BIRDS OF PREY WORLD CUP RACE WEEK Men’s & Women’s races in 2013. Ski racing popularity on the rise in United States in Olympic year (Sochi 2014). Men’s course regarded as one of the top three courses in the world. Only 2013/14 men’s World Cup race in the United States. First event on new Women’s Downhill in Beaver Creek. Course described as most difficult Women’s Downhill in the World. Only 2013/14 women’s World Cup race in the United States. The road to the 2015 FIS Alpine World Ski Championships runs through Vail & Beaver Creek.
BIRDS OF PREY AT A GLANCE: On-site reach: 25,000 over 3 days Average HHI: $175K Domestic TV: 1.68 Million Viewers International TV: 225 Million Viewers PR Impressions: 3 Million +
SKI INFLUENCERS ADVISE OTHERS ON: Financial Information (138 index) Politics & Current Affairs (135 index) Travel (138 index) Website/Internet (105 index) (Source: Universal Sports)