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THE PROJECT

FOUNDED IN ZUG, SWITZERLAND 1913

Collage by Yazmin El Masri

In the spirit of reconciliation, V-ZUG and Whitehouse Institute Of Design acknowledge the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay respect to Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

PG 07 THE PROJECT: INTRODUCTION

PG 11 THE INSTALLATIONS

PG 12 AN ODE TO LAKE ZUG

PG 18 SPIN CYCLE

PG 20 V-ZUG ENGINEERING: MADE FOR FAMILIES

PG 22 INDUSTRIAL ALCHEMY

PG 24 HOW ARE V-ZUG PRODUCTS MADE

PG 26 V-ZUG ON SUSTAINABILITY

PG 30 V-ZUG FAMILIE

PG 36 V-ZUG VR TABLESCAPE

PG 39 CREDITS & ACKNOWLEDGEMENTS

Collage by Yazmin El Masri

THE PROJECT

V-ZUG x WHITEHOUSE

This exhibition is a series of mixed media installations by the Creative Direction and Styling students of the Whitehouse Institute of Design, Australia inspired by V-ZUG.

These installations are inspired by the location, history, design and precision engineering of the Swiss Appliance brand.

V-ZUG is committed to a sustainable future by manufacturing long-lasting appliances and promoting responsible carbon-neutral production, fostering a legacy of pride. For 111 years, V-ZUG has pioneered innovative technologies and sustainable practices, contributing to a future fit society.

Graphic by Gabriella Acitelli

Collage by Yazmin El Masri

THE INSTALLATIONS

INDUSTRIAL ALCHEMY

V-ZUG FAMILY

VR TABLESCAPE

V-ZUG TIMELINE

V-ZUG x WHITEHOUSE

ODE TO LAKE ZUG SPIN CYCLE

AN ODE TO LAKE ZUG

The company was founded on the shores of Lake Zug and remains committed to the key design principle of conserving water usage in manufacturing and final products.

The Topography and shape of Lake Zug, formed by glaciers, is the inspiration for this installation.

ODE TO LAKE ZUG

This photo and video installation takes inspiration from the design and engineering of V-ZUG appliances and the brands commitment to sustainability and the environment.

The Swiss Alps Circa 1963These are the very Alps that source Switzerland’s famously clean and pure water. The purity of this water is key to the V-ZUG brand, striving to be environmentally conscious and sustainable with product and energy consumption.

Collage by Yazmin El Masri

Graphic by Yazmin El Masri

SPIN CYCLE

With the first appliance created by V-ZUG being a washing machine, an installation consisting of Photographs and a Hologram was created around a historic piece of V-ZUG to celebrate the heritage and history of the brand.

Still of V-ZUG ‘Unimatic Washing machine’

Collage by Yazmin El Masri

V-ZUG ENGINEERING: MADE FOR FAMILIES

V-ZUG, a cherished family-owned Swiss brand, creates high-quality household appliances that elevate everyday family life. With a rich legacy of innovation, V-ZUG’s products blend convenience, efficiency, and elegance, tailored to modern families’ needs. Their dedication to excellence promises a seamless, joyful home experience for generations. Celebrated for their precision engineering, V-ZUG infuses advanced safety features into every appliance, offering unmatched peace of mind. Rigorous testing ensures durability and peak performance, making V-ZUG the ultimate choice for families who cherish quality, safety, and a touch of Swiss craftsmanship in their homes.

Sculpture #1

Sculpture #2

Sculpture #3

Sculpture #4

Illustrations by Brady Hartley

Sculpture #5

HOW ARE V-ZUG PRODUCTS MADE?

According to V-ZUG, ‘As a company, when the brand name coincides with that of the location in which you operate, you feel a mix of pride and responsibility. For the community you are part of and for your impact on people and resources. We are here to stay. And committed to keep investing... Switzerland is renowned for its heritage in craftsmanship. Keeping true to this tradition, precision in design and engineering is essential to us. Blending skilled workmanship and hightech production techniques in our facilities in Zug and Sulgen, ensures this becomes tangible in all our products’.

25Graphic by Gabriella Acitelli

Pictured: A V-ZUG Cook Top gas Regulator

Photo

Aliya Ryan

ON SUSTAINABILITY

“We see sustainability as a holistic concept that encompasses our entire value chain on an ecological, social and entrepreneurial level. Responsible business is not just a passing fad for us; it’s something that shapes our decision-making and the work we do on a daily basis.” - V-ZUG

V-Zug Whitehouse

Photographs by Indie White, Sally Wei, Lucy Buchanan and Aliya Ryan

Pictured: A young ALbert Iten-Stadler in the V-ZUG factory in the 1920’s

V-ZUG FAMILY

In the upstairs space attendees enter the sitting room with the V-ZUG family album and vintage tv’s giving guests a personal V-ZUG experience they will never forget.

The images and stories in this installation are from Whitehouse student Miette, sourced from a photo album in switzerland containing photos of family friends who worked in the V-ZUG factory.

Collage by Yazmin El Masri

V-ZUG FAMILY

V-ZUG FamilY explores the rich history of the brand by giving a glimpse into the lives of V-ZUG employees Albert Iten-Stadler and his daughter Erika. Starting at V-ZUG in 1925 at just 16 years old, Albert worked in the factory until his retirement as Foreman for the brand. Continuing the family legacy, Erika became the first female apprentice at V-ZUG in the 1960’s. Erika celebrates her 80th birthday this year from her home on Lake Como.

Pictured: A young Erika Eugster-Iten, the first female apprentice at V-ZUG in the 1960’s

V-ZUG FAMILY: ABOUT ERIKA AND ALBERT ITEN

Photo Installation by Miette Weissner-Spiess

Albert Iten Stalder

Collage by Yazmin El Masri

UPSTAIRS INSTALLATIONS

VR TABLESCAPE AND TIMELINE

In the upstairs space, attendees are transported into an alternate universe, where VR headsets at each table setting invite guests to explore beyond reality. Along the walls, an immersive visual timeline of V-ZUG’s rich history unfolds, blending cutting-edge technology with heritage. This dynamic display brings to life the evolution of V-ZUG’s innovation and craftsmanship, captivating visitors with stunning visuals and interactive elements.