The Daily Beacon

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Partly Cloudy with a 10% chance of rain HIGH LOW 93 71

Fans go MAD for ad exec television show

Former All-American lineman passes away

Friday, July 30, 2010

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E D I T O R I A L L Y

Issue 17 I N D E P E N D E N T

PUBLISHED SINCE 1906

S T U D E N T

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http://dailybeacon.utk.edu

Vol. 114

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O F

T H E

U N I V E R S I T Y

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T E N N E S S E E

Poor air quality ends KAT’s free bus rides Robby O’Daniel Editor-in-Chief Thanks to Knoxville Area Transit and Knoxville’s penchant for bad air quality, many in the city have come to associate orange-level air quality days with free KAT bus rides. But those days are over. Cindy McGinnis, KAT general manager, said the program has been discontinued due to Knoxville having 13 days this summer with orange-level air quality, including a time span from July 3 through July 8 where every day had orange-level air quality. All these days with bad air quality drained the funds that KAT received from Congestion Mitigation and Air Quality in a federal grant the state of Tennessee applied for. As a result, the program was discontinued after the orange-level alert day on July 8, and McGinnis said KAT will not be seeking those funds to continue the program in the future. She said the Air Quality Action Days were not serving either purpose they were designed for — to encourage people to keep their cars at home, while also attracting new riders to KAT buses. “We were not attracting new commuters,” McGinnis said. “Just our current passengers were riding a lot more (on Air Quality Action Days.)” In June, she said KAT averaged 7,000 riders on a weekday, while Air Quality Action Days would attract about 10,000. Then the very next day, if it was not a bad air day, the ridership would be back to about 7,000. “That proves to us right there,” she said. “We were not keeping cars off the road. We were just having more of our current riders making more trips, which was good, but the program wasn’t doing what it was intended to do.” These circumstances brought about several disadvantages for KAT, she said. With more riders, there were more stops, so doors to the vehicle were constantly opening, making it impossible to keep the bus cool. Plus regular passengers, who buy seven- or 30day passes were complaining because they didn’t get free days like those who were not regular passengers. Funding left in droves, too, especially when airquality days fell on weekdays, as loads more passengers would hop on. This was because KAT averaged hundreds of passengers on weekends, while ridership would be in the thousands on

File photo • The Daily Beacon

The electronic ticker on the KAT buses flashed “Free” during Air Quality Action Days. They will no longer. The program has been abolished due to too many bad air quality days and KAT running out of funding for the summer. weekdays. And the last major disadvantage was, again, that no new customers were latching onto KAT. McGinnis blamed the fact that KAT could not predict air quality days. KAT would hear about air-quality days at about 4 p.m. the day before one would take place, making it more difficult to advertise the free rides. It basically left it up to pedestrians downtown just happening to see the bus’ electronic

ticker say “free” as they rode past. “We wouldn’t know from day to day when it would occur, so we couldn’t plan and say, ‘the funding is going to run out in mid-July,’” she said. “We wouldn’t know because we wouldn’t know when the Air Quality Action Days would occur.” Also, even if they did know that it was an airquality day, would riders want to make the effort on those days? “These air-quality alert days tend to be very

hot days,” she said. “... Those aren’t the times you want to try something new, on the hottest days of the year.” McGinnis said, perhaps in the future, KAT could brainstorm to come up with a better solution to get people to try mass transit on bad air days. See AIR QUALITY on Page 2

Renowned DJ to play Knoxville Additional receptacles downtown to Brandi Panter

Managing Editor With an impressive resume that includes spinning for the Def Poetry Jam afterparty and the U.S. Open in New York City, Knoxville is about to get a taste of Caribbean cool this weekend, courtesy of dj MONK. Hailing from Montego Bay, Jamaica, where he still splits his time, MONK is arriving in the Marble City this weekend to perform at Market Square eatery and nightclub Latitude 35, as well as a party on Sunday night hosted by Salon Visage owner Frank Gambuzza. MONK samples everything from hip-hop to house, and has performed with rock icons Bon Jovi in the past. “Where I'm from, they say 'Music is life,'” MONK said. “And I know I couldn't sing. I wasn't going to get a record deal singing, so I decided to DJ instead. Luckily they liked the way I put it down.” MONK said he is excited about playing in Knoxville, a place that he was “pleasantly surprised” to find is well-versed in its music scene. “We just really want to put on a good show,” he said. “I want to host the party of the summer before everyone comes back to school. I want it to be the party that everyone is talking about.” Saturday evening's festivities come as a fundraiser as part of Salon Visage's ED4EX (Education for Excellence) program. Monty Howard, publicist for the event, said ED4EX is a chance for Visage's staff to refocus and re-center on the love of their craft. “We've been doing this for 11 years now,” Howard said. “We have an all-day event on Sunday where we bring in speakers. Sometimes it is a business speaker, sometimes inspirational, beauty people, health, finance, and sometimes just for entertainment. It is just a day for our staff.” Howard said dj MONK was the only man

for the job, as far as the staff was concerned. “We had him here last year, and the staff loved him so much that we flew him in specifically for our Christmas party,” Howard said. “We have a lot of young people, people who know what is cool, what is hip, and he is hip. As far as they are concerned, he is just off the chain.” The Saturday evening event that is opening to the public is taking place in a new addition to Market Square, Latitude 35. Howard said it was the only logical place for the event to take place. “We own a studio in Market Square,” he said. “We have a good relationship with the owners, and we want to have a good relationship with our neighbors. It's a hip, new place. The entire downstairs is very nice. It's really a step up from a lot of places you see. We have 15 different salons and around 75 people from around the country joining us for this event, the real cream of the crop. We know what is good, and we want to impress.” Sunday evening MONK will spin at a private party for the Salon Visage employees and special invited guests at the home of Gambuzza, who is a personal friend of MONK. “I've known Frank for several years,” MONK said. “I really look forward to coming down and playing for him again.” MONK and Gambuzza met through MONK's wife, Dop-Pop Salon owner Jo Blackwell, who works as a color director for Loreal hair. dj MONK will appear live in-stuido on WUTK's Chart Attack radio, which runs from 5 p.m. to 8 p.m. Included in the interview will be a call-in portion of the show where callers can compete for tickets to Saturday night's show at Latitude 35. dj MONK will spin on Saturday night at “Dance Nights with dj MONK,” located at Latitude 35 in Market Square. The show starts at 9 p.m., and there is a $3 cover charge.

encourage pedestrians to recycle Jordan Lawson

Staff Writer Thanks to recent additions, around 20 recycling receptacles have been placed downtown. People can place recyclable material such as bottles, glass containers, plastic cups and aluminum cans in the bins. The program came out of discussions held within one of Knoxville's Energy and Sustainability Task Force committees. The city's contractor for household garbage pickup, Waste Connections, provided the receptacles, financial support for the program and will provide recycling data for the city. Susanna Bass, Knoxville sustainability program manager, said this trial run is to answer questions about the recycling situation downtown, including how much the program will cost, if they are convenient and if they will be used. “The option to recycle (for) pedestrians is not available right now,” Bass said. “We want to make recycling more prominent in city life.” Downtown residents have an option for recycling at 400 State St., so these 95-gallon bins are targeting pedestrians visiting or working downtown who want to recycle. John Homa, Knoxville solid waste program manager, said they chose locations based on the pedestrian traffic downtown, and they wanted to start slow, targeting specific groups in certain areas. “Right now we looked at some of the streets surrounding Market Square itself and traffic patterns around the square to see where people are coming from and going to,” he said. “Those locations were good places to put recycling bins.” Bass said, since the bins are large, they focused more on putting them in the vicinity of high traffic areas instead of in them. “We wanted them to be accessible to people passing by, but we didn't want them to be in the way,” she said. “We chose corners of intersections downtown. We went around Market Square and avoided Gay Street because it's already so crowded.” If the program is a success, receptacles that fit the downtown area will replace the 95-gallon bins. For that to happen, though, the data of how often the receptacles are emptied and the volumes collected has to be collected and analyzed. “We need the data to know if it's worth the investment and if people are going to use them,” Bass said. If successful, Homa said there will be a recommendation to the task force that put the program together, and they will bring a recommendation to the city. “We will include data, and what future costs might be,” he said. “We may end up expanding and putting permanent containers in the streets. It would be up to the city if they want to pick it up and run with it.” Homa also said not only the volumes of recyclables would be recorded but also the types of materials. The program is being sponsored by Waste Connections, who is providing the containers and collections at no cost to Knoxville. The program is scheduled to last for the next two months. A residential, curbside recycling program is in the works but will not begin until 2011. “The residential recycling is coming,” Bass said. “(But) as far as catching recyclable containers around town, we don't have any way to capture that right now, so this is to serve as a reminder that this should be part of our lives.”


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