DEVELOPING AN AI STRATEGY FOR YOUR BUSINESS
AI STRATEGY OVERVIEW
This course provides business leaders with a strategic understanding of Artificial Intelligence (AI) and its practical business applications. Participants will learn how to develop, implement, and support AI strategies and solutions for their organizations. The course covers foundational AI concepts, strategic thinking, practical applications, and overcoming common adoption barriers. Participants will leave this course with tools to draft an AI roadmap for their organizations.
Course Content
Day 1: Foundations & Strategic Thinking
• What is AI? (Concepts & Business Context)
• AI Personas & Types of AI Tech
• Business Prompts Using Generative AI (Interactive)
• AI Governance: Managing Risk and Ethics
• Building an AI Roadmap (Now, Next, Later)
• AI Projects & KPIs: Measuring Success (Workshop)
• AI Readiness: Is Your Organization Prepared?
• Wrap-Up & Project Assignment for the Week
Day 2: Practical Application & Next Steps
• Recap & Sharing of Week-Long Projects (Peer Discussion)
• Resourcing Your Team for AI Initiatives
• Case Studies: Successful AI Implementations (Interactive Analysis)
• Practical AI Application in Your Business (Team Workshop)
• AI Roadmap Development Workshop (Guided Activity or Team Workshop)
• Overcoming Common AI Adoption Barriers
• Next Steps & Building Momentum
In addition to developing knowledge and skills, you will receive SHRM credits as proof of your accomplishment.
Eccles Executive Education is recognized by SHRM to offer SHRM-CP or SHRMSCP professional development credits (PDCs). For more information about certification or recertification, please visit SHRMCertification.org.
• Business leaders looking to understand AI and its business applications.
• Individuals responsible for supporting or leading AI initiatives within their organization.
• Executives aiming to align AI projects with business objectives.
• Professionals interested in developing a strategic vision for AI adoption.
• Those looking to assess and improve their organization’s AI readiness.
Personal Benefits
Understanding AI and its applications
Make informed decisions to lead successful AI projects
Learn necessary insights and practical tools
Ensure alignment of goals with AI Adoption
Organizational Benefits
Understand how AI is integral to business operations and strategy
Develop and effectively implement AI initiatives
Drive innovation through leveraging AI
Maintain a competitive edge
Presenting Faculty | Matt Pecsok, Assistant Professor (Lecturer)
Matt Pecsok is an experienced educator and industry professional with over 25 years in information systems and Analytics. As a full-time faculty member, he teaches courses in data mining, statistics, and data engineering. Prior to academia, Matt worked as a senior software engineer in various organizations and served as the lead data scientist at the Utah Education Policy Center. He also held the role of senior technical product manager for artificial ontelligence and geospatial analytics platforms at United Healthcare/Optum. In addition to his academic and industry roles, Matt has provided consulting services in AI/ML and statistics, helping organizations leverage cutting-edge technologies to solve complex problems.
Who Needs This Class?
THE ECCLES DIFFERENCE
The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, seven other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more.
Our faculty members boast impressive professional and educational backgrounds and hold Ph.D.s from esteemed universities including the University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School.
TAKE THE NEXT STEP
Telephone: (801) 587-7273
Email: ExecEd@Utah.edu
Website: ExecEd.Utah.Edu
Registration: Eccles.Secure.Force.com/ExecEdApplication
1731 E Campus Center Drive
Robert H. and Katharine B. Garff Building, GARFF 4340
Salt Lake City, Utah 84112
