ONLINE: COMPETITIVE STRATEGY
Online, On-Demand Access for 60 days $990
ONLINE: COMPETITIVE STRATEGY Overview Most CEOs are in their position because they excel at two things: strategy and leadership. These leaders are equipped with the skills and knowledge to develop a dynamic business strategy. This course answers the central question “How to I develop strategy so my organization can outperform the competition?” Knowing how to develop such a strategy gives managers the building blocks to establish an overarching plan for how to succeed in their marketplaces. Study leading theories from influential strategists, dissect a variety of case studies, and gain tools and tactics to apply strategic responses to a variety of real-world settings in this course. Learn business-level strategy theory and how to apply it to real business situations.
Topics Covered • • • • •
Concepts of the strategic management process Industry and internal analysis Business-level strategies in cost leadership and product differentiation Disruptive innovation and its implications Value creation/value capture matrixes and their link to business models
• • •
Use industry and internal (company) analysis to formulate strategy Apply concepts of competitive advantage to your business-level strategies Understand disruptive innovation and its potential implications on your company Create a competitive advantage and outperform your competition
Polish your strategy skills and knowledge Learn how to move the strategic management process from concept to application Develop a competitive strategy that best fits the resources and capabilities available in your company Develop and implement new ideas for future growth
ONLINE: COMPETITIVE STRATEGY Who Should Enroll • • •
First- and middle-level managers with an eye on the C-suite Small-to-medium sized business owners Individuals with responsibility for business strategy or those hoping to increase their strategy-level responsibilities
Module 1: The Strategic Management Process • The purpose of the corporation • The role of strategy in business • The strategic management process • Creating a competitive advantage Case: Honda Module 2: Industry Analysis • • • •
How to conduct an external strategic analysis The S-C-P model Porter’s Five Forces How industry structure relates to environmental opportunities Case: The Global Video Game Market Module 3: Internal Analysis • •
The Resource-based view of the firm (RBV) Conducting an analysis of a firm’s resources and capabilities • Competitive disadvantage, parity, temporary competitive advantage, and sustained competitive advantage • How to use value chain analysis Cases: Disney, Minnetonka, SkullCandy
Module 4: Business Level Strategies: Cost Leadership and Product Differentiation • • • •
How firms approach value creation Methods of value creation and profit models Drivers of profit returns Business-level strategies and corporate strategies • Sources of cost advantage • Economies of scale Cases: Starbucks, The US Dog Food Market Module 5: Disruptive Innovation • •
Disruptive and sustaining innovations Market conditions that make disruptive innovation possible • The process of disruption • Responses to disruptive innovations Case: US Postal Service
Presenting Faculty | Bonita Austin Bonita Austin has a background in securities analysis and is a Professor (Lecturer) and the Assistant Department Chair for Entrepreneurship and Strategy in the David Eccles School of Business at the University of Utah, where she has received many teaching awards. As an Institutional Investor’s All American All Star Analyst and Senior Vice President at Lehman Brothers, her work was frequently cited in such publications as The Wall Street Journal, The New York Times, Business Week, Fortune, and Forbes.
The Eccles Difference Tier 1 Research Institution Internationally Accredited by the Association to Advance Collegiate Schools of Business
Carnegie Classification of Institutions of Higher Education
Top 25 Seven Programs Ranked Among the Top 25 in the U.S.
The Eccles School enrolls approximately 6,000 students in its eight undergraduate majors, four MBAs, six other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more. Our faculty members boast impressive professional and educational backgrounds and hold PhDs from esteemed universities including University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School. Program Fee The $990 program fee covers access to 20 hours of online content for 60 days. Payment Policies You will receive course materials and gain access to the learning environment within one business day of registration and payment. SHRM Recertification Provider
TAKE THE NEXT STEP For more information, contact a course consultant: Telephone: (801) 587-7273 Email: ExecEd@Utah.edu Website: Execed.Utah.Edu Registration: Eccles.Secure.Force.com/ ExecEdApplication Executive Education 1735 E Campus Center Drive Garff Executive Education Building, GARFF 4340 Salt Lake City, Utah 84112
Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). This program is valid for 20 PDCs. For more information about certification or recertification, please visit shrmcertification.org.