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Meet Rocky Top’s official rocket men >>See page 3

Enter a “Bonnaroo state of mind” >>See page 5

Knoxville natives weigh in on new TN logo Hannah Marley Staff Writer

Freshman Kyle Alexander shines in summer league >>See page 12

Volume 129 Issue 3

The Volunteer State might be getting a facelift not all Tennesseans are in favor of. In recent weeks, Governor Bill Haslam and the Tennessee State legislature have faced criticism regarding the new Tennessee State logo, a $46,000 upgrade that would replace the existing logos currently used by 172 state organizations. The change, according to Haslam, is intended to unify the state departments and agencies

operating under the Tennessee state legislature, which all currently use individual logos and designs of their own. “I think part of the idea is to have a consistent brand across state government. There are some people who might not like that brand, but that becomes a question of choice,” Haslam said to the press after announcing the change. For some Knoxville residents, bitterness toward the legislature’s decision stems from more than difference in artistic taste. Alex McNabb, a high school sophomore

utdailybeacon.com @utkdailybeacon

and Knoxville native, said Haslam opted to change the logo as a branding decision rather than honor the culture of Tennessee as well as the 110-year-old symbol of state identity. “They think of it as a business thing, when it should really be about the culture of the people,” McNabb said. “They didn’t ask the public, they just kind of thought of the business value. It’s worked for over a century, and now they want to change it. They should ask the people first.” See TN LOGO on Page 3

Wednesday, June 17, 2015


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