V4C Market Research- Interactive Products Market for Smart Classrooms in India by Market Research and Reports

Interactive Products Market for Smart Classrooms in India (2009-2019)

Â© V4C RESEARCH 2020

Disclaimer All Rights Reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, V4C Market Research and Analytics. The information contained herein has been obtained from sources believed to be reliable. V4C Market Research and Analytics disclaims all warranties as to the accuracy, completeness or adequacy of such information. V4C Market Research and Analytics shall have no liability for errors, omissions or inadequacies in the information contained herein, or for interpretations thereof For Information Regarding Permission, Write to: V4C Market Research and Analytics

srinivas@v4cresearch.com

ÂŠ V4C RESEARCH 2020

RESEARCH OBJECTIVES AND PROCESS

Â© V4C RESEARCH 2020

Research Objective The objective of this report is to give an overview of the Interactive Products Market in Smart Classrooms and the associated industry trends Industry structure, product offerings

Current market estimates – Sales by Players (CY’09 to CY’19)

Growth drivers, Challenges and future market estimates

Emerging trends

Snapshot of key industry players

Research Process •

Market trends, market estimates and future market outlook are all estimated based on the secondary sources

•

Insights derived from the available secondary data by expert team of research analysts

•

Data from multiple sources used in validation of the outcome

Extensive secondary research

Financial reports

Industry news

Relevant BoK

Import/Export data

Expert Opinion

Research Report

Scope and Limitations Scope and timelines

Limitations



Assessment of Interactive Products market in Smart Classrooms from CY’09 to CY’19 and forecast from CY’20 to CY’24



Player wise split are order of magnitude market estimates, based on discussions with stakeholders



V4C Research has considered the financial year (CY) 2019, represented by the period between January 2019 and December 2019, for this market assessment.



Qualitative information is based primarily on discussions held with the key players, and could therefore be subject to variations



The study was conducted during May 2020

Research Methodology Quality Check and Information Analysis

Information Collection  Secondary research

 Analyzed the gathered data to identify

• Harnessed internal BoK

• Market dynamics

• Studied research reports, company annual reports, investor presentations, analyst reports

• Companies operating in India

• Other key stakeholders

Select Sources

• Channel partners

restraints  Determined the growth trends

• Key trends

 Identified industry dynamics

 Estimated the market size via extrapolation models and expert views

• Industry experts

 Analyzed drivers, challenges and

• Drivers in the market • Segmentation

 Primary research

Future Projections

 Obtained stakeholders’ views

 Secondary • Respective ministry • Planning commission • Individual company annual reports, analyst reports • News articles, blogs (Business Line, Economic Times, Reuters, etc.) • Relevant research reports and white papers  Primary research across a sample of stakeholders in the industry

Approach to market sizing

An exhaustive list of all players/ suppliers present in the Indian market prepared (Internal database, secondary sources, industry associations)

Cross checks done through 

Classification of players on the basis of sales of interactive products (Secondary sources, annual reports, initial market inputs etc.) Primary research across players for validation of sales numbers for interactive products

Multiple interviews within the same

organisation 

Channel/ Distributors



Secondary sources/ publications Info Sources

For each covered player, obtain sales figures for interactive whiteboards, interactive flat panel displays, and interactive projectors Apply the norms to each category of players to arrive at the aggregate level of market size for CY’19 (est.)



Information on turnover from public listed firms (stock exchange); private firms (RoC) and Others (primary research using Delphi Technique)

Future market

Information from desk/primary research

Suppliers assessment of likely market growth trend

Market Forecast over next 5 years

Current/Historic market size and qualitative market insights

Distribution Channel Assessment

Impact of Govt. initiatives, policies, macro economic factors etc. likely to affect demand

ÂŠ V4C RESEARCH 2020

Past growth trends, drivers and restraints

Executive Summary ◦ Market Landscape ◦ Sales of Key Players (CY’09-CY’19)

Interactive Products Market for Smart Classroom : Market Size by Classrooom Installations Interactive Products Market for Smart Classroom – Classroom Installations

◦ In 2009, only about 20,000 interactive products were used in classrooms across the country. But this has grown significantly over the years. Apart from interactive whiteboards, interactive flat panel displays, and interactive projectors have also grown significantly in the country. The penetration of interactive products have increased both in private as well as Government schools in the country

Interactive Products Market for Smart Classroom – By Installations Number of Classroom Installations

◦ India has recorded growth in demand for Interactive Whiteboard (IWB) solutions over the past few years, especially in the education sector. Decline in ownership cost and surging awareness towards the advantages of IWB solution are the key driving factors of the market. Additionally, increasing adoption for online learning courses across the country is further boosting the market growth ◦ In India, there has been a growth in the Interactive Flat Panel Displays with several players such as Newline replacing interactive whiteboards with interactive flat panel displays

581,000

◦ Interactive projectors are another segment, that are growing in the Indian market ◦ Interactive products solution are steadily replacing the conventional whiteboard teaching solution on account of certain key advantages such as better communication and ease of explanation of the concepts

20,000 CY'09

CY'19

Source: News Articles, Analyst reports , and Secondary research

Interactive Products Market in Smart Classrooms- Key Players (2009-2019) Interactive Products Market for Smart Classroom – Classroom Installations

Interactive Products Market in Smart Classrooms - Sales by Units (CY’09-19)

◦ Cybernetyx is the leading player in the Indian Interactive Products market . The company’s product EyeRIS is installed in over 1,20,000 classrooms and is an AI enabled solution

Cybernetyx Smart (Foxconn) Promethean Hitachi Newline Panasonic VAMAA Globus e-Beam (Luidia) EPSON Mimio (Boxlight) Brio BenQ ViewSonic Vivitek Senses Samsung Maxhub Sharp LG Acer Others

◦ There has been a considerable shift in the Indian market with some of the leading players in 2009, such as Smart (Foxconn), Promethean losing market share, and Cybernetyx emerging as the outright market leader by 2019. In terms of installations. In terms of overall installations Smart (Foxconn), and Promethean) occupy the second and third highest share ◦ Some of the other key players in interactive products market in the country includes Hitachi, Newline, Panasonic etc. While Hitachi and Panasonic has more installations in interactive whiteboards, the focus of Newline has shifted towards interactive flat panel displays. IFPD’s are expected to show good growth during coming years ◦ Luidia, Boxlight are players which had good market penetration till 2014, but their installations have slowed down. Globus, is a Make in India company which has seen a spur in growth with installation of interactive products in several smart classrooms in Government and Private schools ◦ EPSON, BenQ, Vivitek are companies majorly catering to the interactive projectors segment.

  

123,000 75,000 63,000 36,500 32,000 31,000 27,500 27,000 20,000 20,000 16,000 14,000 13,000 9,500 8,000 8,000 6,000 5,000 5,000 4,000 2,500 15,000

Others include Julong, Title, Ingress, Spektron, Several Chinese brands. Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors All data figures are rounded off to nearest 00/000s for normalization

Source: News Articles, Analyst reports , and Secondary research

Overview of Smart Classrooms ◦ ◦ ◦ ◦ ◦ ◦ ◦

Timeline of Developments for Interactive Products Market in Smart Classrooms History of Smart Classrooms Benefits of Smart Classrooms Government Investments in Smart Classroom Projects Educational Sector in India: Historical Market Size by Value Educational Sector in India: Number of Schools, Colleges and Institutions Educational Sector in India: Number of enrolments in schools, colleges, and institutions ◦ Impact of Covid 19 on Smart Classroom Market © V4C RESEARCH 2020

Timeline of Developments in Interactive Products Market for Smart Classrooms (2009-2019) Smart Technologies was market leader in 2009

2009 In 2009, the leading player in the Indian market was Smart Technologies having a market share of ~35%. Other key players included Boxlight India (Mimio), Luidia (e-Beam), Promethean, and Hitachi

Acquisition of Smart Technologies by Foxconn Delhi Govt. decided to set up interactive whiteboards in Government schools

2018

2016 In 2016, Smart Technologies was acquired by Taiwanese electronics giant Foxconn Technology Group. Smart Technologies management sold the company as growth was slowing down in the past 1-2 years

Cybernetyx is the leading player in the Indian market

In a bid to augment the teaching-learning process, decision was taken that the Government schools in Delhi will be provided with interactive “smart boards” in every classroom. In the first phase, these smart boards were installed in 440 schools. These smart boards will replace the traditional blackboards, thereby transforming the classrooms into technically advanced spaces

2019 Cybernetyx is the market leader in India and is also focusing on the rural segment. Cybernetyx won the bid to install interactive whiteboard solutions in 5051 classrooms in rural regions of Rajasthan.

Source: News Articles, Analyst reports , and Secondary research

History of Smart Classrooms in India History of Smart Classrooms in India

◦ In the year 2010, the penetration of Interactive Products for Smart Classroom in India was restricted mostly to interactive whiteboards. After 2016, there has been a gradual shift towards interactive Flat panel displays, with many companies entering the market ◦ The interactive products installed across classrooms in India was around 20,000 in 2010 and this has increased to 5,61,000 in 2019. Initially, interactive whiteboards were only installed, while currently interactive whiteboards, interactive flat panel displays, and interactive projectors are being used in schools, colleges, coaching institutions etc. ◦ In 2010, the Indian market for interactive products was dominated by players such as Smart Technologies, which had the highest number of installations, but as of 2019, Cybernetyx has established itself as the leading player in this space EyeRIS interactive whiteboards, have been installed across several schools and colleges across the country ◦ The Smart Class solution market is dominated by private sector providers. With many new entrants ranging from traditional education companies to IT heritage companies entering the space. Educomp was the first player which entered the smart classroom solution market. Key players in these segment are pushing the boundaries of innovation and delivering learning in the form of novel and more technologically-efficient models ◦ When the Smart Class model was first launched in the Indian market, the high upfront cost posed a challenge for the players to make inroads. Players explored the model of innovative and alternative financing wherein computer manufacturers financed the product for schools. Apart from financing, there were challenges of managing the “last mile” in terms of ensuring that the logistics are handled effectively and schools don’t face issues in terms of installing and maintaining the infrastructure ◦ Smart Classrooms have been enhanced with advanced technological learning aids, thereby revolutionizing the whole teaching and learning process. In many impoverished districts and states, technology has allowed students to experience a world-class education to facilitate the students to actively participate in advanced placement courses ◦ The deployment of large number of digital classrooms across schools in the country and the growth of smart classrooms in tier 2 and 3 cities has been instrumental in the growth of the market

Source: News Articles, Analyst reports , and Secondary research

Benefits of Smart Classrooms Benefits of Smart Classrooms

◦ A Smart Class is EdTech-upgraded classroom that cultivate education by opening doors to digital teaching and learning methods for both the teachers and the students by coordinating latest advancements in technology with academics. The objectives of such classrooms are to invoke interest in education among the student by introducing them to real-time e-learning with help of audios and videos, multimedia, images, online web conferences, PPT presentations, 2D & 3D animations, etc. ◦ The presence of smart boards helps teachers to deliver lectures more effectively by using the different projections in their presentation to explain the topic. Teachers can easily explain each and every part of the lesson with some special effects and graphic presentations. It helps to create a quick FAQ session between teachers and students that actually makes a wonderful learning environment in the classroom ◦ Smart classrooms utilize smart gadgets for learning and teaching. The use of smart devices in education partially or fully eliminates the textbooks/notebooks. The negligible use of paper makes education Eco-friendly leading to a solution for environmental hazards possessed by traditional education ◦ By using smart classroom technology and interactive whiteboards, information can be illustrated with the help of photos, maps, graphs, flowcharts and animated videos. This makes learning more attractive, interesting and easy to understand. It encourages the ability of students to learn and memorize the topic for a prolonged period of time

◦ Smart class technology ensures the education reaches every student with different level of understanding equally. Moreover, implementing this kind of classroom education enhances student-teacher interaction and collaboration. A digital board is the most common example of smart equipment usually implemented in educational institutions, especially in schools, to teach with videos, presentations, etc. It acts as a large white tablet replacing the traditional backboard with a touch screen and the chalk with a smart pen, which educators use to write on the white board ◦ Smart classrooms provides real-time blended teaching and learning, encourages e-learning and virtual classroom, improves academic performance of students thereby enhancing their mental and physical development, provides students a better in-classroom experience, introduces students and instructors to education technology

Source: News Articles, Analyst reports , and Secondary research

Government Investments in Smart Classroom Projects Government Investments in Smart Classroom Projects

◦ The Central Government has announced that it would be making a switch to digital boards from pre-existing blackboards in every government school in the country in a phased manner, it has now estimated that nearly Rs 9,000 crore is required to create smart classrooms for every government and government-aided schools across the country within the next seven years. The Union Human Resources Development Ministry has set a target of creating nearly 3 lakh smart classrooms by 2023 at the cost of Rs 2.4 lakh per classroom. Also, Rs 60,000 per classroom will be spent to maintain the digital classroom every year, as per the draft expenditure finance committee note on the project ◦ Several states across the country have invested heavily in Smart Classroom projects across schools and colleges. The Government of Andhra Pradesh has invested in smart classrooms in cities like Vizag and Vijaywada. The Government of Telangana has also set up similar measures in the state ◦ The Government of Kerala is turning some 45,000 classrooms in 4,775 government and government-aided schools into digital in the country’s largest IT deployment programme in the sector, making it one of the pioneers in this field. These classrooms will be equipped with laptops, multimedia projectors, whiteboards and sound systems, and hooked through highspeed Internet to a central server that hosts educational content. The Kerala Infrastructure Investment Fund Board, which is funding the project, has allocated Rs 493.5 crore for what is also the largest deployment of information and communication technology in the state ◦ The Government of Karnataka has also been proactive in this space and with the help of Infosys Foundation have set up smart classrooms across schools and colleges in the state. The project will help in setting up smart classrooms in 1,000 Government higher primary schools in the country ◦ With an investment of INR 60 crores from Sampark Foundation, the smart class programme was set up by the Chhattisgarh Government in 2016. It is being implemented in more than 33,000 primary government schools with 23 Lakh children ◦ The Government of Rajasthan is installing Cybernetyx EyeRIS Interactive Whiteboards is 5051 classrooms in rural region, as the Government’s focus has shifted towards digitalization in rural region ◦ The Government of Gujarat installed nearly 4,100 classrooms as a part of GyanKunj project with Cybernetyx EyeRIS solution ◦ In March 2020, the Delhi Government announced that all Government schools in Delhi will have smart classrooms. Massive investments are going to be made by the Delhi Government in revamping education system Source: News Articles, Analyst reports , and Secondary research

Educational Sector in India : Historical Market Size by Value Educational Sector in India – Historical Market Size by Value

◦ Education has been one of the main focuses for the Indian government in recent years. This emphasis is reflected by the booming market size, with its value increasing from INR 700,000 crores in 2016 to grow to INR 1,100,000 crores in 2019. Digital learning market in India has shown great potential over the years

Educational Sector in India - Past Growth Trend (CY’16-19)

By Value: INR crores

◦ According to a survey by Adobe, around 78% of teachers in India favored the idea of implementing interactive technologies, including interactive displays, into classrooms. The Government of India is favoring the implementation of smart classrooms across schools in the country ◦ Coupling with the growing needs for smart classrooms, the key to success is catering a comprehensive line-up of interactive display solutions to schools ◦ Smart Classrooms have been enhanced with advanced technological learning aids, thereby revolutionizing the whole teaching and learning process. In many impoverished districts and states, technology has allowed students to experience a world-class education to facilitate the students to actively participate in advanced placement courses

1,100,000 700,000

CY'16

800,000

CY'17

940,000

CY'18

CY'19

◦ New Delhi Government has mandated several Government schools to have smart classrooms and has allocated INR 9,000 crores for that purpose Source: News Articles, Analyst reports , and Secondary research

Educational Sector in India : Number of Schools Educational Sector in India – Number of Schools

◦ The number of schools have increased from 1.25 million schools in CY’10 to 1.4 million schools in CY’19. There has been a large number of schools started across rural areas, and other remote areas. Besides, this the number of schools in major cities and metros have increased as many people have shifted from rural regions to urban cities in terms of jobs, and have settled down in cities with their families ◦ The number of Government schools has shown minor increase, while there has been a significant increased from 0.22 million private schools in CY’10 to 0.35 million schools in CY’19 ◦ Smart classrooms have increased significantly in both private as well as Government schools. New Delhi Government has been one of the key promoters of smart classrooms in India. The Delhi Government has announced that the facility of connected classroom and smart (digital) board will be extended to all government schools across the national capital. The move is a part of the steps to be taken by the Education Department to digitize its schools ◦ In 2016, in Kerala, the proportion of children (aged 11-14) enrolled in Government schools increased from 40.6% in 2014 to 49.9%. In Gujarat too, it increased, from 79.2% in 2014 to 86%. Several others states such as Punjab, Gujarat, and Karnataka are seeing increase in enrolments for Government schools

Educational Sector in India – Number of Schools (CY’10-19)

By numbers in million

1.25

1.4

1.35 0.30

0.35

1.03

1.04

1.05

CY'10

CY'15

CY'19

0.22

Government schools

Private schools

Source: News Articles, Analyst reports , and Secondary research

Educational Sector in India : Number of Colleges and Institutions Educational Sector in India – Number of Colleges and Institutions

◦ The number of colleges and institutions in India has increased substantially from 23,800 to 60,000. Out of this, the number of colleges is 58,750 and institutions is 1,250

Educational Sector in India – Number of Colleges and Institutions (CY’10-19)

By enrolments in 000’s

◦ Among the 1,500 institutions the number of Central universities is 75, State Universities are 500, state private universities are 475, and deemed universities are 200

◦ The penetration of interactive products in smart classrooms across colleges and institutions has gained significantly in the last few years. Interactive whiteboards, and interactive flat panel displays adoption has increased in colleges ◦ According to a Gallup survey, after introducing smart technology institutions & colleges, students’ engagement rate has improved by 55%. A smart class has digital display boards and projectors that are synchronized. A teacher can easily show some practical solutions from the web. While students can see various online resources on the internet. This has become a key exponent for different educational institutions ◦ Smart technology helps teachers to turn regular lectures into an engaging session. This has been a key problem of colleges, which has been addressed after the use of smart technology

60 41.4 23.8

CY'10

CY'15

CY'19

Number of colleges

Source: News Articles, Analyst reports , and Secondary research

Educational Sector in India : Number of Enrolments in Schools Educational Sector in India – Number of Enrolments in Schools

◦ Between CY’10 and CY’19, the number of enrollments of students in schools has increased from 170.5 million to 182 million. There has been a drastic decline in enrolments in Government schools from 126.2 million to 107 million, while Private school enrolments have increased from 44.3 to 175 million

Educational Sector in India – Number of Enrolment in Schools (CY’10-19)

By enrollment in schools in millions

182

170.5

174.9

◦ Student migration from Government to private schools is due to the belief among parents that private schools offer better value for money and better teaching than government schools

44.3

61.8

◦ Digitalization has increased among both private and Government schools across the country. Smart classrooms have gained significantly since the last decade. It is expected that with the quality of digitalization increasing in Government classrooms, it is expected that although private school enrolments are expected to be high, enrolments in Government schools will be higher

126.2

113.1

107

CY'15

CY'19

◦ With factors like progression of technology, advancement of hardware, market/competitive pressure, downward thrust by the affiliation boards, lowering of costs, changing pedagogy at school level, demands of the current education standard and keeping in view the student of today the ICT has graduated being a hygiene product among the school offerings. From a differentiation proposition it has evolved to being a must have

CY'10

Government schools

Private schools

Source: News Articles, Analyst reports , and Secondary research

Educational Sector in India : Number of Enrolments in Colleges and Institutions Educational Sector in India – Number of Enrolments in Colleges

◦ The number of enrolments in colleges and institutions has increased substantially. In last 10 years, number of students in Indian universities and colleges has more than doubled to reach 40 million students from 16.5 million students in CY’10

Educational Sector – Number of Enrolment in Colleges and Institutions (CY’10-19)

By enrolment in millions

◦ Colleges and institutions have seen a noticeable increase in educational standards, advancement and innovations in recent years. Schools and other educational institutions have begun to adopt modern teaching methods through interactive intelligent boards, interactive projectors and interactive flat panel displays ◦ The advancement in technology has resulted in the rise of smart classrooms which are successfully replacing the conventional and traditional learning and teaching methods. These classrooms have installed new technologies like projectors, white boards, smart notebooks, tablets for class work, etc. The implementation of technologies in the classrooms brings improvement to the understanding and learning capabilities of students ◦ It is expected that colleges and institutions will have major reforms in the coming years, with gradual move from normal classrooms to smart classrooms. Interactive whiteboards, interactive flat panel displays, and interactive projector installations is expected to remain high in the coming years

40 26.8 16.5

CY'10

CY'15

CY'19

Source: News Articles, Analyst reports , and Secondary research

Impact of Covid 19 on Smart Classroom Market Impact of Covid 19 on Smart Classroom Market

◦ Covid 19, has had a positive impact on the smart classroom market in India. The adoption of smart classroom systems by schools is transforming the traditional education system. The sudden switch is not only limited to private schools but even a number of government schools have started running smart classes. Though the crisis is devastating, it is making schools and even colleges, technologically advanced ◦ Use of technology in education is one of those methods that will help improve the quality of education in India. It is also altering the way education is provided in India. With the current pandemic, the opportunities to improve infrastructure across the K12 and higher education sectors has risen. Private schools had already gotten onto the bandwagon of e-learning, smart classrooms and some even making tabs mandatory right from preprimary education. Now, considering the lock-down situation, it is expected that a lot of EdTech companies will see and perhaps seize the opportunity to fill the gap that may exist in bringing more schools on to the digital platform ◦ A key aspect of coping with Covid-19 is to ensure that the learning remains a continuous process virtually. Connecting students and teachers through digital platforms and necessary software through the use of laptop or phones is the latest transition in education trying to eradicate the physical need of teachers or classrooms. This has become an ideal time to accept technology and its latest offerings in order to make education delivery to students more efficient and make it more productive through online learning and assessments ◦ Many educational institutes are considering this as an ideal time to experiment and deploy new technology to make education delivery possible and meaningful. In a move to not let the crisis hamper the curriculum, digital transformation has become a new norm with educational institutes across the country. Many are leveraging it as a chance to be more productive and efficient while developing innovative and improved professional skills through online learning and assessment ◦ Technology is turning education from teacher-centric education to both teacher and student-centric education. Virtual classrooms and various online tools today allow us to make the engagement between the teacher and students as close to a real, in-classroom like experience, as possible. Technology-based education makes the education system more transparent and equal. COVID-19 has only accelerated the adoption of technology to make quality education accessible to everyone

Source: News Articles, Analyst reports , and Secondary research

Interactive Products- Analysis ◦

Interactive Products Market – Historical Market Size by Classroom Installations

◦

Penetration of Interactive Products in Classrooms

◦

Interactive Products Market- Market Players by Sales

◦

Interactive Products Market- Market Share by Key Players

◦

Offerings of Key Players in Interactive Whiteboards Segment

◦

Offerings of Key Players in Interactive Flat Panel Displays and Interactive Projectors

◦

Interactive Products Market- Market Share by Type

◦

Future Trends for Interactive Products in Smart Classrooms

◦

Interactive Products Market- Market Share by Technology used in Interactive Whiteboards

◦

Interactive Products Market- Market Share by Application and Digital Integration

◦

Interactive Products Market- Future Growth

◦

Interactive Software Suite

Interactive Products Market for Smart Classroom : Market Size by Classrooom Installations Interactive Products Market for Smart Classroom – Classroom Installations

Interactive Products Market for Smart Classroom – By Installations Number of Classroom Installations

◦ IWB when connected to the school’s network and via broadband to the internet acts as a gateway to a wide range of resources. It is impacting the way lessons are taught, as the teachers themselves become co-learners along with their pupils. Children’s level of interactive engagement increases with the use of IWB, IFPD’s and is able to understand complex, abstract and difficult concepts ◦ The deployment of large number of digital classrooms across schools in the country and the growth of smart classrooms in tier 2 and 3 cities has been instrumental in the growth of the market ◦ Interactive products are built around students interacting with the content and their experiences being recorded. This is a proven in effectiveness compared to the earlier chalk-and-talk methods combined with passive note taking. This factor makes are massive difference in learning. ◦ The steps taken by Government of Delhi, Rajasthan in order to encourage the use of smart technology in classrooms has resulted in large scale installation of interactive whiteboards

581,000

20,000 CY'09

CY'19

Source: News Articles, Analyst reports , and Secondary research

Penetration of Interactive Products in Classrooms Education Market - Past Growth Trend (CY’09-19) Number of classrooms in million

CY'09 Penetration of Interactive Products in Classrooms (2009)

Number of Classrooms : 55 million

Interactive Products: 20,000

CY'19 Penetration of Interactive Products in Classrooms (2019)

Number of Classrooms: 70 million

Interactive Products: 5,81,000

Source: News Articles, Analyst reports , and Secondary research

Interactive Products Market in Smart Classrooms- Key Players (2009-2019) Interactive Products Market in Smart Classrooms - Sales by Units (CY’09-19) Cybernetyx Smart (Foxconn) Promethean Hitachi Newline Panasonic VAMAA Globus e-Beam (Luidia) EPSON Mimio (Boxlight) Brio BenQ ViewSonic Vivitek Senses Samsung Maxhub Sharp LG Acer Others   

123,000 75,000

63,000 36,500 32,000 31,000 27,500 27,000 20,000 20,000 16,000 14,000 13,000 9,500 8,000 8,000 6,000 5,000 5,000 4,000 2,500 15,000

◦ Cybernetyx is the leading player in the Indian Interactive Whiteboards market . The company’s product EyeRIS is installed in over 1,20,000 classrooms and is an AI enabled solution ◦ There has been a considerable shift in the Indian market with some of the leading players in 2010, such as Smart (Foxconn), Promethean losing market share, and Cybernetyx emerging to be the outright leader in the market. In terms of installations. In terms of overall installations Smart (Foxconn), and Promethean) occupy the second and third highest share Source: News Articles, Analyst reports , and Secondary research

Interactive Products Market in Smart Classrooms- Market Share of Key Players (2/2) Interactive Products Market in Smart Classrooms - Share (CY’09-19) By Number of Classroom Installations 0.9% 1.1% 0.9% 1.4% 1.4% 1.7% 2.3% 2.5% 2.7% 2.9% 3.6%

0.7% 0.4% 22.0%

3.6% 4.8%

13.4%

4.9% 11.2%

5.5% 5.7%

6.5%

Cybernetyx

Smart (Foxconn)

Promethean

Hitachi

Newline

Panasonic

VAMAA

Globus

e-Beam (Luidia)

EPSON

Mimio (Boxlight)

Others

Brio

BenQ

ViewSonic

Vivitek

Senses

Samsung

Maxhub

Sharp

Acer

 Others include Julong, Title, Ingress, Spektron, Several Chinese brands.  Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors ◦ Cybernetyx is the standout and fastest growing company in the interactive products segment, with major focus on interactive whiteboards and interactive flat panel displays. Newline is another company which has been focusing on the interactive products segment and has been installing products across several schools ◦ Hitachi, Panasonic have been consistently generating sales from interactive whiteboards, while Globus Infocom, being the only other Make in India provider besides Cybernetyx, has seen installations grow across the country in the last few years. In terms of interactive projectors, EPSON is the market leader Source: News Articles, Analyst reports , and Secondary research

Offerings of Key Players in Interactive Whiteboards Players/Brands

Interactive Whiteboards

Cybernetyx

EyeRIS Series is the most advanced surface-independent touch interactive system and is used in more than 120,000 classrooms

Smart (Foxconn)

Smartboard SBM 680, SBM 685, SBX 885, SBX 880, SBM 660 are interactive whiteboard models of the company

Promethean

Promethean’s ActivBoard Touch combines multi-touch functionality, dry-erase writing. Almoe is the company’s distributor in India

Hitachi

Hitachi FX 77 Interactive whiteboards are used in classrooms by teachers for different types of learning projects

Newline

TRUBOARD interactive whiteboard uses intelligent tray and completely tech-free pens, paired with IdeaMax whiteboard software

eBeam (Luidia)

eBeam Edge™ is among the smallest and intuitive interactive whiteboard solution available and is used in schools across the country

Mimio (Boxlight)

With 10-point Touch 360° interactivity, up to ten students can work simultaneously at this easy-to-install interactive whiteboard

Globus

It provides Interactive WhiteBoard IR-80C, that are designed to provide a smooth writing experience, and offers good display quality

Brio

Brio Interactive Whiteboard is a cost-effective solution for digital classroom teaching. Brio Touch Whiteboards use infrared technology

Source: News Articles, Analyst reports ,and Secondary research

Offerings of Key Players in Interactive Flat Panel Display and Interactive Projectors Players

Interactive Flat Panel Displays/ Projectors

Cybernetyx

Quriosity is an interactive LED-panel, powered by a small computer and Kneura Teach, has a 65” Ultra HD built-in display

Newline

Interactive displays consist of Newline X series, VN series, RS+ series, IP series. It is a key player in interactive flat panel display segment

Globus

Backed by full HD 4K display, Globus Interactive Flat Panel Display comes coupled with an in-built digital whiteboard

EPSON

Epson’s education interactive projectors are bundled with SMART Notebook® collaborative learning software. It provides six point multi-touch and fast interactive pen writing speed

BENQ

Interactive education projector MW855UST+ is designed for classroom collaboration and interaction with scalable interactivity

Senses

Senses Electronics has launched Intelligent Interactive Panel 1.0 and 2.0, which are extensively used in the education industry

Vivitek

Equipped with Vivitek’s NovoPro ( interactive flat panel display) offers an advanced approach to group work in an all-in-one display

Maxhub

Maxhub Interactive Flat Panel Displays have 4K Ultra HD resolution with an immersive 20-point touch screen

ViewSonic

IFP50, IFP60 and IFP 70 are the series of interactive flat panel displays provided by the company. View Board displays let multiple users write, edit, and draw onscreen for dynamic presentations

Source: News Articles, Analyst reports ,and Secondary research

Interactive Products Market in Smart Classrooms- Market Share by Type Interactive Products Market for Smart Classrooms – By Type

◦ In terms of type, interactive whiteboards lead the market with installations in classrooms accounting for 76.8% of the overall sales. Interactive whiteboards. Interactive whiteboards have brought significant improvements in the education sector by simplifying the learning processes. The technology has been integrated in all levels of learning including primary school, high school and institutions of higher learning ◦ In the last 3 years, there has been a gradual shift towards interactive flat panel displays. Unlike interactive projectors, interactive panels don’t always require a pen for writing on the display image because they can respond to fingertip touch or palm touch. However, they often feature stylus pens to enable a natural writing experience that is similar to writing on a traditional whiteboard with a dry erase marker ◦ Interactive projectors, by contrast, always rely on a computer connection. The more expensive models may enable a wireless connection to computers which improves convenience, but ultimately teachers are required to hook up their laptop to the projector every time it is in use. The installation of interactive projectors is lower compared to interactive whiteboards, and interactive flat panel displays

Interactive Products Market – Share by Type (CY’19) By Number of Classroom Installations

Interactive Whiteboards 8.1% 15.1%

Interactive Flat Panel Displays 76.8%

Interactive Projectors

Source: News Articles, Analyst reports , and Secondary research

Future Trends- A shift towards Interactive Flat Panel Displays Future Trends

◦ It is expected that Interactive Flat Panel Displays will have higher growth rates compared to Interactive Whiteboards. Interactive flat panels have better and unique features when compared to whiteboards and projectors, as a result of which their usage is increasing, although at present interactive whiteboards have higher installations ◦

Interactive flat panels market has better display quality and low maintenance expense when compared to any other interactive whiteboards, as a result their usage in smart classrooms across schools and colleges is increasing. The educational and corporate sectors are replacing projectors and white boards with interactive flat panels also due to the fact that they are portable, eliminate shadow distractions, and have extended backlight

◦ They improve turnaround time and ease of access. This makes work easier and therefore results in time and other resource-saving. Thus, to gain customer attraction, companies are using interactive displays to showcase information about their products. Companies such as Newline have replaced interactive whiteboards with interactive flat panel displays across several schools in the country ◦ Interactive flat panel displays take advantage of the technological advances as seen in tablet devices. Those touch-screen capabilities are magnified on an interactive display whose functionality is similar to that of a tablet. Also, the quality of the image displayed on the interactive flat panels was exponentially better than what we had seen on the whiteboards. The image quality also does not degrade over time, as we had seen with the projectors used in our classrooms

◦ Multi-Touch Displays are a better long term investment than Interactive Whiteboards for many reasons. Although the initial cost to purchase an Interactive Whiteboard may be less than the cost of an Interactive Display, the projector bulbs are expensive and have to be replaced an estimated 2,000 to 8,000 hours (or every two to three years, on average). In addition, with more moving parts, Interactive Whiteboards cost more to set-up and more to maintain ◦ Interactive projectors are another segment which has been showing decent growth but is expected to grow at a slower rate compared to both interactive flat panel displays and interactive whiteboards. For clients who are already using the projectors in their classrooms/board rooms, they will always prefer the Interactive whiteboard solution independently. However, for a customer who is looking for the projector and Interactive whiteboard combination; they might go for Interactive projector solution Source: News Articles, Analyst reports , and Secondary research

Interactive Products Market for Smart Classrooms in India : By Technology used in IWB’s Interactive Products for Smart Classroom – By Technology used in IWB’s

◦ Optical interactive whiteboard have the maximum installations across classrooms. These types of interactive whiteboards are touch sensitive through the image sensors placed in the frame of the board. EyeRIS interactive whiteboards use a high-speed, highresolution image processing unit which acts as an input device to the computer. It works on the principle of tracking the 3D space in front of the sensor for optical signals to further analyze and process them as intelligent input for any computing system ◦ In terms of technology, infrared interactive whiteboards have the maximum number of installations with most of the players such as VAMAA, Hitevision, Smart Technologies, and several others provide IR based IWB’s. An infrared interactive whiteboard is a large interactive display that connects to a computer and projector, movement of the user's finger, pen, or other pointer over the image projected on the whiteboard is captured by its interference with infrared light at the surface of the whiteboard

Interactive Products for Smart Classrooms – Share by Technology in IWB’s By Number of Installations

Optical sensing

15%

45% Infrared

40%

DViT

◦ DViT (Digital Vision Touch) technology, which is one of a variety of technologies SMART Technologies has developed for interpreting touch with interactive displays. DViT uses invisible, infrared (IR) light and special cameras to detect touch on interactive displays and whiteboards. Compared to IR based IWB’s their adoption level is currently on the lower side, although these type of IWB’s are growing at a faster pace Source: News Articles, Analyst reports , Annual reports and Primary research

Interactive Products Market for Smart Classroom in India : By Application Interactive Products Market for Smart Classroom – By Application

◦ Among the different applications of smart class Products in the education sector K-12 Schools have the highest share of 55%, while higher education, vocational education have lower share ◦ Several Government schools across the country have adopted smart classes which have either interactive whiteboards, interactive flat display panels, or interactive projectors. Government of Rajasthan, Delhi have been some of the pioneers in this regard ◦ India’s digital learning market is estimated at $3 billion USD in 2019, with various initiatives being kicked off by the Indian government to boost digital literacy in recent years ◦ Over 2,000,000 schools, 35,000 colleges, and 40 million seats in vocational training centers make huge demand for smart classrooms. Schools in tier two and tier three cities are increasingly adopting the latest classroom technologies

Interactive Products Market for Smart Classrooms – By Application (CY’19) By Number of installation

K-12 School

5% 15%

E-learning and allied service 55%

25%

Higher education Vocational education

◦ The Indian Government is planning to liberalize the setup of digital classrooms through various government initiatives aiming to boost the growth of digital education market. This has resulted in installation of Interactive Products for Smart Classroom ◦ It is expected that as more schools are opting for smart classrooms, the demand for Interactive Products for Smart Classroom in K-12 schools is expected to show the highest growth Source: News Articles, Analyst reports , Annual reports and Primary research

Interactive Products Market for Smart Classroom in India : By Digital Integration Interactive Products Market for Smart Classroom – By Digital Integration

◦ ICT market for Private schools is around 60% while Government schools is 40%. In 2019, Rajasthan Government installed more than 5,100 EyeRIS IWB’s from Cybernetyx in Government schools, and the Delhi Government has also taken several steps to boost digital education across Government schools ◦ In 2018, Government of India decided to upgrade classrooms across the country. In the first phase, these smart boards was installed in 440 schools and the process will start from the first week of May. These smart boards have replaced the traditional blackboards, thereby transforming the classrooms into technically advanced spaces. The chief feature of these boards is that these will be integrated with the curriculum of Classes 6 to 10, which will be readily available to disseminate lessons ◦ The Government of Gujarat installed nearly 4,100 classrooms as a part of GyanKunj project with Cybernetyx EyeRIS solution. The Government of Delhi has also been taking a lead by installing interactive products for smart classrooms

Interactive Products for Smart Classroom – By Digital Integration ( CY’ 19) By Number of installation

Private schools 40% 60% Government schools

◦ Private schools across the country, have a large number of Interactive Products for Smart Classroom and have been early adopters. BenQ has installed more than 125 units were installed in all eight of their elementary schools, including the district’s new elementary school where BenQ’s 75-inch 4K IFP was integrated into each of the school’s 36 classrooms Source: News Articles, Analyst reports , Annual reports and Primary research

Interactive Products Market for Smart Classroom : Future Market Size by Classrooom Installations Interactive Products Market for Smart Classroom – Future Market Size ◦ During the forecast period, the demand for smart interactive products is expected to reach 1,500,000 units in CY’24 from 581,000 units in CY’19. The demand is expected to be driven by both interactive whiteboards, as well as interactive flat panel displays

Interactive Products Market for Smart Classroom – Future Market Size Number of Classroom Installations

◦ Out of approximately 1.5 million schools and approximately 30 million classrooms in the country, the penetration of digital classroom technology is still very low at less than 2% ◦ Compared to Western countries like UK where is the penetration is nearly 100%, it is expected that this market will see most of its action unfold in the coming years ◦ With now the Indian Govt announcing Operation Digital Board (ODB) across the country and also due to COVID-19 scenario, it may act as an accelerator to this adoption and growth ◦ The Government of India is planning to make smart classrooms in several Government schools across the country, this is expected to lead to a significant rise in the interactive products market ◦ The increasing use of advanced technologies in the education sector and the implementation of multi-touch technology in education are some of the major factors driving market growth for both interactive whiteboards and interactive flat panel displays ◦ Because of technological advancements in educational tools, the creation of an interactive classroom has become easier. The interactive display technology allows the teacher to create lessons with games, video clips, mixed media, and other interesting options.

1,500,000 581,000

CY'19

CY'24

Source: News Articles, Analyst reports , and Secondary research

Interactive Software Suite Future Trends

◦ Intellispace (Cybernetyx)  Intellispace is a multi-touch software suite that supports 255 touchpoint simultaneously. It supports gesture recognition, native handwriting recognition, and shape recognition up to six-sided figures

 EyeRIS IX’s Intellispace software comes with interactive tools for Geometry. These tools work like their real counterparts and can be used precisely. Use of a protractor and compass on a big canvas, help students build a strong foundation in subjects like Geometry  Intellispace supports multiple formats of presentations, documents, images and videos so that users can import, and annotate on them to explain complex concepts  Intellispace supports the MS Office files like handwriting recognition in Word, Excel, and PowerPoint. The software also supports multiple languages including Mandarin, Chinese, Japanese, German, Spanish, French, etc.

◦ Notebook (Smart)  It is one software for educators with interactive lesson delivery, collaborative workspaces, game-based activities, formative assessments and more  Smart Notebook basic version for Smart Board interactive whiteboards supports documents, videos, and images. It also supports world, excel and power point

◦ ActivInspire (Promethean)  Promethean’s ActivInspire is a collaborative lesson delivery software for interactive displays. ActivInspire provides a vast suite of tools to create and deliver dynamic lessons  ActivInspire's intuitive dashboard and vast suite of lesson creation tools are purposefully designed for teachers to engage students with compelling content. Teachers can easily import their existing resources, such as power point slides and PDFs, and embed multimedia files

Source: News Articles, Analyst reports , and Secondary research

Market Dynamics ◦ Porter’s Five Force Analysis ◦ Key Growth Drivers ◦ Challenges and Restraints

Porter's Five Forces Analysis Threat of new entry

Medium

 Nowadays, more players are entering the market, still the threat of entry is in the medium range as the technology used is complex and few companies can meet the growing demand

Supplier power

Medium

High

 The supplier power is medium as there are a decent number of parts suppliers for interactive products market

Competition

Buying power



There are large number of players such as Cybernetx, Smart, Promethean, Hitachi, Newline, as well as several multinational companies and Chinese players. This makes it a highly competitive market

Threat of substitution 

In the interactive products market the buyer power is in the medium range, as there are only a certain players with whom the buyers have long term tie-ups

Low

There is no direct substitute for interactive. Hence, no threat identified in this industry.

Source: News Articles, Analyst reports , Annual reports and Primary research

Key Growth Drivers Smart classrooms set up in several schools and colleges 

The Central Government has announced that it would be making a switch to digital boards from pre-existing blackboards in every government school in the country in a phased manner, it has now estimated that nearly Rs 9,000 crore is required to create smart classrooms for every government and governmentaided schools across the country



With more smart classrooms the installation of interactive products is set to rise. Several states have made extensive intsallations of interactive products in the country



After Covid 19, there has been a fundamental change in education sector, with smart classrooms taking a giant leap. This is expected to result in high demand for interactive whiteboards, interactive flat panel displays, and interactive

High adoption of technology 

In recent times, technology is getting integrated at all levels of education including primary, secondary, and higher education. Furthermore, the introduction of advanced learning methods and a high emphasis on the gamification in education system has boosted the demand for digital learning, thereby resulting in the growth of the market for interactive products in smart classrooms



Various governments across the country are undertaking and implementing several initiatives aimed at transformation of the conventional blackboard classrooms into digital ones, this is leading to higher demand for interactive products

Source: Analyst reports & secondary research

Challenges and Restraints High integration cost and lack of technical knowledge  

High complexity, high integration cost, lack of technical knowledge, and training pertaining to the use of information and communication technologies are factors restraining the market for interactive whiteboard Insufficient funding and resources are some of the major challenges faced by educational institutions in installation of interactive products in smart classrooms in the country

Low penetration in rural areas  

The penetration of interactive products across smart classrooms in rural areas is still pretty low, as a result of which penetration levels in India is on the lower side It is expected that the installations in classrooms in rural regions will also rise, as several states are installing interactive products in Government schools

Lack of proper training facilities 

Several teachers across the country need to go extensive training to be able to utilize all features in interactive whiteboards, flat panel displays. This is proving to be a hindrance in certain cases

Source: Analyst reports & secondary research

Key Player Snapshot ◦ ◦ ◦ ◦ ◦

Cybernetyx Smart (Foxconn) Promethean Hitachi Newline

1. Cybernetyx ◦ Company overview ◦ Products ◦ SWOT Analysis

Company Overview- Cybernetyx Company Overview

Headquarters

Noida, India

•

computing, sensing and intelligent algorithms to design devices (that influence several aspects of

Type of Ownership

our lives & transform our life experience) and AI platforms which can foster human-machine

Private Revenue

Cybernetyx Group was founded in 2009 in Germany & India with a purpose to combine connected

symbiotic experiences

•

With the mission of leading AI innovation to power the future, Cybernetyx has independently

developed a deep learning platform, a range of microcomputing devices, and core technologies

Market Share

analysis, video analysis, autonomous driving, and remote sensing. In doing so, Cybernetyx has

22%

become one of the world's most focussed machine intelligence and smart products companies

such as face recognition, image recognition, object recognition, text recognition, medical image

•

Number of Classrooms

top display manufacturers of the world such as NEC Display, ViewSonic, Delta, Sony, TATA, IL&FS and

1,23,000+ Total Employees

Cybernetyx is now amongst the world's largest OEM interactive projection technology suppliers to

others - empowering millions of devices worldwide •

The company provides EyeRIS, which is used in smart classrooms all across the country

~200 Source: News Articles, Analyst reports , Secondary research

Products: Cybernetyx Products

Description

• EyeRIS : EyeRIS IX is installed in over 1,20,000 classrooms. It is compact and avoids heavy wiring and installation. Some of the features that standout include auto-calibration, lightweight, and, hassle-free connectivity. It is the world’s first AI enabled classroom solution • An application called Intellispace on the device that lets people teach on the canvas. This has a multitude of tools, including:  Class recording tool  Unlimited, free access to relevant educational content  Geometrical tools Interactive Products for Smart  Automatic handwriting and shape recognition • Converts any flat surface, like your wall, your existing whiteboard into a fully functional multi-touch Smart Classrooms whiteboard using EyeRIS IX. It is the most advanced surface-independent touch interactive system • Cybernetyx has developed several advanced Human-Computer Interaction products in the industry which are deployed across users from all ages and various market segments, including Education, Corporate, SME, PSU and Government. Cybernetyx believes that an interactive product must act as information and communication platform for its users by providing intuitive digital tools to fetch, create and share content, to engage the viewers and enrich the content creation and consumption capability in classrooms, training rooms, coaching centres, conference rooms, boardrooms, NOCs, open spaces and beyond. Cybernetyx flagship product EyeRIS (Eye-like Rapid Imaging System) is extremely popular across the globe and is widely acknowledged as a technology-benchmark in the interactive solutions space Source: News Articles, Analyst reports , Secondary research

Cybernetyx: SWOT Analysis Weaknesses

Strengths • The company has a huge brand reputation in the country and is the largest player in the interactive products market with more than 1,23,000+ installations

• The company can venture more into interactive projectors segment

• Cybernetyx has brought several new innovations from the ground up to the market like surface-independent interactive solution, unlike other companies which white label or ODM products from China. Cybernetyx develops and builds own products from first principles to change the status quo

Threats

Opportunities • The company has a wide consumer base, and can expand its product line in the integrated flat panel display segment

• Rebranded cheap Chinese imports are a threat to the company and continuous innovation will be needed to maintain lead and grow market share

• Increasing adoption of smart technologies in several Government schools across the country provides a great opportunity for the company to expand

Source: Annual Report

2. Smart (Foxconn) ◦ Company overview ◦ Products ◦ SWOT Analysis

Company Overview- Smart (Foxconn) Company Overview

Headquarters

Taipei, Taiwan

•

Foxconn, is a Taiwanese multinational electronics contract manufacturer with its headquarters in

Type of Ownership

Public

Hon Hai Precision Industry Co., Ltd., trading as Foxconn Technology Group and better known as

Tucheng, New Taipei City. Foxconn acquired Smart Technologies in 2016 •

As a leading technological solution provider, the Group has fully leveraged its expertise in software

Revenue

and hardware to integrate its unique manufacturing prowess with emerging technologies. By

TWD 5 lakh crores

developing a key growth strategy that deepens and capitalizes on its expertise in Cloud Computing,

Market Share

expanded capabilities in four key technologies - Data Tech, Analytics Tech, Platform Tech,

13.4%

Operations Tech

Mobile Devices, IoT, Big Data, AI, Smart Networks and Robotics/Automation, the Group has

•

Number of Classrooms

75,000 Total Employees

8,30,000

Smart was the pioneer in the field of Smart Classrooms in the country and its interactive whiteboards were the first one to be installed across classrooms

•

The company has currently around 75,000 installations across several schools. The company has mostly focused on interactive whiteboards, with its interactive flat panel displays and interactive projectors yet to enter the country

Source: News Articles, Analyst reports , Secondary research

Products: Smart (Foxconn) Products

Description

• Used in over 3 million classrooms globally, SMART Board® interactive displays are purpose-built to support teaching approaches that affect learning outcomes • MX Series: The SMART Board MX series has all the interactive tools educators need at a great value. Designed and built to last, the MX series is available in 65", 75" and 86" sizes making it a flexible and affordable alternative to classroom projectors. HyPr Touch™ with Advanced IR provides more than twice the accuracy of traditional infrared technology for an intuitive, natural writing experience • 6000S Series: The SMART Board 6000S series has exclusive interactive and sensor technology to bridge Interactive Products for Smart physical and digital learning and optimize the classroom environment. Available in 65", 75" and 86" Classrooms sizes – all with industry-leading touch and ink technology – the 6000S series provides unmatched interactivity and ease of use. Exclusive ToolSense™ technology enables students to manipulate real world objects that are automatically recognized by the display • 6000 Series: Exclusive to SMART Board displays, SMART Ink® software lets teachers write over videos and websites, and into PDFs and Microsoft Office® files • 7000 Series: SMART Board 7000 series is 25 years in the making, and all new. The 7000 series is the digital heart of interactive classroom experience

Source: News Articles, Analyst reports , Secondary research

Smart (Foxconn): SWOT Analysis Weaknesses

Strengths • The company has a huge brand reputation in the country and also an excellent network across schools and colleges

• The company has stagnated in India, after acquisition by Foxconn as a result of which its sales has slowed down

• The company is the pioneer in the field and was the first to introduce interactive whiteboards in the country, as a result of which it has around 75,000 installations • SMART Learning Suite is the one software for educators with interactive lesson delivery, collaborative workspaces, game-based activities, formative assessments

Threats

Opportunities • The company can introduce its interactive flat panel display system and interactive projectors in India

• Intense competition in the market, with more players entering the growing Indian market • Companies coming up with new technologies

Source: Annual Report

3. Promethean ◦ Company overview ◦ Products ◦ SWOT Analysis

Company Overview- Promethean Company Overview

Headquarters

Seattle, USA

•

implements learning environments. Promethean is held by NetDragon Websoft, a Chinese video

Type of Ownership

game company, who acquired Promethean in 2015. Promethean is a global leader in interactive

Private Revenue

displays for education and interactive boards for schools

•

classroom, student engagement, student motivation, and learning •

11.2% Number of Classrooms

63,000

The product portfolio of Promethean involves interactive whiteboards, education, interactive display, technologies, learner response, innovation, teaching, collaboration, classroom software,

NA Market Share

Promethean World Ltd is a global education technologies company that develops, integrates and

The company had a sales of around 2,500 interactive whiteboards in 2009 and has increased sales of interactive products to 63,000 in 2019

•

Promethean's range of interactive displays & screens for education includes flat panels and interactive whiteboards, with free, lesson delivery software

Total Employees

650 Source: News Articles, Analyst reports , Secondary research

Products: Promethean Products

Description

• ActivPanel Titanium™: It is the most powerful, teacher-friendly classroom solution. Providing enhanced interactivity, Bluetooth on-board, and advanced computing power, the ActivPanel Titanium interactive display delivers the most seamless and integrated learning experience available for the classroom • ActivPanel Nickel™: All the essentials, all-in-one, and value focused. Combining the latest classroom technology and packed with everything teachers need right out of the box, the ActivPanel Nickel is the essential interactive display for education and a reliable solution for schools looking to replace outdated technology Interactive Products for Smart • Promethean interactive displays for the classroom are more conducive to STEM curriculum Classrooms implementation because they feature digital tools that enhance the teaching experience. With up to 20 simultaneous touch points and a simplified user interface, Promethean’s interactive whiteboard software entices student interaction on an infinite learning canvas. Integrated Wi-Fi and available Bluetooth connectivity makes it easy for teachers to connect STEM-based apps and accessories

Source: News Articles, Analyst reports , Secondary research

Promethean: SWOT Analysis Weaknesses

Strengths • Promethean interactive display solutions are based on LED technology, so they are virtually maintenance free and have extended life spans • Promethean has a good distribution network across the country with installations in more than 63,000 interactive products • Promethean’s interactive whiteboards have 20 simultaneous touch points, making it suitable for installations across large classrooms

• The company has had its share reduced in the last five years, with focus shifting towards other markets

Threats

Opportunities • The company can do more tie-ups with several schools and colleges as the interactive products market in smart classrooms is set to grow at a very high rate in the country

• Intense competition in the market with many Indian based companies entering the market and having installations across schools

Source: Annual Report

4. Hitachi ◦ Company overview ◦ Products ◦ SWOT Analysis

Company Overview- Hitachi Company Overview

Headquarters

Tokyo, Japan

•

Japan. It is the parent company of the Hitachi Group. In the interactive products market, the

Type of Ownership

Public

company caters to interactive whiteboards, and interactive projectors •

The company was among the early entrants to the Indian market. Cambridge-Hitachi provided

wide-range of products on Maths, Science, English Literacy and ELT (English Language Teaching) for

Revenue

9,774,930 million yen

Hitachi, Ltd. is a Japanese multinational conglomerate company headquartered in Chiyoda, Tokyo,

Primary, Secondary, Higher Education and lifelong learning •

There are several models provided by Hitachi which are fit for the type of classrooms. Front

Market Share

projection model (StarBoard FX Series) is almost the same appearance as whiteboard and it can be

6.5%

wall-mounted. The available sizes are 63″, 77″ and 82″; and the 77″ size is for normal classrooms where it can have 20-30 students. For larger rooms that can engage over 100 students, interactive

Number of Classrooms

35,000

panels (StarBoard T Series) are appropriate. This allows users to operate the PC by using a pen on the LCD display and the PC image is projected on a large screen as required

Total Employees

336,670 Source: News Articles, Analyst reports , Secondary research

Products: Hitachi Products

Description

• Hitachi offers super short throw, ultra interactive short throw, ultra short throw, portable and installation, high resolution/installation, ultra high resolution and DLP data projectors. Interactive products are based on fingerdriven technology and recognize handwriting • Hitachi IWB’s are highly functional and are widely used in schools, hospitals, offices as well as training institutes • Hitachi StarBoard FX-TRIO 77E Interactive Whiteboard - 82 Inches, Multi-touch Technology: Multi-touch features for intuitive use - scroll/ zoom-in/ zoom-out and other;16 shortcut buttons for easy access to the current functions Interactive Products for Smart • The new generation of Interactive projectors have become an essential tool for anyone in the boardroom or Classrooms the classroom. Hitachi is leading the way with continuous advances in interactivity, image quality, functionality, security and affordability • Hitachi’s projector incorporates the optional finger touch unit that enables the projector to detect finger touch activity on the screen area. It allows users to annotate and interact with the material presented. Instead of simply showing static images, students and teachers can interact with on screen material for hands-on interactivity that brings learning to life. When using the finger touch unit in a bright environment, autocalibration may not be used. Must be used on a flat screen. The finger touch unit may not be used in locations where there is sunlight or light from an incandescent light source

Source: News Articles, Analyst reports , Secondary research

Hitachi: SWOT Analysis Weaknesses

Strengths • The company hasa huge brand reputation in the country and also an excellent distribution network • The company has increased focus on the interactive projectors segment in the country and is branded under Maxwell • Hitachi started operations of interactive whiteboards in India in 2006, and enjoys an early mover advantage

• The company has gradually moved away from interactive whiteboards market

Threats

Opportunities • Adopting newer technologies and focussing more on interactive whiteboards segment in India, would drive growth for the company

• With companies innovating with new technology, Hitachi faces threat from several multinational and national players

Source: Annual Report

5. Newline ◦ Company overview ◦ Products ◦ SWOT Analysis

Company Overview- Newline Company Overview

Headquarters

Texas, USA

•

other interactive innovations that are easy to use and increase collaboration across the board

Type of Ownership

Private

•

Newline’s founders, Chris Bradford and Kevin Wang, started the company with the mission of bridging the gap between state-of-the-art products and a state-of-the-art user experience. They set

out to create products that were not only impressive in design and features

Revenue

Newline Interactive is a manufacturer of interactive displays, intuitive software, and

•

The company started operations in 2012, and is a part of the Hitevision Group. In the Indian market the company entered in 2017 and has established itself as a key player in the interactive flat panel

Market Share

5.7% Number of Classrooms

32,000

displays and interactive whiteboards •

The company is focusing on interactive flat panel displays in the country and has installed across classrooms in several schools such as Elixir International School, Rahaath International School, Vivekananda Educational Trust, Akshardham Central School, Pannai School, Hayagrivar Vidyaashram School

Total Employees

~100-200 Source: News Articles, Analyst reports , Secondary research

Products: Newline Products

Description

• TRUTOUCH X series are designed to make meetings more effective. With two cameras, a microphone array and speakers, all seamlessly integrated into the interactive display. TRUTOUCH X series Unified Collaboration System Experience meetings on an interactive display that allows for the whole team to interact without limitation • NT Series: Streamlines meetings and brings presentations on an innovative non-touch display with vivid 4K resolution designed for large scale collaboration. The NT Series streamlines how people communicate in meetings or in the classroom by focusing on being a brilliant, easy to control display Interactive Products for Smart • IP Series: It is a LINUX based interactive display to bring more security to meetings and presentations. The IP Series brings more effective collaboration Classrooms • VN Series: VN Series features upgraded IR touch technology, made more responsive to bring the most intuitive and smoothest writing experience imaginable. This multi-function display is the perfect solution for conference rooms or higher education classrooms looking to communicate better and collaborate easier • RS+ Series: RS+ Series brings efficiency to classes and teams so that one can interact with ease, anytime. With a lightweight slim frame design, Windows system and built-in OS support, embedded tools and a personalized user interface, it’s the perfect solution to seamless collaboration in school and in the office

Source: News Articles, Analyst reports , Secondary research

Newline: SWOT Analysis Weaknesses

Strengths • The company has higher focus towards interactive flat panels, which are expected to have high growth in India in the coming years, thereby giving an edge to the company • The company has established itself as one of the market leaders in the interactive flat panel displays market, with installations across several schools and colleges, technical universities, and coaching classes

• The company has a much lower market share compared to market leaders as it entered the Indian market recently in 2017

• It has advanced technologies involved for interactive flat panel displays and interactive whiteboards

Threats

Opportunities • The company can expand its distribution network across the country in order to increase sales

• High initial cost of interactive flat panel displays, has resulted in lower adoption

Source: Annual Report

V4C- CAPABILITY

V4C: A Brief Overview •

Our principal consultants have more than 15 years of experience in market research and business consulting • Research exposure by working with both traditional Indian research house and big multinational research conglomerates • Worked on hundreds of assignments and supported clients across Industry verticals in realising their business objectives

•

We have domain knowledge across multiple Industry verticals • Don’t have pile of historical data backup, and rely on the-field data collected for the custom requirement

•

We engage with Subject Matter Experts (SMEs) on project / need basis • Gives better control with limited overheads; able to pass on the cost benefit to Clients • ‘V4C’ would be client’s one-point contact and we assume full responsibility for satisfactorily serving client

•

Robust methodology – We bring to table the best of practices followed by successful research firms • This ensures better control over the project and hence quality of the outcome

•

We are flexible to accommodate client’s research requirement and also their internal processes • We don’t have complicated client on-boarding processes

The V4C Advantage Spot on Research Objectives • Spot on research objectives: Though its good to have detailed understanding on all aspects of business, with limitations in time and investment its not always possible • Rather in most cases, its not required too. • We discuss with client and finalise the right research objectives, that are feasible and are inline with the client’s business objective

Customised Research Approach • We believe every business challenges are unique, and one-size-for-all doesn’t workout in research; V4C Research approach is designed as per client’s specific requirement • Unlike large research firms, we don’t offer any research tools and are open to think wide, keeping in mind only the client requirement

Outcome that is beyond ‘Just Data’ • We are aware that most of the companies have ‘macro view’ about the market they are operating • We do ‘micro market analysis’, keeping varied lenses – Price, Region, Potential Segments etc

Research Offerings R e s e a r c h

Customer Segmentation Studies

Automotive

S e g m e n t s

Market Estimation Studies Competition Benchmarking Studies B2C Quantitative Research Pricing Studies Feasibility Studies

General Engineering Metal Power Mining Construction Materials Chemicals

M o d u l e s

C a t e r e d

Partner Identification Survey Customer Satisfaction Survey

Qualitative Research Brand survey

Consumer Durable Goods HVAC & R Logistics Capital Equipment & Machinery Packaging

Product Testing Survey

ÂŠ V4C RESEARCH 2020

THANK YOU

V4C Market Research- Interactive Products Market for Smart Classrooms in India

Articles inside

India Edtech Marketing Booming