Marketing Jargon

A sales technique involving face-to-face interaction with healthcare professionals to provide information about a drug and its benefits

DTC Advertising

Market Access

Direct-to-consumer advertising, which is targeted at consumers rather than healthcare professionals

The process of getting a drug approved for a particular market or group of patients to use

Value-Based Pricing

Market Segmentation

Health Economics and Outcomes Research (HEOR)

Real-World Evidence (RWE)

A pricing strategy that considers the value a drug provides to patients and the healthcare system

Dividing a market into distinct groups of consumers with similar needs or characteristics

A field that evaluates healthcare interventions' economic and clinical value; this includes drugs

Data collected outside of clinical trials, such as from electronic health records or insurance claims, that is used to evaluate the safety and effectiveness of drugs in real-world settings

Comparative Effectiveness Research

Research that compares the effectiveness of different treatment options for a particular disease or condition