WORLD FINANCIAL SKILLS
At Glick Middle School, we hosted a Bite of Reality simulation, giving 7th and 8th graders a real-world look at managing expenses, making financial decisions, and understanding the cost of living. In 2025, we’re taking this impactful program even further — expanding Bite of Reality across all the counties we serve, ensuring more students gain essential financial literacy skills.
LOOKING AHEAD: A BRIGHTER TOMORROW
As we continue to grow, we remain dedicated to breaking down financial barriers, empowering individuals through education, and investing in economic development opportunities that uplift our members and the broader community.
Because at Valley First, thriving communities mean a brighter future for us all.
BUILDING BRIGHTER FINANCIAL FUTURES ACROSS THE CENTRAL VALLEY
At Valley First Credit Union, success isn’t just about numbers — it’s about the lives we touch and the communities we uplift. With a deep commitment to the Central Valley, we go beyond banking by investing our resources, expertise, and heart into creating lasting impact.
Through small-business support and community programs, we strive to be more than a financial institution — we’re neighbors, partners, and advocates for a brighter future.
TESTIMONIALS
“It’s an honor to be recognized by Valley First Credit Union for National Women’s Small Business Month! Bookish wouldn’t be here without Valley First Credit Union believing in us, and our community-focused mission.”
-Paula Deboard, Bookish
“We have so many people to thank who have supported us on this journey to ownership. First and foremost, we want to thank from the deepest depths of our hearts Valley First Credit Union. You took a risk on funding two nontraditional businesspeople, a teacher and a non-profit employee who deeply love Modesto! And your faith in us and your patience with us truly meant the world to our family. Thank you and we promise to make you proud.”
-Sam Pierstorff and Ruhi Sheikh, Queen Bean
“We are so grateful to have been connected with Valley First Credit Union! Their team is knowledgeable, transparent and customer-focused. They took a personal interest in our project when financing our commercial remodel, and were readily available for questions throughout the loan process, making it stress free! Valley First staff went above and beyond to support our local small business!”
-Kirsten Cordoza-Rodrigues, Kara McGaffee, Refuge Coffee Oakdale
RECOGNIZED FOR EXCELLENCE, DRIVEN BY PURPOSE CELEBRATING
OUR ACHIEVEMENTS IN 2024
At Valley First Credit Union, our commitment to serving our members and communities with integrity and innovation continues to earn recognition. From being named the best credit union in Modesto, the 209, Ceres, and Turlock to receiving national honors, these accolades reflect the trust our members place in us and the dedication of our team. This year, we were also proud to receive the Juntos Avanzamos designation, recognizing our ongoing efforts to serve and empower Hispanic communities with
inclusive financial services. Additionally, our CEO, Kathryn Davis, was once again honored by American Banker as one of the Most Powerful Women in Credit Unions — a testament to her continued leadership and impact in the industry. We were also recognized as an SBA Preferred Lender, strengthening our ability to support small businesses with faster and more efficient lending solutions. These awards reinforce our mission to make good happen, today and for generations to come.
“The Juntos Avanzamos celebration was a beautiful reminder of what we can achieve when we come together to support and uplift our community. Valley First Credit Union’s dedication to financial inclusion and empowerment is inspiring, and I’m proud to partner with them in making our city a place where everyone feels welcomed and supported.”
-Sue Zwahlen, Mayor of Modesto
BEST OF MODESTO
READERS’ CHOICE TURLOCK
CDFI CERTIFIED U.S. DEPARTMENT OF THE TREASURY
AMERICAN BANKER THE MOST POWERFUL WOMEN IN CREDIT UNIONS, 2024
READERS' CHOICE BEST OF CERES
BAUER FINANCIAL 5-STAR RATING
JUNTOS AVANZAMOS DESIGNATION
KATHRYN J. DAVIS, CCE
UNITED BY OUR VALUES, CONNECTED BY OUR CORE PRINCIPLES
FOR OUR EMPLOYEES
At Valley First, our core values, commitment to learning, and dedication to serving our members and communities are the heartbeat of our internal culture, shaping how we think, act, and grow as a united team.
This vision comes to life through our foundational principles.
We embrace three guiding principles — Passion, Ownership, and Learning. These are more than words; they are values that fuel our shared success and define the experiences we create for our members, our community, and each other. To transform these values from aspiration to action, we’ve built a comprehensive framework for success.
Through training, mentorship, and intentional development, we empower employees to embody these values every day. Here’s how we bring these principles to life:
Passion: We seek individuals who are inspired to make a difference, deliver exceptional service, and foster creativity. By recognizing and rewarding those who bring their best selves to work, we cultivate engagement and offer meaningful growth opportunities.
Ownership: Accountability is at the core of what we do. We set clear expectations, take responsibility for outcomes, and build trust through transparency and ethical conduct. As a team, we embrace both successes and learn from failures, innovation, and shared achievement.
Learning: Growth and curiosity fuel our journey toward excellence. We encourage employees to develop new skills, explore innovative ideas, and embrace challenges. Through creative risk-taking and continuous improvement, we sustain engagement, adaptability, and success in a dynamic industry.
These values and our investment in employee development shape an inclusive, forward-thinking culture where people thrive, teams excel, and Valley First continues to Make Good Happen.
Every day, our team members turn these values into tangible results, creating meaningful moments and impacts that extend beyond our walls.
Developing Strong Leaders
Certified Bilingual Speaker Program
Valley First’s commitment to growth and learning ensures our leaders are equipped to drive impact. In 2024, 100% of senior leadership and 87% of directors and managers completed the eLeadership Program. By investing in leadership development, we strengthen our foundation for the future.
Employee satisfaction survey
17% Internal promotions in 2024
Career Pathing Program
ES
EN
42% of employees completed career pathing & 33% are currently enrolled in the program.
40% of our memberfacing employee population became certified bilingual speakers.
Employee Net Promoter Score is 84% 84%
”Valley First Credit Union allows me the opportunity to work with not only the branch teams but be a part of decisionmaking committees and give feedback on items that would affect my department and the organization as a whole. My biggest enjoyment comes from the work deep within the community partnership programs and becoming a Certified Credit Union Financial Counselor to further assist the underserved communities with a 1:1 approach to Financial Literacy and Financial Counseling.”
-Eddie Rodriguez, Floating Branch Manager
INVESTING IN OUR COOPERATIVE:
ENHANCING MEMBER EXPERIENCE & SECURITY
At Valley First, we are committed to investing in innovative products, services, and security measures that enhance our members’ banking experience while protecting their financial well-being. From cutting-edge digital solutions to proactive fraud prevention, every enhancement strengthens our cooperative and safeguards our members.
EXPANDING
ACCESS & CONVENIENCE
Tap to Pay ATMs — Our upgraded ATMs now support contactless transactions, making cash withdrawals faster, more secure, and more convenient.
Contactless Debit Cards — Members can enjoy the ease of tap-and-go payments, improving transaction security and flexibility.
40-Year Mortgage Product — A longer loan term helps members achieve homeownership with lower monthly payments, making housing more affordable and sustainable.
5.99% HELOC — Providing members with affordable home equity financing when they need it most.
Green Loans — Empower members to invest in energy-efficient homes, solar solutions, and eco-friendly vehicles, making sustainability more accessible while strengthening our communities and protecting our future.
"Expanding our team of Spanish-speaking representatives has made a tremendous difference in how we connect with our members. Being able to communicate in their preferred language not only makes transactions smoother but also builds trust and deepens relationships. We’ve seen firsthand how this initiative has improved member satisfaction and made them feel truly valued."
–Alexis Nielsen, Contact Center Manager
LEADERSHIP
BOARD OF DIRECTORS
Chris Peterson, Chairperson
Fred Cruz, Vice Chairperson
Patricia Gillihan, Secretary/Treasurer
Donna Riley, Director
Gary Hall, Director
John Schneider, Director
Tamra Spade, Director
Wes Hall, Director Emeritus
SUPERVISORY COMMITTEE
Emmanuel Escamilla, Chair of the Supervisory Committee
Gilbert Lovinsky, Secretary
Christopher Barnes, CPA, Committee Member
SENIOR MANAGEMENT
Kathryn J. Davis, CCE, President & CEO
Mary Roberts, Chief Financial Officer
Tina Marcelo, Chief Lending Officer
Chris Dalman, Chief Technology Officer
Andrea Brooks, Chief Risk Officer
Chris Hewitt, Vice President of Operations & Digital Strategy
Courtnay Lynch, Vice President of People & Culture
Carlos Villapudua, Vice President Commercial Banking
As we celebrate this milestone anniversary, we thank you, our valued members, for the trust you've placed in us throughout the generations. Your partnership has allowed us all to grow and prosper together.
As we honor our 75-year legacy and look ahead to a future filled with possibility, we remain guided by the principles
that have been our foundation since the beginning: trust, integrity, and an unwavering dedication to making good happen for many more years to come.
Visit our 75th Anniversary Hub at valleyfirstcu.org/75th-anniversary throughout the year to get the latest information about our anniversary special offers and upcoming events.
