24 University of Wisconsin–Madison Division of the Arts | Annual Report | 2019–20 | ILLUMINATING THE ARTS ON CAMPUS
ARTS ON CAMPUS COMMUNICATIONS Arts on Campus Arts on Campus is a multiplatform ongoing promotional campaign for the arts at UW– Madison designed to promote the wealth of campus arts programming and opportunities to students, faculty, staff, and community members. During the 2019-20 academic year, the Division of the Arts collaborated with and promoted numerous campus units via communication channels on campus and throughout the state including advertising, marketing, outreach, and resource fairs. The Division had a long-standing advertising relationship with Isthmus, a local alternative weekly newspaper. Every month, arts units provided information to the Division for inclusion in a full-page print ad. The monthly Arts on Campus ad frequently received optimal placement on the inside back cover of Isthmus. However, Isthmus ended its print publication during the pandemic, and the final Arts on Campus ad ran in the paper’s March 5, 2020 issue. Since then, the Division has been providing alternative support for campus arts departments, such as increased email and social media marketing.
Pictured: Arts on Campus print ad, courtesy of Isthmus.
