Marketing Endeavors

USF SafetyFlorida’s New Media Strategy: The OOH Initiative

USF SafetyFlorida has partnered with Outfront Media to embark on a new marketing campaign. Out-of-Home Advertising (OOH) is a key component in marketing strategies focused on building brand awareness. We are constantly evolving in the way we consume media and communicate. Having a design that integrates an eye-catching aesthetic with an impactful message is what drives success both on and offline.

Our billboards also incorporate proximity based mobile technology to expand our reach. This technology allows us to maintain a digital presence in local communities, whether they are at home, on the go running essential errands, while on their way to work, or even out for exercise.

Below you will see a sample one of our billboard advertisements. The billboard units are located off US-19 and State Road 54 in Pasco County, US-19 and Belleair Road in Clearwater, next to frontage road in Pinellas County, and US-19 and SR-52 in Pasco County.

Over the Air Waves

The importance of safety permeates all industries, as danger does not discriminate. At USF SafetyFlorida, we keep that top of mind by executing campaigns with an omnichannel approach, thereby, allowing us to achieve that goal. Often, marketing practitioners are challenged with reaching their target audience without indirectly excluding other demographics. With over 1.6 million radio listeners per week, we could not ignore the opportunity to reach our target audience, small-to-medium sized business owners through a media channel that informs and inspires. Through our partnership with NPR Radio stations, we are able to reach a diverse audience across the state in metro areas in Miami, Tampa and Orlando, as well as through educational centers in Tallahassee, Gainesville and beyond. Did you know? 86% of listeners consider NPR personally important to them and 83% of listeners take action in response to something heard on NPR. These levels of engagement make it clear that our message will be heard.

COVID-19 Small Business Resource Guide

The University of South Florida (USF) SafetyFlorida Consultation Program has developed a small business resource guide to provide business owners and employees with information regarding the novel Coronavirus (COVID-19), signs and symptoms to be cognizant of, sources of information, workplace best practices, and a risk assessment plan to aid in the identification of risk levels in workplace settings. Additional guidance may be needed as COVID-19 conditions continuously change, and as new information about the virus becomes available. This guidance is not a standard or regulation, and it creates no new legal obligations. The recommendations are advisory in nature, informational in content, and are intended to assist employers in

To receive your free copy, please visit: bit.ly/USFSFCOVID19Guide

providing a safe and healthful workplace.