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USSA Media Kit & Rates

U.S.WELCOME GUIDE

& USSA MEMBERSHIP DIRECTORY 2014-2015 MEDIA KIT & RATES


USSA Media Kit & Rates

U.S.WELCOME GUIDE & USSA MEMBERSHIP DIRECTORY 2014-2015 ABOUT THE DIRECTORY EDITORIAL

editoriAl

getting to know the USSA And itS miSSion

the USSa was formed in 2005 in direct response to the lack of a unified voice in the United States for the unique needs of the large yacht segment of the marine industry.

Strengthening the SUperyAcht indUStry.

what IS the UnIted StateS SUperyaCht aSSoCIatIon (USSa)?

what are the oBJeCtIveS oF the USSa?

the U.S. Superyacht Association (USSA) is a non-profit trade association, representing hundreds of business and thousands individuals, whose mission is “to promote the Superyacht industry of the United States and to serve as its voice.” the USSa is made up of a variety of businesses across the United States and around the world that represent thousands of jobs and a tremendous economic impact on our economy. we need you to continue to give the industry the strong unified voice we need to protect the superyacht industry.

• To promote members’ products and services through global representation and networking • To advance the superyacht industry in the United States • To serve as a coordinated advocate on major issues affecting the industry

“USSa provides my company C2C, Inc. local, national and international visibility. In addition, their continual and diplomatic education of CBp and USCG officials is making the United States an easy place to cruise for visiting luxury yachts.” —caPtaiN Mark DreWeloW

how dId the USSa get Started? the USSA was formed in 2005 in direct response to the lack of a unified voice in the United States for the unique needs of the large yacht segment of the marine industry. Over the years, the 11 founding members have worked to grow the USSA to represent the superyacht industry in more than 23 states and 17 foreign countries. with nearly 300 members, a strong regional focus and an international “come SeA U.S.” marketing plan designed to attract more yachts to the United States firmly in place, the USSA is poised to work even harder for the superyacht industry!

advoCaCy. together we MaKe a dIFFerenCe. the USSA is the only trade association in the United States focused on the promotion and protection of the large yacht industry and serving as its voice.the U.S. Superyachting industry is responsible for generating nearly 29,000 American jobs and contributes more than $6 billion annually to the U.S. economy. Since its inception in 2005, the U.S. Superyacht Association (USSA) has been working hard to develop strong relationships in the national regulatory and legislative arenas to protect the special needs of the superyacht industry. these relationships provide the Association with the opportunity to educate the country’s leadership about the significant economic impact the industry provides. the strength of the USSA comes from the membership. The top 15 boating states are represented in the seven regions of the association (Southeast, Mid-Atlantic, Northeast, Midwest, Gulf Coast, Pacific Northwest and the Pacific Southwest). within each of these regions there is an advocacy chairperson that will work with

local and state marine trade associations to develop the federal legislative agenda, therefore providing a cohesive message to the public, congressional leaders and the media.

oUtreaCh CoMe Sea U.S. CaMpaIgn • Developed as a platform to encourage more superyachts to visit ports across the United States. • Utilized as a two-way conduit for entry information between superyacht crew and United States Coast Guard, CBP and the U.S. State department. • Presented to members of U.S. Congress, during the National Marine Manufacturers’ (NMMA) American boating congress highlighting the significant economic impact and job creation of the superyacht industry. • Offered first-hand experience to members of Congress during boat shows throughout the year.

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14 | U.S. welcome gUide & USSA memberShip directory 2013–2014

• Distribution to key markets and events in the U.S. and overseas. • Direct distribution at Monaco, Mets & St Maarten. • Direct distribution to yachts worldwide. • 5,500 Directories printed & distributed in 25 states and 17 countries. • Online publication adds value with thousands of extra ad views.

EDITORIAL

editoriAl

By todd BeeChey | PrESiDENT OF OCEANSCAPE YAChTS (OCEANSCAPEYAChTS.COM) SPECiALiSTS iN CONNECTiNG VACATiONErS WiTh YAChTS. WiTh AN APPrOACh ThAT’S

“the USSa provides us support and access to our colleagues globally—a membership benefit that is priceless.”

AFFOrDABLE FOr ThE VACATiONEr, WhiLE hELPiNG ThE YAChT SUSTAiN A ViABLE FiNANCiAL MODEL ThAT hAS BEEN LAUDED BY LEADiNG iNDUSTrY MAGAziNES AS ONE WhiCh WiLL PrOViDE AN ECONOMiC iNJECTiON TO ThE iNDUSTrY.

—toM Delotto, NeWPort exhibitioN grouP

not A very difficUlt deciSion

SUperyAcht vAcAtionS for the rich, fAmoUS And everyone in between.

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privacy, top class water toys, your personal chef, pampering crew, fabulous destinations and absolute luxury are some of the reasons why a yacht charter offers an unparalleled vacation experience.

greAt reASonS to chArter A SUperyAcht

So you thought you couldn’t afford a superyacht vacation? Well…there’s both good and bad news for you. The good news is that vacations aboard superyachts are more affordable and accessible than you may have previously thought. the bad news is that you’re going to have to start deciding who you want to take with you. We can’t help you with that, but we can help you start dreaming of your trip. here’s our top ten reasons you need to take a superyacht vacation:

price per person as renting a luxury villa with friends, or other luxury travel options? Jet skis, a private chef, crew attending to your every need, deserted islands, a different beach every day—or a nice house or hotel room for a week? is it even a difficult decision?

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Speaking of jet skis, superyachts come equipped with toys, toys and more toys! There is often something for every taste from the speed junkie to the calm “floating” variety. in Live like a superstar…but without addition to jet skis and other personal the paparazzi. Whether you’re in watercraft, try inflatable slides, jet packs, the mood for a slow Nantucket and mini-subs. saunter, a golf trip along the Florida coast, the chef. you deserve…no—you or forging a path of adventure through need—a private chef! having a Alaskan waters, on a superyacht you write private chef at your disposal is your own storyline. vacationing at its finest with meals cooked Become a water baby as you to your taste, served privately on deck, swim from the yacht’s beach on a deserted beach or wherever tickles platform, snorkel undiscovered your fancy. They’ll even cook fresh fish or reefs or even take the time to learn to lobster that the crew or you catch on dive courtesy of an onboard instructor. your own. the ultimate luxury awaits you.

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did you know that you can take to the high seas on your own superyacht for about the same

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A superyacht vacation provides the utmost in privacy. imagine being dropped off to doze in the

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46 | U.S. welcome gUide & USSA memberShip directory 2013–2014

SPECIAL FEATURES • Expanded membership sections with: Member Company Details Listings by Category & Alphabetically • Insert with detailed U.S. entry instructions for foreign vessels • Coast Guard and CBP contact info • “Come SEA U.S.” section that includes travel itineraries and regional destination highlights

EDITORIAL

editoriAl

SA US

northeASt 1 Picturesque towns with scenic views, phenomenally fresh and abundant seafood and a great sense of American history complete with cobblestone streets and colonial-era architecture reflect the region’s celebrated past and gilded age of grandeur. don’t miss a taste of the region’s spectacular lobster—you won’t find it any fresher than here!

citieS not to miSS:

MaIne: Camden, Boothbay, Portland MaSSaChUSettS: Boston, Cape Cod, Nantucket, Martha’s Vineyard, Fairhaven/ New Bedford rhode ISland: Newport ConneCtICUt: mystic

eventS:

• Boston Pops Fireworks Spectacular July 4, 2014 • Newport Jazz Festival August 1-3, 2014 • Newport Bucket regatta August 22-24, 2014 • Newport international Boat Show September 11-14, 2014

top 10

Lighthouses

in new englAnd

American lighthouses are a national treasure. they represent America’s castles, harboring stories of sunken ships, revolutionary battles and daring rescues. The climb up their spiraling stairs and steep ladders pays off with breathtaking views. Though most have been rendered obsolete thanks to advances in navigation, they still stand as a welcoming beacon to many of our most picturesque ports throughout the region.

portland head lIght • Cape Elizabeth, Maine • established: 1791 • height: 80 feet • light: rotating white every four seconds • of note: On a clear day, from the base of the rubble-stone-and-brick Portland head, you can see four more lighthouses: Spring Point Ledge, ram island Ledge, Cape Elizabeth, and halfway rock. there’s a museum in the keeper’s quarters.

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portSMoUth harBor lIghthoUSe • New Castle, New hampshire • established: 1771, replaced 1878 • Height: 48 feet • light: fixed green • of note: Every December, a “Flying Santa” arrives by helicopter bearing gifts for coast guard families at this cast-iron tower (as well as some others on our list). captain william Wincapaw, a Maine floatplane pilot, began the Christmas tradition in 1929 at lighthouses in Maine, and it later spread throughout New England.

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BloCK ISland SoUtheaSt lIght • Block island, rhode island • established: 1875 • height: 52 feet • light: flashing green every five seconds • of note: Sitting on the Mohegan Bluffs, this red-brick lighthouse and its attached keeper’s quarters, built in high Victorian Gothic style, were an architectural showcase for the US lighthouse bureau.

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naUSet lIght • Eastham, Massachusetts • established: 1838, replaced 1877 • height: 48 feet • light: alternating red and white flashes every five seconds

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PROMOTING THE SUPERYACHT INDUSTRY OF THE U.S. AND SERVING AS ITS VOICE

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• of note: in 1996, when coastal erosion threatened the red-and-white-painted cast-iron lighthouse, it was moved 300 feet from a 60-foot-high cliff to its current location. Nauset Light’s image is part of the cape cod potato chips logo.

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ColCheSter reeF lIghthoUSe • Shelburne, Vermont • Established: 1871 • Height: 35 feet • Light: none now • of note: originally located on a rock foundation in Lake Champlain, this wooden lighthouse, designed in the popular French Second Empire style, was reconstructed on the grounds of the Shelburne Museum in 1952.

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raCe poInt lIght StatIon • Provincetown, Massachusetts • established: 1816, replaced 1876 • height: 45 feet • light: flashing white every 10 seconds • of note: The cast-iron beacon is solarpowered, while the keeper’s house and neighboring whistle house operate off solar, thermal, and windmill power. you can rent a room overnight in the keeper’s house and by the week in the whistle house.

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SCItUate lIghthoUSe • Scituate, Massachusetts • established: 1811 • height: 50 feet • light: flashing white every 15 seconds • of note: During the War of 1812, “the army of two” — the keeper’s young daughters, Abigail and rebecca Bates — scared off the British, impersonating a band of armed men by noisily playing fife and drum. The tower is made of granite and brick. The tower and keeper’s house are the oldest complete lighthouse in the United States.

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www.ussuperyacht.com


U.S.WELCOME GUIDE & USSA MEMBERSHIP DIRECTORY 2014-2015 RATES & SPECIFICATIONS LIMITED ADVERTISING SPACE AVAILABLE. AD DEADLINE: JULY 17, 2014 For additional info please contact: Kitty McGowan USSA, Manager 757 SE 17th Street #662 Fort Lauderdale, FL 33316 Tel 954-792-8666 Toll Free 800-208-5801 Fax 954-523-0607 info@ussuperyacht.com www.ussuperyacht.com

ADVERTISING RATES Full Page: $995 Half Page: $650 Inside Covers: $1,325 Back Cover: $2,650

MECHANICAL REQUIREMENTS FULL PAGE Trim: 7.25" width x 10" height FULL PAGE Bleed: 7.5" width x 10.25" height FULL PAGE Live Area: 6.5" width x 9.25" height (0.375" margins all around) HALF PAGE Horizontal (no bleed allowed): 6.5" width x 4.5" height HALF PAGE Vertical (no bleed allowed): 3.125" width x 9.25" height

IMPORTANT AD INSTRUCTIONS Email ads to: info@ussuperyacht.com Binding: Perfect Bound About size and file formats:  All images should be at least 300 dpi.  Press quality PDF (high res)  Include crop marks and a bleed for full page ads.  Offset your crop marks outside of the BLEED to: 0.25 in  Crop marks should not be touching the live area or bleed of your ad.  Crop marks will be sitting over white and not over the ad image.  Margins: 0.375" all around / or use live area (NO text in this space)  Partial pages do not bleed (vertical and horizontal half page ads) See additional graphic for detailed instructions.

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U.S.WELCOME GUIDE

& USSA MEMBERSHIP DIRECTORY 2014-2015

ADVERTISING INSERTION ORDER Company: Authorized Representative: Address: City:

State:

Zip:

Phone: Email:

ADVERTISING RATES q Full Pg: $995 | q Half Pg: $650 | q Inside Covers: $1,325 | q Back Cover: $2,650 Please insert our _____________ page advertisement in the 2014-2015 U.S. Superyacht Association Membership Directory, for which I/ we agree to pay $__________ per insertion, due upon receipt of invoice.

MATERIAL DEADLINE: JULY 17, 2014 Membership Directory Distribution: September 2014–August 2015 5,000 Membership Directories will be distributed at all USSA events, including Captain’s Briefings, the Fort Lauderdale International Boat Show, the Palm Beach Boat Show, the Monaco Yachting Show, multi-regional and international networking events, etc. In addition, they will be distributed in key superyacht destinations, as well as available in its entirety on the website as both a flip book and downloadable document.

General Conditions: Contracts are non-cancelable. The publisher reserves the right to cancel any contract if the advertiser or agency fails to pay accounts when due and to readjust the space used at the current rates. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold harmless NautiCom Communications and the U.S. Superyacht Association against any expense or loss by any claims arising out of publication. Conditions other than rates subject to change without notice. All contents of advertisements are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time. Positioning of advertisements is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by the publisher in writing. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which advertising was published. Upon default, advertisers and/or its agent shall be liable for all expenses and reasonable collection costs including interest at the highest permissible legal rate and reasonable attorney’s fees. Venue shall be in Broward County, Florida. Florida law shall apply. No conditions other than those set forth in this insertion order shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions of this insertion order.

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FOR ADDITIONAL INFO PLEASE CONTACT: Kitty McGowan | USSA, Manager | 757 SE 17th Street #662 | Fort Lauderdale, FL 33316 Tel 954-792-8666 | Toll Free 800-208-5801 | Fax 954-523-0607 | info@ussuperyacht.com | www.ussuperyacht.com


PROMOTING THE SUPERYACHT INDUSTRY OF THE UNITED STATES AND SERVING AS ITS VOICE

757 SE 17th Street #662 Fort Lauderdale, FL 33316 Tel 954-792-8666 Toll Free 800-208-5801 Fax 954-523-0607 info@ussuperyacht.com www.ussuperyacht.com


Crop Marks: Offset 0.25" Over white, not over ad image FULL PAGE Bleed: 7.5" width x 10.25" height

(0.375" MARGINS ALL AROUND) | NO TEXT IN THIS SPACE (ONLY IMAGE)

FULL PAGE Trim: 7.25" width x 10" height

(0.375" MARGINS ALL AROUND) | NO TEXT IN THIS SPACE (ONLY IMAGE)

(0.375" MARGINS ALL AROUND) | NO TEXT IN THIS SPACE (ONLY IMAGE)

FULL PAGE Live Area: 6.5" width x 9.25" height (0.375" margins all around / inside trim area) NO text in this space

HALF PAGE Vertical: 3.125" width x 9.25" height

HALF PAGE Horizontal: 6.5" width x 4.5" height

(0.375" MARGINS ALL AROUND) | NO TEXT IN THIS SPACE (ONLY IMAGE)


2014 USSA Directory Media Kit