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Marketing Jargon
Labeling
OutcomesBased Contracting
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PatientReported Outcomes
Precision Medicine
Risk Evaluation and Mitigation Strategy (REMS)
Health Technology Assessment (HTA)
Comparison Diagnostic
The information provided on a drug's packaging, including indications, contraindications, warnings, and dosing information
A pricing strategy in which a pharmaceutical company agrees to provide a drug at a discounted price if it does not achieve specified clinical outcomes
Measures of a patient's health status and quality of life reported directly by the patient
A medical approach that uses genomic and other personalized data to tailor treatment to a patient's specific characteristics and needs
A plan developed by a pharmaceutical company to manage the risks associated with a particular drug, including measures to ensure its safe use
A process used to evaluate healthcare technologies' clinical and economic value, including drugs
A diagnostic test that identifies patients likely to benefit from a particular drug
Key Performance Indicators
Metrics used to measure the performance and success of marketing campaigns, such as sales revenue, market share, and customer satisfaction
