COMMUNICATIONS DIVISION
THE TEAM
Matt Baran
Executive Director of Communications
Marguerite Buchmann
Social Media Coordinator
Cristina Fernandez Communications Manager
Gwen Rizzo
Grace Grotnik Communications Coordinator
Editor & Publisher
Michael Foster Jade Walter Website Management
USPOLO .ORG
• 2024 Website Projects
• Elevate Tournament Detail Pages
• Rebuild the Association Section
SOCIAL MEDIA METRICS
JAN – April 15, 2024
• Reels and More Reels
• Tournament Coverage
• Member Club Promotion
78,345 FOLLOWERS
12,783 FOLLOWERS
57,750 FOLLOWERS +21% +10,225
+274
+52% +26,722
+2%
SOCIAL MEDIA REELS
6,015,301
POROTO CAMBIASO OUT OF THE AIR FOLLOWER INCREASE +7,324
VIEWS 142,647 LIKES 168,116 ENGAGEMENT 3,434,401 IMPRESSION MATIAS TORRES ZAVALETA BACKSHOT FOLLOWER INCREASE +4,558 3,200,332 VIEWS 193,170 LIKES 232,801 ENGAGEMENT 2,059,907 IMPRESSION
+263
USPA
PRODUCED VIDEO CONTENT
• Elevating the Brand of the USPA and Sport of Polo
• USPA Presents – 12 Episodes
• Livestream, Social Media, ESPN and Digital Channels
USPA POLO NETWORK
• Viewership Growth
• Elevation in 2024
• Future of livestreaming
U.S.
Women’s
(semifinals
13,194 Total Views +98% 11,194 Live Views +106% C.V. Whitney Cup (semifinals and final) 27,282 Total Views +34% 21,300 Live Views +77%
(semifinals and final) 28,850 Total Views +59% 21,347 Live Views +55%
Open
Open
and final)
USPA Gold Cup
GAUNTLET GRAPHICS PACKAGE
TOURNAMENT COVERAGE
• USPA and NPC Websites
• Social Media
• Email Marketing (TWIP)
• Polo Magazine
• PRs and national coverage
• Polo Outlets
24 Number of Tournament Detail Pages
13 Number of Articles Produced In House
55 Number of tournaments covered in TWIP
In 2024
• Launched early January
• Comprehensive homepage
• Elevated tournament section
56,728
• Additional Pages +82%
NEW WEBSITE
SOCIAL MEDIA
• Influencers
• Established voice
• New strategies and growth since 2022
5.2M INFLUENCER FOLLOWING
• Advertising for General Admission and Brunch
33,243 +15% FOLLOWERS 69,984 +7% FOLLOWERS 8,052 +2% FOLLOWERS
EVENTS AT NPC
• Enhanced Website Experience
• Aggressive strategy pushing events digitally and on - site
• Social media, Local Advertising, Email Marketing
• Word of Mouth
94 114
PR AND MEDIA
• Credentialed over 80 media outlets or freelancers
• Coverage from Top Media Platforms
• Media Tours
1,620 MENTIONS +270%
962M TOTAL POTENTIAL NEWS REACH +464%
NETFLIX EFFECT
• Documentary on the U.S. Open Polo Championship
• News dropped on April 12
2,350 MENTIONS +672%
4.45B TOTAL POTENTIAL NEWS REACH +2,505%
BRAND ACTIVATION
• New Brand at NPC - 2024 Season
• Digital and Print Channels
• Video Content
• Branding Guidelines
Welcome Sign Side-field Field Signs
Facility Map Field Scoreboard
Trophy Stage Parking Passes Goal Post
Light Pole Banner
Business Cards
NPC Credential
Field Sign
Sunday Program
Hangtag
Facility Map Poster
Schedule Poster
NPC Events
Parking Frames
THANK YOU