IPAC Coffee Table book

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One of the penalties for refusing to participate in politics is that you end up being governed by your inferiors - Plato “ “

ABOUT I-PAC 01

Founded in 2015, the Indian Political Action Committee (I-PAC) is India’s foremost political consulting firm. For a decade, we have redefined political campaigning in the world’s largest democracy by blending data-driven strategies, grassroots insights, and creative outreach.

With a track record of spearheading transformative campaigns for some of the most influential political leaders and parties, we offer bespoke solutions tailored to the dynamic needs of modern elections. From strategy formulation to ground-level execution, we bring expertise and innovation to every campaign we guide.

I-PAC takes pride in building meaningful partnerships with political stakeholders to shape transformative agendas and citizen-centric campaigns that resonate with millions. Backed by a diverse team of young professionals, cutting-edge tools, and an unwavering commitment to excellence, we empower political parties to craft winning strategies and deliver meaningful, lasting change for their constituents.

I-PAC LEADERSHIP TEAM

PRATIK JAIN

IIT Bombay | Co-Founder & Director

pratik.jain@indianpac.com

RISHI RAJ SINGH

IIT Kanpur | Co-Founder & Director

rishiraj.singh@indianpac.com

VINESH CHANDEL

NLIU Bhopal | Co-Founder & Director

vinesh.chandel@indianpac.com

MK

TMC leader Abhishek Banerjee congratulates Team IPAC after another successful campaign launch

Congress leader and Ex-Chief minister of Punjab launching a new campaign

CM Nitish begins ‘Har Ghar Dastak’ campaign to reach out to 1 crore families

Jagan completes 3,648 km foot march in 341 days, meets over 2 crore people

“Punjab Da Captain” in Ludhiana
Stalin emerges amid a sea of supporters at a mega rally organized by IPAC
Delhi Chief Minister Arvind Kejriwal unveils AAP’s fiveyear performance report card designed by I-PAC.
Former Andhra Pradesh CM interacts with I-PAC team after state election victory.
Congress senior leaders launch “27 Saal UP Behaal,” designed and implemented by I-PAC.
West Bengal Chief Minister launches ‘Banglar Gorbo Mamata’ 12 Feb’14, Gandhinagar- Chai Pe Charcha- Mega technology-driven direct interaction between citizens and Narendra Modi over tea, launched.

MOBILISING BILLIONS

Operating in a nation where each election mobilizes populations larger than continents, I-PAC manages campaigns of extraordinary complexity and reach. The sophisticated systems seamlessly integrate hyperlocal insights from remote villages to urban centers with advanced data analytics, orchestrating precise electoral strategies across India’s vast sociocultural mosaic.

LEADER’S TRUSTED COMPASS

Trust anchors transformation in political leadership. Through years of demonstrated excellence, I-PAC builds unshakeable bonds with leaders, serving not just as advisors but as trusted architects of their enduring political legacy and transformative vision.

BLUEPRINT FOR VICTORY

In the dynamic realm of political campaigns, each election emerges as its own distinct challenge. I-PAC’s masterful approach to crafting bespoke solutions demonstrates where deep cultural understanding meets strategic precision, creating resonant, transformative campaigns that honor each constituency’s unique character and aspirations.

THE SCIENCE OF STRATEGY

At the confluence of analytical rigor and strategic artistry lies I-PAC’s distinctive methodology. The sophisticated orchestration of data science and political acumen transforms empirical insights into powerful narratives, shaping the electoral discourse with unprecedented accuracy and visionary foresight.

PRECISION CAMPAIGNS

Strategic excellence emerges through precisely engineered campaign solutions. I-PAC’s breakthrough methodology combines microscopic understanding with innovative execution, creating narratives that resonate with authentic constituency voices. These precision-designed initiatives surpass electoral triumphs – they establish new paradigms in political messaging, redefining democratic engagement across diverse landscapes.

VICTORY SUSTAINMENT

I-PAC transforms electoral victories into lasting political dominance by strengthening party infrastructure and creating data-driven links between governance and electoral strategy, building sustained voter loyalty through systematic institutional development.

THE I-PAC EDGE

What makes our approach distinctive

TRACK RECORD

NARENDRA MODI

National Election

BJP Party - 2014

TOTAL SEATS

282 (out of 545) VOTES

171 Million REACHED

160 Million People

India’s largest singleparty majority govt in over 3 decades

NITISH KUMAR

State Election - Bihar

JDU Party - 2015

TOTAL SEATS 151 (out of 243)

AMARINDER SINGH

State Election - Punjab

INC Party - 2017

TOTAL SEATS

(out of 117)

Million People

A stunning 2/3rd majority in India’s 3rd biggest state

INC’s biggest electoral victory in 25 years

JAGAN MOHAN REDDY

State Election - AP

YSRC Party - 2019

SEATS

(out of 175)

Million People

Biggest seat haul in South India in 5 decades

CAPT.

has an unmatched track record of helping elect visionary leaders to public office across India — at national and regional levels.

ARVIND KEJRIWAL

State Election - Delhi

AAP Party - 2020

TOTAL SEATS

62 (out of 70)

VOTES

5 Million REACHED

15 Million People

2nd party to win back-toback elections in Delhi’s 72-year history

MAMTA BANERJEE

State Election - WB

TMC Party - 2021

TOTAL SEATS

213 (out of 294)

VOTES

29 Million REACHED

57 Million People

TMC’s best-ever performance since formation in 1998

I-PAC has also already decisively made its mark at the international level.

CCM

JOHN MAGUFULI

National Election - Tanzania

MK STALIN

State Election- TamilNadu

DMK Party - 2021

TOTAL SEATS

133 (out of 234)

VOTES

21 Million REACHED

25 Million People

Maiden electoral victory for M.K. Stalin

CCM Party - 2015

TOTAL SEATS

260 (out of 377)

VOTES

8 Million REACHED

24 Million People

Maiden electoral victory for Dr. Magufuli, with a massive 2/3rd majority in the national Parliament

GENERAL

ELECTION

CHAI PE CHARCHA

Candid, heartfelt dialogues between citizens and Mr. Modi over tea

EXPERTISE IN ACTION: Marquee Campaigns

CHAI PE CHARCHA

This historic General Election campaign saw firsts like professional involvement in politics, large-scale use of technology, and innovative voter outreach, leading to India’s first absolute mandate in 30 years.

400 Cities

4000 Tea Stalls

5 Streaming Formats

5 Million Voters Direct Reach

25 Million Digital Reach

PRAJA SANKALP YATRA

A historic campaign that redefined leader-public interaction through India’s largest political footmarch, passing nearly every lane & street in Andhra Pradesh to engage citizens from all walks of life, culminating in a winning, transformative vision for the state’s future.

341 Days Spent

3,649 KM Distance Walked

134/175 Constituencies Covered

2516 Villages Visited

4000+ Interactions Organised

20 Million People Engaged

First-of-itskind ‘VIDEOMESSAGE BASED’ DOORTO-DOOR OUTREACH

JONOGONER GORJON

GENERAL

ELECTION

TMC

JONOGONER GORJON

A hotly-contested electoral battle for the future of West Bengal saw the Trinamool Congress turn the tide with an innovative video-message-based doorto-door outreach, transforming a closely fought race into a decisive victory.

216 Constituencies

77,000 Party Workers

15 Million Homes Visited

56 Million Voters Reached

2.6 Million Video Views

COMPETENCIES

05 What we can do for You

POLITICAL CAMPAIGN STRATEGY

Strategic campaign management encompasses the sophisticated orchestration of resources, timing, and messaging to achieve electoral objectives. It represents the intersection of meticulous planning and dynamic execution, where strategic vision translates into tactical implementation.

DATA DRIVEN VOTER RESEARCH & ANALYTICS

Contemporary campaigns are built upon sophisticated data architecture that illuminates voter behavior and community dynamics. This analytical foundation enables evidence-based decision-making by transforming complex demographic patterns into actionable insights.

CAPACITY BUILDING & TRAINING

The systematic development of campaign expertise occurs through comprehensive training programs that elevate individual talent into cohesive team excellence. This transformation process creates a multiplier effect, enhancing organizational capability and campaign effectiveness.

TECH-BASED VOTER ENGAGEMENT

Digital platforms have revolutionized constituent engagement, establishing unprecedented channels for democratic participation. These technological frameworks facilitate meaningful interactions between political entities and citizens, transcending traditional geographical constraints.

In short, anything and everything it takes to deliver not only a landmark electoral victory but also set the stage for an era of transformative leadership:

DIGITAL INFRASTRUCTURE & COMMUNICATION STRATEGY

Modern campaigns operate on sophisticated digital ecosystems that facilitate message dissemination and supporter mobilization. This technological foundation serves as the nervous system of contemporary political communication, enabling precise and responsive engagement.

REAL TIME POLICY IMPACT ASSESSMENT

Continuous evaluation mechanisms capture the immediate and long-term implications of policy implementations across diverse demographic segments. This dynamic assessment framework enables responsive governance through datadriven decision-making.

PUBLIC FEEDBACK & RESOLUTION FRAMEWORK

A structured methodology for synthesizing public sentiment into actionable intelligence, enabling informed policy refinement. This systematic approach transforms constituent feedback into measurable metrics that guide strategic adjustments

AI FOR ELECTIONEERING

Artificial intelligence represents the frontier of electoral optimization, offering sophisticated tools for pattern recognition and process efficiency. This technological integration enhances democratic processes while maintaining transparency and effectiveness.

I-PAC IN THE MEDIA 06

Modi Wave: The men behind India’s biggest brand victory – Firstpost | June 2014

“It was [IPAC’s] to strategically organize 3D rallies in some constituencies and having Modi address crowds in real life in others”

IT-savvy army takes Modi’s campaign to new levels

“… a parallel army of young, IT-savvy talent that propelled Mr. Modi’s campaign to new levels of logistics, planning and communication”

Firstpost | June 2014 Financial Times | May 2014 Quartz | June 2014 News18 | November 2015

This powerhouse nonprofit just changed campaigning in India forever

“The extent and scale of [IPAC’s] involvement in the Modi campaign has been unprecedented for an entity not affiliated to a party”

Indian Strategist Brain Behind Tanzania Polls –

“IPAC is providing high level consulting to CCM on methods to approach elections and other strategies. It’s a senior advisory role that looks at methods that make democracy work in a country like Tanzania”

How IPAC made it click for Nitish Kumar in Bihar

“IPAC reached out to the remotest possible voter…. Projecting the face of JDU leader who was seeking another term as the Chief Minister”

Indian Express | February 2021

I-PAC wins the trust of the DMK cadre

“I-PAC was pivotal in over 500 second-rung leaders receiving prestigious posts to various wings of the DMK”

New

Andhra Pradesh results: I-PAC played key role in YSRCP’s success

“I-PAC has been instrumental in conceptualizing, supporting and executing all the campaigns. I-PAC was involved in managing 17 major campaigns for the YSRCP – 13 on ground and 4 online.

Grassroots focus, cinematic posters: How I-PAC powers Jagan Mohan Reddy’s poll campaign in movie-loving Andhra

“I-PAC’s core strength and focus lie in its ability to work at the grassroots, analyse public pulse, and grasp intricate political nuances”

How Team IPAC Is Handling Rahul Gandhi’s UP Yatra

“IPAC is organising every step of Rahul Gandhi’s yatra under Mr Kishor’s eagle eye. At least 50 people are insvolved, moving from one location to another, co-ordinating logistics and media”

How I-PAC changed nature of election campaigning in India –

“What sets I-PAC apart is its vast network of foot soldiers, or field workers, and the ability to glean a thorough understanding of issues on the ground. With targets for each constituency in a state, volunteers go straight to the village and booth level to enrich I-PAC’s insights into the social and political ecosystem”

How I-PAC is driving Mamata’s 2024 poll battle

“From curating campaigns to resolving infighting, I-PAC does it all for Mamata. I-PAC’s suggestions are hardly ever turned down by the leadership”

Why Mamata Needs IPAC for 2021 Bengal Campaign

“After helping Modi come to power in 2014, Nitish Kumar in 2015, Amrinder in 2017, I-PAC has been tasked with securing a Mamata victory in 2021”

The Print | May 2024
NDTV | September 2016
The Quint | June 2019
The Print | April 2024

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