CV

Vaishnavi Kumar

EDUCATION

POLITECNICO DI MILANO

Sep 2021- Jul 2024 | 3 years

Double Master of Science degrees in Management Engineering and Product Service System Design

Thesis Title: Data Transparency Framework for Digital Service Platforms to foster trust through non-market strategies

Major: Business Design and Transformatio Relevant Courses: Strategy & Marketing, Strategic Innovation, Design Thinking for Business, Agile Innovation, Operations Management, Business & Industrial Economics, Digital Business Innovation, Supply Chain Innovation, Service Design & Innovation, UX Design, Business Innovation, Leadership & Innovation, Branding & Communication

MIT INSTITUTE OF DESIGN 2014-2018 | 4 years

Bachelor’s degree in Product Design CGPA 7.6

Thesis Title: Care Delivery for Public Healthcare in India through Blockchain Technology

PROFESSIONAL

EXPERIENCE

OSSERVATORI DIGITAL INNOVATION PLATFORM T INKING

UB OBSERVATORY Jul 2023-Feb 202

Junior Research Inter

Authored resear h paper selected and presented at the platform thinking onferen e- Symplatform, titled: ‘Value Co Creation In Blo k hain Based Gaming & NFT Platforms: A Service Design Perspective.’

Researching how managers can navigate omplexity in innovation development and management through data transparency for ethical value creation

COMPANY SPONSORED COLLEGE PROJECTS 2021-202

Bain: Gen AI driven solutions for enhanced customer experience and revenue growth in travel retail f&b industr

Ro he: Developed a proposal for a service aimed at Alzheimer s patients based on design thinking methodologies to identify customer needs

ST Mi roele troni s: Development of a potential application of a digital twin-based solution to enter a new market with a focus on finding a new meaning for users, and leveraging the technological solution.

SCALEFACTOR CONSULTING LABS  2018-2021 | 3 years 7 months Strategic Designer

Strategi Dire tion and Enablement for Finte h Sto kbroker Angel One

Helped leadership define strategi dire tion based on customer needs data and competitor analysis in the Financial Services industry landscape in India

OKR definition and enablement across the fintech company s  8 functions- Product, Technology, Growth (sales & marketing), HR, Finance, Operations, Revenue B2B, and Revenue B2C, comprising 2850 employees

Aligned the mobile and web-based platforms, loud development, and  CRM e osystems

Enabled cross-functional collaboration and a mindset shift from output driven to out ome fo used.

Employer Brand Resear h for Global S ientifi and A ademi Publisher Springer Nature

LANGUAGES

English

Hindi

Marathi

Kannada
 Italian

Conducted brand audits involving qualitative and quantitative resear h to provide deep insights into the performan e of the employer brand through measures of brand advo a y, per eption, and a nity among others Brand audit findings and recommendations guided the focus and dire tion of internal initiatives that would lead the organisation to become an employer of choice. Based on the recommendations in the first audit, the EVP re all in reased by %, NPS in reased by 4 in the second audit.

Business Turnaround for India’s Biggest QSR Milkshake Brand Keventers

Conducted onsumer needs resear h and data analysis that led to recommendations on the realignment of the brand positioning and ategory extension. Introduced a new produ t ategory in retail with a packaging, channel, and pricing strategy.