Vol. 12: #11 • YELLOW • (3/6/2016) Tidbits of Coachella Valley

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760.320.0997 Fax: 760.320.1630 Dr. Sohail Ahmad Premium Front Page 13xReserved All Rights April 7, 2013 Vol. 9 - No. 15 The Neatest Little Paper Ever Read

by Kathy Wolfe

How many ways can you say yellow? Lemon, canary, ochre, saffron, amber, golden, mustard... No matter what you call it, Tidbits this week is all about the color the eye sees when it perceives light within the wavelengths of 570 and 590 nanometers. • The primary color yellow is the most visible in the spectrum because the human eye processes that color first. That makes it the logical choice for caution and warning signs, as well as fire engines, school buses, and taxis. • Studies suggest that yellow has a stimulating effect on the nervous system and mental processes. Yellow activates memory, which makes it a good color for a room used for studying. Contrasting shades of soft yellow tones have also been shown to stimulate the appetite, and for that reason these color combinations are often used in restaurants. • The term “yellow journalism” is used to describe news content that has not been well-documented and uses questionable resources for unsubstantiated facts. Earmarks of yellow journalism are misleading headlines and exaggerated, sensationalized stories. The term came about in the mid-1890s during a high-profile circulation war between two major market newspapers, Joseph Pulitzer’s New York World and William Randolph Hearst’s New York Journal. Both daily publications were accused of exaggerating facts, Mellow Yellow: Turn to page 3

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