03 06 15

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I will tweet my all for Tennessee today Megan Roberts Contributor

Eight student arrested for robbery >>See page 2

Downtown eatery brings neighborhood feel >>See page 6

Volume 128 Issue 39

Social media: it’s the go-to platform for showcasing emotions, whether positive or negative. And Tennessee’s fan base is no exception. Tennessee’s fans are extremely active on social media, especially Twitter. It’s formed friendships, swayed recruits to or from Tennessee, and overall, has changed the experience of being a Tennessee football fan. Social media allows fans from all over the nation the chance to connect with one another and to share their love for Tennessee. Social media started the Eric Berry chant at the Tennessee vs. Vanderbilt football game. Social media formed the friendship between Levi Sutton and Seth Hughes. And social media began the Checker Neyland movement. Social media gives Vol fans an avenue to share their pride and love for UT. Active Vol fans on Twitter might recognize the name Levi Sutton (@PopcornSutton__). A longtime Vol fan with more than 3,000 Twitter followers, he’s behind one of the most brutally blunt and sarcastic accounts. Sutton agrees that his Twitter popularity peaked during the 2014 NCAA March Madness when Tennessee went from being a bubble team to playing in—and winning—a playin game, and Sutton’s Twitter erupted. When Tennessee faces an opponent, Sutton searches for the opposing team’s fan base on Twitter. When he discovers the account of an opposing fan, the “trolling” begins. Sutton sends taunting tweets of

utdailybeacon.com @utkdailybeacon

a friendly nature. Even if Tennessee loses the game, Sutton continues tweeting, and his tweets following a Tennessee victory bring a smile to all Vol fans on Twitter. Another familiar name from the Tennessee Twitter crowd is Seth Hughes (@THESethHughes), who forged a relationship with Sutton through Twitter. Hughes has more than 1,600 Twitter followers and actively comments on the events surrounding the Tennessee athletic department. Both Sutton and Hughes are similar in that they are brutally honest when tweeting, which is likely the foundation of their friendship. Hughes admits he did not meet Sutton in person until the Utah State game this past fall, but comments that “(they) might as well have come from the same womb.” They also decided to attend the Vanderbilt game together, a game which Tennessee won 76-73. “Our greatest real life embrace was the comeback win over Vanderbilt in basketball this season,” Hughes said, “when we scored five points in 16 seconds to take the game to overtime.” However, it’s not always happiness and optimism when it comes to Tennessee fans on Twitter. Following a loss, Twitter can bring out the worst in people. In the course of a game, some Vol fans may tweet negatively about a Tennessee athlete who made a critical mistake on the field. It’s also not uncommon to see fans tweeting at recruits who don’t commit to Tennessee. Other recruits see the way Tennessee fans treat recruits and players on twitter. Although most tweets are positive, recruits have received negative tweets from fans. See SOCIAL MEDIA on Page 8

Friday, March 6, 2015


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03 06 15 by UT Media Center - Issuu