UWM School of Continuing Education | Business Catalog | Spring 2020

SCHOOL OF CONTINUING EDUCATION

Spring 2020

BUSINESS

Professional Development Certificates and Courses INSIDE NEW Business Acumen

Business Analysis Business Communication Data Analysis Digital Marketing Human Resource Management & Organizational Development Labor Relations Lean Process Improvement Management & Leadership Development NEW Master Trainer JOHN HAUKE, Manager, North America Technical Services – Product Change Management, S.C. Johnson, Inc., Project Management Certificate

Project Management Train the Trainer

Upskilling Individuals and Organizations... for the Jobs of Today and the Future At UWM’s School of Continuing Education, we strive to meet the changing needs of employees and employers as demographics and the economy continue to impact the workplace. As the largest provider of professional development in southeastern Wisconsin, we support individuals and organizations in pursuit of gaining the skills necessary for today’s jobs and the jobs of the future.

Whether it’s individual courses, certificate programs, events or conferences, the School of Continuing Education is where people and careers grow!

Take Courses Toward a Certificate

Take Individual Courses

Bring Our Courses to Your Organization

Certificates are one of today’s fastest-growing and widely accepted forms of credentials for business professionals. Certificates augment your current credentials and can be completed in a short amount of time at an affordable price.

Update your skills and your career today! UWM offers relevant business courses that help you address today’s business challenges. We offer hands-on curriculum taught by instructors with real-world experience.

Need to upskill your team? We can bring our training to you.

With curriculum customized to meet your organization’s specific needs and taught by instructors who are professionals in their field, this valuable training can save time and bring results.

UWM Is a Proud Training Partner With: ABB Acuity Insurance Advocate Aurora Health

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The City and County of Milwaukee Direct Supply

Ascension

Froedtert and the Medical College of Wisconsin

Badger Meter

Harley-Davidson

Briggs & Stratton

John Deere

Children’s Hospital of Wisconsin

Johnson Controls

Kohl’s

S.C. Johnson & Son

ManpowerGroup

State of Wisconsin Department of Health Services

Northwestern Mutual Old Republic Risk Management Robert W. Baird & Co. Rockwell Automation Sargento Foods

University of Wisconsin-Milwaukee School of Continuing Education

We Energies Wisconsin Credit Union League

Table of Contents

Business Program Contacts

Registration Information......................................35

From the Directors

Pam Nellen Business Communication and Management & Leadership Development nellenp@uwm.edu 414-227-3208

Anne O’Meara

According to Axonify, 80% of the global workforce is on the front line. These are the very people who are essential to executing business strategies, interacting with customers and allowing your company to be productive and profitable.

When we think about the day-to-day workings of an organization – managing people and teams to increase productivity, successfully managing projects, accurately gathering and interpreting data for better decision-making, using digital marketing strategies to promote products and services – it’s clear that your frontline employees need effective training to succeed in today’s evolving work environment.

The UWM School of Continuing Education offers the programs you need to invest in your people and your organization. Given the current talent shortage, training and retaining your staff is a smart move. Call us today to learn more.

Labor Relations, Project Management and Women Leaders Conference aomeara@uwm.edu 414-227-3311

General Information

Professional Certificates............................................................. 6-34

Christine Sigrist

Business Analysis, Data Analysis and Data Tools sigristc@uwm.edu 414-227-3336

Jeanne Zautner Digital Marketing, HRM & OD, Lean Process Improvement, Train the Trainer and Women Leaders Conference jzautner@uwm.edu 414-227-3216

Customized Training Contact Contact us for your customized training needs at sce-customized@uwm.edu or 414-227-3208.

John Siegert Customized Training Consultant

State of Frontline Employees Workplace Training, Report, 2019, Axonify

Flexible Course Formats Face-to-Face Enjoy direct engagement in a classroom environment Online Take courses online from any internet connection Blended Courses are part classroom and part online

Pam Nellen

Anne O’Meara

For more information uwm.edu/sce/business

800-222-3623

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General Information

Put Our Programs to Work for You! Whether you’re working to improve your skills or knowledge, enhance your career or change your professional path, UWM’s School of Continuing Education is here to help! As the largest provider of professional development in southeastern Wisconsin, Continuing Education rolls up its sleeves and gets to work – delivering over 1,000 programs to more than 15,000 participants each year.

As part of the University of Wisconsin-Milwaukee, which is recognized as one of the nation’s top research universities, Continuing Education offers: • • • •

A wide assortment of individual courses and certificate programs.

Inspiring events and conferences.

Personal enrichment learning opportunities for all ages.

A full-service conference center, complete with classrooms, computer labs and on-site catering, located in downtown Milwaukee.

• Customized group training to meet the specific needs of your organization.

Find out more about how #SCEWorks for you!

uwm.edu/sce

SCHOOL OF CONTINUING EDUCATION

4

University of Wisconsin-Milwaukee School of Continuing Education

Professional Training Credits UWM School of Continuing Education programs are preapproved for professional training units you can use to earn or renew industry-recognized credentials.

New Courses for Spring

Contact the applicable program manager for current credit allocations.

Continuing Education Units (CEUs) All UWM Continuing Education courses offer CEUs which are used to document professional development in a wide variety of professions.

Professional Development Units (PDUs) Approved by Project Management Institute (PMI)® toward earning or maintaining PMP® (Project Management Professional) or other PMI credentials.

2020

At UWM’s School of Continuing Education, we listen to individuals and organizations in crafting new courses to meet your professional development needs. To learn more about our new fall course offerings, visit our website at uwm.edu/sce/business or call 1-800-222-3623.

Building a Customer-Centric Organization: How to Effectively Engage with Today’s Customer Digital Transformation: Mapping Your Journey From Traditional to Digital Business Email Marketing Best Practices

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Professional Development Hours (PD Hours) and Continuing Development Units (CDUs) Approved by International Institute of Business Analysis (IIBA)® toward earning or maintaining Certified Business Analysis Professional (CBAP)® or other credentials.

Professional Development Credits (PDCs) Approved by Society for Human Resource Management (SHRM®) for earning or maintaining SHRM-CP or SHRM-SCP credentials.

Google Tag Manager Lean Process Improvement Managing Virtual Teams and Staff Mastering Leadership –- Breaking Through to Exceptional Effectiveness Navigating Employee Law Power BI – Introduction Practical HR: How to Navigate Employment Law Myths and Landmines Project Management for Nonproject Managers: Managing and Prioritizing Work

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Project Management Technology and Tools Python – Introduction

New Courses

Quality and Testing Foundations

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SEO: Keyword Research, Link Building and Content Optimization

New Instructors

Strategies for Designing Engaging and Meaningful Online Learning Experiences The Power of Positive Conflict Understanding Business Strategy: Decision-Making and Disruptive Thinking

For more information uwm.edu/sce/business

800-222-3623

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New Certificates

5

BUSINESS ACUMEN CERTIFICATE

About the Certificate

Who Should Attend

Making sound, informed decisions is

Professionals at any level who require business acumen for planning, forecasting or making business recommendations and decisions. This includes leadership, management or individual contributors who want to increase their business knowledge, strategic-thinking skills and decision-making ability.

key to a strong business foundation.

The Business Acumen Certificate develops your ability to create

Certificates Certificates

competitive operational and industry

NEW

strategies that are critical to an

Learning Outcomes

organization’s success. Through our

•

Develop the business skills needed to operate at a strategic level

•

Examine and refine your critical-thinking and analysis skills

•

Formulate systems to integrate data into your decision-making process

•

Analyze and interpret financial statements and evaluate various strategies for growth

•

Identify the benefits of implementing an organizational culture that places the customer first

•

Define key aspects of digital transformation within an organization

program, learn how to effectively integrate data and financials into your strategic decision-making process, understand your organization’s digital transformation including its impact on your customers, and use critical-thinking skills to optimize your decisions. Work with instructors who use their industry experience to help you gain business acumen and achieve measurable results for

Certificate Requirements

your organization.

To get started, enroll in a course from the list on the next page. Earn the certificate by completing 7 courses.

In Partnership With How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/business-acumen-cert or call 800-222-3623.

For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

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University of Wisconsin-Milwaukee School of Continuing Education

BUSINESS ACUMEN CERTIFICATE Spring 2020

Price

Agile Project Management

2/12-2/13

$845

NEW Building a Customer-Centric Organization: How to Effectively Engage with Today’s Customer

5/7

$345

Critical Thinking: Business Analysis and Decision-Making Strategies

5/19-5/20

$845

NEW Digital Transformation: Mapping Your Journey From Traditional to Digital Business

5/1

$345

Finance Skills for Nonfinancial Managers

3/9-3/10

$845

From Technical Expert to Strategic Leader

4/6-4/7

$845

Managing Change

1/29

$345

NEW Project Management for Nonproject Managers: Managing and Prioritizing Work

3/13

$345

NEW Understanding Business Strategy: Decision-Making and Disruptive Thinking

2/11-2/12

$845

Using Data for Business Strategy and Decisions

3/25-3/26

$845

Certificates Certificates

CORE COURSES – Complete 7

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

For more information uwm.edu/sce/business

800-222-3623

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BUSINESS ANALYSIS CERTIFICATE

About the Certificate

Who Should Attend

Business analysts are key players

Business professionals who want to improve their understanding and abilities in business analysis. Whether you are new to business analysis or want to refine your skills to move to the next level in your career, this flexible certificate will meet your needs.

who contribute to successful projects and improve business processes.

As liaisons between business and

Certificates Certificates

technical functions, they define needs, evaluate existing processes

Learning Outcomes

and facilitate solutions. The Business

•

Define the key roles of a business analyst

•

Examine traditional, agile and other product development methodologies

•

Develop technical skills for eliciting true business needs and product/system requirements

•

Apply best practices for writing business requirements that lead to successful projects

you the flexibility to take your career

•

Analyze methods of modeling and designing for optimal business processes

to new levels.

•

Learn material from “A Guide to the Business Analysis Body of Knowledge (BABOK® Guide)” to prepare for the International Institute of Business Analysis (IIBA)® certification exam

Analysis Certificate helps you understand the key roles of a business analyst and develop technical skills in elicitation, facilitation, analysis and testing. With a broad range of core and elective courses, our program gives

Endorsed Education Provider for

Certificate Requirements In Partnership With

To get started, enroll in your first course. Business Analyst Foundations is recommended. Earn the certificate by completing a total of 7 two-day courses with 5 core courses and 2 elective courses.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/ba-cert or call 800-222-3623.

For More Information, Contact: Christine Sigrist, Program Manager Maribeth Sacho, Program Associate sigristc@uwm.edu msacho@uwm.edu 414-227-3336 414-227-3337

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University of Wisconsin-Milwaukee School of Continuing Education

BUSINESS ANALYSIS CERTIFICATE Spring 2020

Price

NEW TITLE Business Analyst Foundations Recommended first course. Required for certificate.

1/29-1/30

$845

NEW Eliciting Effective Requirements

2/25-2/26

$845

Modeling, Analyzing and Redesigning Business Processes

3/23-3/24

$845

NEW Quality and Testing Foundations

5/7-5/8

$845

NEW TITLE Writing and Communicating Requirements

4/23-4/24

$845

ELECTIVE COURSES – Choose at least 2

Spring 2020

Price

Agile Project Management

2/12-2/13

$845

Building and Improving Project Team Functionality

5/12-5/13

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

5/19-5/20

$845

Effective Interpersonal Communication Skills

4/21-4/22

$845

NEW Facilitation Techniques for Achieving Consensus

3/30-3/31

$845

From Technical Expert to Strategic Leader

4/6-4/7

$845

Project Management Foundations Online or Face-to-Face

Face-to-Face: 2/6-2/7, 4/28-4/29 Online: 2/17-3/21

$845

Traditional to Agile Methodologies

5/14-5/15

$845

Using Data for Business Strategy and Decisions

3/25-3/26

$845

Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of certificate.

For more information uwm.edu/sce/business

800-222-3623

9

BUSINESS COMMUNICATION CERTIFICATE

In today’s complex, global business

Who Should Attend

environment, effective written and

Business professionals who want to improve communication skills and develop organizational communication plans. HR professionals seeking skills for coaching and mentoring managers who communicate with staff.

spoken communication are an integral part of being a successful business professional. UWM’s Business

Certificates Certificates

Communication Certificate focuses on building and improving your

Learning Outcomes

communication skills to better project

•

Develop written, verbal and interpersonal communication skills

•

Identify the components and importance of a strategic communication plan

•

Illustrate how to effectively collaborate with customers and employees

messages, develop techniques to

•

Evaluate communication styles to improve active listening

deliver engaging presentations,

•

Devise techniques for managing difficult conversations

enhance your listening skills and more.

•

Present a professional image to clients and colleagues

a professional image to clients and colleagues. Learn how to produce clear, concise and powerful

Utilize the real-world experience of professional instructors within small group sessions to strengthen your

Certificate Requirements

relevant workplace skills.

Earn your certificate by completing 5 core courses and 2 elective courses within three years.

In Partnership With

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/bc-cert or call 800-222-3623.

For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

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University of Wisconsin-Milwaukee School of Continuing Education

BUSINESS COMMUNICATION CERTIFICATE Spring 2020

Price

Developing a Strategic Communication Plan

2/4

$345

Effective Interpersonal Communication Skills

4/21-4/22

$845

Effective Speaking and Presentation Skills

TBD

$345

Emotional Intelligence: Dealing With Difficult People Including Yourself!

6/2-6/3

$845

Writing for Business

TBD

$345

ELECTIVE COURSES – Choose 2

Spring 2020

Price

NEW TITLE Facilitation Techniques for Achieving Consensus

2/25-2/26

$845

NEW CONTENT Influence Without Authority: Manage People and Projects Up, Down and Sideways

3/24

$345

Technical Writing for Nonwriters Online

Self-Paced

$289

Write High-Impact Copy for Your Website

5/1

$349

Certificates Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

DATA TOOLS Learn how to make the most of your data.

Power BI Python – Introduction Introduction to R Microsoft Excel Levels I, II & III SQL Introduction & Intermediate/Advanced Concepts For more information Christine Sigrist, sigristc@uwm.edu, 414-227-3336

For more information uwm.edu/sce/business

800-222-3623

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DATA ANALYSIS CERTIFICATE

Data is the foundation of the digital

Who Should Attend

age. With major increases in the

Individuals seeking a new career path in technology, informatics and data collection or those wanting to refine skills and knowledge in data analysis. An undergraduate degree or comparable experience with data is recommended.

amount of data being collected, new opportunities are always arising for individuals and teams to make data-

Certificates Certificates

informed decisions. Because of this, professionals who are comfortable

Learning Outcomes

working with data are invaluable to

•

Assess the validity and quality of various data types

•

Translate complex data into easy-to-understand messages for different stakeholder groups

•

Select the right data tools to make effective data-informed decisions

•

Use data to create predictive models

Using both theoretical and practical

•

Generate clear visual representations of your data

approaches to data collection, data

•

Identify privacy concerns for data collection and handling

an organization’s success. The Data Analysis Certificate strengthens your ability to work with data through hands-on practice, small class sizes and instructor/student collaboration.

visualization, data prediction and data decisions, you develop your skills and use them to make data-informed

Certificate Requirements

choices within your organization.

To get started, enroll in your first course. Data Foundations is recommended. Earn your certificate by completing 5 core courses and a minimum of 4 days of electives.

Endorsed Education Provider for

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/data-cert or call 800-222-3623.

For More Information, Contact: Christine Sigrist, Program Manager Maribeth Sacho, Program Associate sigristc@uwm.edu msacho@uwm.edu 414-227-3336 414-227-3337

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University of Wisconsin-Milwaukee School of Continuing Education

DATA ANALYSIS CERTIFICATE Spring 2020

Price

Applied Data Analysis Workshop

2/12-2/13

$845

Data Ethics

5/14

$425

Data Foundations Recommended first course.

1/15-1/16

$845

Understanding Data in Organizations

4/21

$425

Using Predictive Analytics for Business

4/14-4/15

$845

ELECTIVE COURSES – Choose at least 2 (Four days)

Spring 2020

Price

Improve Marketing Results Using Advanced Analytics Techniques

2/27

$349

Introduction to Digital Marketing Analytics

1/31

$349

Introduction to R

3/3-3/4

$845

NEW Power BI – Introduction

3/23-3/30

$845

NEW Python – Introduction

3/11-3/12

$845

NEW Quality and Testing Foundations

5/7-5/8

$845

SQL – Introduction

3/10-3/12

$724

SQL – Intermediate/Advanced Concepts

4/28-4/29

$599

Certificates Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. Courses may be taken without the pursuit of certificate. One-day elective courses count as .5 course toward certificate.

“I just accepted a new job with a new company as an operations program analyst.

I really think that what I learned in the UWM School of Continuing Education Data Analysis classes made the difference in getting hired!”

– Allexx Bolander, Field Operations Program Analyst, Johnson Controls, Data Analysis Certificate

For more information uwm.edu/sce/business

800-222-3623

13

DIGITAL MARKETING CERTIFICATE

About the Certificate

Who Should Attend

In the rapidly changing digital

Those responsible for any aspect of marketing or communications within their organization. Candidates for the Digital Marketing Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

landscape, marketing teams are consistently facing new challenges.

These challenges require individuals to adopt new and developing tools to

Certificates Certificates

stay competitive in the industry. The

Learning Outcomes •

Define digital marketing concepts and their relation to business and marketing objectives

•

Analyze Key Performance Indicators (KPIs) to develop actionable insights and recommendations for your business

•

Integrate digital marketing analytics into your practices to capture meaningful data for your website

•

Create program deliverables for your organization

increase your skills and knowledge

•

Identify necessary tools to develop an effective digital market strategy

within the digital landscape.

•

Apply a systematic method to create an integrated digital marketing plan

Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to

In Partnership With Certificate Requirements AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

To get started, enroll in one of the recommended first courses, Foundations for Effective Digital Marketing or Introduction to Digital Marketing Analytics. Earn the certificate by completing 4 core courses and 2 elective courses within two years.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/dm-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

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University of Wisconsin-Milwaukee School of Continuing Education

DIGITAL MARKETING CERTIFICATE Spring 2020

Price

Building an Integrated Digital Content Strategy Blended

Face-to-Face: 3/13 Online: 3/13-3/27

$899

Foundations for Effective Digital Marketing Online

2/3-3/1

$899

Improve Marketing Results Using Advanced Analytics Techniques

2/27

$349

Introduction to Digital Marketing Analytics

1/31

$349

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Adobe Illustrator – Basics

4/24

$349

Adobe InDesign – Basics

5/13

$349

Adobe Photoshop – Basics

3/24

$349

Advertising on Facebook, Twitter and Other Social Platforms

5/5

$349

NEW Email Marketing Best Practices

Fall 2020

$349

Google Ads: Getting the Most From Paid Search

4/8

$349

NEW Google Tag Manager

3/18

$345

NEW SEO: Keyword Research, Link Building and Content Optimization Online

4/20-5/4

$649

SEO – The When, What and How

3/18

$349

NEW TITLE Social Media: Leveraging New Trends to Build a Successful Social Strategy

3/19

$349

NEW TITLE Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

4/2

$349

Write High-Impact Copy for Your Website

5/1

$349

Certificates Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

For more information uwm.edu/sce/business

800-222-3623

15

EMERGING LEADERS CERTIFICATE

About the Certificate

Who Should Attend

Today’s ever-changing and uncertain

Professionals new to leadership roles with less than five years of management experience or those who have not had formal training in this area.

business environment has placed complex demands on leaders.

The result is a need for leadership

Learning Outcomes

capabilities beyond those used to

•

Build a framework for sustainable leadership growth

Leaders Certificate develops your

•

Define and create a base of personal competency and credibility as a leader

capacity to effectively lead your staff,

•

Use the coaching methodology as a way to manage your staff and create a coaching plan that you can immediately implement in your workplace

•

Identify different communication styles and determine how to best communicate with others

•

Examine the importance of emotional intelligence and how it impacts your communication with others

Certificates Certificates

succeed in the past. The Emerging

team or organization and establish yourself as a skilled leader. Learn from our instructors who have real-world experience in the topics they teach to increase your value and affect positive change in your organization and career.

In Partnership With

Certificate Requirements To get started, enroll in a course from the list below. Earn the certificate by completing 5 core courses and 2 elective courses within three years.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/el-cert or call 800-222-3623.

For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

16

University of Wisconsin-Milwaukee School of Continuing Education

EMERGING LEADERS CERTIFICATE Spring 2020

Price

Effective Interpersonal Communication Skills

4/21-4/22

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

6/2-6/3

$845

From Technical Expert to Strategic Leader

4/6-4/7

$845

NEW Mastering Leadership – Breaking Through to Exceptional Effectiveness

5/5-5/6

$845

Take a Coach Approach to Managing

2/18-2/19

$845

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Building and Improving Project Team Functionality

5/12-5/13

$845

NEW CONTENT Influence Without Authority: Manage People and Projects Up, Down and Sideways

3/24

$345

Managing Change

1/29

$345

NEW Managing Virtual Staff and Teams

4/1-4/2

$845

NEW The Power of Positive Conflict

3/5

$345

Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

THE UWM EXPERIENCE IN ONE WORD… “Collaborative! All these people coming from different walks of life and different careers…we all learn from each other…that was my favorite part….”

– AARON FRIGGE

Emerging Leaders Certificate recipients from Koss Corporation: Aaron Frigge, Devon Wiseman, Michael Henneck and Sven Binder

For more information uwm.edu/sce/business

800-222-3623

17

HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT CERTIFICATE About the Certificate

Who Should Attend

Managing human resources (HR)

Individuals who want to take the next step in their human resource careers, whether in an HR management role or a more specialized aspect of HR. Participants should have a general understanding of how HR works in their organization.

and developing your organization are ongoing processes in achieving productive and satisfied employees.

The Human Resource Management

Certificates Certificates

and Organizational Development

Learning Outcomes •

Define the key components to developing a successful onboarding program

•

Predict implementation challenges that may arise during your organizational initiatives

•

Decide when and how to conduct an HR investigation

for your role. Whether you’re in

•

Formulate plans for leadership and your organization

management or a more specialized

•

Analyze best practices for maintaining a positive and engaging workplace culture

position, choose from our list

•

Create a coaching plan that you can immediately implement in your workplace

Certificate (HRM & OD) covers a range of necessary skills including assessing, communicating, coaching and negotiating to best equip you

of diverse courses to suit your specific needs. Shape your skills by working with our highly trained

Certificate Requirements

instructors to improve your knowledge and practice of HR management and organizational development.

To get started, sign up for a core course of your choosing. Earn your certificate by completing 5 core courses and 2 elective courses in less than three years.

In Partnership With How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/hr-cert or call 800-222-3623.

SHRM Learning System for SHRM-CP/SHRM-SCP Attend our February 6 information session to find out more about the course and meet your instructor.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

Feb 13-May 14 Does not count towards certificate completion.

NEW BLENDED CLASS FORMAT

18

University of Wisconsin-Milwaukee School of Continuing Education

HUMAN RESOURCE MANAGEMENT & ORGANIZATIONAL DEVELOPMENT CERTIFICATE Spring 2020

Price

Building a Strong Foundation Through Employee Onboarding

2/18

$179

Conducting Efficient and Effective HR Investigations

4/3

$345

Dealing With the Union – With Confidence

6/1-6/4

$1545

Organizational Development Plan and Implementation

4/21-4/22

$745

NEW Practical HR: How to Navigate Employment Law Myths and Landmines

2/13

$345

Strategies for Succession Planning

6/10

$345

Take a Coach Approach to Managing

2/18-2/19

$845

Understanding the Interplay Between the ADA and FMLA

2/14

$345

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Collective Bargaining: Tactics, Techniques and Table Manners

2/10-2/12

$1115

Critical Thinking: Business Analysis and Decision-Making Strategies

5/19-5/20

$845

Effective Interpersonal Communication Skills

4/21-4/22

$845

Effective Speaking and Presentation Skills

TBD

$345

Facilitation Techniques for Achieving Consensus

3/30-3/31

$845

Finance Skills for Nonfinancial Managers

3/9-3/10

$845

Influence Without Authority

3/24

$345

Managing Change

1/29

$345

NEW Managing Virtual Staff and Teams

4/1-4/2

$845

NEW New World of Talent Acquisition

3/24

$345

Project Management Foundations Online or Face-to-Face

Face-to-Face: 2/6-2/7; 4/28-4/29 Online: 2/10-3/21

$845

NEW SHRM Essentials of Human Resources

2/4-2/5

$875

Certificates Certificates

CORE COURSES – Choose 5

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

For more information uwm.edu/sce/business

800-222-3623

19

LABOR RELATIONS CERTIFICATE

About the Certificate

Who Should Attend

Labor relations management requires

Individuals who are responsible for working with the union at their companies, as supervisors or as members of the bargaining team. The courses are appropriate for experienced labor specialists as well as for individuals who are new and want to learn the laws and processes around labor relations.

an understanding of complex laws and regulations that govern union environments. With course content

Certificates Certificates

ranging from collective bargaining to contract administration, the Labor

Learning Outcomes

Relations Management Certificate

•

Apply tested techniques to handle various labor relations scenarios

•

Assess laws that inform and govern negotiations, contract administration, grievance handling and labor arbitration

•

Integrate best practices of effective labor relations management into your organizational processes

•

Collaborate with industry specialists to refine your knowledge of labor relations management

•

Identify changing trends of labor relations practices

provides information necessary to navigate union interactions, challenges and negotiations. Through our program, you acquire knowledge, strategies and skills to effectively manage within a unionized setting.

In Partnership With

Certificate Requirements To get started, enroll in one of our core courses. Earn your certificate by completing 3 core courses and 2 elective courses within three years.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/lr-cert or call 800-222-3623.

For More Information, Contact: Anne O’Meara, Program Director aomeara@uwm.edu 414-227-3311

20

University of Wisconsin-Milwaukee School of Continuing Education

LABOR RELATIONS CERTIFICATE Spring 2020

Price

Collective Bargaining: Tactics, Techniques and Table Manners

2/10-2/12

$1115

Contract Administration

3/30-3/31

$845

Labor Relations Training for Managers and Supervisors in a Unionized Setting

4/1-4/2

$845

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Conducting Efficient and Effective HR Investigations

4/3

$345

Dealing With the Union – With Confidence

6/1-6/4

$1545

Mastering the Collective Bargaining Process

5/6-5/8

$1115

NEW Practical HR: How to Navigate Employment Law Myths and Landmines

2/13

$345

Tailored Strategies to Achieve Your Goals in Bargaining

5/4-5/5

$845

Understanding the Interplay Between the ADA and FMLA

2/14

$345

Certificates Certificates

CORE COURSES

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

CUSTOMIZED TRAINING SOLUTIONS Group Training – Your Place or Ours.

Engaged, energized employees are your greatest asset. Attract and retain the best and brightest by offering a robust professional development program for new and existing staff. We customize the curriculum, location and format based on your specific needs.

Partner with UWM’s School of Continuing Education – the largest provider of professional development in southeastern Wisconsin – for flexible solutions, maximum results.

Contact us today!

414-227-3208 or sce-customized@uwm.edu

For more information uwm.edu/sce/business

800-222-3623

21

LEAN PROCESS IMPROVEMENT CERTIFICATE

About the Certificate

Who Should Attend

Lean is a proven methodology used

New and existing staff, supervisors and managers interested in understanding and learning how to implement Lean methodologies.

to create a problem-solving culture that drives successful business results. It takes manufacturingbased principles and applies them to

•

Explain how Lean methodologies are used to generate efficient processes

•

Outline the transactional process from start to finish while mapping out problems in value streams

•

Apply Lean tools to evaluate critical problems that streamline and eliminate waste from organizational processes

their importance and work to

•

Identify leadership behaviors and practices that sustain Lean improvements

solve them. The Lean Process

•

Through a capstone project, apply Lean methodologies and principles directly to your organization while receiving hands-on instructor coaching, support and feedback

nontraditional industries, including

Certificates Certificates

Learning Outcomes

health care, insurance, government, utilities and not-for-profits. Applying Lean strategies helps organizations identify complex problems, prioritize

Improvement Certificate utilizes class dialogue, lectures and handson simulation to develop a business operating philosophy that streamlines and eliminates waste from the administrative process. Through our program, achieve bottom-line savings, positive business results and improved

Certificate Requirements To get started, enroll in the first module, Lean Process Improvement Module I. Earn the certificate by completing both modules and a capstone project.

quality for your organization.

How to Start Lean Process Improvement Certificate

22

Register for the Office Lean Certificate online at uwm.edu/sce/leanprocess-cert or call 800-222-3623.

Module I 5040-12566 5/12-5/13 $1290

For More Information, Contact:

Module II 5040-12569 6/16-6/17 $1290

Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

University of Wisconsin-Milwaukee School of Continuing Education

MANAGING DIGITAL CONTENT CERTIFICATE

About the Certificate

Who Should Attend

With the flood of digital content,

Marketing and communications professionals, designers, writers and others responsible for managing and/or producing digital content for their organization.

Candidates for the Managing Digital Content Certificate should have a degree in marketing or a related field, and/or two years of marketing-related experience.

maintaining a dynamic, informative web presence in a content-rich world is a primary challenge for every marketing team. From web to social,

Learning Outcomes

Search Engine Optimization (SEO)

•

Apply user-centered design (UCD) methodology to your digital content

•

Identify different structures of online content formats and apply them to business and marketing goals

•

Create digital content and deliverables for your organization

•

Implement Google Analytics into a website to capture meaningful data to improve your digital content

and best practices, then take what

•

Optimize content with the latest SEO strategies

you’ve learned and create engaging

•

List the five proven models for writing headlines, subheads, email subject lines and social posts that inspire action

has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective content management principles

and usable content. Work with our

Certificates Certificates

creating digital content for effective

experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape.

Certificate Requirements

In Partnership With

To get started, enroll in one of our core courses. Earn the certificate by completing 6 core courses and 2 elective courses within two years.

AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/mdc-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

For more information uwm.edu/sce/business

800-222-3623

23

Certificates

MANAGING DIGITAL CONTENT CERTIFICATE CORE COURSES

Spring 2020

Price

Building an Integrated Digital Content Strategy Blended

Face-to-Face: 3/13 Online: 3/13-3/27

$899

Introduction to Digital Marketing Analytics

1/31

$349

SEO: Keyword Reasearch, Link Building and Content Optimization Online

4/20-5/4

$649

SEO – The When, What and How

3/18

$349

NEW TITLE Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

4/2

$349

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

2/18

$349

Write High-Impact Copy for Your Website

5/1

$349

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Adobe Illustrator – Basics

4/24

$349

Adobe InDesign – Basics

5/13

$349

Adobe Photoshop – Basics

3/24

$349

NEW Email Marketing Best Practices

Fall 2020

$349

NEW Google Tag Manager

3/18

$349

NEW TITLE Social Media: Leveraging New Trends to Build a Successful Social Strategy

3/19

$349

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

“Julie (Travia) was awesome – she presented the material in a digestible way, was able to answer a variety of questions and spoke to an audience that was at multiple levels in the ‘digital’ world. [I was] very pleased with this course….I left with tools I can use right away in my work.”

– Kim Bresser, KickinUpDust Communications, LLC, Building an Integrated Digital Content Strategy course

24

University of Wisconsin-Milwaukee School of Continuing Education

MASTER TRAINER CERTIFICATE

About the Certificate

Who Should Attend

Effective training relies on the

Training and development managers; managers and supervisors; new or experienced trainers; HR professionals; consultants; and anyone who wants to design a customized training program from the ground up .

technical expertise of a trainer and strong communication skills. The Master Trainer Certificate follows the complete process, from beginning to end, of creating a training program.

NEW

Learning Outcomes Create a training evaluation strategy that corresponds to unique learning environments

•

Draft and finalize a lesson plan specific to your organization’s training needs

•

Conduct lecture and group discussion that accommodate different situations and learners

necessary technical knowledge and

•

Identify meaningful and engaging methods specific to online learning programs

soft skills to help you transition from

•

Analyze corporate culture and align it to your training outcomes

a technical expert to a strategic leader

•

Develop innovative training designs to accelerate the learning process

through development, delivery and presentation, our program optimizes your facilitation and leadership skills.

It emphasizes the alignment of

Certificates

•

Beginning with design, then moving

within your organization. Through the program, you work with our experienced instructors and learn how

Certificate Requirements

to create effective training programs

Earn the certificate by completing 3 core courses plus 2 electives of your choice.

for learners of all different styles.

In Partnership With

How to Start Start your certificate by selecting courses listed on the next page. Register for the certificate online at uwm.edu/sce/ttt-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

For more information uwm.edu/sce/business

800-222-3623

25

Certificates Certificates

MASTER TRAINER CERTIFICATE

26

CORE COURSES

Spring 2020

Price

Train the Trainer Unit I: Design and Development of Training Programs

3/16-3/18

$845

Train the Trainer Unit II: Presentation and Delivery of Training Programs

5/18-5/20

$845

Strategies for Designing Engaging and Meaningful Online Learning Experiences Blended

3/25-4/3

$ 924

ELECTIVE COURSES – Choose 2

Spring 2020

Price

Organizational Development Plan and Implementation

4/21-4/22

$745

Facilitation Techniques for Achieving Consensus

2/25-2/26

$845

From Technical Expert to Strategic Leader

4/6-4/7

$845

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

University of Wisconsin-Milwaukee School of Continuing Education

NEW MANAGER/ SUPERVISOR CERTIFICATE

About the Certificate

Who Should Attend

Specifically designed for new or

Newly promoted or prospective supervisors/managers, existing supervisors/managers who want to improve their skills and entrepreneurs new to supervising staff. This program is most beneficial for those new to their manager/supervisor role or those who have not had the benefit of formal management training.

prospective managers and frontline supervisors, the New Manager/ Supervisor Certificate offers training in four cornerstones of management: performance management,

4-Week te Certifica

•

Define the role of a manager and identify how to successfully transition from employee to supervisor

•

Develop approaches to manage employee performance and provide feedback and coaching

•

Formulate strategies for effective communication in a variety of situations

•

Identify methods to improve the productivity and engagement of your employees

and engagement; delegate work

•

Use the skill of delegation to grow employee capability and autonomy

effectively; and apply problem-solving

•

Model and practice efficient problem-solving and critical thinking

engagement and employee productivity. Through the program, learn to become accountable for both people and processes; develop and coach employees to improve their productivity, performance

Certificates Certificates

employee development, employee

Learning Outcomes

and critical thinking within your management role.

Certificate Requirements Earn your certificate by completing 4 full days of curriculum.

New Manager/ Supervisor Certificate 5050-12405 4 Thur, 3/12-4/2, $2249, $1999 if registered by 2/28

How to Start Register for the New Manager/Supervisor Certificate online at uwm.edu/sce/supervisor or call 800-222-3623.

In Partnership With For More Information, Contact: Pam Nellen, Program Director nellenp@uwm.edu 414-227-3208

For more information uwm.edu/sce/business

800-222-3623

27

BUSINESS COMMUNICATIONS CERTIFICATE COURSES

PROJECT MANAGEMENT CERTIFICATE

About the Certificate

Who Should Attend

Effective project managers use

Business, technical, manufacturing and construction professionals who want to develop their skills in planning, implementing, monitoring and evaluating projects in team environments. Learn to deliver successful projects that help your organization grow.

a variety of tools and techniques to deliver quality projects on time and within budget. The Project

Certificates Certificates

Management Certificate helps you develop skills and knowledge that

Learning Outcomes

you can bring to traditional and agile

•

Define key project management processes and concepts

•

Use tools and templates that you can apply immediately

•

Apply real-world case studies in traditional and agile business environments

offers a wide range of core and

•

Identify new developments and changes in the project management profession

elective courses. Customize the

•

Refine your project management processes to align with industry best practices

Project Management Certificate to

•

Learn material from “A Project Management Body of Knowledge (PMBOK® Guide)” as preparation for the Project Management Professional (PMP)® certification exam

business environments. Taught by instructors with industry and academic experience, the program

meet your professional goals.

Registered Education Provider of Certificate Requirements

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

To get started, enroll in your first course. Project Management Foundations is recommended. Earn the certificate by completing a total of 7 two-day courses with a minimum of 5 core courses.

How to Start Start your certificate by selecting courses listed on the next page. Register for courses online at uwm.edu/sce/pm-cert or call 800-222-3623.

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

28

University of Wisconsin-Milwaukee School of Continuing Education

PROJECT MANAGEMENT CERTIFICATE Spring 2020

Price

NEW TITLE Advanced Techniques for Managing Multiple Projects

4/30-5/1

$845

Agile Project Management

2/12-2/13

$845

Building and Improving Project Team Functionality

5/12-5/13

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

5/19-5/20

$845

Empowering Project Teams: Facilitating Communication and Collaboration Online

4/20-5/16

$845

Estimating, Scheduling and Managing Project Performance Online or Face-to-Face

Face-to-Face: 2/18-2/19 Online: 3/23-4/18

$845

Lean Project Management

3/12-3/13

$845

Managing Multiple Projects Online

2/3-2/29; 6/15-7/18

$845

Managing Project Risks Online or Face-to-Face

Face-to-Face: 4/16-4/17 Online: 1/6-2/1; 5/18-6/13

$845

Managing Project Scope and the Impact of Change Online or Face-to-Face

Face-to-Face: 6/1-6/2 Online: 3/2-3/28; 7/20-8/8

$845

MS Project® 1: From Initiating to Scheduling a Project

2/10-2/11

$845

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

5/4-5/7

$1495

Project Management Foundations Online or Face-to-Face Recommended first course. Required for certificate.

Face-to-Face: 2/6-2/7; 4/28-4/29 Online: 2/17-3/21

$845

ELECTIVE COURSES – Choose at least 2 (Four days)

Spring 2020

Price

NEW TITLE Business Analyst Foundations

1/29-1/30

$845

Effective Interpersonal Communication Skills

4/21-4/22

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

6/2-6/3

$845

Finance Skills for Nonfinancial Managers

3/9-3/10

$845

From Technical Expert to Strategic Leader

4/6-4/7

$845

Influence Without Authority*

3/24

$345

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule

3/16-3/17

$845

NEW Project Management Technology and Tools

3/18-3/19

$845

NEW Quality and Testing Foundations

5/7-5/8

$845

Traditional to Agile Methodologies

5/14-5/15

$845

Using Data for Business Strategy and Decisions

3/25-3/26

$845

NEW TITLE Writing and Communicating Requirements

4/23-4/24

$845

Certificates Certificates

CORE COURSES – Choose at least 5 (10 days)

Early bird prices are listed. Check website for early registration deadlines and late registration pricing. If you have existing skills and experience in core areas, certificates can be customized to meet your specific needs.

Courses may be taken without the pursuit of the certificate. PMP is a registered trademark of Project Management Institute, Inc. *One-day courses count as a .5 course toward certificate.

For more information uwm.edu/sce/business

800-222-3623

29

PROJECT MANAGEMENT – ADVANCED CERTIFICATE

About the Certificate

Who Should Attend

The Project Management – Advanced

Experienced project management professionals who have completed UWM’s Project Management Certificate or Project Management Certificate – Online Track or who have a Project Management Professional (PMP)® Certification from Project Management Institute (PMI).

Certificate gives established project managers the opportunity to develop the critical reflection and planning skills that complex projects require. The

Certificates Certificates

program is for those who have earned a Project Management Professional

Learning Outcomes •

Examine agile, waterfall, Scrum, Kanban and lean methodologies and frameworks

•

Experiment with tools and templates to maximize productivity in complex projects

•

Assess the role of soft skills and leadership in each aspect of a project

structure your certificate to satisfy

•

Practice advanced management techniques that you can apply in your organization

your professional needs.

•

Analyze real-world scenarios to cultivate new perspectives on project management challenges

•

Earn Professional Development Units (PDUs) recognized by Project Management Institute (PMI)®

(PMP)® credential or UWM Project Management Certificate. Choosing from a variety of courses, you

Complete four:

Advanced Techniques for Managing Multiple Projects Agile Project Management

Certificate Requirements

Critical Thinking: Business Analysis and Decision-Making Strategies

After completing the UWM Project Management Certificate or PMP credential, earn your advanced certificate by completing 4 additional courses from the list at left.

Lean Project Management Managing Multiple Projects

How to Start

MS® Project 1

Start your certificate by selecting courses listed at left. Register for courses online at uwm.edu/sce/pma-cert or call 800-222-3623.

MS® Project 2 PMP® Boot Camp Project Management Technology and Tools

For More Information, Contact: Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

Traditional to Agile Methodologies

Registered Education Provider of

PMI and PMP are registered marks of the Project Management Institute, Inc.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

30

University of Wisconsin-Milwaukee School of Continuing Education

PROJECT MANAGEMENT – ONLINE TRACK CERTIFICATE

About the Certificate

Who Should Attend

Project managers use a range of

Business and project professionals who want the flexibility of online learning while also receiving instructor feedback and interacting with other professionals in the courses.

analytical tools and strategies to guide a project from its planning stages to its execution. The Project Management – Online Track Certificate concentrates on analyzing the

Learning Outcomes •

Define key project management processes and concepts

•

Use tools and templates that you can apply immediately

allows you to participate remotely

•

Apply real-world case studies in traditional and agile business environments

and at your own pace. As you work,

•

Identify new developments and changes in the project management profession

you receive individualized feedback

•

Refine your project management processes to align with industry best practices

from instructors while interacting

•

Learn material from the “Project Management Body of Knowledge (PMBOK® Guide)” as preparation for the Project Management Professional (PMP)® certification exam

processes and methods used in each stage of a project. Our online program

with your online classmates. Through our 26-week program, you build a

Certificates Certificates

6-Month Online te Certifica

strong foundation of knowledge and cultivate the techniques that produce

Certificate Requirements

successful projects.

To get started, register for the Project Management – Online Track Certificate. All 6 courses are included in one registration.

Project Management – Online Track Certificate 5025-12369 2/10-8/8 $3900

How to Start

See website for complete list of courses included in certificate.

Registered Education Provider of

Register for the Project Management Certificate – Online Track to receive the discounted price. You do not need to register for individual courses when taking the Online Track. Register online at uwm.edu/sce/pmo-cert or call 800-222-3623.

For More Information, Contact:

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Anne O’Meara, Program Director Maribeth Sacho, Program Associate aomeara@uwm.edu msacho@uwm.edu 414-227-3311 414-227-3337

For more information uwm.edu/sce/business

800-222-3623

31

SOCIAL MEDIA MANAGER CERTIFICATE

About the Certificate

Who Should Attend

The rise of social media has

Those responsible for the strategic planning, alignment and integration of social media within their organization.

shifted the marketing landscape.

Recognizing how this new medium continuously develops is becoming vitally important for nearly every

•

Examine social media case studies relevant to your organization

•

Identify opportunities to utilize social media

•

Create executable goals that increase your organization’s presence and impact in the digital world

at different social media strategies

•

Use social media tracking and metrics to strengthen social media strategies

and considering case studies of both

•

Analyze social media trends to achieve organizational objectives

successful and failed social media

•

Build social media campaigns across multiple platforms to meet your organization’s unique demands

organization. The Social Media

Certificates Certificates

Learning Outcomes

12-Week Online te Certifica

Manager Certificate focuses on understanding these developments and identifying their effects on your organization’s objectives. By looking

campaigns, you develop strong foundational knowledge of social media tools and techniques. Through this three-month online program, work

Certificate Requirements

with our expert instructor to increase

To get started, simply register for the fall or spring session of your choice.

Earn the certificate by completing the three-month online program.

your social media skills and strengthen your organization’s digital presence.

Social Media Manager Certificate Online

How to Start Register for the Social Media Manager Certificate online at uwm.edu/sce/sm-cert or call 800-222-3623.

5026-11857 1/27-4/19 $2499, $2249 if registered by 4/19

For More Information, Contact: In Partnership With

Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

AMA members are eligible for a discount on courses. Please contact Jeanne Zautner for details.

32

University of Wisconsin-Milwaukee School of Continuing Education

TRAIN THE TRAINER CERTIFICATE

About the Certificate

Who Should Attend

Learners thrive on engaging and thoughtful training environments, and trainers can reach more participants by utilizing dynamic styles of teaching throughout their curriculum. The Train the Trainer Certificate strengthens your skills as a trainer and optimizes the development and delivery of your programs. Using the industry model ADDIE (Assess, Design, Develop, Implement, Evaluate) as a framework, our two-course program provides a comprehensive foundation in professional training.

In this program, work with our experienced instructors to create consistent, efficient and effective training programs suited to your needs.

Training and development managers; managers and supervisors; new or experienced trainers; HR professionals; consultants; and anyone who wants to design a customized training program from the ground up.

Learning Outcomes Define and apply the industry-standard ADDIE methodology

•

Evaluate different training strategies and learning environments

•

Analyze corporate culture and align it to your training objectives

•

Apply innovative methods in your training designs to accelerate the learning process

•

Use a needs assessment to identify the most effective training approaches

•

Critique your own delivery and presentation skills using pointed group feedback

Certificates Certificates

•

Certificate Requirements To get started, enroll in either unit of Train the Trainer (units can be taken in either order). Earn the certificate by completing 2 courses within two years. c

How to Start T rain the Trainer Unit I: Design and Development of Training Programs 5040-12354 3/16-3/18 $895, $845 if registered by 3/2

T rain the Trainer Unit II: Presentation and Delivery of Training Programs

Register for the certificate online at uwm.edu/sce/ttt-cert or call 800-222-3623.

For More Information, Contact: Jeanne Zautner, Program Manager jzautner@uwm.edu 414-227-3216

5040-12355 5/18-5/20 $895, $845 if registered by 5/4

In Partnership With

For more information uwm.edu/sce/business

800-222-3623

33

Women in Leadership Women Leaders Conference

The Women in Science & Engineering (WiSE) Breakfast Series serves a nutritious helping of insight, networking and value the first Thursday of every month. Each session examines unique challenges and opportunities for women in these traditionally male-dominated fields. Membership includes unlimited access to the events all year long.

The 11th Annual Women Leaders Conference returns for a day of inspiring education. The conference features well-known keynote speakers, plus many concurrent sessions covering a wide range of important topics. Attendees learn from accomplished women leaders and discover how to empower themselves while networking with more than 500 professionals.

Membership: $60 per year Student membership: $20 Nonmembers: $20 per session Register: uwm.edu/sce/wise Contact: Marcia Gabriel, 414-227-3378 or gabrielm@uwm.edu

Date: Friday, Mar 6, 2020 Location: The Pfister Hotel in downtown Milwaukee Website: uwm.edu/sce/womenleaders Contact: Anne O’Meara, 414-227-3311 or aomeara@uwm.edu

Certificates Certificates

WiSE Breakfast Series

Solution-Focused Business Professional Certificate About the Certificate Problem-solving methods that are proven and effective are integral to creating positive change within an organization. The Solution-Focused Business Professional (SFBP) Certificate focuses on learning and adopting tools of the Solution-Focused (SF) approach. Pioneered by Marc McKergow, the SF method allows managers, coaches, consultants and facilitators to enhance their skill sets to build on what is working rather than fixing what isn’t. Using this powerful and pragmatic approach, you work directly with Dr. McKergow to address real-world problems specific to your organization’s needs.

Following this 16-week online program, you achieve a full understanding of the SF method and use it to address situations that all business professionals face.

Who Should Attend Managers, coaches, consultants and facilitators

Solution-Focused Business Professional Certificate Online 7740-12538 3/15-7/19 $1795, $1595 by 3/1

How to Start Register for the Solution-Focused Business Professional Certificate online at uwm.edu/sce/sfbp-cert or call 800-222-3623.

For More Information, Contact: Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

34

University of Wisconsin-Milwaukee School of Continuing Education

REGISTRATION INFORMATION

3

Paying for your education

Convenient Ways to Register

Un(der)employed and Dislocated Workers Continuing Education has programs approved for funding from Individual Training Accounts (ITA).

Wisconsin Department of Vocational Rehabilitation DVR funding is available for several professional development programs. Ask your case worker for details.

1. Online uwm.edu/sce

2. Phone 414-227-3200 or 800-222-3623

Visit uwm.edu/sce/affordable for information on these financial assistance opportunities.

Monday-Friday 8am-5pm

3. In Person

Registration Services

161 W. Wisconsin Ave., 6th Floor Milwaukee, WI 53203 Monday-Friday 8am-5pm

✓ You do not have to be enrolled at UWM to register for Continuing Education courses.

AmeriCorps Alumni – The Segal AmeriCorps Education Award Put your AmeriCorps education award to use for your professional growth. Most Continuing Education certificates and classes are eligible.

Veterans and Active Duty Military Members Continuing Education recognizes the service of veterans and active duty military personnel. Inquire about available assistance at sce@uwm.edu.

Spouses of Active Duty Military Members My Career Advancement Account (MyCAA) provides funds for spouses of active duty military members to pursue professional development.

Federal Lifetime Learning Tax Credit and Tax Deductions Continuing Education professional development programs may qualify for tax credits and deductions.

Employer Assistance Employers value proactive professional development planning and often provide funding for those who can demonstrate the return on investment to the company.

Getting here is easy For more information, visit uwm.edu/sce/directions.

Location We are conveniently located in downtown Milwaukee in the Plankinton Building, 161 W. Wisconsin Avenue, at the corner of Plankinton and Wisconsin Avenues. Most Continuing Education programs are held on the 7th floor; check your registration confirmation to verify location.

Parking

Program Cancellations/Refunds

A parking discount is provided to participants who use the attached Plankinton Building parking structure.

A full refund is issued to program participants if the School of Continuing Education cancels a program for any reason. If a participant withdraws at least 10 business days prior to the start of a program, a 100% refund will be issued.

If a participant withdraws less than 10 business days prior to the program start, a one-time transfer of fees to any currently available program is allowed; otherwise, the participant will receive a refund minus a 20% administrative fee. No refund will be given once a program has begun. No refund will be issued for programs with a fee of $35 or less.

Travel Participants make their own travel reservations. UWM recommends making reservations that can be canceled or transferred in case of program changes.

This does not apply to Osher Travel or College for Kids/Teens programs, which have no-refund policies.

For more information uwm.edu/sce/business

800-222-3623

35

161 W. Wisconsin Ave., Ste. 6000 Milwaukee, WI 53203-2602

!

DON’T FORGET TO USE THESE CODES WHEN REGISTERING

Your Keycode:

Your Message Code:

195000-C2W

Message Code: 195000-C2W

36

University of Wisconsin-Milwaukee School of Continuing Education