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Fall 2013, Vol. 9, No. 3



Learn how Jalese and others got help from United Way-funded programs. Story on our campaign video, page 4.



Family members and Who Dey joined Michael and Sally Connelly, campaign co-chairs, and Rob Reifsnyder, United Way president, (right) to announce the goal. Reifsnyder thanked this year's top Pacesetters for setting the tone for the campaign with great increases (see list on page 2).

Michael and Sally Connelly, campaign co-chairs, announced the goal – $62,850,000 – at the 2013 United Way kickoff August 28 on Fountain Square. “If the goal is reached, it will be the highest amount this United Way has ever raised,” said Michael Connelly, president and CEO, Catholic Health Partners. "The goal is $1.8 million over last year’s result. It's a stretch but it's important to stretch as far as we can without being irresponsible. We believe we have a realistic chance of reaching this goal if we all come together and commit to lead and LIVE UNITED! Simple actions and efforts will add up to big results!" "The United Way campaign is the result of extraordinary commitment from over 100,000 donors and 1,500 companies

2013 CAMPAIGN CO-CHAIRS FOCUS ON ENGAGEMENT TO HELP ACHIEVE BOLD GOALS FOR OUR REGION If there’s one word to describe the United Way campaign co-chairs’ approach to this year’s campaign, it would be: diversify. “A lot of foundational work has been done over the years for the campaign. We need to diversify and expand and go into multiple areas. Engaging individuals is the key,” says Michael Connelly, president and CEO, Catholic Health Partners, who is co-chairing the 2013 United Way of Greater Cincinnati annual fundraising campaign with his wife, Sally, a community volunteer leader. The Connellys have assembled their Campaign Cabinet and made many calls on corporate chief executives and key community stakeholders. While Michael Connelly is focusing Continued on page 2

across our region," said Sally Connelly, community volunteer leader. "We all have an opportunity to make a difference. "As we’ve traveled around the community this year, I’ve simply been amazed at the number of people and companies engaged and committed to this campaign." She said this year’s goal strongly reinforces the message that the Bold Goals for Our Region need bold resources. “We need to raise as much as we can to achieve the Bold Goals and help children, individuals and families.” As of the kickoff, the campaign had raised $14,085,448 through Pacesetter campaigns, corporate gifts and early Leadership Giving gifts, particularly at the Tocqueville level of Continued on page 2




Goal...continued from page 1

$10,000 or more, with 32 new Tocqueville donors already, including seven new Women’s Leadership Council members. Other campaign initiatives include engaging individuals in various leadership giving societies and affinity groups – Women Investing in the Next Generation (WINGs), Emerging Leaders, Herbert R. Brown Society, and the newly-formed Hispanic Leadership Society. Sally Connelly is leading a special effort to involve more women community leaders in endorsing and supporting the Bold Goals. These individual Bold Women will be joining an overall total of more than 235 businesses, nonprofit organizations, foundations, educational institutions, health care providers, and government entities taking leadership in endorsing the Bold Goals and advancing the common good. A social media command center in the Live United Lounge provided opportunities to get photos taken for sharing or for just giving a shout out to the kickoff. Become an advocate for change beyond fundraising: Join our advocacy network by visiting Find more volunteer opportunities at Engage through Twitter at @UnitedWayGC, Facebook at UnitedWayofGreater Cincinnati, Instagram at @ UnitedWayGC, and Google+ The campaign ends October 30 with a noontime finale at Duke Energy Center.

Congratulations to the Top 10 Pacesetters! Pacesetter recognition is given to new companies/gifts, companies with a corporate gift processed with a five percent or more increase or employee campaigns completed and reported before the kickoff. RANK





American Modern Insurance Group Munich Re America




OHC (Oncology Hematology Care, Inc.)




Advantage Sales & Marketing


New Campaign


United Way Agency Partners (42 organizations)




Unity Financial Life Insurance




USI Midwest




New Perceptions, Inc.




Fund Evaluation Group, LLC




Cassidy Turley



Cincinnati Youth Collaborative




Campaign Co-chairs...continued from page 1


on donors, Sally Connelly is reaching out to women community leaders and securing their endorsement of the Bold Goals for Our Region in the areas of Education, Income and Health. ”We feel privileged to really take on this challenge. United Way is the organization that can make a difference,” Michael Connelly adds. “Sally and I see a commitment to help achieve the Bold Goals as a significant piece of the work. We’re making measureable progress on our community’s toughest issues, but there’s still work to be done to address the factors that prevent our community from being all that it can be.” “And that’s where each of us comes in,” says Sally Connelly. “Everyone has choices about how to respond to our community’s challenges. And there are many good causes.” “Investing in our community’s success by supporting United Way is much like investing in a mutual fund instead of a single stock,” Michael Connelly says. “Rather than putting your money behind one program, you support a broader collective of initiatives aligned to the same objective: a strong community built on education, stable income and health.” “Many of United Way’s strategic initiatives, for example, in education, are something women care about,” Sally Connelly adds, as she describes the effort to involve more women leaders. “We need to bring the Bold Goals home. We need to ask individual community leaders to personally endorse the Bold Goals. “It’s so important that, as a community, we come together and achieve specific, measurable results that help improve the lives of children, women and families. The Bold Goals focus on creating real change,” she says. The Campaign Cabinet is also focusing on expanding the campaign through new business development, reaching out to those companies that do not yet run campaigns but are

interested in participating, and to increase the number of leadership givers of $2,500 or more. There is a dollar for dollar match for gifts of all these new donors. “Centering our lives on making a difference for others by creating healthy communities to live, work and raise families is a noble calling for all of us,” Michael Connelly says. “People working together with a strategic purpose can create powerful and lasting improvements. When we give together and give strategically, we create collective impact.” The Connellys are involved in several local and national efforts to improve the community. He currently serves as the chair of Catholic Medical Mission Board in New York City and on the board of the Urban League of Greater Cincinnati, a United Way agency partner. He has served as chair of Premier, Inc., the national Catholic Health Association, as vice chair of Catholic Healthcare West and on the boards of St. Joseph Health System in California and Resurrection Health Care in Chicago. She is chair of The Betts House Board of Trustees, serves on the board of Mother of Mercy High School and is a longstanding member of the Mercantile Library. She sits on the national committee for museum properties and governance for the National Society of The Colonial Dames of America. She is active in historic museum management and is involved with the Colonial and Federal Gallery at the Cincinnati Art Museum and the Kemper Log House Museum. The 2013 campaign includes Hamilton, Clermont and Brown counties and the Middletown area in Ohio; Boone, Campbell, Grant and Kenton counties in Northern Kentucky; and Dearborn and Ohio counties in Southeastern Indiana. It is a fundraising partnership of United Way and the Greater Cincinnati Region of the American Red Cross. Visit to learn how you can engage in United Way’s work in Education, Income and Health.




Companies, volunteers, agency partners, mascots, even babies all demonstrated that they Live United during the 2013 United Way campaign kickoff August 28 on Fountain Square.

LOCAL LEADERS SERVING ON 2013 CAMPAIGN CABINET Here is an update to the list of area business and community leaders who are volunteering their time and talents as members of United Way of Greater Cincinnati’s 2013 Campaign Cabinet, under the leadership of co-chairs Michael and Sally Connelly, PHILIP J. SCHWORER Frost Brown Todd, LLC Nothern Kentucky Tocqueville Chair


Dearborn & Ohio Counties Chair PETER V. RESNICK Retired, CEO/Executive Director, Dearborn County Hospital

GERALD L. OAKS Community Volunteer Neighborhoods Chair


Meet the campaign chairs in the Area Centers. They also serve on the Campaign Cabinet for the regional United Way of Greater Cincinnati campaign, co-chaired by Michael Connelly, CEO, Catholic Health Partners, and Sally Connelly, community volunteer leader (see story on page 1). They are implementing campaign strategies, which mirror those of the regional campaign. These include focusing on engaging more companies and individuals to increase the resources needed to help achieve the Bold Goals for Our Region in Education, Income and Health.

Eastern Area Chair DAVID J. GOOCH President/CEO, Park National Bank of Southwest Ohio and Northern Kentucky

Middletown Area Co-Chairs DANIEL J. PICARD Picard Law Firm TAMMI E. THOMPSON Picard Law Firm

Northern Kentucky Chair CRYSTAL I. GIBSON Vice President, Community and Public Affairs, Citi





CAMPAIGN VIDEO FOCUSES ON COLLECTIVE IMPACT We all play a role in creating a healthy, prosperous community

A young woman achieves academic success as she prepares to enter her senior year of high school with college plans. A man finds a career he loves and achieves financial stability. A child is healthy and thriving. These real-life stories focus on local individuals from across our region who received help in Education, Income and Health from United Way-funded programs at Boys and Girls Clubs of Greater Cincinnati, Urban League of Greater Cincinnati and Redwood. They are featured in United Way of Greater Cincinnati’s 2013 campaign video, Collective Impact. Produced in partnership with Mills James Productions, the video is being shown throughout the region as part of United Way's annual fundraising campaign. The video demonstrates how we all have a piece in creating a healthy, prosperous community. Mosaic and stone images bring the theme to life, illustrating that, only when all the pieces come together and we are all working toward common goals, are we truly Living United. Dan Gaddie, Mills James creative producer, explains, “We chose the stones and mosaic to visualize our story because they are literal building blocks coming together to form a beautiful end Jalese, pictured with Britton, Boys & product. Girls Clubs of Greater Cincinnati, is "We felt this literal and metaphorical connection well represents the numerous individuals, one of the people you will meet in the companies and organizations who so tirelessly give, advocate and volunteer to help achieve the three stories in our campaign video, Bold Goals for Our Region." Collective Impact. Gaddie says the opportunity to work with United Way of Greater Cincinnati is inspiring. "Sitting down, face-to-face, to capture the stories of people who have seen their lives turned around, and meeting the people in our region who live and breathe to create a better life for someone else, is an opportunity I am very thankful to call 'work.' It is a humbling experience to witness the goodness of others in such a close and personal way.” United Way thanks P&G for its continued partnership in developing the community-wide campaign video. View Collective Impact at to see how United Way mobilizes the caring power of people into collective action to Give, Advocate and Volunteer in Education, Income and Health — the building blocks for a good life for all. Read more:

LEAVE A LEGACY These United Way supporters have demonstrated their passionate commitment to advancing the common good – forever! On behalf of the lives that they have touched, we thank them.

New Honorariums

Legacy Leaders

Chris Savaiano & Lauren Lacy By Julie & Ted Dyste By Mandy Rupp

Recognizes those persons who have made a planned gift in their will, estate plan, current gift, or by some other means, to the United Way Foundation or to The Greater Cincinnati Human Services Endowment Fund. (Endowment gifts are above and beyond annual giving.)

New Endowed Tocqueville Gift 1 Anonymous

In Honor Of:

Lucia Buchler By Raye Allen

James Schwab By Harry Heiman Scott Silver By Shannon Walton

For more information on planned giving, please contact Mary Ann Remke, Director, Planned Giving, at 513-762-7112 or Also visit planned giving.

Inquiries: 513-762-7143 or patti.cruse Vice President, Marketing: Carol N. Aquino Editor: Patti Cruse Contributors: Lori Fierro, Rachel Goodspeed, Jennifer Ingram Layout: Ruth Boles

Visit United Way’s Web site at 2400 Reading Road, Cincinnati, OH 45202-1478

United Way of Greater Cincinnati

Non-Profit Org. U.S. Postage PAID Cincinnati, Ohio Permit No. 2008

Community Matters Fall 2013  

News of 2013 United Way campaign, co-chairs Michael and Sally Connelly and more

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