I M PAC T RE V I EW 2019
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P R O FE SSOR S HE L D ON HA NTON ( P ro Vi ce - C h a n ce l l o r, Re s e arch & I n n ovati o n )
Through the Cardiff Met EDGE initiative, we strive to create an environment across the University that nurtures a spirit of entrepreneurship. The provision of support for our students and staff continues to evolve. A Welsh Government Youth Entrepreneurship grant has allowed us, for the ďŹ rst time, to appoint an academic lead to champion the development of enterprise and entrepreneurship education.
We are proud of our record of consistently producing one of the highest numbers of graduate start-up businesses in Wales. This Review provides the opportunity to showcase some of the sector-leading interventions delivered by our Centre for Entrepreneurship and academic schools, both within and outside of the curriculum. The facts, ďŹ gures and case studies included here help demonstrate how, with the support of trusted partners, Cardiff Met continues to develop and support a generation of entrepreneurs.
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CARD IFF M E T – A N E N TR EPR ENEUR I A L UNI V ER S I TY Our strategic Plan (2017/18 – 2022/23) sets out a clear vision for the university to deliver high quality and high impact practice-focused education, research and innovation. Through the development and delivery of the Cardiff Met EDGE (Ethical, Digital, Global, Entrepreneurial) we have made a clear commitment to support the entrepreneurs of tomorrow as they grow through their engagement with the University, developing the skills, experience, knowledge, conﬁdence and resilience to thrive in an uncertain and changing world. It is important to recognise that entrepreneurship at Cardiff Met is not owned by any particular department or school, but that it is an embedded and integrated part of our culture which is being continually developed and enhanced.
TH E RO L E O F T H E C E NTR E FOR ENTR EPR ENEUR S HI P The Centre for Entrepreneurship, founded in 2013, acts as a visible catalyst for the entrepreneurial activity and support available through the University. Located in the CF5 incubation space on the Llandaff Campus, our staff recognise the value in developing entrepreneuerial graduates, but in particular the value in the creation of new businesses, social enterprises and charities and the impact this will have on the dynamic economy of Cardiff and Wales. This report highlights the activity of the Centre, demonstrating our commitment to supporting entrepreneurship.
Our work spans three key developmental pathways:
PRE START SUPPORT ‘ENTACT’ activity designed to raise awareness of entrepreneurship and to develop a desire for further engagement in entrepreneurial activity.
START-UP SUPPORT ‘CF5’ activity designed to help individuals and teams to start and grow new organisations.
ACADEMIC SUPPORT activity designed to further integrate entrepreneurship into the culture of Cardiff Met and to support all staff to support entrepreneurship and to be entrepreneurial.
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ME E T T H E T E A M
STEVE AI CHELER E ntrep ren eu rs h ip E ng a g emen t Ma n a g er 0.8 FT E e: s a icheler@ ca rd if f met.a c.uk
DEWI GRAY Business Start-Up Manager 0.8 FT E e: d g ray @ ca rd if f met.a c.u k
DR DAN ANTO NY Enterprise Education Academic Lead 0.5 FT E e: d a n tony @ ca rd if f met.a c.u k
HANNAH WI LLI S Marketing, Events & Administration Officer 0.5 FT E e: hwillis @ ca rd if f met.a c.uk
LYNDSEY BO ULTO N Marketing, Events & Administration Officer 0.5 FT E e: lb ou lton @ ca rd if f met.a c.u k
CO N TAC T D E TA I L S Ca ll u s : 02 92 0 2 0 5 6 6 4 Em ail u s : e n t re p re n e u r s h i p @ ca rd i f f me t.a c.uk
C ardiffM e t En t C ardiffM e t En t cardiffm e te n t
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Fa ce to Fa ce: Cen tre for E ntrep ren eu rshi p Ca rd if f Metrop olita n U n ivers ity Lla n d a f f Ca mp us Western Avenu e Ca rd if f CF5 2 YB
ACA D E MIC E N G AG E M E NT Development of enterprise/entrepreneurship education within the curriculum has been identiﬁed as an essential element of our overall approach to supporting entrepreneurship at Cardiff Met. Commitment of curriculum time will support the development of entrepreneurial competencies (Entrecomp 2018) and increase entrepreneurial efficacy and intention. To support this development a part-time post of Lecturer in Enterprise Entrepreneurship Education was created with a view to enhance the ability of academic colleagues to develop and deliver enterprise education. This role, recruited on a ﬁxed term basis until Oct 2021 will achieve the following: • Increase capacity of academic staff to develop and deliver enterprise education. • Develop a repository of resources to support the delivery of enterprise education. This work is underway and strong partnerships have been formed with academic schools and with the internal Quality Enhancement Directorate. Through these partnerships the Centre for Entrepreneurship is increasingly being involved in the periodic review process and this is resulting in signiﬁcant changes being made at programme and module level (See case study). CPD workshops are planned for the 2019/20 academic year, these workshops are designed to support an enhanced curriculum at module level and act as a follow on to introductory sessions like the ‘Rough Guide’. Cardiff Met is continually adding new courses at both undergraduate and postgraduate level. Our commitment to entrepreneurship is demonstrated through introduction of courses such as the MA in Creative Enterprise (CSAD) and M.Sc. in Entrepreneurship (CSM), both courses having signiﬁcant entrepreneurship education content.
CAS E ST U DY
R OU G H GUIDE TO EN T E RP R I SE EDUCATION & PR AC T I CE Our Academic Engagement strategy was enhanced by working with Enterprise Educators UK to deliver a “Rough Guide” event in September 2019. This high energy day acts as a fast track introduction to the world of enterprise education for both academic and support staff in HE.
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Key Outcomes for attendees:
Insight into delivery of enterprise education
Enterprise education tools and resources
Knowledge of successful enterprise education delivery methods/ programmes from other institutions
E V E NT CON TE N T IN C LUDE D: OVERVIEW OF POLICY DE V ELO P M EN TS A N D P R O F E SSIONAL STANDARDS IN EE 3 Case study presentations of enterprise education in action at Cardiff Met: Steve Osbourne Lecturer in Sports Management Embedding EntEd in the Sports Curriculum, using industry engagement to drive the Ent Ed agenda.
A professional carousel, giving attendees access to chat with experienced practitioners from a range of roles within HE. Natasha Hashimi Lecturer in Enterprise Education at Cardiff Met University,
Richard Morris Associate Dean (Innovation) CSAD – Mind Your Own Business – an active learning module for creative students.
Dave Boulton Director of Enterprise and Employability and Programme Director at Swansea University,
Steve Aicheler Entrepreneurship Engagement Manager – Centre for Entrepreneurship, a catalyst for entrepreneurial activity.
Steve Aicheler Entrepreneurship Engagement Manager at Cardiff Met University Alison Price Head of Policy at EE UK Steve Osbourne Lecturer in Sports Management Signposting to further support and developmental opportunities.
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EV E NT F E E D B AC K The event has encouraged me to incorporate enterprise into my teaching and attempt to turn more ideas into action 80% of attendees found the event 'really usefulâ€™ Great networking, inspiring presentations and a chance to really talk to experts and other educators. Good investment of a days time 100% would recommend the event to fellow colleagues Opportunity to share best practice with fellow university lecturers/FE staff
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CAS E ST U DY L 5 M O D UL E EN TE R PR IS E IN SPORTS & HEALTH This new module was introduced in the 2019/20 academic year after extensive industry engagement and collaboration between the Centre for Entrepreneurship and the School of Sport and Health Sciences. Developed alongside a wider review of the curriculum the module was delivered on a single day, with no other timetables sessions on this day. This enabled the simulation of a business accelerator program with a mix of academic delivery, support sessions provided by the Centre for Entrepreneurship and group seminar sessions to provide engaging content. This approach has proved to be popular with students and has resulted in good attendance and early indications that entrepreneurial intention has been positively inďŹ‚uenced.
Guest entrepreneur speakers
Micro hackathon with Sport Wales
Business or service improvement ideas developed
Engagement with CfE increased Entrepreneurial intention increased Recognition of entrepreneurial competencies increased
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A powerful partnership between industry, academic school and the Centre for Entrepreneurship
PR E STA RT SU P P OR T - E N TACT A fundamental element of our work to encourage and support entrepreneurship is working with students who are yet to start a business or social enterprise. Our inďŹ‚uence and support at this stage increases interest in entrepreneurship and provides a solid foundation on which the students can build as they develop their ideas and personal attributes.
N E TWO R K I NG E VE N TS
Meet & Mingles Different Topics
Makers & Manufacturers
Welsh Entrepreneurs Welsh Language event
Social & Ethical Entrepreneurs
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WO R KS H O P S & E MP OWE R SE SSI ONS
Session in the curriculum
Extra Curricular Sessions
Various themes Get digital | The food industry Be your own boss | Finance & HRMC | Business buzz Designer makers | Business essentials | Website generation Most popular event 51 attendees
E N TAC T F L ASH F UN D Flash Fund is designed to help students to take the ﬁrst or next steps to develop their business. This micro funding competition provides upto £200 in cash prizes to support students to develop their business idea.
£6700 Flash Fund Awarded
23 students support
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15 students supported
8 students supported
CAS E ST UDY
F REYA S N OW TEX TILE S Name: Freya Snow Course: Textiles (BA) Graduated: 2019 Business: Freya Snow Textiles - a lifestyle brand offering homewares, textiles and accessories in my signature collaged and watercolour designs. Products include tea towels, tote bags, zip pouches, cushions, wall hangings and art prints. www.freyasnowtextiles.co.uk
How did you get started? My business started quite unintentionally in May 2018 after completing a Uni project where my designs were digitally printed onto fabric. I received such great feedback from family and friends that I decided I should try selling them! I held my ﬁrst stall and made quite a few sales. When I returned to Cardiff Met for my ﬁnal year I created my etsy shop and also started coming along to workshops and activities organised by the Centre for Entrepreneurship.These workshops helped me to develop my idea and encouraged me to keep selling. I got a few more sales through etsy and also had the conﬁdence to try selling through a Christmas market in Stroud. Where are you now? After graduating in June I’ve been producing and selling more of my work. I attended loads of markets on the run up to Christmas 2019 including Makers Arcade in Cardiff, another great opportunity from the Centre for Entrepreneurship. I’m also selling online through etsy and my own website. I am currently trying to ﬁnd ways to expand my sales. I will be stocking my products in a local gift shop which is really exciting, and i’ve been in touch with other local shops about stocking my products. I’m planning to release a new collection which will hopefully create further interest in my business and increase sales. I am also in the process of researching new suppliers for digital printing to help reduce my costs.
What are your future plans? I’m planning to release a new collection which will hopefully create further interest in my business and increase sales. I am hoping to expand by having my products permanently based in independent gift shops in Gloucestershire and surrounding areas. I would also like to get in touch with bigger retailers in regard to stocking my products or working on a collaborative range of products together. This exposure would hopefully make the business more well known and established. How did the Centre for Entrepreneurship help you in your start up journey? They were a crucial part of the development of my business. Once I had decided I wanted to set up my business I took advantage of the fantastic lectures and workshops that were offered by the Centre and attended as many as I could. Without their help I don’t think I would have had the knowledge or conﬁdence to start my business as soon as I did. Working with the Centre gave me the opportunity to hold stalls at the University’s Community Day events, take part in pop up shops at Christmas time and most importantly take part in Countdown to launch where I secured £1000 of investment in my business.
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START-U P S U P P OR T- C F 5 Supporting those students and graduates who take the leap into self-employment or who start a business with ambitions to grow is the ﬁnal piece of the jigsaw. We believe our support is comprehensive, yet complimentary to the support provided by other eco-system providers such as Big Ideas Wales, Princes Trust, Business Wales, UnLtd and NatWest.
CO UN T D OW N TO LAUN C H Countdown to Launch is a week long intensive ‘bootcamp’ event which we run at the end of the summer term. It is designed to help students to transition from education into the world of self employment or running their own business. Supported by Santander, we are able to provide seed funding, and in 2019 provided over £20,000 to 20 new businesses, the majority of whom were from a widening participation background.
40 total participants PAR T NE R S
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24 new businesses launched
A LU M N I B U SIN E SS IN VO LVE D
2 Pitching sessions
1 Business exhibition
4 External judges
B U RSA RIES & F U N D I NG In addition to the funding pledged during Countdown to Launch we also provided nearly £14,000 of funding to new businesses through our Santander Entrepreneurship Bursaries which provide graduates with a small income for upto 13 weeks, allowing them to put more time into their businesses and to reach the stage where it is self-sustaining.
ACC E L E RATO R P R OG RA M This program runs from September each year and provides a mixture of one to one guidance, peer to peer support, specialist sessions in IP, accounting, ﬁnance and marketing as well as access to our incubation space on the Llandaff Campus. This programme beneﬁtted 15 graduates in 2019, business such as Flowerhorn Brewery, the Pretty Perfect Boutique and Voxman Roberts Ltd.
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CAS E STUDY
TOM B R IGGS PE R FO R M IVATE Performivate is a professional football coaching business in Oxfordshire designed to elevate the performances of young footballers aged 6-16 years old. Our goal is to help these young players to achieve their goals and reach their full potential. This is achieved through group, team, and 1-2-1 practical football training sessions based on the four pillars of football performance. Our training methods are suited to the individual and we pride ourselves on improving performances on and off the field of play. Countdown to Launch Funding - £1000 Santander Entrepreneurship Bursary - £1950
How has your business progressed since attending Countdown to Launch? Since countdown to launch I have been working hard to help make Performivate recognised in my local area, whilst also balancing part-time work commitments, which has been a challenge. In doing so I have been into 2 football clubs, I have taken on two regular 1-2-1 clients, and I have partnered with one local primary school to deliver an after school football club once a week. I used the £1,000 funding from C2L to purchase the equipment I needed to start my business. This included footballs and accessories for sessions, along with marketing materials. I was also fortunate to claim one of the Santander bursaries which allowed me 13 weeks of funding to help grow the business. It was during this time that I was able to partner with the primary school and push for 1-2-1 sales by visiting local football clubs. “At the start of C2L I had an idea, without a plan. By using the staff, my peers, and industry experts I was able to turn my idea into a plan, and by the end into a business. I learnt the importance of networking, which has ultimately given me the conﬁdence to go into any situations with conﬁdence and explore business avenues I otherwise might have been too scared of”
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What are your future plans for Performivate? The future of Performivate is looking positive. I am hoping to expand on schools work, potentially to deliver further after school clubs or maybe even expanding to PE Lessons. In terms of 1-2-1, group, and club training sessions, I will be continually pushing these, understanding that there will inevitably be high and low periods. I think overall I have learnt that I will need to be more strategic with when, how, and who to push my services to. Understanding my business and the industry are key. Therefore, I will continue to learn, develop and reﬁne what I am doing to make it a success.
RE S U LTS
Test Trading 34
New businesses created 63 (Top 15 University in UK for supporting start-ups)
AWA RDS & NOM I N AT I ONS
Cardiff Business Awards
Wales Start-up Awards
GB Entrepreneur Awards
Jenny Evans Young business person of the Year
3 students/graduate nominations in two categories
1 graduate nomination
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Ca rd if f MetE n t Ca rd if f MetE n t ca rd if f metent
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