TWITTER INSIGHTS OFFICIAL HASH & TAG USAGE: @TevaMtnGames total: 203 #TevaMtnGames total: 175 Most popular tweets: (3+ more retweets): “TMG Photo Art: A Hard Task Indeed ~ Vail Valley Foundation Blog: http://t.co/YxVRrXE via @AddThis #tevamtngames” “Check out @GoPro_News Go Pro Hero VIDEO @mikeemontgomery 1st place @Teva Slopstyle #TevaMtnGames http://youtu.be/JYB3YmsXGp8” “#SICK RT @GoPro_News: GoPro Video of the Day! Skydiving into the 2011 @TevaMtnGames with Marshall Miller! Burly! http://bit.ly/lQsYGQ” “Staff highlights of the 2011 @Teva Mountain Games: http://bit.ly/lMl6ih #tevamtngames” “It's FRIDAY NIGHT = @Teva Slopestyle 6pm (w/ @GoPro_Heroes skydiving) @FirstAscent, @Teva , + @c4waterman Outdoor Reels film series” “The Dirty Heads are lighting up the kickoff of the #tevamtngames! Get here! http://yfrog.com/73emqisj” “Teva Mountain Games DOG HEAVEN: New album up on FB! http://on.fb.me/iBcvND #tevamtngames”
WHO WE INTERACTED WITH THE MOST:
2011 TWITTER HIGHLIGHTS: 310 TMG specific Tweets = 290,160 Impressions 377 ReTweets = 37,700 Impressions 936 organic followers (636 new followers) Twitter Impressions = 327,860 $1,693 Media Value (based on $5 CPM) YEAR/YEAR 2010 vs. 2011: TMG specific Tweets up 53% TMG ReTweets up 589% Followers up 312%