Marketing vs. Sales: The Closed Loop

Without Marketing, a drug’s brand and vision will never be realized. If not for Sales, the drug product’s life cycle is short-lived . These two commercial areas collaborate to sell the product to wholesalers, hospitals, and pharmacies to eventually reach the patient.

This is where Closed -Loop Marketing comes into play The sales team relays data and insight of the consumer landscape to the marketing team . This closed- loop guides the drug product’s campaign strategy and direction in terms of what worked and what failed . Closed-loop marketing involves an interdisciplinary team to impact marketing, market research, medical/regulatory/legal review, and business intelligence

This loop examines healthcare provider’s (HCP) feedback and relays that information to the interdisciplinary team to adjust market strategy accordingly.

These four stages are a general view of a product’s life cycle, and they can vary depending on whether the product is a “high- learning,” “lowlearning,” “fashion,” or “fad” product