UWM School of Continuing Education | Digital Marketing Brochure

SCHOOL OF CONTINUING EDUCATION

DIGITAL MARKETING Professional Development Certificates and Courses

“There are 2.77 billion social media users globally.”

Statista, 2019

Stand out in the digital marketing crowd!

“On average, most businesses see a 200% return on their investment when purchasing Google Ads.” Power Traffick, 2019

WHAT’S INSIDE

“Video will make up 80% of consumer online traffic by 2020.”

Animoto, 2017

Digital Marketing

Managing Digital Content

Social Media Manager

DIGITAL MARKETING CERTIFICATES

Digital marketing technology changes rapidly. Stay current with a certificate or individual courses from UWM’s School of Continuing Education. Instructors with real-world experience provide hands-on training in digital marketing, managing digital content and social media.

Digital Marketing Certificate

From building an effective digital content strategy to marketing analytics, you gain a better understanding of the marketing tools and knowledge needed to succeed in this rapidly changing landscape. Earn the certificate by completing 4 core courses (or equivalent) and 2 elective courses within two years.

Managing Digital Content Certificate

Content is vital for increasing brand awareness and engagement with prospects throughout the buyer’s journey.

The amount of content produced by organizations increases each year, and this massive amount of information must be managed. Learn how to effectively create, deliver and manage dynamic digital content for your organization. Earn the certificate by completing 6 core courses and 2 elective courses within two years.

Social Media Manager Certificate

ONLINE

This 12-week online certificate helps you learn how to identify business opportunities that can be supported by social media, align social media efforts with organizational goals, plan for and manage content, and more.

Earn the certificate by completing the 12-week online course.

COURSES Adobe Illustrator – Basics This one-day, hands-on course familiarizes students with the Illustrator environment and tools. Use Illustrator to create professional-looking “drawn” vector graphics for print or digital.

Adobe InDesign – Basics Learn how to use paragraph and character styles to format pages uniformly, apply layout features to build alternate size configurations of your document, and use various panels to easily customize text, photographs and graphics.

Adobe Photoshop – Basics This is a great introductory course to Photoshop that provides you with basic features of the program so you are able to navigate the environment and use the right tools to work with images for print and digital.

BUNDLE ADOBE CLASSES AND SAVE! Take all three Adobe classes – Photoshop, InDesign and Illustrator – and save 10%.

Use discount code “ADOBE10” at the time of registration. For details, contact jzautner@uwm.edu.

Advertising on Facebook, Twitter and Other Social Platforms Learn surefire techniques to maximize your budget and achieve your goals, whether that’s engagement, awareness or traffic to your site. Go beyond theory with a lab-based, hands-on classroom environment and an expert instructor on hand to clarify how each technique applies to your unique business case.

Building an Integrated Digital Content Strategy BLENDED Strategic and focused communication is essential and requires an organized, targeted plan. This course teaches you how to develop a content strategy to effectively connect your business and stakeholder goals with your audiences’ needs, wants and expectations.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

University of Wisconsin-Milwaukee School of Continuing Education

NEW Email Marketing Best Practices

SEO – The When, What and How

Email marketing has evolved considerably in the last five years, and along with it, so have best practices. In this course, you learn about the breadth of technologies available to facilitate everything from a simple newsletter to a robust personalized marketing automation infrastructure.

In a constantly changing marketing landscape, SEO is a constant. Learn where and how to start optimizing your site for search engines, how to find and fill gaps in your content, and get a better overall understanding of easy ways to make sure your website is ready for any major shifts in search algorithms.

Foundations for Effective Digital Marketing ONLINE Whether you’re a traditional marketer who needs to digitize your skills or you are familiar with digital concepts, this course allows you to set the stage for preparing a digital marketing strategy for your organization.

Google Ads: Getting the Most From Paid Search Paid search is hands-down the most cost-effective way to generate immediate results, but only if you take the time to structure your campaigns and ad groups effectively. Learn the tools and techniques you can apply today to drive the best traffic possible to your website and not overpay for each click.

NEW Google Tag Manager

Learn the functionality and features of Google Tag Manager, how to implement and build your own tags, and measure impact in various reporting platforms.

Improve Marketing Results Using Advanced Analytics Techniques This course is designed for business- and marketingminded individuals to maximize the value of their digital analytics tools. Learn to customize Google Analytics to capture more meaningful data – from user interactions to conversions.

Introduction to Digital Marketing Analytics Learn to implement Google Analytics on a website and become familiar with the Google Analytics user interface. Understand what data means, how to filter and segment data within reports, and how to customize Google Analytics to capture more meaningful data – including key conversions – for your website.

NEW SEO Keyword Research, Link Building and Content Optimization ONLINE

Learn several methods to effectively research and select valuable keywords, optimize your digital content and assets, create and execute a link-building strategy, and bring these tactics together into an actionable plan.

NEW TITLE Social Media:

Leveraging New Trends to Build a Successful Social Strategy

Having a successful social media strategy requires having the right social content (blog, live video and images), social analytics and robust customer service.

Learn about social media marketing tools and trends through hands-on activities, projects and case studies.

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users Gain a clear understanding of the practical application of user-centered design methodologies. Learn how to prioritize outcomes and structure content in a way that creates the best user experience while still communicating core business messages and branding.

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video Video is one of the most important components of your overall digital content strategy. Discover a proven process for finding the right story for your audience that will make a strong connection for your product, service or brand.

Write High-Impact Copy for Your Website Whether you want your reader to share an article, click a link or make a purchase, crafting compelling web copy is one of the most powerful ways to do it.

In this course, you learn why writing for the web is different than writing for any other medium.

Register Online

Location

Register by Phone

UWM School of Continuing Education 161 W. Wisconsin Ave., 6th Floor Milwaukee, WI 53203

uwm.edu/sce/digital 800-222-3623 Monday-Friday 8am-5pm

Parking Information Visit uwm.edu/sce/directions

Discounts Register early and save. AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

uwm.edu/sce/digital

UWM SCHOOL OF CONTINUING EDUCATION

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