March Edition 2025 Southwest Conference
Paradise Valley Country Club
May 16-17, 2025
Inside This Edition
Presidents Message 3
Awards/Hall of Fame 4
Southwest Conference 6-7
“I’ll Defer”, the Often Overlooked Fourth Option 8-9
Miniature Tennis In A Chicken Coop? 10-11
District News 11-15
USTA News 16-19
The One Club Revenue Metric You Cannot Ignore 20-22
President’s Message
Suk Ong - RSPA Southwest President
Dear Southwest RSPA Professionals,
It had been a while since I visited my home country, Malaysia. This year, my daughter and I went back to celebrate the Lunar New Year with family and friends. The animal for the Lunar New Year 2025 is the “snake,” which is known for being wise, calm, flexible, and growing; this is said to encourage people to let go of the old and embrace the new.
This comes to mind as the RSPA has become more innovative and strives to serve us better for our members since we rebranded the name.
Recent “Town Hall” updates by our CEO, Brian Dillman, and President, Trish Faulkner; quick highlights of Town Halls meeting:
1. 2024 Stats: memberships grew by 5.6%, reinstatements grew 19.5%, new acquisitions grew by 37.7%, and padel courts are increasing from 450800 and estimated to 2000 by the end of the year.
2. Strategy plan for RSPA: membership development and engagement, partnership development, brand strength, value enhancement, and organizational excellence.
3. RSPA Endorsees: with all racquet sports under one umbrella, it benefits from great endorsements.
4. Future of racquet sports: 85 % of the top private clubs in the United States boast their directors and staff being certified with the RSPA.
There are more details and info in the “Town Hall” meeting, you can access the webinar from tennis resources.
This year, our Annual RSPA Southwest Conference & Trade Show will be at Paradise Valley Country Club on May 16 & 17, 2025. Tim Irwin, Kyle LeCroix, Gira Schofield, and Nick Hettinger are amount of the speakers from out of town
besides Alejandro Clarke, Jeremy Preiss, and Matt Langley from Southwest. The lodging will be at Hampton Inn & Suite Phoenix/Scottsdale on Shea Blvd. There is an Adult Continue Education Grant available from the USTA SW Foundation. If you are interested, please reach out to Ashley Portwood from USTA SW ( email address: portwood@southwest.usta.com <mailto:portwood@southwest.usta.com> ). We would love to see you at the Division Conference.
Every Tuesday, the national office will have a “Quick Tips” on social media. If you have any quick tips, please send it to the national office education department. They would love to hear from our members. Also, do you know RSPA has its own mobile app? In this app, you will have your profile with your own personal membership QR code and membership card, you can also read the ADDvantage magazines from here, get info from other divisions and national conferences, connect with other fellow members, hopefully include division newsletter and much more.
Lastly, we need you to nominate our fellow members who are deserving of division awards! There is the High School Coach Award, College Coach Award, Diversity Award, George Basco Lifetime Achievement Award, RSPA Southwest Proud Award, Industry Excellence Award, Alex Gordon Pro of the Year Award, Lessons for Life Award, Star Award, and Elevate Award. To nominate someone just click on this link; SW Awards Link. John Perry is the awards chair, please contact him if you need any information mailto: jptennis25@gmail.com. See you all soon at the Division Conference at Paradise Valley Country Club!
Hall of Fame
RSPA SOUTHWEST DIVISION HALL OF FAME
The RSPA (formally known as USPTA) Southwest Division Hall of Fame honors those individuals, who by the excellence of their activities and accomplishments, have brought recognition and esteem to themselves and to the RSPA organization.
Eligibility:
Applications must be made in writing and submitted to the HOF Committee. To nominate someone, CLICK HERE
* One candidate will be chosen each year based on the following criteria:
Must be a member of the RSPA Southwest in good standing for a minimum of 10 years.
Involvement in RSPA at the local, state, sectional and/or national level
Teaching and/or coaching accomplishments
Playing accomplishments
Publications/innovations
Involvement in allied organizations; and other contributions to the teaching profession and the promotion of tennis.
* The committee may also consider a nominee who is nominated posthumously in addition to the one candidate per year.
Award Nominations
Dear RSPA Southwest Professionals!
Please consider nominating someone for the 2025 Southwest Awards Program! This year we are using Cognito Forms for our nominations. To nominate someone:
* Click on the link below
* Under Nominee’s Division select Southwest
* You will see our award categories at this point with brief descriptions for your information, then scroll down to RSPA Awards and click on the down arrow to make your selection and fill out the form & submit
Self-nominations are welcome but if you know of someone that would be a great candidate, please don’t hesitate to nominate him/her. It’s the ultimate compliment! Please read the form guidelines carefully, they are attached to this email.
Division deadline for applications and nominations is Friday, April 18, 2025
Click here to nominate: SW Awards Link
If you have any questions, please don’t hesitate to contact me. Thank you all for thinking of your fellow USPTA certified teaching pros as we look for fantastic nominations!
Best Wishes,
John Perry – Awards Chairman jptennis25@gmail.com
520-403-8290
2025 RSPA Southwest Conference May 16-17
Paradise Valley Country Club
Paradise Valley, AZ
CONFERENCE SCHEDULE
Thursday, May 15th
Location
6-8pm RSPA Southwest Board of Directors Meeting Private Dining
Friday, May 16th
7am-4pm RSPA Southwest Registration Ballroom
8:30-9:00 am Cardio Feeding Competition Stadium Court
9am-9:50 am Derek Siddiqui-Tennis Fundamentals Stadium Court
10-10:50 am Kyle LeCroix-Practical Solutions for Common Problems Stadium Court
11-11:50 am Gira Schofield -Master Your Serve: A step-by-step Progression Stadium Court
12-1:15 pm General Membership Luncheon/National Update Ballroom Rich Silvocka will present the national update
1:45-2:50 pm Greg Prudhomme, PhD-Moderator Panel Discussion: A Diverse Look at Racquet Sports Programming(Guillermo Lucero/Leslie Banks/ Tim Irwin/Alejandro Clarke/Nicole Chambers/Ryan Johnson) Ballroom
3-3:50 pm Nicole Fintell/Tracy Lawson-Youth Tennis! Developing players & keeping them in the game Ballroom
4-4:50 pm Tim Irwin-Pickleball’s Net Worth: Understanding the Why & How Ballroom
5-8 pm CourtReserve Cocktail Party & Southwest Trade Show Ballroom
Saturday, May 17th
7am-4pm RSPA SW Registration Ballroom
7-8:15am RSPA/USTA Board Breakfast Ballroom
8:30-9:20 am Tim Irwin-5 Lesson Package Stadium Court
9:30–10:20 am Alejandro/Jeremy Pickleball/Padel Player Development Stadium Court
10:30-11:20 am Dr. Lauren Mueller/Dr. Nick Hadiner- Streamline Physical Therapy Ballroom
11:30-12:20 pm Kyle LeCroix-Taking Control of Our Careers Beyond the Court Ballroom
12:30-1:50 pm RSPA Southwest Awards & Hall of Fame Luncheon Ballroom
2025 RSPA/USTA Southwest Annual Conference
To Register: CLICK HERE
Paradise Valley Country Club
Paradise Valley, AZ.
Site of the 2025 RSPA Southwest Conference
2025 RSPA Southwest Conference Hotel Information: Hotel: Hampton Inn 10101 N. Scottsdale Road
Scottsdale, Arizona, 85253 (480) 443-3233
To reserve rooms at the Hampton Inn Hotel for the Southwest Conference please Click Here.
The room rate for the Southwest Conference is $150.00 a night, which includes a continental breakfast, free Wi-Fi, and free parking. This rate is only guaranteed through May 2, 2025, and rooms are limited, so be sure to make your reservations early!
As can be seen, the defer option allows for both goals in the objective to be met. The defer option isn’t right for every situation, especially if you want to serve the first game of the match and the sun/wind is not a factor but, in many situations, the defer option can set you up for success. By thinking of your options ahead of time you can begin dictating the match before the first ball is struck.
Pam Dodman is the Executive Director for the RSPA New England Division.
Miniature Tennis in a Chicken Coop?
In the fall of 2024, the USPTA was re-missioned and became the Racquet Sports Professional Association (RSPA). The group acknowledged the role that other racquet sports play in the daily lives of many professionals and broadened its mission to include the certification of tennis, pickleball, padel, squash, and platform tennis.
Some Southwest RSPA members may not be familiar with platform tennis because it is played primarily in the Midwest and Northeast. Over the years, it has moved west and south as players migrated from these areas to other states. In 2025, there are roughly 2,000 courts in more than 30 states.
by Gary Horvath
Platform tennis was started almost 100 years ago (1928) in Scarsdale, New York, by James Cogswell and Fess Blanchard as a winter replacement for tennis. A court is 60 by 30 feet, and the playing area is 44 by 22 feet. The net is disproportionately high, 37 inches at the net post (18 inches outside the court) and 34 inches at the center strap.
Platform tennis more closely aligns with tennis than other racquet sports. It is much easier to learn than tennis, and the tempo of a match is much faster, i.e., there is not as much downtime between points. In addition, it is more social than tennis.
At first glance, a court looks like a miniature tennis court inside a chicken coop. The 12-foot-high screens around the court are more than a fence. They are tightened with tension boxes so the ball can be played after it rebounds off the screens or bounces off the court. The screens have snowboards at the bottom to make it easy to remove the snow.
The court is often elevated, and the surface is 30-foot-long aluminum slats with a gritty surface. Platform tennis is a great sport on any day, but it is possible to put heaters under the courts to melt the ice for winter play. In Sun Belt states, the courts are often at ground level on a tennis court surface.
The balls are heavy sponge rubber 2 ½ inches in diameter with flocking. Seventeen-inch paddles can have up to 87 holes, no more than 3/8 inches in diameter. (And players are not allowed to sharpen the holes to increase the spin on the ball).
One serve is allowed, and let serves are played. It is common to serve and volley. Platform tennis is a doubles game and the scoring system is the same as tennis.
Playing the screens is an equalizing factor that makes it possible for players at different levels to compete and have fun. It is easy to learn to play the ball out of the screens with basic instruction.
Many beginners enjoy learning the sport because they get to hit their favorite shots: overheads and forehands. The strokes are similar to those used in tennis, except the swings are often shorter.
The American Platform Tennis Association (APTA) is the national governing body for the sport, https://www.platformtennis.org/. The APTA live streams the major tournaments during the season, and they are available to view after the fact. It is easy to watch the best players in the country from the luxury of your living room.
During the 1980s, there was a vibrant platform tennis community in Albuquerque that included tennis professionals Dick Johnson, Joe Long, Joe Felice, the Wheeler brothers, Pauline Elliot, Sissy Kelly, the Cuadra brothers, David Geatz, Alex Dorato, Mike Palmer, and others. There was a court at Sierra Vista East and two at Sierra Vista West. In addition, there have been courts at the R.H. Johnson Tennis Center in Sun City West for over 40 years.
Even if you do not have courts at your facility, try it when you visit a club with courts. It is one of many fabulous racquet sports that RSPA professionals can play and instruct.
Gary Horvath is a RSPA Master Professional living in Broomfield, CO and a member of the RSPA Intermountain Division.
Phoenix, Arizona
by Eusebio Sarabia
With a passion for both tennis and dance, Karen Fleissner is a highly skilled RSPA Certified Tennis Professional who has dedicated herself to helping players of all levels improve their game. A native of Colorado, Karen, moved to Arizona to complete her Dance degree at Arizona State University, where she seamlessly combined her love for athletic movement with the thrill of tennis.
Karen specializes in working with both adults and juniors, offering tailored tennis lessons, live ball drills, cardio tennis, and high energy games. As a professional instructor with a passion for coaching, Karen’s dedication to the game ensures that each session is impactful, fun, and results driven. With a background in competitive high school tennis and years of experience teaching and playing, Karen has the expertise to offer players at any stage of their tennis journey a supportive and motivating environment.
Phoenix Area Meeting
April 4, 2025
Noon-2:00 pm Scottsdale Ranch Park Tennis Center
Education Credits (3) LUNCH WILL BE SERVED
Topics for Discussion:
Northern New Mexico
by Dick Johnson
Hi! Everybody!
Well, it is warming up quite a bit here in Albuquerque over the past few days, 70 degrees today! A “heat wave” for us!
I have been very busy helping Amy Badger at the Albuquerque Academy Racquet Center. We have been hosting 5-6 tournaments over the past couple of months and plan to do a Spring Break Junior Tennis Camp in March.
It has been a pleasure to be involved with this new venture in my life. The Academy Racquet Center has 14 tennis courts and 8 pickleball courts that have recently been resurfaced with new windscreens, tables, and court chairs. I am looking forward to being on the staff with exciting events and functions coming soon!
Have a terrific Spring season everyone and all the best. See you in May at our annual convention!!
Amy Badger:
Having a great time working through the progress of opening the Albuquerque Academy Racquet Center. Lots of moving parts but junior and adult tennis and pickleball programming have been ongoing since late October with USTA-sanctioned and non-sanctioned tournaments sprinkled in throughout the last 5 months. The 14 tennis courts and 8 pickleball courts facility grand opening was March 29. Among our highlights was Arthur Ashe Day on February 8. Participants in grades K-8 from Jack and Jill of America enjoyed a day of life skills activities and tennis fundamentals as we honored the life and legacy of Arthur Ashe. The high school season began February 10 with over 60 student-athletes ready to join together for a terrific spring season.
John A Damgaard III:
NNM Racquet Sports Pickleball in Santa Fe, NM will have six new courts at Fort Marcy this spring.
Santa Fe Pickleball President Zane Fisher and the 500 members are in eager anticipation.
Former President Cindy Lawton said that doubling the courts from 6-12 would reduce the wait time for a court significantly.
Parks and Open Space Division Director Melissa McDonald said that the Club advocated heavily for the expansion fundraising $100,000 and lobbying state lawmakers for capital outlay.
Club members were instrumental in providing input on what the new courts should look like. The new courts will be spaced out slightly more than the existing ones and putting individual fencing around each court will help keep down the number of stray balls from going into other courts.
More courts will allow the city to have more tournaments. The Pickleball Club will have a tournament the first weekend in May.
The new court project is funded with a mixture of capital outlay, gross receipts tax revenue and grant monies and cost about 1.2 million.
Lights would cost an additional $300,000. McDonald indicated that the city would put in connections for light fixtures.
The project administrator is Scott Overlie.
Joe Felice:
Joe Felice will turn 80 years old in April. Joe has been an RSPA Elite Professional for 54 years.
He has been a member of the Head/Penn Advisory Staff for 50 years.
Joe is the Super Senior Program Director and started his 18th year in April.
Northern Arizona
by Andrea Meyer
Flagstaff pros are making significant inroads, bringing tennis to youth who’ve never played. Pro Garrett Lakey of Forest Highlands Golf Club has been venturing out to the community of Leupp, 46 miles NE of Flag on the Navajo Reservation. His twice-a-month trips may soon turn into weekly sessions at Leupp because of the connection Garrett feels to his kids and the enthusiasm they show. Leupp, because of its isolation and strong administrative support, is highly sports-oriented. “Sometimes when I get there, the after-school staff tells me that the kids have already run two miles. Then they’re ready for tennis! The reason I like teaching there so much is the kids’ enthusiasm and the way they soak in the activity. It’s like no place I’ve ever been,” Garrett says. He and an assistant coach anywhere from 25-40 youth at Leupp, in addition to the other 10 elementary schools Garrett and his assistants instruct in the FACTS after-school program in Flagstaff.
This summer, Garrett and Nicole Chambers Williams, Elite Pro and Director of Racquet Sports at Forest Highlands, will host a coaches’ training at the club to bring in more adult help needed to sustain and expand youth tennis in the Flagstaff area.
Also on Forest Highlands’ agenda for late June is a pro-am tournament for club members, featuring NAZ pros.
Master Professional Larry Lineberry continues his behind-the-scenes diligence to promote professionalism. Because of his leg work, NAZ pros can be reimbursed the $169.00 SW RSPA Conference fee. Approval has been granted for these pros to file for and receive reimbursement via an adult education grant for the conference, May 16-17 in Phoenix.
Larry is volunteering again this spring, assisting Mingus Union’s boys’ team. In May, he and his wife Elizabeth are kayaking down a stretch of the Colorado above the Grand Canyon with their wellbehaved standard poodle, Lettie, in the bow.
Three tournaments are upcoming in the North: Cinco de Mayo, May 10 at Mingus Union HS; The Oxendale Auto Group Championships (level 4), July 31-Aug. 2; and the Flagstaff Friends and Family Tournament at NAU Dec 7 weekend.
Clarkdale pro-Andrea Meyer has just completed indoor tennis instruction in Verde Valley schools at American Heritage Academy and Bradshaw Mtn Middle School. Her Marauders began their high school season Feb. 27 with a long bus ride to Lee Williams HS in Kingman!
SOUTHEASTERN ARIZONA
by Cameron Hamilton
Tennis Unbounded, led by an RSPA-certified professional, in collaboration with the City of Sierra Vista Sports Divi-
ment to organize junior and adult tournaments in 2025, among other programs.
Another amazing story was when the local high school Boys’ Tennis Team became sectional champions and ranked in the top 10 in their division this past year. This was a huge accomplishment for the local tennis community, as it was the first time in the school’s history that the team hosted a state championship.
Jim Reffkin Tennis Center hosted the 55th annual
sion has been providing programs at their new facility to
junior and adult players of all levels. Camps, clinics, lessons, and events throughout the year have helped to incentivize tennis locally. While the first camp at the beginning of the year started with 7 kids enrolled, its last enrollment had 22 junior players registered for the fall camp.
Just as successful was the adult tennis camp for beginners, which offered introductory lessons to new adult players, who are currently frequent players at the courts. With all these successes, it is also in develop-
Jim Reffkin High School Invitational. RSPA pros Ronnie Smith and John Perry ran the event. Jerry Leavitt, the 1974 Champion and retired RSPA Professional served the ceremonial 1st Serve to the 2024 Champion. This comprised many of Tucson’s top junior players representing their respective schools. This year’s champions consisted of Vikram Narendren and Lacey Kaufman.
John Perry won the USTA National Adaptive Championships in Orlando with his student Juan Pablo Lopez. Doubles teams were composed of an athlete with a cognitive and/or developmental disability and a partner without a cognitive and/or developmental disability, called a unified partner.
SOUTHERN NEW MEXICO & EL PASO
by Alex Mouquin
Recently in Tucson, many new racquet sports facilities have been opening! One of which is the PAD. This new facility has 9 pickleball courts, 7 padel courts, and 3 table tennis courts, alongside a bar, small cafe, and pro shop. Open to both members and drop in. The PAD has many options available for leagues, open play, tournaments, clinics, and lessons.
Pictured above are the first participants in the Southern Arizona Academic and Tennis Academy. Thank you Smith Perry Academyand Reffkin Tennis Center for opening your facility to our students. We hope to facilitate their tennis for years to come with your programs. Thanks also to Yonex for helping to provide all of the tennis rackets and hats. The equipment received rave reviews and bigger smiles. The students attend Imago Dei Middle School established in 2005. The school serves fourth through eighth grade youth from low income and under resourced Tucson families.
Hello all from Sun City, the beautiful El Paso, Texas. As winter is progressing, our RSPA district professionals are keeping busy. Whether it is in their club teaching tennis and pickleball to all ages, or coaching at the high school or collegiate level, our members are working on all
fronts to keep growing the number of players to either get into or stay active in the area.
A few share-worthy news items:
Erick Torres came back from his second trip to USTA Leagues Nationals in the past 4 months.
Nicole Fintell and Ivan Fernandez are in the middle of the dual matches season with UTEP women.
Steve Olivas is gearing up the Coronado High School tennis team for another trip to 6A Regionals.
I went to Albuquerque and presented some strategies on “how to get beginner and intermediate high school players match ready” to a group of Northern New Mexico high school coaches during a workshop organized by USTA Southwest.
Eric Torres is third from the right
NEWS FROM USTA SOUTHWEST
ANNUAL PARTICIPATION REPORT SHOWS TENNIS IN GREAT SHAPE!
The Physical Activity Council’s annual report on the state of tennis in the United States showed the sport on an uptrend that has continued since the COVID-19 pandemic, with overall participation in the sport growing in the 2024 year to 25.7 million players, an increase of 8.0% year over year versus 2023.
This was the fifth consecutive year of participation growth across the industry, something the entire tennis community, especially teaching pros and their involvement in player journeys should take pride in!
The region that comprises USTA Southwest, according to the study, shows total tennis players in our area at 660,000, a 6.8 increase over 2023. This also tracks with USTA membership data for 2024, as USTA Southwest reached an all-time high of over 15,000 total members for the first time in December 2024.
Other notable highlights of the study:
• Participation rate (percentage of the population who played at least once) increased from 7.7% to 8.3%. This translates to 1 in 12 people, the highest ratio on record.
• Player retention (players who played in 2023 and also played in 2024) increased from 74.8% to 79.4%.
• Core players (those with 10+ play occasions) increased 11% to 13.0mm.
• Nearly half of the 1.9mm increase in players came from the 18-34 age cohort.
• Player diversity continued to increase, with growth among Black/African American players (+23%) and Hispanic players (+15%) significantly outpacing overall growth.
USTA Southwest Gave Out $35K in Community Funding in 2024
Giving out funding for community tennis programs is one of the major goals of the United States Tennis Association, and in 2024 a quick snapshot of what was given out can be seen below in the graphic.
We had 88 total community grant recipients, a number we want to grow considerably more, as we know that programs in our region are always looking for additional support, whether that be equipment or other needs. These community grants exist to help start, or, further expand tennis programs, and we want to encourage more tennis pros to reach out to USTA Southwest with innovative ideas for programs, as well as just see how the USTA might be able to help you develop your offerings.
Whether it’s a starter red-ball program, equipment package needs, grants for high school programs in your areas, or other needs, we want to know what you’re seeking and how we can help! For more information, contact Community Development Manager, Ashley Portwood at portwood@southwest.usta.com.
2025 USTA Southwest Junior Calendar of Top Events is Set
Top junior events in the Southwest are now firmly set on the 2025 calendar. Check out this spreadsheet to see a list of Level 2-5 events across the Section.
These include individual tournaments as well as some high-level team events.
To see the 2025 National Junior Calendar with event links, click HERE. To see the full 2025 Southwest Junior Calendar with event links, click HERE (You must have a USTA log-in to view schedules)
ADULT LEVEL 3-5 SOUTHWEST MAJOR TOURNAMENTS
Check out our 2025 USTA Southwest Adult Level 3-5 event calendar of major tournaments.
Play for ranking points, play for fun, play to socialize with your tennis buds...just play! www.playtennis.usta.com/tournaments (You must have a USTA log-in to view events and enter tournaments)
The One Club Revenue Metric You Cannot Ignore
If your growth strategy is just “get more members,” it’s time to rethink. More members don’t always mean more revenue, and packed courts don’t guarantee profit.
In reality, many clubs are just chasing numbers—focusing on court bookings and membership sign-ups without looking at what truly drives financial success.
That’s where Revenue Per Player (RPP) comes in—the one metric your club can’t afford to ignore.
What is RPP?
Revenue Per Player (RPP) measures how much revenue each player contributes to your club across all touchpoints—memberships, lessons, clinics, events, pro-shop sales, and more.
The formula is simple:
RPP= Total Revenue / Number of Active Players
By tracking RPP, you stop guessing and start making data-driven decisions about what’s working, where to invest, and how to grow smarter.
RPP vs. Court Utilization: Which One is Better?
Many clubs focus on court utilization—tracking how often courts are booked to measure efficiency. While useful, this metric has a hard revenue ceiling.
Courts are a limited resource. No matter how efficiently you schedule them, there are only so many hours in a day. You can’t scale revenue if your only focus is filling courts.
RPP is different. Instead of just tracking booked hours, it measures total player value. This helps clubs:
Identify high-value members who spend more across services
Unlock new revenue streams beyond court reservations
Spot underutilized players and increase their engagement
Why RPP is the Ultimate Growth Metric
Unlike traditional metrics focusing on space (court utilization) or volume (membership count), RPP helps you see the full picture of player engagement and spending.
Here’s how it drives sustainable club growth:
1. Powers Your Club’s Growth Flywheel
Growth isn’t about a single action, it’s about momentum. Clubs that succeed build a cycle where better operations lead to better experiences, which drive more revenue and funds further improvements.
We call this the Club Growth Flywheel, which consists of five areas:
1. Organizing operations
2. Managing resources
3. Engaging members
4. Customizing offerings
5. Expanding business
RPP turns this from theory into strategy. It highlights what’s working, what’s not, and where to invest next.
Example: If your RPP data shows that lessons drive the most revenue, you can prioritize growing that program instead of focusing solely on court reservations.
2. Provides a Clear Picture of Player Value
Not all members contribute the same way. Some book weekly lessons, others spend on gear or private events. RPP segments your audience and reveals spending trends, so you can:
Target high-value players with premium services
Identify gaps where players aren’t fully engaged
Make marketing more effective by personalizing offers
3. Uncovers Revenue Beyond Court Time
If you’re only focused on memberships and court fees, you’re leaving money on the table. RPP reveals new revenue streams such as:
Clinics & private lessons
Social events & tournaments
Pro-shop & equipment sales
Food & beverage purchases
By understanding where players spend, you can maximize every interaction.
4. Spotlights Underutilized Players
Many clubs have active members who aren’t using all available services. RPP highlights engagement gaps, helping you:
Upsell lessons & events to regular court users
Convert casual players into more engaged members
Increase participation in additional club offerings
By tracking spending behavior, you can strategically nudge members toward higher-value activities.
5. Enhances Player Experience & Retention
A better experience keeps members engaged. RPP helps personalize their journey.
Players spending on lessons? Offer exclusive coaching packages.
Frequent event attendees? Provide VIP perks or priority access.
Low-engagement members? Send targeted offers to boost activity.
The result? Higher retention and stronger longterm revenue.
RPP: The MVP of Club Metrics
Instead of focusing on just filling courts or adding members, RPP shifts the conversation to how players contribute to your club’s success.
It helps you:
Understand true revenue drivers
Make smarter investment decisions
Maximize member engagement & spending
CourtReserve helps tennis and pickleball clubs streamline operations, engage members, and unlock new revenue opportunities.
Learn more or start your free trial at CourtReserve.com.
SOUTHWEST OFFICERS
President Suk Ong 602-881-0467
sukong.uspta@gmail.com
Regional VP
Greg Prudhomme 602-301-1394
pruperformance@gmail.com
Vice President
Ryan Johnson 704-281-1713
m.ryanjohnson@gmail.com
Secretary John Perry 520-403-8290
jptennis25@gmail.com
Treasurer
Leslie Banks 419-302-7663
lesliealison16@gmail.com
Past President
Amy Badger 505-379-6728
badgertennis505@gmail.com
Executive Director
Jack Michalko 602-740-0126
jack.michalko@rspa.net
SOUTHWEST COORDINATORS
Northern New Mexico
Dick Johnson 505-507-6795
lctenniscamps@gmail.com
Phoenix
Eusebio Sarabia 310-292-2788
eusebio.sarabia@gmail.com
SoutheasternArizona
Cameron Hamilton 480-276-1123
chamilton8815@gmail.com
NorthernArizona
Andrea Meyer 928-300-4352
andreameyertennis@gmail.com
Southern New Mexico & l Paso
Alex Mouquin 575-571-0389
frenchtouchtennis@hotmail.com
Tennis Coach Developer
Greg Prudhomme 602-301-1394
pruperformance@gmail.com
Pickleball Coach Developer
Ryan Johnson 704-281-1713
m.ryanjohnson@gmail.com
A Publication of the RSPA Southwest Division
Jack Michalko / editor
77 East Missouri Avenue, Suite 62, Phoenix, AZ 85012 602-740-0126 / e-mail: jack.michalko@rspa.net
The Southwest Magazine is published quarterly by the Southwest Division of the Racquet Sports ProfessionalsAssociation. The opinions expressed in the Southwest Magazine are those of the authors and not necessarily those of Southwest Magazine or the RSPA Southwest Division.
Copyright© Southwest Division/Racquet Sports ProfessionalsAssociation, Inc. 2024. All rights reserved. Reproduction of any portion of this newsletter is not permitted without written permission from the RSPA Southwest Division. Advertising information: All ads must be camera ready and in color if possible. Prices are per issue.
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