MANAGING DIGITAL CONTENT CERTIFICATE
CORE COURSES
PRICE
About the Certificate With the flood of digital content, maintaining a dynamic, informative
Building an Integrated Digital Content Strategy
$899
Introduction to Digital Marketing Analytics
$349
NEW SEO: Keyword Research, Link Building and Content Optimization
$649
SEO – The When, What and How
$349
Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video
$349
User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users
$349
Write High-Impact Copy for Your Website
$349
web presence in a content-rich world marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective
ELECTIVE COURSES
is a primary challenge for every CHOOSE 2
PRICE
Adobe Illustrator – Basics
$349
Adobe InDesign – Basics
$349
Adobe Photoshop – Basics
$349
NEW Email Marketing Best Practices
$349
Google Tag Manager
$349
content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape. Earn the certificate by completing 6 core courses and 2 elective courses within two years.
Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336
In Partnership With
AMA members are eligible for a discount on courses. Please contact Christine Sigrist for details.
For more information uwm.edu/sce/business
800-222-3623
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