Pre-Listing Presentation

pre-listing

PRESENTATION

A N I NTRO D U C TO RY D I SCU S S I O N O N L I S TI N G YO U R PRO PERT Y

presented by Kristen Bagley

CONTENTS

my biography why list with me what my clients have to say my marketing plan preparing your home to sell support team frequently asked questions selection of sales from Summit Sotheby’s International Realty

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MY BIOGRAPHY

Choosing a career in real estate was a natural choice for Kristen. She developed her passion for real estate as a young child, as her parents would educate the kids on the history of local communities, view recently renovated historical buildings, and tour homes with the Utah Heritage Foundation. From this, she developed an appreciation for quality craftsmanship and architecture.

Kristen has been practicing real estate since 2013, prior to this she volunteered with two HOA’s, and managed the renovation of a historical home near the University of Utah.

As a native Utahn raised in Cottonwood Heights, and a current resident of Lehi, Kristen is knowledgeable about the communities along the Wasatch Front.

She understands the uniqueness of Utah’s economy, growth, and housing market.

She is dedicated to assisting her clients through each step of the real estate transaction. Kristen finds the keys to keeping her clients delighted with her work are impeccable organization and fluid communication.

Kristen lives in Lehi, the heart of Silicone Slopes, with her husband and children that haven’t left the nest.

Kristen enjoys traveling the world to experience other cultures, reading, learning how to quilt, and spending time with her family.

WHY LIST WITH ME? access to SothebysRealty.com Sotheby’s International Realty’s website, sothebysrealty.com, is the #1 most trafficked website in the world for luxury properties. By listing with me your property regardless of area or price point will be up front and center on this exclusive website.

transparency and reporting Each week, I will communicate with you about your property’s market position and potential buyer feedback.

Once a month, I will report on website traffic sources and the most viewed images driving interest to your property.

marketing Summit Sotheby’s International Realty has Utah’s only in-house advertising agency devoted to the marketing of my clients’ properties. Within this booklet you will find key marketing samples showcasing our awardwinning approach to real estate marketing.

access to noteworthy clientele A clientele base including: 71 of Forbes 100 Wealthiest People, 253 of Forbes 400 Wealthiest Americans, 60 of Worth Magazine’s Benefactor 100 List, and 78 of Forbes 100 Wealthiest Americans.

brand power KRISTEN BAGLEY

Sales Associate

801.554.3911 kristen.bagley@sothebysrealty.com summitsothebysrealty.com

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To watch my biography video, click the play button

The powerful Summit Sotheby’s International Realty blue sign and classic branding immediately differentiate my clients’ properties. The Summit Sotheby’s International Realty’s brand is aspirational, placing it in a league with brands like Tiffany & Co., Porsche and Gucci. This brand power attracts the attention of qualified buyers.

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WHAT MY CLIENTS HAVE TO SAY I was extremely pleased with Kristen’s professionalism, knowledge, courtesy, and promptness in answering all our questions. Kristen sold our father’s home after he died. I live in California, so it was important for me to have someone I trusted working for me in Salt Lake. Kristen understood the neighborhood that our father’s house was in, and also had a good understanding of both the strengths and weaknesses of the property. We were very happy with the quick sale that was over the appraisal price.

Also, she handled all the paperwork with aplomb and efficiency. I would strongly recommend Kristen for your real estate needs.

Gayle T. I highly recommend Kristen as a trusted partner in either the sale or purchase of a home. Her attentiveness to her clients, attention to detail and experience have helped us to navigate roadblocks on both sides of a real estate transaction. Her work ethic is second to none and Kristen always responds to questions and concerns in a very timely manner. I would gladly partner with her in future should I need a real estate professional!

Paul J. Kristen is amazing at what she does. She’s on top of it all, gives great recommendations, and is very insightful. She’s a very sweet person. She’s more than a professional at what she does as you will not only have a Realitor for life but a friend as well! Love her to pieces!

Marissa R.

Kristen was an outstanding REALTOR®. We had a high price point, in the middle of COVID-19 but she got it done. Kristen is extremely responsive to sellers and is an outstanding representative.

She has good tactics and can help manage the ups and downs of selling a home. Throughout the process, she demonstrated her value by doing the little things. She was outstanding. I wholeheartedly recommend her on any transaction. I will not use anyone else.

JOSH H.

Kristen has helped us in two different transactions in Utah County, one as a buyer and one as a seller. Kristen impressed me even before moving to Utah to look for a home to purchase. Then later as a seller she was able to work her magic to ensure that all went smoothly. I would highly recommend Kristen as a fantastic real estate agent whether or not you are a buyer or a seller. I even consider Kristen to be a friend. She is very professional and capable and acts very quickly to any contingency.

Without any question, I would definitely go to Kristen again when I need to purchase or sell in Utah . She is extremely knowledgeable and honest. You cannot possibly go wrong with Kristen.

David P. 6

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OUR MARKETING PLAN prior to publishing listing

as needed until accepted offer

• Professional photos taken • Listing documents signed • Shoot video/matterport, if applicable

• Send out online marketing pieces for the home • Contact seller with feedback from showings • Qualify calls as serious vs. curious • Present offers with seller’s net proceeds • Skillfully negotiate and represent client

immediately after listing • • • • • •

Property on local Multiple Listing Service F eed property to top real estate websites Key and keybox installed Signage ordered Preliminary title report ordered Identify where buyers in the area come from

1 week after listing st

• • • • • •

Flyer/Brochure prepared and ordered Set up on online traffic reporting Set up on photography reporting Send out syndication email Prepare open house ads, if applicable Prepare newspaper/magazine/digital ads, if applicable • Call all agents with listings in area every 30 days after listing • Call all agents with listings in same price range • U pdate Comparative Market Analysis to confirm price is accurate • Review Comparative Market Analysis with seller • Review marketing plan with seller • Consider price change adjustment • C ontact showing agents with new price • Schedule and hold a new open house, if applicable

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after accepted offer • • • • • • •

Verify and submit paperwork to brokerage Monitor contract Send Seller’s Disclosure Forms to buyer Verify deposit of buyer’s earnest money Schedule settlement at Title Company Assist seller in transferring utilities S chedule buyer home inspection and appraisal • C oordinate with buyer’s Mortgage Co., Title Co., etc one week after closing • • • •

Check-in with clients Ask for feedback to improve service Ask for feedback on marketing plan Ask for referrals/testimonials

BROCHURES DIRECT MAIL L.A. TIMES COLLECTIONS MAGAZINE WALL STREET JOURNAL MANSION GLOBAL NEW YORK TIMES PARK RECORD SALT LAKE TRIBUNE REAL ESTATE MONTHLY HOME MAGAZINE DESERET NEWS UTAH BUSINESS SALT LAKE MAGAZINE CONDÉ NAST FINANCIAL TIMES SOCIAL MEDIA

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PREPARING YOUR HOME TO SELL general areas

back exterior

• Clean the entire house and remove clutter (Vacuum, mop, clean all counter tops, and wash windows) • Keep all lights and lamps on. Be sure to turn on undercabinet lights and other decorative lights.

• Replace all burned out light bulbs.

• Light bulbs should be the same color.

• Keep ceiling fans OFF for the duration of the photo shoot • Televisions & Computer Screens should be OFF for the duration of the shoot • Open all blinds and window coverings (Unless undesirable view) • Shutters should be open to expose the maximum amount of window but should not be drawn up completely • If your property has views that can be seen from the interior be sure to clean all windows and remove screens if possible.

• Remove as many personal and family photographs as possible • Remove small rugs to show flooring

• Clean and sweep patio • Straighten and clean outdoor furniture • Remove or replace faded outdoor cushions • Remove toys • Clean pool and remove automatic pool cleaners • Turn on all pool and any water features • Remove hoses • Remove trash cans • Hide pool toys and equipment

front exterior • Close garage doors • Remove cars from driveways and front curb • Tidy landscaping and remove clutter (Cut, mow, and rake, hide toys, etc.)

• Remove empty planters • Remove hoses • Place trash cans inside garage or shed

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living room

bathrooms

• Remove all non-decorative items (magazines, papers, mail, remote controls, kids toys.)

• Declutter fireplace mantle • Fluff and straighten furniture pillows • Remove toys and electronics • Hide all wires

• Clean bathroom (clean mirror, counters, straighten towels) • Remove all personal items • Remove all non-decorative items (soap, toothbrushes, medications, etc.)

• Close closet doors • Remove shampoo, soap, wash cloths etc from bathtubs and showers • Remove and hide toilet paper roll • Remove used towels • Remove rugs and floor mats

master bedroom • Make bed, straighten bed skirts and fluff pillows • Iron or press linens • Remove all personal non-decorative items from night stands • Remove electronics and wires • Remove clutter from dressers and other surfaces • Remove family photos • Clean under bed

pets • • • •

Hide pet bowls in garage or closet Hide pet toys and beds in closet Keep pets in a hidden crate or outside Clean pet waste and toys out of backyard

kitchen • Clear counter tops of non-decorative items (Home phones, baskets, papers, etc.)

• Remove all refrigerator magnets and decorations • Hide garbage cans in pantry or closet • Remove soaps and dishes from sink and any dish towels draped over the sink or oven handle • Remove distracting over-cabinet decorations • Remove napkins, paper towels, spices, oils.

spare rooms • Remove names and family photos from walls • Remove posters, logos, and stickers • Remove any trash cans and laundry bins • Clean under the bed • Make Beds • Remove or organize toys

dining room • Clear, dust, and polish table • Feature one centerpiece that adds color and contrast to the room • Straighten and evenly space chairs • Remove child seats or booster chairs

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OUR TEAM will we save money by listing our property ourselves?

Do you believe your property would sell at a fixed price, or do you believe that it would sell in a range of prices based on the marketing, photography, real estate brand and negotiation skills of your agent? Having a professional, licensed and trained sales associate advocating for and marketing your property ensures a smooth transaction and for the highest market value possible.

Accounting Property Management

Business Development Director

Marketing

President, Principal Broker

OVER

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SUPPORT STAFF Relocation

Operations

will you cut your commission?

Executive Vice President

Transaction Management

In-House Contract Support

No. It makes me nervous if another agent has agreed to this. Why? If an agent is not able to communicate their value and stand up for their own worth, how strong will they be in negotiating the value of your property? can we list for only 30/90 days?

In order to best market your property with digital, print and experiential advertising, our minimum listing period is 6 months. My recommendation is a year agreement so that you are included in Utah’s awardwinning real estate publication, Collections Magazine.

This signature magazine drives qualified buyers from Utah and our key feeder markets. is it better to use a friend in the business?

In today’s market, almost everyone knows one or two people who work in real estate. Ask yourself if you’re considering working with your friend as a favor to them or if your goal is to hire an aggressive sales agent who leverages their skill, experience and brand to get top dollar for your property.

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FAQ'S

The staff and management of Summit Sotheby’s International Realty are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. With a 4-to1 sales associate to employee ratio, our clients have the daily support of in-house marketing, transaction coordination, legal, operations, relocation, property management, photography and videography departments.

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a selection of

SIGNIFICANT SALES

01

FROM KRISTEN BAGLEY

03

02 05

04 06 07 01 02

$2 , 0 0 0 , 0 0 0 5968 N Maple Ridge Trail Oakley, Utah

$950,0 0 0

04 05

57 E Hillside Avenue* Salt Lake City, Utah

03

$850,0 0 0 1801 E Countryside Drive Salt Lake City, Utah

$6 0 0,0 0 0 3752 Aspen Camp Loop* Park City, Utah

$ 375 , 0 0 0 6553 S Old Honeycomb Road Salt Lake City, Utah

06

07

$2 75 , 0 0 0 2082 S Park Street Provo, Utah

08

$45,0 0 0 3068 Chukar Drive Garden City, Utah

$ 315 , 0 0 0 1527 West 1065 South Springville, Utah

* Represented the Buyer

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KRISTEN BAGLEY Sales Associate 801.554.3911 kritsten.bagley@sothebysrealty.com summitsothebysrealty.com

©MMXXI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company.

Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2021.