The Function of Color in Outdoor Clothing: Color Stories

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STANDING OUT THE OUTDOOR RECREATION ARCHIVE

BOLD OUTDOORS

In the 1990s, bold eclectic color palettes dominated outdoor fashion, combining vibrant hues like Lava Red and Marigold with deeper tones like Murrey and Dark Cyan. This trend reflected the era’s adventurous spirit, blending functionality with style. Outdoor gear became a statement, standing out in nature with confident, energetic, and unique designs that remain influential today.

*Color codes referenced from the Coloro system

02 NEED

COLORS OF NECESSITY

Selecting colors based on available resources has driven many outdoor brands' choices. Cotopaxi’s vibrant mosaic designs utilize remnant fabrics, showcasing creativity and sustainability by transforming le tovers into unique color combinations.

Similarly, The North Face has historically chosen colors based on available materials, ensuring practical and functional gear while addressing environmental concerns. This approach highlights the intersection of resourcefulness and design, creating distinctive and sustainable colorways.

*Color codes referenced from the Coloro system

& VISIBILITY

HIGH VISIBILITY TIMELESS IMPACT

The use of high-visibility colors in outdoor gear has its roots in the mid-20th century. Originally designed for military and industrial use, these colors quickly found their way into outdoor apparel to enhance visibility in hunting, hiking, and mountaineering. Over time, this practice has evolved, becoming a key aspect of outdoor safety, blending modern design with the historical need for functionality and protection in challenging environments.

*Color codes referenced from the Coloro system

BLENDING IN THE OUTDOOR RECREATION ARCHIVE

017-30-20

030-41-18

035-58-23

058-29-09

050-45-06

056-57-15

120-55-16

122-31-04

093-60-15

NATURE’S PALETTE

Colors that reflect natural elements have been a staple in outdoor apparel, enhancing both functionality and connection to the environment. Hues like Olive Green and Earth Brown are inspired by the lush textures of forests and the rich tones of soil, allowing wearers to blend seamlessly with their surroundings. Historically, these colors have been chosen for their ability to harmonize with diverse landscapes, such as Slate Gray mirroring rocky terrains and Moss Green reflecting dense vegetation. By incorporating these nature-inspired shades, outdoor apparel creates a subtle and e ective link between the wearer and the natural world, promoting an immersive and harmonious experience.

*Color codes referenced from the Coloro system

NATURE

063-53-14

adopting seasonally appropriate colors, outdoor enthusiasts can embrace the environment with both functionality and subtle style.

*Color codes referenced from the Coloro system

023-77-02

029-25-07

050-46-10

037-58-08 *Color codes referenced from the Coloro system

CAMOUFLAGE CONCEPTS

Camouflage has been a critical element in outdoor apparel, evolving from military origins to recreational use. Originally developed for its e ectiveness in concealing soldiers in wartime environments, camo patterns were designed to blend seamlessly with natural landscapes, enhancing stealth and safety. Over time, this concept extended to hunting and outdoor gear, where the ability to merge with the surroundings became essential for both practical and aesthetic reasons. Today, camouflage continues to symbolize the intersection of functionality and heritage, reflecting a longstanding tradition of blending in while navigating diverse environments. 093-60-15

CAMO

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