HKTDC – HONG KONG FASHION WEEK FOR FALL/WINTER
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Monday, January 16, 2017
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CITY TURNS ON THE STYLE Greater health awareness and popularity of fitness gurus capture imagination of the fashion-conscious
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ong Kong will set the company based in the stage for global fashion Netherlands. Brazilian-born from today until Shieglee Ferreira dos Santos, CEO Thursday with the 48th and designer at Uzurii, brings her Hong Kong Fashion flair to the stage. Week for Fall/Winter. More than “Most of the time I get my 1,500 exhibitors will showcase the inspiration from craft work,” she latest styles and trends from says. “For example, Brazil. Most 21 countries and regions of the people there are not as at the Convention and wealthy as those in Europe or Exhibition Centre. other western countries, so they As Asia’s largest fashion event, usually don’t have money to buy the fair comprises 18 themed expensive brands. Without zones. Increasing health money, there is only one solution: awareness and the popularity of to make products themselves.” fitness gurus on social media Ferreira dos Santos, who was have captured the imagination of born in the Amazon rainforest the fashion-conscious. before moving to a Rio de Janeiro Hong Kong Fashion Week for slum at the age of Fall/Winter has responded by five, knows introducing new themes, about the world Fashionable Sportswear and of the Denim & Casual Wear. Last year, underprivileged media reports and market and fulfilling research suggested that the dreams despite Chinese sportswear market was it all, and it growing with consumers remains her favouring quality clothing over main source for branded goods. This new ideas. development follows the She also “athleisure” trend observed in counts Ibiza as a place of the United States sportswear inspiration and a melting pot industry, according to Business where people from all over the Insider website. Part of the reason world come together. for this happening is attributed to Hong Kong has become an China promoting sport ahead of important platform for Uzurii to the 2022 Winter Olympics grab attention. in Beijing. For additional luxury this It is the perfect time to check season, Uzurii will introduce out what the Fall/Winter footwear embellished with collection has in store this year. natural stones and present a new Highlight zones include limited edition Gold Diva item Cashmere, Wool & Thermal created with 14 metres of 18ct Clothing with a range of coldgold thread. weather approved apparel; and “We always experienced a Men In Style for the latest in male positive outcome and gained fashion. For buyers, the Clothing interesting new clients and leads, Accessories, Fabrics & Yarn, and but are still striving to grow way Knitwear zones are particularly bigger in the mainland,” Ferreira interesting, including the dos Santos says. hktdc.com Small Orders zone. This week, regional as well as Not to be missed are the international trend forecasting fashion accessories design agencies and industry experts companies. Exhibiting for the first are descending on Hong Kong time is Bravo Handbags which is to see the latest fashion trends bringing its Beverly Hills and attend seminars and forums Collection to Fashion Week. with ample receptions for “I was motivated after a huge networking. successful show and many repeat Forecasting seminars will be order sales from exhibiting at organised with key fashion Hong Kong’s first identities. Heavyweight speakers CENTRESTAGE show in 2016,” include Giulio Xiloyannis, says Terry Smith, president managing director of leading Asia of Bravo Handbags, a fashion e-tailer, Zalora; manufacturer of renowned handcrafted luxury trend handbags made forecaster of fine Italian Michael leather. The Leow, AsiaCaliforniaPacific sales based company Uzurii’s limited edition Gold Diva and marketing has offered uses 14 metres of 18ct gold thread head of quality bags and Fashion wallets at Snoops; Brian affordable prices for the past 17 Tam, Hong Kong fashion and years. Smith promises exclusive marketing project manager from and striking items in the Woolmark Company; and company’s ensemble made practitioners will be presented at using an enamelling technique it a seminar co-organised with the has perfected. “All our leather Hong Kong Research Institute of goods are made of calfskin Textiles and Apparel. leather with stunning prints.” The International Fashion Returning for the fourth time Designers’ Showcase returns is Uzurii, a luxury footwear after last year’s debut and individual designer collections will be shown. The showcase forms part of fashion shows and parades that include the Brand Collections’ Show and the FASHIONALLY COLLECTION shows that highlight the creative talents of the local new design community. The Brand Collections’ Show,
TOP EVENTS SET FUTURE FASHION TRENDS Hong Kong is a trendsetter in Asia. In addition to the Hong Kong Fashion Week for Fall/Winter, the Hong Kong Fashion Week for Spring/Summer and CENTRESTAGE are also wildly anticipated fashion events in the region. Buyers, industry professionals and fashionistas are treated to offerings by leading designers and manufactures for the year ahead. Hong Kong Fashion Week for Spring/Summer is a complementary seasonal fair held in July. CENTRESTAGE, which was first launched last September, features international and regional brands, and Asia-focused ready-to-wear and designer labels.
Trade buyers can redeem a key chain shopping bag at the Visitor Promotion Counter
Hong Kong Fashion Week for Fall/Winter, Fashion Week for Spring/ Summer and CENTRESTAGE are major fashion events in the region.
which has a long history of promoting traditional arts and culture, features local brands IKA BUTONI and Chinese Arts & Crafts. Agnes Wong and Bernadette Chan (both Hong Kong), Engeleena Padyachi (New Zealand) and the creative minds behind the Vanilla GateGala (Thailand) brand will be among those displaying their works at the Designers’ Collection Show.
Uzurii’s travel bag
Asia’s largest fashion event comprises 18 themed zones where more than 1,500 exhibitors will showcase their wares for the next few days.
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