India Edtech Marketing Booming

◦ The interactive products installed across classrooms in India was around 20,000 in 2010 and this has increased to 5,61,000 in 2019. Initially, interactive whiteboards were only installed, while currently interactive whiteboards, interactive flat panel displays, and interactive projectors are being used in schools, colleges, coaching institutions etc.

Cybernetyx is the leading player in the Indian Interactive Products market . The company’s product EyeRIS is installed in over 1,20,000 classrooms and is an AI enabled solution

There has been a considerable shift in the Indian market with some of the leading players in 2009, such as Smart (Foxconn), Promethean losing market share, and Cybernetyx emerging as the outright market leader by 2019. In terms of installations. In terms of overall installations Smart (Foxconn), and Promethean) occupy the second and third highest share

Some of the other key players in interactive products market in the country includes Hitachi, Newline, Panasonic etc. While Hitachi and Panasonic has more installations in interactive whiteboards, the focus of Newline has shifted towards interactive flat panel displays. IFPD’s are expected to show good growth during coming years Luidia, Boxlight are players which had good market penetration till 2014, but their installations have slowed down. Globus, is a Make in India company which has seen a spur in growth with installation of interactive products in several smart classrooms in Government and Private schools

EPSON, BenQ, Vivitek are companies majorly catering to the interactive projectors segment.

Others include Julong, Title, Ingress, Spektron, Several Chinese brands. Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors

Smart Technologies was market leader in 2009

In 2009, the leading player in the Indian market was Smart Technologies having a market share of ~35%. Other key players included Boxlight India (Mimio), Luidia (e-Beam), Promethean, and Hitachi

Delhi Govt. decided to set up interactive whiteboards in Government schools

Acquisition of Smart Technologies by Foxconn

In a bid to augment the teaching-learning process, decision was taken that the Government schools in Delhi will be provided with interactive “smart boards” in every classroom. In the first phase, these smart boards were installed in 440 schools. These smart boards will replace the traditional blackboards, thereby transforming the classrooms into technically advanced spaces

In 2016, Smart Technologies was acquired by Taiwanese electronics giant Foxconn Technology Group. Smart Technologies management sold the company as growth was slowing down in the past 1-2 years

Cybernetyx is the leading player in the Indian market

Cybernetyx is the market leader in India and is also focusing on the rural segment. Cybernetyx won the bid to install interactive whiteboard solutions in 5051 classrooms in rural regions of Rajasthan.

Others include Julong, Title, Ingress, Spektron, Several Chinese brands. Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors All data figures are rounded off to nearest 00/000s for normalization

Cybernetyx is the leading player in the Indian Interactive Whiteboards market . The company’s product EyeRIS is installed in over 1,20,000 classrooms and is an AI enabled solution

There has been a considerable shift in the Indian market with some of the leading players in 2010, such as Smart (Foxconn), Promethean losing market share, and Cybernetyx emerging to be the outright leader in the market. In terms of installations. In terms of overall installations Smart (Foxconn), and Promethean) occupy the second and third highest share

Others include Julong, Title, Ingress, Spektron, Several Chinese brands. Total Interactive products market = Interactive Whiteboards+ Interactive Flat Panel Displays+ Interactive Projectors

Cybernetyx is the standout and fastest growing company in the interactive products segment, with major focus on interactive whiteboards and interactive flat panel displays. Newline is another company which has been focusing on the interactive products segment and has been installing products across several schools Hitachi, Panasonic have been consistently generating sales from interactive whiteboards, while Globus Infocom, being the only other Make in India provider besides Cybernetyx, has seen installations grow across the country in the last few years. In terms of interactive projectors, EPSON is the market leader