American Pavilion Partnership Opportunities 2017

PARTNERSHIP OPPORTUNITIES FORT LAUDERDALE INTERNATIONAL BOAT SHOW DATES: NOVEMBER 1-5, 2O17 LOCATION: BAHIA MAR YACHTING CENTER

801 SEABREEZE BLVD., FT. LAUDERDALE 33316

THE EXPERIENCE U.S. Superyacht Association (USSA), in conjunction with Show Management, unveiled the new American Pavilion at the 2016 Fort Lauderdale International Boat Show. The goal of the American Pavilion was to become the destination within the show to allow attendees to learn more about yachting, charter destinations and service within the Americas. The USSA created a large area to showcase our membership through exhibit space, a designated Members' only Lounge, a seminar stage, and networking events designed to drive qualified traffic to the American Pavilion.

68% PROCESS OF BUYING A BOAT

68%

OVER 50% HAVE A WATERFRONT PROPERTY

50%

FLIBS FACTS

66%

66% OWN A BOAT

OVER 65% OWN 2 OR MORE HOMES

65%

ATTENDEES

The U.S. Superyacht Association is the only association dedicated to the promotion and protection of the large yacht industry in the United States.

50%

ANNUAL INCOME $250 THOUSAND OR MORE

25%

ANNUAL INCOME $1 MILLION OR MORE

10%

NET WORTH OF $20 MILLION OR MORE

$508.3M

TOTAL SALES BY FLIBS PARTICIPANTS

93%

SAID THEY WOULD ATTEND THE SHOW AGAIN

$380.8M

ESTIMATED SALES BY FLORIDA COMPANIES

40%

ATTENDEES ARE “C” LEVEL EXEC OR BUS. OWNER

*Economic Impact results from 2016 study conducted by Thomas J. Murray and Associates in conjunction with the University of Florida commissioned by MIASF.

The Fort Lauderdale International Boat Show attracts a qualified global audience of more than 100,000 international attendees creating the right environment for serious conversations with UHNWI prospects.

For more information about the U.S. Superyacht Association’s AMERICAN PAVILION call (954) 792-8666, or visit www.ussuperyacht.com.

PAVILION BENEFITS

ALL LEVELS OF

SPONSORSHIP INCLUDE 50K+ Pavilion Guests Daily Events Proven to Drive Traffic Reach More Than 110K with Geo-targeting Aggressive Social Media Campaign Database of Event Attendees

SCHEDULE OF EVENTS FULL SCHEDULE OF EVENTS including

cocktail parties, seminars and press conferences all designed to attract prime potential customers

FLIBS

FACTS

$29.6M TOTAL NON-LOCAL VISITOR EXPENDITURES AT THE SHOW

$208

STAGE POTENTIAL

SEMINAR STAGE providing OPPORTUNITIES

PER DAY AVERAGE EXPENDITURE BY OUT-OF-TOWN VISITORS AT THE SHOW

(HOTELS, RESTAURANTS, RETAIL SPENDING, LOCAL TRANSPORTATION)

for press conferences, educational forums and updates on many unique travel destinations

MEMBER ONLY LOUNGE

ACCESS to MEMBERS ONLY LOUNGE with coffee,

snacks and beverages all day for members. This area also provides charging stations for phones, great networking and a meeting place throughout the show

For more information about PARTNERSHIP OPPORTUNITIES call (954) 792-8666.

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PAVILION BENEFITS

EXTRA TRAFFIC BUILDING FEATURES Social Media package to include: LIVE video streaming, and quality social media posts for the duration of the show featuring your company’s products and services Official exhibitor paid announcement on social media with expanded online profile description (150 HTML characters) *Exposure based upon sponsorship level

FACEBOOK

47K+

TWITTER IMPRESSIONS

IMPRESSIONS

2.5K+

DIGITAL MARKETING

50K+

CONNECT WITH A GLOBAL AUDIENCE OF POTENTIAL CUSTOMERS

E-MAIL

IMPRESSIONS

AMERICAN PAVILION 2016 STATS

INSTAGRAM

Ability to ENGAGE

LINKEDIN IMPRESSIONS

5.5K+

IMPRESSIONS

7K+

MARKETING

Paid advertising prior to, during and after boat show Get your brand in front of fully vetted, engaged and highly targeted audience

OVER 110K TOTAL IMPRESSIONS COURSE OF 5 DAYS

HYPER-LOCAL CONNECTS BOAT SHOW ATTENDEES WITH CONTENT

THOUSANDS

TAILORED CONTENT FED TO

NEWS FEED WEBSITES

Owners, Captains, Superyacht Industry Leaders and More

EXHIBITORS PROVIDED THIS UNIQUE OPPORTUNITY

THE AMERICAN PAVILION

TARGETS THE RIGHT AUDIENCE

WITH INTEGRATED MARKETING

GEO-LOCATION

American Pavilion ads are seen in specific country, state and metro areas

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DEVICE

Promote your mobile application of service by targeting device type or operating system.

For more information about PAVILION BENEFITS call (954) 792-8666, or visit www.ussuperyacht.com.

DEMOGRAPHICS

American Pavilion ads reach specific audience groups targeting age, income and gender

HYPER-LOCAL TARGETING AT BOAT SHOWS With a mobile phone in nearly every attendee’s pocket,

HYPER-LOCAL MARKETING

APPEARS ON WEBSITES

allows exhibitors to tap into this unique opportunity – the chance to connect boat show attendees with content that is tailored specifically to the advertiser. The USSA will be utilizing an aggressive hyper-local marketing campaign showcasing our PAVILION PARTNERS APPEARS and EXHIBITORS leading up to and ON NEWS FEED during the Show. Advance exposure include the Monaco Boat Show.

THIS IMAGE SHOWS AN EXAMPLE OF HOW WE WILL TARGET THE SHOW.

PLUS

Re-targeting campaigns available ASK HOW

Our ads will serve individuals within the red circle. We use our ad network publishers, social media, and mainstream sites to deliver the banner ads and video ads to the attendees.

In addition, we will run ads around the show in the evening to popular restaurants, bar and hotels.

For more information about PAVILION BENEFITS call (954) 792-8666.

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PARTNERSHIP OPPORTUNITIES The AMERICAN PAVILION Title Sponsorship is specifically crafted for companies who want the largest event exposure and interactive opportunities available in the Superyacht sector. This package contains a rich combination of branding presence, advertising exposure and ability to include your team!

Title Sponsorship $50,000

Major Visibility Prior to and During Show Only (2) Title Sponsorship Opportunities Available Naming rights for the event and inclusion of company logo on all event materials to include: promotional collateral, USSA website, social media campaign, advertising, schedule of events signage, Aft Deck Lounge signage, press releases, stage signage, and exterior signage promoting the Superyacht Seminar Stage events 10’ x 20’ Booth space (based on availability) Premiere positioning in an intense social marketing and geo-targeting campaign (20) Guest Passes to Aft Deck Lounge (20) Guest Tickets to any day of the Show (20) Tickets to USSA Annual Meeting complete with table signage (2) FLIBS VIP Experience Package tickets Opportunity to present on-stage at event (based on availability, topic approval) Prime sponsorship of a Cocktail Party

54%

FLIBS

FACTS 5

OF THE 100K+ VISITORS WERE FROM OUTSIDE FLORIDA INCLUDING 10% FOREIGN VISITORS

For more information about PARTNERSHIP OPPORTUNITIES call (954) 792-8666, or visit www.ussuperyacht.com.

Pavilion Sponsorship $20,000

Second only to Title Sponsors, the Pavilion Sponsors receive major visibility prior to and during Show Inclusion of company logo prominently on promotional collateral, USSA website, social media, advertising, press releases, schedule of events signage and stage signage Premiere positioning in an intense social marketing and geo-targeting campaign (20) Guest Passes to Aft Deck Lounge (20) Guest Tickets to any day of the Show (20) Tickets to USSA Annual Meeting complete with table signage Opportunity to present on-stage (based on availability, topic approval) Prime sponsorship of a Cocktail Party

The Pavilion Sponsorship provides the perfect opportunity for companies looking for great exposure with a captive audience! It offers a fantastic opportunity for both a social and business setting to present your company's message or new product launch.

TOTAL VALUE ADDED

$485.9M

CONTRIBUTED THROUGHOUT FLORIDA AS RESULT OF SHOW

INCLUDING

$163.9M IN BROWARD COUNTY

For more info about PAVILION SPONSORSHIPS call (954) 792-8666.

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Daily Networking Events Provide Exposure for Sponsors & Exhibitors

Superyacht Stage Sponsorship $10,000

Thousands of Guests Attend Cocktail Parties

Maximum Visibility Prior to and During Show Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and stage signage

50K Pavilion Guests Over the Course of 5-Days

Signage on stage, exterior signage promoting the Superyacht Seminar Stage events

Seminar Stage Targeting Owners, Captains and Superyacht Industry Leaders

(5) Guest Passes to Aft Deck Lounge (5) Guest Tickets to any day of the Show (5) Tickets to USSA Annual Meeting Company literature displayed throughout the show in a high-profile location

The AMERICAN PAVILION Superyacht Seminar Stage creates new opportunities for exposure during the show. The highly-promoted platform offers 30-45 minute presentations on a public stage within the AMERICAN PAVILION. Both USSA and the show producers advertise the Superyacht Seminar Stage, drawing increased traffic to all exhibitors and sponsors. This high-profile location is ideal for press conferences, celebrity guest speakers and educational programs that encourage additional media presence daily.

Superyacht Stage Presentation Opportunities $1,000

USSA MEMBER RATE

$1,500

USSA NON-MEMBER RATE

If interested in presenting on the Superyacht Seminar Stage, contact the USSA Office to pitch your presentation. Topics will be reviewed for approval. Limited spots available.

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For more information about PAVILION SPONSORSHIPS call (954) 792-8666.

SIX MILES OF FLOATING DOCKS

100K

VISITORS FROM AROUND THE WORLD

FLIBS

FACTS

*Statistics from Ft. Laud.

International Boat Show Media Kit

1K

215

MILLION VIEWERS MEDIA COVERAGE

PRIVATE PLANES LANDED AT LOCAL FBOs

Aft Deck Lounge Sponsorship $2,500

AFT DECK LOUNGE BENEFITS

Only 8 Sponsorship Opportunities Available

Private Bar

The “Aft Deck Lounge” is a Members' only and VIP Lounge area. This exclusive meeting place features coffee, snacks, phone charging stations and beverages all day throughout the show for members and VIPs. It is the perfect location for casual meetings and networking in a comfortable setting.

Coffee / Tea Stations Great Locale for Meeting

Inclusion of company logo on USSA website, social media and schedule of events signage

Light Appetizers and Snacks (Daily)

Company logo prominent featured on signage in the Aft Deck Lounge

Phone Charging Stations

(10) Guest Passes to Aft Deck Lounge (4) Guest Tickets to the Show (Max of 2 – Prime Time Preview Day) (2) Tickets to USSA Annual Meeting Opportunity to place promo material in Aft Deck VIP Lounge

Networking Event Sponsorship $1,500

Maximum (4) Nights or Buyout Event $5,000 The USSA hosts many different social events throughout the Show designed to increase your exposure and reach your prime customer targets during the world’s largest boat show.

Inclusion of company logo on USSA website, social media, schedule of events signage and Aft Deck Lounge signage (2) Guest Passes to Aft Deck Lounge (2) Guest Tickets to the Show (Excluding – Prime Time Preview Day) Opportunity to place promo material in Aft Deck VIP Lounge

For more information, to register as an exhibitor or reserve your PAVILION SPONSORSHIP call (954) 792-8666.

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The Galley Demonstration Presenting Sponsorship $10,000

Maximum visibility prior to and throughout Show Inclusion of company logo on promotional mailings and email blasts, USSA website, social media, schedule of events and demonstration stage signage.

Signage on demonstration stage, exterior signage promoting the Galley Demonstration schedule (5) Guest Passes to Aft Deck Lounge (5) Guest Tickets to any day of the Show (5) Tickets to USSA Annual Meeting Company Literature displayed in the Galley Demonstration area

NEW THIS YEAR TO THE AMERICAN PAVILION – The Galley Demonstration Stage will be an added feature this year to the Show. Superyacht galleys are the destination for the gastronomical creations by some of the best chefs in the world. Throughout the show this demonstration area will showcase high class culinary competitions, mixology workshops, wine tastings and cooking demonstrations by some of yachting and South Florida’s finest chefs. This area is sure to generate interest from high net worth and ultra high net worth individuals.

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For more information about PAVILION SPONSORSHIPS call (954) 792-8666, or visit www.ussuperyacht.com.

The Loaded Pantry Sponsorship $2,500

Inclusion of company logo on USSA website, social media, schedule of events signage and the Galley Demonstrations signage.

(10) Guest Passes to Aft Deck Lounge (4) Guest Tickets to the Show (Max of 2 – Prime Time Preview Day) Opportunity to place promo material in the Galley Demonstrations area If interested in conducting a culinary demo on the Galley Demonstration Stage, contact the USSA Office to pitch your presentation. Topics will be reviewed for approval.

Limited spots available.

For more information about PAVILION SPONSORSHIPS call (954) 792-8666.

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Refit America

Your Refit Destination – Chart a course for Craftsmenship

$5,000

Promote the U.S. as the Ultimate Destination for SERVICE, REPAIR, BUILD and CRUISING through this unique salon location in the show.

The world’s best resources for your yacht’s refit are right in your own backyard: The most talented craftsmen, the most progressive technologies, and the most generous tax incentives. Cruise the world confidently then come home for your yacht’s maintenance, rebuilds and repair.

Only 4 Sponsorship Opportunities Available The Refit America salon is a comfortable, upscale location within the AMERICAN PAVILION to promote your refit facility. This exclusive meeting place provides a prime spot for casual meetings and great networking.

(2) Exhibitor credentials to attend the Show (6) Guest Passes to Aft Deck Lounge (2) Tickets to USSA Annual Meeting Opportunity to place promo material in a designated area of the Refit Salon.

RefitAmerica

SERVICE • REPAIR • BUILD • CRUISE

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For more information about sponsoring the U.S. Superyacht Association’s ANNUAL MEETING call (954) 792-8666, or visit www.ussuperyacht.com.

PAVILION EXHIBITOR BOOTH PRICING Booth Size 10 x 20 10 x 10 5 x 10

Sq. Ft.

Booth Price

200 100 50

$22,600.00 $11,330.00 $5,500.00

What’s included in booth prices?

Booth space is priced to include trussing, production and setup of all artwork to create a cohesive look throughout the entire pavilion.

In addition, you receive: • Company’s name and booth number listing in FLIBS Show Guide • Standard furniture package • Electric • Carpet • Wifi How you design and present your products as an exhibitor of the AMERICAN PAVILION is up to you (no additional signage other than backdrops/columns artwork is permitted).

EXHIBIT DATES & HOURS:

Prime Time Preview

Wed. Nov 1, Noon - 7pm (Ticket valid any show day)

General Admission

Thur. Nov 2, 10am - 7pm Fri. Nov 3, 10am - 7pm Sat. Nov 4, 10am - 7pm Sun. Nov 5, 10am - 6pm

ALL BOOTHS INCLUDE Turn-key booth in a high traffic area Full concierge service provided by USSA Staff for set-up and throughout the duration of the Show Artwork printed for booth, standard furniture package, electric, carpeting and wifi Credentials for your team and VIP Lounge passes for guests attending the Show Complimentary beverages throughout show and lunch provided daily Private meeting space available for small groups, first-come basis Cocktail parties designed to attract prime potential customers Printed Presence - Exhibitors listed on all event press releases, advertising and direct mailings Digital Presence - Exhibitors listed on USSA website, eblasts and social media campaigns

LIMITED SPACE AVAILABLE

For more information, to register PAVILION EXHIBITOR or reserve your PARTNERSHIP OPPORTUNITITY call (954) 792-8666.

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MAKE THE MOST of Your Marketing Dollar!

Annual Meeting Sponsorship $1,500

Reinforce your company’s branding message throughout the entire show

Only 4 Sponsorship Opportunities Available Company logo on USSA website, social media, and schedule of events signage

Attract influencers to your booth by promoting your products and services

Company logo prominent featured on Annual Meeting Program, signage at the entranceway to the Grand Floridian, Save the Date postcard, promotional e-blasts and on the screens during the Annual Meeting (2) Tickets to USSA Annual Meeting (2) Guest Tickets to the Aft Deck Lounge the duration of the Show (does not include show entry) Opportunity to place promo material and one “pop-up” style banner in the entranceway to the Grand Floridian and on tables during meeting* *All material must be approved prior to the show.

The USSA will once again host our Annual Meeting on Friday, November 3, 2017 at 8 am aboard the Grand Floridian at the Fort Lauderdale International Boat Show. This sell-out event is tailored to provide valuable updates on the USSA and the superyacht industry as a whole. Sponsorship of this event, provides your firm targeted exposure in front of this exclusive crowd.

ANNUAL MEETING

FACTS

PRESENTATION OF

200 & +

IN ATTENDANCE SELL-OUT CROWD EACH YEAR

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GOLDEN COMPASS BEACON

AWARDS

For more information about sponsoring the U.S. Superyacht Association’s ANNUAL MEETING call (954) 792-8666, or visit www.ussuperyacht.com.

SPONSORSHIP AGREEMENT

All sponsorships are on a first-come, first-served basis. Once your information has been received, we will contact you regarding the final billing and the complete details of your sponsorship, as well as provide you with your sponsorship confirmation packet detailing the next steps to ensure your sponsor experience exceeds your expectations. Deadline: September 1, 2017

SPONSORSHIP LEVELS Title

$50,000

Pavilion

$20,000

Superyacht Stage

$10,000

Galley Demonstration Stage

$10,000

Refit America

$5,000

Aft Deck Lounge

$2,500

Loaded Pantry

$2,500

Networking Event

$1,500

Annual Meeting

$1,500

Superyacht Stage Presentation

$1,500 Non-Member

Superyacht Stage Presentation

$1,000 Member

CHECKOUT ZONE

LOGOS All sponsors receive additional benefits utilizing their logo in 4-color format. To take advantage of these benefits, please provide your logo as follows:

Logo requirements: • Vector Logo (.ai or .eps) (all fonts converted to outline) CMYK is preferred format.

• JPG (CMYK, 300 dpi, min 7” width Logos accepted via email: info@ussuperyacht.com

Check Enclosed with Agreement Credit Card: Visa MC AMEX Total Sponsor Fees: Make checks payable to: U.S. Superyacht Association 757 SE 17th Street, #662, Fort Lauderdale, FL 33316

On behalf of our company, please reserve the above-checked Sponsorship Level in the U.S. Superyacht American Pavilion 2017. We agree to pay the amount herewith listed in no later than September 1, 2017. I understand that it is my responsibility to have ALL required advertising material, logos, etc. delivered to the U.S. Superyacht Association by September 1, 2017. Failure to make full payment by the deadline could result in non-inclusion in printed and digital media.

COMPANY NAME (AS IT WILL APPEAR ON EVENT MATERIALS) REPRESENTATIVE NAME

SIGNATURE

ADDRESS (LINE ON1)

PHONE

ADDRESS (LINE 2)

MOBILE

CITY, STATE, ZIP

EMAIL

BILLING NAME (AS IT APPEARS ON CREDIT CARD)

CREDIT CARD NUMBER

BILLING ADDRESS (CITY, STATE, ZIP) EXPIRATION DATE

CVV #

SIGNATURE

For more information, to register as an exhibitor or reserve your PARTNERSHIP OPPORTUNITITY call (954) 792-8666.

757 SE 17th Street, #662 • Ft. Lauderdale, FL 33316 Toll Free 800-208-580 • Local 954-792-8666 info@ussuperyacht.com • USSuperyacht.com