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beverage, the Pepsi company released a new product in 1989 called “Pepsi AM,” which contained twice the caffeine as regular Pepsi. Going head to head against a cup of coffee, it was designed to give the user extra pep and energy in the morning. But they found in short order that people just don’t want to drink Pepsi with their bagels and donuts, and that people tend to prefer hot drinks with their breakfast. And because the product was named “Pepsi AM” people didn’t think about drinking it at other times during the day.
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