Could Artificial Intelligence Spell the End of Independent Filmmaking?

9/18/2019

Could Artificial Intelligence Spell the End of Independent Filmmaking?

Could Arti cial Intelligence Spell the End of Independent Filmmaking? usm systems Sep 18 · 4 min read

A new kind of AI technology can detect the things that make a good showing at the box office. As creator Sami Arpa explained, the creative process is still key to good films.

The following article was produced as part of the 2019 Locarno Critics Academy, a film critic’s workshop held during the 72nd edition of the Locarno Film Festival.

Artificial intelligence is everywhere: it can drive a car, chat with customers, or help patients with neuronal damage recover their potential. If data-assisted filmmaking can help predict the outcome of cinema, what room is there for artistic freedom? At this year’s Locarno Film Festival, Sami Arpa, CEO, and co-founder of Largo Films, the creator of the Lausanne-based startup and LargoAI technology in Switzerland, shared his insight into this evolution. Union.

https://medium.com/@usmsystems23/could-artificial-intelligence-spell-the-end-of-independent-filmmaking-71da211ff604

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9/18/2019

Could Artificial Intelligence Spell the End of Independent Filmmaking?

At Locarno last year to present sofy.tv, a VOD service for short films, Arpa recalls, “I was contacted by industry experts, many producers and distributors, who asked me if they could use the AI developed for Sophie for their own purposes. To help them. I was approached by some directors who were very skeptical at first. Originally designed as a predictive analytics tool that helps users choose movies that suit their tastes, Arpa is set to work in an AI. Supporting the other needs of the film industry.

LargoAI relies on a database of about 30,000 movies. Following the top-down learning process, the software begins to detect and understand repetitive patterns at small and high levels. This means that not only big items such as editing, action, and music are reviewed, but also a host of small details, such as the way the characters move, the hair color or the objects they use. The program first understands the general concepts before learning the smallest details, at which point it can teach itself. “But one thing that AI can’t do is explain the reasons behind the results. Our next challenge is to define why.

As a country-specific tool, AI is systematically adapted to the part of the world in which the film is released. As Arpa explains, “If a film is to be released in 20 to 30 countries, where AI can help define local cultural characteristics can vary greatly, so it is important to first define the target with the customer. For example, in the U.S. In, if a movie’s “thriller” content grows by 10 percent, it will increase your chances at the box office. In Italy, where comedy seems to be declining, adding some drama helps the film get better with statistical support.

How important is the context of a film being released: is it meant for TV viewing, multiplexing or festival? Whether the film is meant to be a work of art or attract people, AI can help.

Data-based filmmaking has its limitations, however, artificial intelligence is not 100 percent accurate, no matter how technologically advanced it is. Unlike self-driving cars that can detect other cars, humans or objects, “the problem with images is that people have a different definition of what genre or quality is,” Arpa says. Subjectivity, in a word, makes it more abstract to grasp the concept of “good cinema”. Although common sense can be defined in terms of making a film a success, expectations cannot be blindly trusted. While AI is data-driven, Arpa suspects that the film relies heavily on human creativity and that the industry is ready to accept all AI-directed films at any given moment: at the moment, inputs are limited to preserve the creativity of the director. https://medium.com/@usmsystems23/could-artificial-intelligence-spell-the-end-of-independent-filmmaking-71da211ff604

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9/18/2019

Could Artificial Intelligence Spell the End of Independent Filmmaking?

If AI can be seen as a threat to diversity in the film industry, it will help to draw attention to the topic. After considering all of the Oscar-winning features from the 2017–2018 season, the tool was presented to the Academy of Motion Picture Arts and Sciences on February 2019, where the majority of films and all genres were stunned. A number of similar repeated samples. For example, Hollywood has a strong interest in “Hero Journey” films. Things are a little more clear in Europe, however, where diversity is more important and less data is available. The same problem also occurs with new actors: Although the LargoAI database contains more than 200,000 names, estimates can only be made if the person has enough movie track record to analyze. The same can be said of most experimental films, and the body of work is not enough to analyze, but the opinions of critics are too different to be used as a large, coherent whole.

In an increasingly lucrative industry, will independent cinema disappear? Arpa also has a clear vision of directing two small features of his own: for him, AI is best positioned as a support tool. “I really like the movie,” he said. “To me, the danger is not in the use of AI, but the cinema is getting less and less democratic. The biggest decisions are left to some very powerful people.” AI can also help the situation by providing predictions that show a movie, even a small indie can find its audience. At the moment, it seems that technology does not kill art.

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