UWM School of Continuing Education | Business Catalog | Spring 2021

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MANAGING DIGITAL CONTENT CERTIFICATE

CORE COURSES

PRICE

About the Certificate With the flood of digital content, maintaining a dynamic, informative

Building an Integrated Digital Content Strategy

$899

Introduction to Digital Marketing Analytics

$349

NEW SEO: Keyword Research, Link Building and Content Optimization

$649

SEO – The When, What and How

$349

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

$349

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

$349

Write High-Impact Copy for Your Website

$349

web presence in a content-rich world marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective

ELECTIVE COURSES

is a primary challenge for every CHOOSE 2

PRICE

Adobe Illustrator – Basics

$349

Adobe InDesign – Basics

$349

Adobe Photoshop – Basics

$349

NEW Email Marketing Best Practices

$349

Google Tag Manager

$349

content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape. Earn the certificate by completing 6 core courses and 2 elective courses within two years.

Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

In Partnership With

AMA members are eligible for a discount on courses. Please contact Christine Sigrist for details.

For more information uwm.edu/sce/business

800-222-3623

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Turn static files into dynamic content formats.

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