UWM School of Continuing Education | Business Catalog | Spring 2021

SCHOOL OF CONTINUING EDUCATION

Spring 2021

BUSINESS

Professional Development Certificates and Courses

COURSES NOW ONLINE INSIDE Business Analysis Data Analysis Digital Marketing Labor Relations Lean Process Improvement Management & Leadership Development Project Management SHRM Six Sigma Train the Trainer/ Master Trainer Women’s Leadership

Training Individuals and Organizations for the Jobs of Today and the Future At UWM’s School of Continuing Education, we strive to meet the changing needs of employees and employers as demographics and the economy continue to impact the workplace. As the largest provider of professional development in southeastern Wisconsin, we support individuals and organizations in pursuit of gaining the skills necessary for the jobs of today and the future.

Whether it’s individual courses, certificate programs, events or conferences, the School of Continuing Education is where people and careers grow!

Take Courses Toward a Certificate

Take Individual Courses

Bring Our Courses to Your Organization

Certificates are one of today’s fastest-growing and widely accepted forms of credentials for business professionals.

Certificates augment your current credentials and can be completed in a short amount of time at an affordable price.

Update your skills and your career today! UWM offers relevant business courses that help you address today’s business challenges. We offer hands-on curriculum taught by instructors with real-world experience.

Need to upskill your team? We can bring our training to you.

With curriculum customized to meet your organization’s specific needs and taught by instructors who are professionals in their field, this valuable training can save time and bring results.

UWM Is a Proud Training Partner With: ABB Acuity Insurance Advocate Aurora Health

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The City and County of Milwaukee Direct Supply

Ascension

Froedtert and the Medical College of Wisconsin

Badger Meter

Harley-Davidson

Briggs & Stratton

John Deere

Children’s Hospital of Wisconsin

Johnson Controls

Kohl’s

S.C. Johnson & Son

ManpowerGroup

State of Wisconsin Department of Health Services

Northwestern Mutual Old Republic Risk Management Robert W. Baird & Co. Rockwell Automation Sargento Foods

University of Wisconsin-Milwaukee School of Continuing Education

We Energies Wisconsin Credit Union League

Table of Contents

From the Director

Pam Nellen

As of the writing of this note, we continue to see COVID-19 on the rise in our communities, an economy that is on the downward turn and general uncertainty about the future for everyone as they go about their daily lives.

Professional Certificates....................................4-21 Registration Information........................................ 23

Business Program Contacts

Many industries have suffered throughout this pandemic, but many have also thrived. As always happens in our economy, when one sector suffers, another rises to the top. As you navigate through your career during these challenging times, don’t forget the importance of learning new skills and keeping yourself relevant with professional development. It’s a quick and affordable way to move your career forward.

Kim Huettl Program Manager Management and Leadership, Women Leaders Conference khuettl@uwm.edu (414) 227-3264

Pam Nellen Director of Business & Technology Programs Labor Relations, Lean Process Improvement, SHRM, Train the Trainer/Master Trainer nellenp@uwm.edu 414-227-3208

Thank you!

Anne O’Meara Program Director Project Management, Women Leaders Conference aomeara@uwm.edu 414-227-3311

Christine Sigrist

Program Manager Business Analysis, Data Analysis, Digital Marketing sigristc@uwm.edu 414-227-3336

Same Great Courses Now Offered Online!

Your health and safety remain our top priority.

To provide a safe learning environment for our

Customized Training Contact Contact us for your customized training needs at sce-customized@uwm.edu or 414-227-3208.

participants, all spring 2021 courses are now available online. You receive exceptional courses

John Siegert Customized Training Consultant

delivered to your favorite virtual location. Please contact us with any questions at 414-227-3208.

Early bird prices are listed throughout this catalog.

Please visit our website for registration deadlines and other pricing information.

For more information uwm.edu/sce/business

800-222-3623

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BUSINESS ACUMEN CERTIFICATE

CORE COURSES

COMPLETE 7

About the Certificate Making sound, informed decisions is key to a strong business foundation.

The Business Acumen Certificate

Agile Project Management

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

$845

NEW Digital Transformation: Mapping Your Journey From Traditional to Digital Business

$845

From Technical Expert to Strategic Leader

$845

Managing Change During Uncertain Times

$345

NEW Project Management for Nonproject Managers: Managing and Prioritizing Work

and Disruptive Thinking

competitive operational and industry strategies that are critical to an

Using Data for Business Strategy and Decisions

organization’s success. Through our program, learn how to effectively integrate data and financials into your strategic decision-making process, understand your organization’s digital transformation including its impact on your customers, and use critical-thinking skills to optimize your decisions. Work with instructors who use their industry experience to help you gain business acumen and achieve measurable results for your organization.

Earn the certificate by completing 7 courses.

Contact Kim Huettl, Program Manager khuettl@uwm.edu 414-227-3264

In Partnership With

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$345

Finance Skills for Nonfinancial Managers

NEW Understanding Business Strategy: Decision-Making

develops your ability to create

PRICE

University of Wisconsin-Milwaukee School of Continuing Education

$345

$845 $845

BUSINESS ANALYSIS CERTIFICATE

CORE COURSES

PRICE

About the Certificate

Business Analyst Foundations Recommended first course. Required for certificate.

$845

NEW Eliciting Effective Requirements

$845

Modeling, Analyzing and Redesigning Business Processes

$845

NEW Quality and Testing Foundations

$845

Writing and Communicating Requirements

$845

Business analysts are key players who contribute to successful projects

CHOOSE AT LEAST 2

PRICE

As liaisons between business and technical functions, they define needs, evaluate existing processes and facilitate solutions. The Business Analysis Certificate helps you understand the key roles of a business analyst and develop technical skills in elicitation, facilitation, analysis and testing.

ELECTIVE COURSES

and improve business processes.

Agile Project Management

$845

Building and Improving Project Team Functionality

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

$845

Effective Interpersonal Communication Skills

$845

NEW Facilitation Techniques for Achieving Consensus

$845

From Technical Expert to Strategic Leader

$845

Project Management Foundations

$845

Using Data for Business Strategy and Decisions

$845

Business Analyst Foundations is the recommended first course. Earn the certificate by completing all core courses and at least 2 elective courses.

Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

Endorsed Education Provider for

“I found value in every class that I took and as a result of completing the classes in the Business Analysis Certificate, I am approaching work in a completely new way. After each class, I have been able to apply and build upon lessons learned in my day-to-day work.”

– Meg Miller, The Wellness Network, Business Analysis Certificate, May 2020

In Partnership With

For more information uwm.edu/sce/business

800-222-3623

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DATA ANALYSIS CERTIFICATE

CORE COURSES

PRICE Data Ethics

$425

Data Foundations

Recommended first course

$845

SQL – Introduction

$845

NEW Storytelling With Data

$845

Understanding Data in Organizations

$450

About the Certificate age. With major increases in the amount of data being collected, new opportunities are always arising for individuals and teams to make datainformed decisions. Because of this, professionals who are comfortable working with data are invaluable to an organization’s success. Using both

ELECTIVE COURSES

Data is the foundation of the digital CHOOSE AT LEAST 2

PRICE

Power BI – Introduction

$845

NEW Python – Introduction

$845

NEW Quality and Testing Foundations

$845

SQL – Intermediate/Advanced Concepts

$725

Using Predictive Analytics for Business

$845

theoretical and practical approaches to data collection, data visualization, data prediction and data decisions, you develop your skills and use them to make data-informed choices within your organization.

Data Foundations is the recommended first course. Earn the certificate by completing all core courses and at

“In every class, I had some aha moments of things that I could

least 2 elective courses.

apply to my work. I loved learning how other people in the class

Contact

solved challenges similar to what we have.”

Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

– Daniel Silva, Optum, Data Analysis Certificate, May 2020

Maribeth Sacho, Program Associate msacho@uwm.edu 414-227-3337

Endorsed Education Provider for

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University of Wisconsin-Milwaukee School of Continuing Education

DIGITAL MARKETING CERTIFICATE

CORE COURSES

PRICE

Find the most up-to-date course details on our website.

Building an Integrated Digital Content Strategy Foundations for Effective Digital Marketing

Recommended first course

$899 $899

Improve Marketing Results Using Advanced Analytics Techniques

$349

Introduction to Digital Marketing Analytics

$349

About the Certificate CHOOSE 2

In the rapidly changing digital landscape, marketing teams are These challenges require individuals to adopt new and developing tools to stay competitive in the industry. The Digital Marketing Certificate builds a foundation of digital concepts and provides key skills for marketers at all levels. Participate in exercises and discussions, then create deliverables that you can take to your management team. Learn from industry experts to increase your skills and knowledge within the digital landscape.

ELECTIVE COURSES

consistently facing new challenges.

PRICE

Adobe Illustrator – Basics

$349

Adobe InDesign – Basics

$349

Adobe Photoshop – Basics

$349

Advertising on Facebook, Twitter and Other Social Platforms

$349

Email Marketing Best Practices

$349

Google Ads: Getting the Most From Paid Search

$349

Google Tag Manager

$349

NEW SEO: Keyword Research, Link Building and Content Optimization

$649

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

$349

Write High-Impact Copy for Your Website

$349

Foundations for Effective Digital Marketing is the recommended first core course. Earn the certificate by completing 4 core courses and 2 elective courses within two years.

Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

In Partnership With

AMA members are eligible for a discount on courses. Please contact Christine Sigrist for details.

For more information uwm.edu/sce/business

800-222-3623

7

EMERGING LEADERS CERTIFICATE

CORE COURSES

PRICE Effective Interpersonal Communication Skills

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

$845

From Technical Expert to Strategic Leader

$845

NEW Mastering Leadership – Breaking Through to Exceptional Effectiveness

Take a Coach Approach: Increase Employee Engagement Remotely and Face-to-Face

About the Certificate

$845

$845

Today’s ever-changing and uncertain business environment has placed The result is a need for leadership capabilities beyond those used to succeed in the past. The Emerging Leaders Certificate develops your capacity to effectively lead your staff, team or organization and establish yourself as a skilled leader. Learn from

ELECTIVE COURSES

CHOOSE 2

complex demands on leaders.

PRICE

Building and Improving Project Team Functionality

NEW Influence Without Authority: Manage People and Projects Up, Down and Virtually

$845 $345

Managing Change During Uncertain Times

$345

NEW Managing Virtual Staff and Teams

$845

NEW The Power of Positive Conflict … Even When Working Remotely

$345

our instructors who have real-world experience in the topics they teach to increase your value and affect positive change in your organization and career.

Earn the certificate by completing 5 core courses and 2 elective courses within three years.

“The instructors in these courses have shown me without a doubt that

Contact

growing myself awareness and looking at situations without my own

Kim Huettl, Program Manager khuettl@uwm.edu 414-227-3264

preconceived judgements are key to becoming the best leader I can be.”

–Matt Burns, Application Engineering Team Lead, CBRE | ESI - Global Workplace Solutions

In Partnership With

Early Bird Discounts Early bird prices are listed throughout this catalog. Please visit our website for registration deadlines and other pricing information.

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University of Wisconsin-Milwaukee School of Continuing Education

CORE COURSES

LABOR RELATIONS CERTIFICATE PRICE Collective Bargaining: Tactics, Techniques and Table Manners

$1115

Contract Administration

$845

Labor Relations Training for Managers and Supervisors in a Unionized Setting

$845

Labor relations management requires an understanding of complex laws and regulations that govern union environments. With course content ranging from collective bargaining to contract administration, the Labor Relations Certificate provides information necessary to navigate

ELECTIVE COURSES

CHOOSE 2

About the Certificate

PRICE

Conducting Efficient and Effective HR Investigations

$345

Dealing With the Union – With Confidence

$1595

Mastering the Collective Bargaining Process

$1115

Practical HR: How to Navigate Employment Law Myths and Landmines

$345

Tailored Strategies to Achieve Your Goals in Bargaining

$845

Understanding the Interplay Between the ADA and FMLA

$395

union interactions, challenges and negotiations. Through our program, you acquire knowledge, strategies and skills to effectively manage within a unionized setting.

Earn your certificate by completing 3 core courses and 2 elective courses within three years.

“The experience Harry Secaras and Steven Biergi brought to the course

Contact

allowed them to convey the information using real examples of how the

Pam Nellen, Director of B&T Programs nellenp@uwm.edu 414-227-3208

In Partnership With

materials apply in our day-to-day roles. Their videos, examples, stories and activities were the highlight of the course for me. Both also demonstrated a genuine interest in the learners and spent additional time after class answering questions. Great experience overall!”

– Karen Moss, Sr. HR Manager, Aggreko

For more information uwm.edu/sce/business

800-222-3623

9

LEAN PROCESS IMPROVEMENT CERTIFICATE About the Certificate Lean is a proven methodology used to create a problem-solving culture that drives successful business results. It takes manufacturing-based principles and applies them to nontraditional industries including health care, insurance, government, utilities and not-for-profits. Applying Lean strategies helps organizations identify Find the most up-to-date course details on our website.

complex problems, prioritize their importance and work to solve them. The Lean Process Improvement Certificate utilizes class dialogue, lectures and hands-on simulation to develop a business operating philosophy that streamlines and eliminates waste from the administrative process. Through our program,

Contact

achieve bottom-line savings, positive business results and improved quality

Pam Nellen, Director of B&T Programs nellenp@uwm.edu 414-227-3208

for your organization.

Earn the certificate by completing both modules and a capstone project.

LEAN PROCESS IMPROVEMENT MODULES Module I

Recommended first course

Module II

10

University of Wisconsin-Milwaukee School of Continuing Education

PRICE

$1290

$1290

MANAGING DIGITAL CONTENT CERTIFICATE

CORE COURSES

PRICE

About the Certificate With the flood of digital content, maintaining a dynamic, informative

Building an Integrated Digital Content Strategy

$899

Introduction to Digital Marketing Analytics

$349

NEW SEO: Keyword Research, Link Building and Content Optimization

$649

SEO – The When, What and How

$349

Storytelling Films: How to Make an Emotional Connection With Your Audience Through Video

$349

User-Centered Design for Web and Mobile – Planning Digital Experiences That Work for Business and Users

$349

Write High-Impact Copy for Your Website

$349

web presence in a content-rich world marketing team. From web to social, creating digital content for effective Search Engine Optimization (SEO) has never been more important. The Managing Digital Content Certificate focuses on creating, delivering and managing all types of digital material for your organization. Study effective

ELECTIVE COURSES

is a primary challenge for every CHOOSE 2

PRICE

Adobe Illustrator – Basics

$349

Adobe InDesign – Basics

$349

Adobe Photoshop – Basics

$349

NEW Email Marketing Best Practices

$349

Google Tag Manager

$349

content management principles and best practices, then take what you’ve learned and create engaging and usable content. Work with our experienced, innovative instructors to increase your skills and value within the ever-evolving digital landscape.

Earn the certificate by completing 6 core courses and 2 elective courses within two years.

Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

In Partnership With

AMA members are eligible for a discount on courses. Please contact Christine Sigrist for details.

For more information uwm.edu/sce/business

800-222-3623

11

ELECTIVE COURSES

CORE COURSES

MASTER TRAINER CERTIFICATE

About the Certificate Effective training relies on the technical expertise of a trainer and strong communication skills. The

PRICE NEW Learning Experience Design for Online Courses and Training

$899

Train the Trainer Unit I: Design and Development of Training Programs

$845

Train the Trainer Unit II: Presentation and Delivery of Training Programs

$845

CHOOSE 2 NEW Facilitation Techniques for Achieving Consensus

$845

From Technical Expert to Strategic Leader

$845

Organizational Development Plan and Implementation

$745

Master Trainer Certificate follows the complete process, from beginning to end, of creating a training program.

Beginning with design, then moving through development, delivery and presentation, our program optimizes your facilitation and leadership skills. It emphasizes the alignment of necessary technical knowledge and soft skills to help you transition from a technical expert to a strategic leader within your organization. Through the program, you work with our experienced instructors and learn how to create effective training programs for learners of all different styles.

Earn the certificate by completing 3 core courses plus 2 electives of your choice.

Contact Pam Nellen, Director of B&T Programs nellenp@uwm.edu 414-227-3208

In Partnership With

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PRICE

University of Wisconsin-Milwaukee School of Continuing Education

NEW MANAGER/SUPERVISOR CERTIFICATE About the Certificate Specifically designed for new or prospective managers and frontline supervisors, the New Manager/Supervisor Certificate offers training in four cornerstones of management: performance management, employee development, employee engagement and employee productivity. Through the program, learn to become accountable for both people and processes; develop and coach employees to improve their productivity, performance and engagement; delegate work effectively; and apply problem-solving and critical thinking within your management role.

Contact Kim Huettl, Program Manager khuettl@uwm.edu 414-227-3264

In Partnership With

This certificate offers four days of training and includes takeaway activities to apply in your current work environment. Create action plans to implement on the job and receive templates/forms and other resources to assist with various managerial duties. Work with our expert instructor to strengthen and master your role as a manager/supervisor.

4-WEEK CERTIFICATE

PRICE

New Manager/Supervisor Certificate

$1999

Early Bird Discounts Early bird prices are listed throughout this catalog. Please visit our website for registration deadlines and other pricing information.

For more information uwm.edu/sce/business

800-222-3623

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PROJECT MANAGEMENT CERTIFICATE CHOOSE AT LEAST 5

PRICE $845

Agile Project Management

$845

Building and Improving Project Team Functionality

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

$845

Empowering Project Teams: Facilitating Communication and Collaboration

$845

Estimating, Scheduling and Managing Project Performance

$845

Managing Multiple Projects

$845

quality projects on time and within

Managing Project Risks

$845

budget. The Project Management

Managing Project Scope and the Impact of Change

$845

MS Project® 1: From Initiating to Scheduling a Project

$845

Find the most up-to-date course details on our website.

About the Certificate Effective project managers use a variety of tools and techniques to deliver

CORE COURSES

Advanced Techniques for Managing Multiple Projects

Certificate helps you develop skills and knowledge that you can bring to traditional and agile business

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

environments. Taught by instructors

Project Management Foundations Recommended first course. Required for certificate.

with industry and academic experience,

$1495 $845

the program offers a wide range of core and elective courses. Customize

CHOOSE AT LEAST 2

the Project Management Certificate to meet your professional goals.

Project Management Foundations is the recommended first core course. total of 7 courses with a minimum of 5 core courses.

Contact Anne O’Meara, Program Director aomeara@uwm.edu 414-227-3311 Maribeth Sacho, Program Associate msacho@uwm.edu 414-227-3337

Registered Education Provider of

ELECTIVE COURSES

Earn the certificate by completing a

Business Analyst Foundations

$845

Effective Interpersonal Communication Skills

$845

Emotional Intelligence: Dealing With Difficult People, Including Yourself!

$845

Facilitation Techniques for Achieving Consensus

$845

Finance Skills for Nonfinancial Managers

$845

From Technical Expert to Strategic Leader

$845

NEW Influence Without Authority: Manage People and Projects Up, Down and Virtually

$345

NEW Managing Virtual Staff and Teams

$845

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule

$845

NEW Project Management Analytics

$845

Project Management Technology and Tools

$845

Quality and Testing Foundations

$845

Using Data for Business Strategy and Decisions

$845

Writing and Communicating Requirements

$845

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

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PRICE

University of Wisconsin-Milwaukee School of Continuing Education

PROJECT MANAGEMENT – ADVANCED CERTIFICATE COMPLETE 4

PRICE $845

Agile Project Management

$845

Critical Thinking: Business Analysis and Decision-Making Strategies

$845

Managing Multiple Projects

$845

Managing Project Scope and the Impact of Change

$845

MS Project® 1: From Initiating to Scheduling a Project

$845

Top project managers are those who

MS Project® 2: Tracking, Reporting and Forecasting From the Schedule

$845

continue to invest in their training

PMP® Boot Camp: Intensive Test Prep Plus Study Strategies and Tools

$1495

CORE COURSES

Advanced Techniques for Managing Multiple Projects

About the Certificate

and development. The Project Management – Advanced Certificate gives established project managers

NEW Project Management Analytics

$845

NEW Project Management Technology and Tools

$845

the opportunity to develop the critical reflection and planning skills that complex projects require. The program is for those who have earned a Project Management Professional (PMP)® credential or UWM Project Management Certificate.

After completing the UWM Project Management Certificate or PMP credential, earn your advanced certificate by completing 4 additional courses from the list.

Contact Anne O’Meara, Program Director aomeara@uwm.edu 414-227-3311 Maribeth Sacho, Program Associate msacho@uwm.edu 414-227-3337

Registered Education Provider of

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

For more information uwm.edu/sce/business

800-222-3623

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PROJECT MANAGEMENT – ONLINE TRACK CERTIFICATE About the Certificate Project managers use a range of analytical tools and strategies to guide a project from its planning stages to its execution. The Project Management – Online Track Certificate concentrates on analyzing the processes and methods used in each stage of a project.

Our online program allows you to participate remotely and at your own pace. As you work, you receive individualized feedback from instructors while interacting with your online classmates. Through our 26-week program, you build a strong foundation of knowledge and cultivate the techniques that produce successful projects.

All 6 courses are included in one registration:

Contact Anne O’Meara, Program Director aomeara@uwm.edu 414-227-3311 Maribeth Sacho, Program Associate msacho@uwm.edu 414-227-3337

Registered Education Provider of

• Project Management Foundations • Estimating, Scheduling and Managing Project Performance • Empowering Project Teams: Facilitating Communication and Collaboration • Managing Multiple Projects • Managing Project Risks • Managing Project Scope and the Impact of Change

6-MONTH ONLINE CERTIFICATE

PRICE

Project Management – Online Track Certificate

$3900

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

16

University of Wisconsin-Milwaukee School of Continuing Education

LEAN SIX SIGMA YELLOW BELT CERTIFICATE About the Certificate Lean methodologies emphasize customer satisfaction and value by striving for sustainable, bottom-line results. The Lean method improves customer experiences by eliminating waste and optimizing value streams that flow between an organization’s different departments. The Lean Six Sigma Yellow Belt Certificate combines Lean methods with the Six Sigma problem-solving approach. By integrating these philosophies, you achieve higher levels of performance and secure a competitive advantage in an increasingly challenging economy. Through the program, work with our experienced instructor and develop the Lean Six Sigma

Contact

tools to improve the production and transactional systems that inform the bottom

Marcia Gabriel, Program Director gabrielm@uwm.edu 414-227-3378

line of your organization.

Earn the certificate by completing the sessions plus a capstone project.

PRICE $890

Lean Six Sigma Yellow Belt Certificate

SIX SIGMA BLACK BELT TRAINING CERTIFICATE About the Certificate A systematic approach is key to identifying and measuring inefficient, outdated and imprecise methods within any process. Six Sigma Black Belt certification develops short- and long-term strategies to optimize performance throughout your organization. In this program, you master the Six Sigma philosophy and equip yourself to lead and manage diverse teams over a wide range of professional benchmarks. A Six Sigma Black Belt increases your value in the workplace by giving you the statistical and analytical tools you need to reduce variation errors and generate significant cost savings within your organization.

Contact Earn the certificate by completing 4 modules plus a capstone project.

CORE COURSES

Marcia Gabriel, Program Director gabrielm@uwm.edu 414-227-3378

COMPLETE 4 MODULES

PRICE

Module I – Define and Measure Recommended first course

$1395

Module II – Measure and Analyze

$1295

Module III – Analyze and Improve

$1295

Module IV – Improve and Control

$1395

For more information uwm.edu/sce/business

800-222-3623

17

SOCIAL MEDIA MANAGER CERTIFICATE About the Certificate The rise of social media has shifted the marketing landscape. Recognizing how this new medium continuously develops is becoming vitally important for nearly every organization. The Social Media Manager Certificate focuses on understanding these developments and identifying their effects on your organization’s objectives. By looking at different social media strategies and considering case studies of both successful and failed social media campaigns, you develop strong foundational knowledge of social media tools and techniques. Through this three-month online program, work with our expert instructor to increase your social media skills and strengthen your organization’s digital presence.

Contact Christine Sigrist, Program Manager sigristc@uwm.edu 414-227-3336

In Partnership With

Earn the certificate by completing the three-month online program.

12-WEEK ONLINE CERTIFICATE

PRICE

Social Media Manager Certificate

$2249

AMA members are eligible for a discount on courses. Please contact Christine Sigrist for details.

Early Bird Discounts Early bird prices are listed throughout this catalog. Please visit our website for registration deadlines and other pricing information.

18

University of Wisconsin-Milwaukee School of Continuing Education

SOLUTION-FOCUSED BUSINESS PROFESSIONAL CERTIFICATE About the Certificate Problem-solving methods that are proven and effective are integral to creating positive change within an organization. The Solution-Focused Business Professional (SFBP) Certificate focuses on learning and adopting tools of the Solution-Focused (SF) approach. Pioneered by Marc McKergow, the SF method allows managers,

Find the most up-to-date course details on our website.

coaches, consultants and facilitators to enhance their skill sets to build on what is working rather than fixing what isn’t. Using this powerful and pragmatic approach, you work directly with Dr. McKergow to address real-world problems specific to your organization’s needs. Following this 16-week online program, you achieve a full

Contact

understanding of the SF method and use it to address situations that all business

Gevon Daynuah, Program Manager daynuah@uwm.edu 414-227-3351

professionals face.

After enrollment, you will receive an email approximately one week prior to the class start date with instructions on how to access the online course. As an instructor-facilitated, online course, you are required to have routine access to high-speed internet. Additionally, a recent version of Microsoft Office Suite including Microsoft Word, Excel and PowerPoint along with a course DVD and textbook are required. The course includes weekly assignments that follow stated deadlines.

Upon completion, your certificate will be mailed to you within two weeks after the last day of class.

Earn the certificate at your convenience by completing the 16-week online program.

16-WEEK ONLINE CERTIFICATE

PRICE

Solution-Focused Business Professional Certificate

$1795

For more information uwm.edu/sce/business

800-222-3623

19

TRAIN THE TRAINER CERTIFICATE About the Certificate Learners thrive on engaging and thoughtful training environments, and trainers can reach more participants by utilizing dynamic styles of teaching throughout their curriculum.

The Train the Trainer Certificate strengthens your skills as a trainer and optimizes the development and delivery of your programs. Using the industry model ADDIE (Assess, Design, Develop, Implement, Evaluate) as a framework, our two-course program provides a comprehensive foundation in professional training. In this program, work with our experienced instructors to create consistent, efficient and effective training programs suited to your needs.

Earn the certificate by completing 2 courses within two years.

Contact Pam Nellen, Director of B&T Programs nellenp@uwm.edu 414-227-3208

In Partnership With

PRICE Train the Trainer Unit I: Design and Development of Training Programs

$845

Train the Trainer Unit II: Presentation and Delivery of Training Programs

$845

WOMEN IN LEADERSHIP WiSE Breakfast Series The Women in Science & Engineering (WiSE) Breakfast Series serves a nutritious helping of insight, networking and value the first Thursday of every month. Each session examines unique challenges and opportunities for women in these traditionally male-dominated fields. Membership includes unlimited access to the events all year long.

Membership: $60 per year Student membership: $20 Nonmembers: $20 per session Register: uwm.edu/sce/wise Contact: Marcia Gabriel, 414-227-3378 or gabrielm@uwm.edu

Women Leaders Conference In 2021, UWM will launch a new way for women leaders to connect virtually. Learn from accomplished women leaders and discover how to empower yourself while networking with other women.

Website: uwm.edu/sce/womenleaders Contact: Anne O’Meara, 414-227-3311 or aomeara@uwm.edu

20

University of Wisconsin-Milwaukee School of Continuing Education

ADDITIONAL COURSES Microsoft Excel Level I

Microsoft Excel Level III

At home or work, Excel can help you create and manage spreadsheets to make life more efficient and organized. This course focuses on Excel basics, navigating the interface, performing calculations, modifying a worksheet, formatting cells, and applying styles and themes.

Microsoft Excel allows users to create and manage spreadsheets to manipulate data used in personal finance, budget preparation, financial and investment analysis, business modeling, sales forecasting and other calculating and analytical applications.

Greg Patterson, $249, 0.7 CEUs

Greg Patterson, $249, 0.7 CEUs

NEW

Writing for Business

Email is the primary means of internal and external communication in most organizations. In the digital workplace, possessing sharp written communication skills is essential to represent yourself professionally, make yourself stand out and ensure your messages are clearly understood.

In this course, you practice writing effective emails and learn the secrets of email culture.

Judy Steininger, $345, 0.7 CEUs, 7 PDCs

Microsoft Excel Level II Microsoft Excel allows users to create and manage spreadsheets to manipulate data used in personal finance, budget preparation, financial and investment analysis, business modeling, sales forecasting and other calculating and analytical applications.

Greg Patterson, $249, 0.7 CEUs

SHRM Learning System for SHRM-CP/SHRM-SCP Establish yourself as a globally recognized human resource expert by earning the new standard in HR certification: SHRM Certified Professional (SHRM-CPSM) and Senior Certified Professional (SHRM-SCPSM). These professional certifications can open doors for professional advancement, serve to harmonize standards with changing expectations and signal to employers advanced professional development. They reflect what HR practitioners need to know to be leaders in their organizations and in the profession.

Early Bird Discounts Early bird prices are listed throughout this catalog. Please visit our website for registration deadlines and other pricing information.

Kristin Strunk, SHRM, $1350, 3.9 CEUs

For more information uwm.edu/sce/business

800-222-3623

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Early Bird Discounts Early bird prices are listed throughout this catalog.

Please visit our website for registration deadlines and other pricing information.

Personalize Your Certificate Many of our certificates can be customized to meet your specific background and learning needs.

Professional Training Credits UWM School of Continuing Education programs are preapproved for professional training units you can use to earn or renew industry-recognized credentials.

Contact the applicable program manager for current credit allocations.

Continuing Education Units (CEUs)

Professional Development Units (PDUs)

CUSTOMIZED TRAINING SOLUTIONS

Approved by Project Management Institute (PMI)® toward earning or maintaining PMP® (Project Management Professional) or other PMI credentials.

Group Training – Your Place or Ours

All UWM Continuing Education courses offer CEUs which are used to document professional development in a wide variety of professions.

The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

Professional Development Hours (PD Hours) and Continuing Development Units (CDUs) Approved by International Institute of Business Analysis (IIBA)® toward earning or maintaining Certified Business Analysis Professional (CBAP)® or other credentials.

Professional Development Credits (PDCs) Approved by Society for Human Resource Management (SHRM®) for earning or maintaining SHRM-CP or SHRM-SCP credentials.

Engaged, energized employees are your greatest asset. Attract and retain the best and brightest by offering a substantial professional development program for new and existing staff. We customize the curriculum, location and format based on your specific needs.

Partner with UWM’s School of Continuing Education – the largest provider of professional development in southeastern Wisconsin – for flexible solutions, maximum results.

Contact Us Today!

414-227-3208 or sce-customized@uwm.edu

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University of Wisconsin-Milwaukee School of Continuing Education

REGISTRATION INFORMATION

The UWM School of Continuing Education building is currently closed due to COVID-19. Please check our website for updates.

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Paying for your education

Convenient Ways to Register

1. Online

Un(der)employed and Dislocated Workers Continuing Education has programs approved for funding from Individual Training Accounts (ITA).

Wisconsin Department of Vocational Rehabilitation DVR funding is available for several professional development programs. Ask your case worker for details.

uwm.edu/sce

2. Phone 414-227-3200 or 800-222-3623

Visit uwm.edu/sce/affordable for information on these financial assistance opportunities.

Monday-Friday 8am-5pm

✓ You do not have to be enrolled at UWM to register for Continuing Education courses.

Program Cancellations/Refunds A full refund is issued to program participants if the School of Continuing Education cancels a program for any reason. If a participant withdraws at least 10 business days prior to the start of a program, a 100% refund will be issued. If a participant withdraws less than 10 business days prior to the program start, a one-time transfer of fees to any currently available program is allowed; otherwise, the participant will receive a refund minus a 20% administrative fee. No refund will be given once a program has begun. No refund will be issued for programs with a fee of $35 or less. For on-demand online programs without a specified start date, no refund will be issued once a participant has accessed the online learning environment.

AmeriCorps Alumni – The Segal AmeriCorps Education Award Put your AmeriCorps education award to use for your professional growth. Most Continuing Education certificates and classes are eligible.

Veterans and Active Duty Military Members Continuing Education recognizes the service of veterans and active duty military personnel. Inquire about available assistance at sce@uwm.edu.

Spouses of Active Duty Military Members My Career Advancement Account (MyCAA) provides funds for spouses of active duty military members to pursue professional development.

Federal Lifetime Learning Tax Credit and Tax Deductions Continuing Education professional development programs may qualify for tax credits and deductions.

Employer Assistance Employers value proactive professional development planning and often provide funding for those who can demonstrate the return on investment to the company.

This does not apply to Osher Travel or College for Kids/Teens programs, which have no-refund policies.

For more information uwm.edu/sce/business

800-222-3623

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161 W. Wisconsin Ave., Ste. 6000 Milwaukee, WI 53203-2602

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