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UtahStatesman The

Advertising Information 2009-10

AggieTownSquare

j The Utah Statesman .com


So, how many heads are there at USU?

823,925 Students! 815,099 at Logan Campus

Includes Extension, Regional Campus, Evening and Continuing Education Students

Lforikethesalmon swimming upstream or geese flying south winter, as sure as leaves will turn to hues of red and

*All statistics reflect Fall Semester 2008

gold, students will be coming to USU this fall in record numbers. Some will be new, some will be old hands on campus, some will be from Utah, others from far-flung locations around the globe. Some will have a major and an eye on a springtime graduation ceremony, others will be just beginning their academic careers. And there are a few “career students,” it seems. But regardless of their status, each and every one of them will have two things in common. Each will read the campus paper three times a week. And each will have — no, make that can have a major impact on your business. Lucky for you, we know these students. You know your business, the ins and outs, what works and what doesn’t. Well, we know the student market. We know the personality, quirks and preferences of campus. We know the Utah State University student body, more than 16,000 strong, is a group of aspiring young professionals that means more than $27 million to Cache Valley each year. We understand their influence: a group with nearly $400 a month of discretionary income, a group that nationally had a retail sales impact of more than $44 billion last year. Billion ... with a “b.” The USU student body is a market you need on your side when the game is on the line — and isn’t the game always on the line? Here is a market that studies have shown is eight times more likely to buy a bicycle or motorcyle than the average consumer; the highest category for car parts and accessories, eating out, jeans and sweaters, contact lenses, back-packing equipment, electronics, computers and related ware ... and the list goes on and on. This is the one market segment you need to have as part of your marketing mix if you want to increase your sales, increase your current position. But, you know that. You know what a difference students mean to your business.You know what a difference no students means to your business, too. We can help.

8But the number that means the most to you:

92%

Read The Utah Statesman three times each week. (Logan Campus)


The Official 1-Page Rate Card:

‹Local Open Rate .... $5.75 col. inch

Quantity Discounts (local customers only!) 150-250 col. inches/mo.......$5.50 col in 250-300 col. inches/mo.......$5.20 col in More than 300 inches.........$4.90, maybe lower!

Quantity contracts available to local customers only – ask your sales rep for information on long-term and special contracts! ‹Quick-Pay Discount ... 10%! Any display ad paid for at time of insertion is eligible for a 10% pre-pay disount. Or if you prefer, when we bill you, you pay off our invoice by the 10th of the month and take 10% right off the top of your bill. We’ll even figure it for you. Quick-Pay Discounts apply to quantity discounts, too. They apply to any special supplements or other promotions, as well! You Pay Quick, You Save Big! ‹Special Back Burner Rate...$325 The Back Burner is the back cover of The Statesman, the first page many students see, a page they all turn to, a popular comics and calendar page. Schedule with your sales rep early to get this prime spot. We throw in FREE COLOR with this great rate! They go FAST! ‹Super Strip ... $125 A great spot for your best ad — Page 2, the first ad in the newspaper, a spot where readers get used to finding the Best Deal in the Paper each day! Special color frame, special pricing .... an eye-catching strip across the bottom of the page. They’ll go fast, so book ‘em early. Also available for section openers. Limit 2 per week per client on pg. 2.

‹Full Page Rate ......$500. A special discounted rate (19%!) if you place a full page ad. ‹Half Page Rate ......$300. Ditto, a rate well below the regular column inch rate. ‹Front Page Ads ...... Put your message on the FRONT PAGE with Post-It-type stickie notes! ‹Here’s Your Best Rate: Run your ad for three consecutive issues and get our Dirt Cheap Rate (100%, 75%, 50%) on the two subsequent ads. It doesn’t get any better than this! Not running in a row, but want a discount? Each repeated ad in a month’s time is eligible for a 10% discount! Does not apply to Back Burner or SuperStrip ads. Pre-pay discount STILL APPLIES! ‹Special Color Opportunities: FULL COLOR (or spot color) for only $75 surcharge on the ad cost! Yes, as much color as you want! Unbelievable. Imagine how good your ad will look in full process color! ‹Pre-printed inserts....$55 per thousand (quantity discounts available for local customers only based on frequency -check with your rep). No catalogs. Please be aware that most USU students will never see mass direct mailing and the free “shopper” methods of distributing inserts. This is the best way to reach students both on and off campus if you prefer to use inserts. Plan ahead for best results. All inserts must be seen and approved in advance. Talk to your rep about details. ‹Web site advertising... Monthly rates ranging from $50 to $125 depending on variables. We can put your buttons and banners on our Web site. Statesman Online is USU’s favorite jumping off point to surf the Web, complete with contests, videos, polls, comics and archives of past issues. More than 50,000 page impressions each month. Talk to your rep about details. Here’s how you can hit USU’s off-campus students, alumni and friends of the university, too! Web advertising makes a great 1-2 punch to reinforce your advertising message.

Area Code (435)

797-1741 l 797-1760 797-NEWS Voice - Advertising Office

FAX - Advertising Office

Main Office Telephone Tree


89 Out of 10

USU Students Read The Utah Statesman Three Times Each Week!

Here’s how easy it is to reach more than 15,000 anxious customers! We’ll Walk You Through It, Step by Step

1

Begin with our Local Open Rate for Display Advertising:

$5.75

/ col. inch.

Not Acquainted with “column inches?” Ask your rep or phone. Each Statesman column is just under 2 inches wide....1.75” to be exact.

4

Bigger Discounts for Bigger Ads.

We have special discounts for Half-Page Ads (12% discount)

Only $300

Full-Page Ads (17% discount)

Only $500.

Make the leap and get rewarded!

2

But We Want to Give You a Better Deal:

Run your ad for three consecutive issues and get our Dirt Cheap Rate (100%, 75%, 50%) on the two subsequent ads. It doesn’t get any better than this! 4th ad FREE ... if you have online presence, too!

3

And Yet It DOES Gets Better!

Quick-Pay Discount ... 10% Off! Any display ad paid for at time of insertion is eligible for a 10% prepay disount. Or if you prefer, when we bill you, you pay off our invoice by the 10th of the month and take 10% right off the top of your bill.

And We Have Tricks Up Our Sleeve Ask your rep about our SUPER STRIP, which guarantees Page 2 placement ... our SUPER COLOR OPPORTUNITIES, which gives you a much bigger bang for nominal cost.... or The BACK BURNER, which gives you lots of color and a back cover ad, surrounded by great news and comics.

435-797-1741 VOICE 435-797-1760 FAX


UtahStatesman

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The

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Students love their first issue! FIRST DAY of CLASS!

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For Monday Publication — Friday, 10 a.m. Wednesday Publication — Monday, 11 a.m. Friday Publication — Wednesday, 11 a.m. Please help us out by meeting these deadlines. Many ads placed on deadline may not have the opportunity to be proofed ... so please

PLAN AHEAD!

OCTOBER ’09

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Taggart Center 105, Utah State University • Logan UT 84322-0165 •Phone (435)797-1775 FAX: (435) 797-1760 • email: statesman@aggiemail.usu.edu

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They’re Back and Ready to Buy! Reach the THOUSANDS of new and returning

USU students by advertising in The Statesman’s Welcome Back Issue! In just a few short weeks the Utah State University community will be bustling with more than 16,000 new and returning students, ready to start a new school year. Now is the time to grab their attention, before classes begin full tilt and while students are looking to furnish their apartments or dorms, do some shopping, or just search for food and necessities of life! The Statesman’s Welcome Back Issue — our biggest issue of the year — is the perfect way to reach these students, as well as the returning faculty and staff. This issue contains information from each department on campus to assist students, so this is a real “save all year” kind of issue. More than one-quarter of USU’s students are new to this area, so the Welcome Back Issue is your first chance to capture the attention of these new arrivals, as well as all the returning students. College students quickly establish buying habits and favorite hangouts that can last their entire college career. The Welcome Back Issue is your first opportunity to reach these new and future customers. Call our advertising office today at 797-1775 or 797-NEWS to place your ad, get more information, or to schedule an appointment with one of our advertising representatives.

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SEPTEMBER ’09 Students love their first issue! FIRST DAY of CLASS! SEPTEMBER M T W T F ’09 S 7M 14 21 7 28 14 21 28

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Issue Date: Monday, August 23 Ad Deadline: Wednesday, August 18 4 p.m.

Ask about our MAILED ORIENTATION ISSUE, too -- going to the homes of all new students!!

Special Advertising Supplement or Insert to The Statesman

Dining Guide: Sept. 16 Aggie Basketball Preview: Oct. 19 Fall/Winter Car Care: Oct. 21


Get Lots of Eyeballs on your Ad ...

8with SPONSORSHIPS! Students LOVE our Funny Page, with comics, puzzles and special continuing features!

We have the wildly popular Sukoku puzzle, traditional crosswords, Top Ten Lists and our own Gag Me comic caption contest. You can get eyes on your message and keep them there with Sponsorships. Special rates for sponsoring a feature all semester. 4-week minimum. Rate varies by feature. Ask your advertising rep for details. Crossword Puzzler • MCT

You Me r Ad ssa HER ge E! It’s No PUZZLE where to find the BEST PIZZA IN TOWN! Mama Mia’s PIZZA Free Delivery 700-XXXX

Special Advertising Supplement or Insert to The Statesman

Stress Breaker - Finals Special Dec. 4, 7th

NOVEMBER ’09 S 1 8 15 22 29

Top Place for Game-Nite Food in Logan: S

6 Such and Such 13 Address. 20 27

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2010 Publication Schedule JANUARY ’10 M 4 11 18 25

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Watch for our Bridal Guide in January! It’s a keeper!

FEBRUARY ’10 F S

Every S Monday, M Wedneseday, T W Friday T of the1Academic School Year. 2 3 4 No publication on state & school holidays 7 8 9 10 11 S 14 15 16 17 18 21 22 23 24 25 28 29

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Don’t forget Spring Break for some student specials — travel, clothing, M T sports. W T F Graduation needs: Restaurant 1 2 3 4 5 reservations, hotels, moving vans, 8 9 10 11 12 15 and 16 that first 17 home! 18 19

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U tahStatesman Some of the Special Supplements

2009-2010

The

We Have Planned for ’09-’10: Special inserts are unique ways for your business to build traffic . Rates are often lower, too! Book early!

Fall DINING  OUT Issue

Published Sept. 16 Deadline Sept. 11

This popular supplement highlights all the great places to eat in the Logan area, some with restaurant history, lots of coupons and specials, lots of menus displayed. Very popular with students. TABLOID format.

STRESS  BREAKER

Published during FINALS WEEK (and distributed twice, for maximum impact), full of cartoons and puzzles and funnies Published Dec. 4 & 7 and stuff to relieve Deadline Dec. 1 the late-night anxiety of studying. Also full of coupons and fun things to do from local businesses, as well as Holiday gift ideas before student leave for break. A popular supplement with students. TABLOID format.

Fall CAR CARE Issue

Comes out just as the first snow flies and everyone starts thinking about snow tires and antifreeze and getting a new car .... and all that comes with four wheels. USU students love their cars and they love reading this issue. TABLOID format. Published Oct.21 Deadline Oct. 16 Oct. 19 AGGIE BASKETBALL Published Deadline Oct. 15  PREVIEW A preseason look at the upcoming season, complete with rosters, biographies, schedules and other great info. A look back at last year, too. Comes out during first week of NCAA-sanctioned practice, just when everyone starts thinking about Aggie round ball. TABLOID format.

Add to these our Homeoming Special (Sept. 25) and Welcome Back Issue (Aug. 23). In the Spring, watch for our Bride’s Guide, Housing Guide and Career Special. When students pull it out and save it, you need to be there!


Researching inside the heads of students 8Highlights of a recent nat’l study: Just a few things to show what students are thinking. Student Spending Tracks Market Growth

Population Continues to Skew Female • Trend of female enrollment continues to outpace male enrollment

Spending a Projected $263 Billion A Year 31% Increase Since 2002

College Enrollment by Gender (millions)

All College Students Spending Projections All spending in billions

• 58% of today’s college students are female

$232 $201

2002

Ads that are Most Avoided

2003

2005

2006

2007

What Are Students Asking Friends About?

Connect with Them Throughout Their Day Pop-Up Ads: 81%

$263

8Student spending accounts for Billions; students have morediscretionary spending than ever, and use it!

8Number of female 8Number of college students increases students continues to rise Students Will Block Out Certain Ads

$245

$209

When interested in buying a new product or service, in which categories do you look to your friends for advice or recommendations?

Students will pay attention to ads that catch their eye.

Banner Ads: 63% Text Message Ads: 63% Direct Mail: 44%

Ads that are Least Avoided

Posters / Billboards on Campus School Newspaper Ads: 13% (tied) Ads Stating Social Partnership: 9% Samples: 6% Word of Mouth: 2% For more information

8What advertising do students ignore?

8Students like some ads more than others

National Studies have some surprises and confirm some things we could have guessed. Cell phones and laptops are primary tools for the college-aged American, male and female. While they are annoyed by online pop-up ads, nearly 90% find ads on campus and in their student paper important. They even know what makes an ad stand out to them. Nationally, McDonalds and Coke are number 1, but Dr. Pepper and Taco Bell are close behind. And, yes, they are “green” conscious as well as brand loyal. The Statesman keeps its finger on the pulse of the college market. Period.

Readership going down? Community papers: Yes. College Papers? No. “...students consider reading the student newspaper part of the college experience ...”

For more information

8Word of mouth still very important *From the Nat’l Center on Education Studies and Alloy Marketing


We do Research, too! Here’s part of what we found inside their heads.... Do you regularly read another newspaper besides The Statesman?

8The Statesman is a USU student’s main source for news. Only about 20% see another newspaper.

8The majority of USU students listen to less than an hour of radio per day.

8Statesman readers love to eat out. 8USU students are more likely to shop in

Logan ... more than 90% have their own car ... they like using credit cards ... they consider themselves smart consumers ... and they like to keep informed... most read both print & Internet news sources.

How long do you listen to the radio each day?

How often do you eat out?

Survey results from Discovery Reseach, SLC


Tying up some loose ends: 8Some more stuff you might want to know about advertising in The Utah Statesman

We love our Aggies!

Utah State University is a land-grant institution, a public-supported, residential, research university founded under the the Lund Act in 1888. USU is overseen by the Utah State Board of Regents and a local Board of Trustees. Utah State University is located 90 miles north of Salt Lake City in the city of Logan, the county seat of Cache County. Logan is the religious, educational, commmercial and leisure center of a tri-state area of Northern Utah, Southern Idaho and Western Wyoming. USU consists of eight academic colleges and a School of Graduate Studies. Many USU departments are nationally prominent, including the Space Dynamics Laboratory which has had more student experiments put aboard the NASA Space Shuttle than any other university-sponsored program. Utah State University employs 2,950 full-time employees and 288 part-time employees (contract employees, not students ... an additional 5,000-plus students work part-time on campus), making it Cache County’s largest employer. The cumulative effect of USU’s purchases, payroll and employee’s expenditures provide approximately 31% of the wages and 22% of the jobs in Cache Valley ... students by themselves pour more than $29 million into the local market ... Local non-payroll expenditures exceeded $135,000,000 in the last fiscal year.

And They Love Their Statesman!

nBroadsheet format nFrequency: Three times weekly (M-W-F), following the semester academic calendar. No issues published during Finals Week or Holidays. nPress run: 6,000 (some special issues may be more), distributed free to more than 40 high-traffic campus locations by 8 a.m. day of publication and to selected downtown Logan sites. n24-hour self-serve classified site: www.a-bay-usu.com for placement in both online and paper editions. No tear sheets provided on classifieds. nAdditionally, be aware that:

1. The subject matter, wording, illustration of all advertising are subject to the approval of the student ad manager and editor. If you have questions, ask your sales rep in advance. 2. Page placement is neither sold nor guaranteed, with the exception of the Back Burner, SuperStrip and classified page. Requests will be acknowledged and honored whenever possible. 3. All pre-printed inserts must be seen and approved IN ADVANCE. Client is responsible for all pre-print copying charges & delivery to printer (Bear River Publishing, Preston, Idaho). 4. The advertising director must be notified by the advertiser within 4 working days for any “makegood” ads to be considered. The Statesman cannot be responsible for copy changes made or mistakes after proofs are approved. Minor spelling errors will not qualify for 100% makegood. Adjustments will be determined by conference with advertiser, ad representative and Statesman publisher, as needed. 5. Statesman business office will attempt to have all invoices mailed by 1st business day of each month. All invoices paid in advance or by 10th of the month will receive Quick-Pay 10% discount. Accounts may be assessed 6% month service charge for more than 90 days outstanding. 6. Payment in advance may be required for businesses who have no credit history with The Utah Statesman. Once a pattern of payment is established, billing can be applied to ROA advertising. All new businesses are eligible for pre-pay 10% discount. 7. All invoices are to be paid within 30 days. Any advertiser with outstanding balances beyond 60 days or at dollar level to be determined by the Statesman publisher may have his or her advertising privilege with The Utah Statesman put in jeopardy and may also be turned over to collection and/or legal action. All balances more than 90 days overdue will be subject to 6% interest/finance charge. 8. For questions regarding billing not answered by your sales representative, call 797-1775, or 797-NEWS.


Beef Up Your ONLINE PRESENCE! What’s There?

Aggie Town Square USU’s Meeting Place.

•News•Features• Sports•Opinion• Multimedia•Blogs & Discussion • Free Classifieds• Big Blue Biz• Polls •Comics •MORE!

Thousands of visitors from on and off campus visit our online site every day ... sometimes to send a story to a friend, to send a letter to the editor, or to check out our archives. We have lots of features on our site to keep the interest — and eyeballs — right where they need to be. Statesman Online has become USU second-highest visited web site! Here’s a look at some of our visitor statistics:

What does all this mean? As students, parents and alumni turn to the Web for USU news, your message can be there! Want to target the tech-savvy USU student? Here’s the place: www.aggietownsquare.com


w o H f o e l p m a S Heres’ a : We Look Check it out

Today’s Weather

USU’s Favorite Meeting Place. Today’s News

BigBlue-Biz

A-Bay

Calendar & Events

Multimedia Photos & Reprints Blogs/Chat

AD SPACE Available - $125/mo.

AD SPACE Available$125/mo.

Top Stories

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Campus News This is Headline for Campus News1

This is Headline for Campus News continuing

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Sports Iril dunt lutem vullamcon hendigniam inci bla adigna conse vel ent dolobore vel eugiat lor sequat, si blaorti scipism oloreet,

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USU’s Favorite Marketplace.

AD SPACE Available$125/mo. A-Bay -- Your Garage Sale

A-baY Shop Here First!

USU’s classified ad and online garage sale site! Buy • Sell • Swap • Save

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Features This is Headline for Feature News1 Iril dunt lutem vullamcon hendigniam inci bla adigna conse vel ent dolobore vel eugiat lor sequat, si blaorti scipism oloreet,

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Summer Photo Contest

Calender & Events

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Gaming 101

AD SPACE Available- $100 AP Video

AD SPACE -$50/mo

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Blogs and Discussion

Watching Your Wallet

AD SPACE - $50/mo

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Slide Shows

Blogs & Yada Yada

AD SPACE Available- $100/mo

www.aggietownsquare.com www.utahstatesman.com www.bigblue-biz.com www.a-bay-usu.com

BigBlue-Biz.com

Viral Video

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for yourself!

AD SPACE Available - $100/mo Polls & Archive

Your ad can be on the home page ... or you can target the Calendar Page, the Comics Page, the Sports Page, the Multimedia Page or others for even less money. Thousands of visitors daily thousands of views ... What a great way to supplement your advertising to USU students! We can even send your message in an e-mail blast, along with updated headlines from our Web site!


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