JESCO BEGINS FIFTH DECADE IN BUSINESS Firm Continues Growth And Expansion In the early 1970’s, Lou Robustelli and his wife Terry founded a new firm that would become one of the region’s leading construction equipment dealerships. Jersey Equipment Sales Company, which is now known as JESCO aligned with the John Deere Company in 1972 to become the exclusive dealer of John Deere products in New Jersey. The newly-formed company opened its first dealership in
JESCO founder Lou Robustelli with current company president Jon Robustelli.
Greenbrook, NJ after purchasing the assets of Jersey Tractor Company. While initially employing 19 people during their first year in business, Lou and Terry continued to build a firm that would eventually employ approximately 250 workers at 12 different locations by 2013. Lou’s accomplishments over the years were recognized in 2000 when he received the annual Larry Gardner Memorial Award at the UTCA convention, an award given to the associate member of the year. In 1982, JESCO constructed its new headquarters in South Plainfield, NJ, where the firm is still currently situated. Two additional locations in Lumberton and Fairfield would later be opened in New
Pictured above from the left are Anthony Falzarano, Vice President of Sales, Ken Pesta, Signature Account Manager and Eric Paterno, Sales Manager. 42
Jersey. Lou and Terry’s son Jon managed the Lumberton location and was eventually elevated to the role of Vice President for JESCO. In July of 2005, Lou Robustelli stepped down as President of the firm and was succeeded by Drew Robustelli, Jon’s brother who later transitioned the position to Jon.
Left to right: Randy Hartman, North East Regional Service Manager, Andy Falco, Regional Rental Manager, Steve Cabbell, Regional Parts Manager and Dennis Casey, Corporate Products and Support.
In his short tenure as president of JESCO, Jon Robustelli has steered the firm through a period of extremely successful growth and expansion. One of the first decisions that Jon made was to focus on the BOMAG Roller and Indeco Hydraulic Breaker product lines. This allowed the firm’s sales force to present a diversified line of equipment to its customers. The product line was further expanded to include Hitachi Construction and Mining Equipment, BOMAG Paving and Milling Equipment, Hydrema Multi-Tip Dump Trucks and Genesis Demolition Tools. In 2006, JESCO added a compact equipment division to respond to the increase in light equipment sales in New Jersey.
JESCO equipment operates on a project in Brooklyn. Utility and Transportation Contractor, OCTOBER 2013