10.30.17

The Oracle

Research finds USF lacks brand recognition

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USF lacks identity, according to research done for the Board of Trustees (BOT).

The research, done by Ipsos marketing research company, reveals that USF has no brand and needs to develop one. It states that the school has low levels of brand awareness out of Florida with the Bull-U logo needing context to be effective.

However, the research also states that not having a brand is an opportunity to develop one.

University spokesman Adam Freeman said nobody would be available to answer questions until after the presentation Thursday.

This feeds into system president Judy Genshaft’s goals in the updating of the university’s strategic plan — which was approved at the BOT meeting June 8 — one of which is to be widely recognized for excellence.

“Although we may not feel like a young system and a young organization, we still are,” Edmund Funai, vice president for health sciences, said at the June 8 meeting.

“There is a representational gap between of our objective measures of success and the way the public or our peers or those who rate us may perceive us. A lot of it is not related to the fact that there any negative

U N I V E R S I T Y O F S O U T H F LO R I DA

USF suffers first loss of 2017 on lastsecond touchdown

Report to BOT states that USF is not nationally recognizable and recommends evaluating the school’s outward identity. n

By Miki Shine

Heartbreak

w w w. u s fo r a c l e. co m

impressions it’s more of a lack of impression.”

This sentiment is echoed by the research, which states that most parents and students outside of Florida don’t consider USF an option because they aren’t aware of the school.

For non-Floridian parents, USF comes to mind after FSU, UF and the University of Miami.

For students, USF is considered on par with Miami and holding an advantage over only UCF — with UF, FSU, Miami, UCF and USF being the institutions considered.

The research available does not provide information about in-state parents or students’ perceptions of the university.

One thing Thursday’s presentation will touch on is the idea that USF is best known for its scholarships and financial aid rather than its research or its medical school.

“USF brand associations are anchored in generous financial aid and grants (as are the other Florida schools), rather than our true assets of medical and research programs and being a neighbor to a thriving downtown Tampa location,” the presentation says.

These perceptions are cited as being a “tough challenge” to change.

Despite being recognized for providing scholarships, both parents and high school students nationally are The 24 points scored by USF on Saturday was its lowest-scoring game since its loss to Navy 29-17 on Oct. 31, 2015. Houston gained 97 of its 255 rushing yards in the fourth quarter.

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NEWS

UNIVERSITY OF SOUTH FLORIDA

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T H E O R AC L E

USF Slut Walk to take over campus

Among students nationally, the two largest concerns about USF are offered majors and overall expense. SPECIAL TO THE ORACLE/BOT REPORT

BRAND

Continued from PAGE 1

concerned with USF’s cost with 64 percent and 53 percent respectively.

For students, the only thing that comes before cost is whether USF offers the major they’re looking for at 55 percent. For parents, that falls second to cost followed by concerns about the location having a poor reputation.

Part of the research also looked at how USF markets itself through logos. The Bull-U logo was adopted by the university in 2003, according to the website. However, the research claims it is not recognizable and not universally used.

While a U with horns is used in some of the university’s logos such as the Herd of Thunder, athletics and the alumni association, it is not included in others such as the USF Foundation, USF Health or the Global Citizenship Project.

Although when given options,

48 percent of those surveyed didn’t respond to any of the five options, the most favored logo was the Bull-U included in USF with the school’s name spelled out underneath it.

However, it was noted that this couldn’t stand alone.

Due to concerns over the location and parents’ lack of understanding about where the school is located, Ipsos suggested modifying the preferred logo to clarify USF’s area.

“There needs to be a separation between the different colleges within USF — I’m in favor of ‘USF Tampa,’” one comment included in the presentation says.

Moving forward, the research states that USF needs to take steps to make a brand with consistent colors, logos and traits USF can own such as diversity or world class.

Ultimately, the decision of what to do rests with the BOT, which will be hearing the presentation Thursday at 9:15 a.m. in MSC 3707.

The SlutWalk movement is focused on destroying the stigma that women are asking to be sexually assaulted because of how she dresses. SPECIAL TO THE ORACLE

By Nadaa Hussein S T A F F

W R I T E R

USF’s first Annual Slut Walk — geared toward removing blame from victims based on clothing — will take place Monday, Oct. 30 at the Marshall Student Center Amphitheater from 2-5 p.m.

This event will be sponsored by Safe Housing Opportunities Made Equal (HOME) USF. Cofounder of Safe HOME USF Kathleen Shrum said the purpose of the event is to push against rape culture in the U.S. “[SlutWalk] is just feedback to rape culture, which has a lot of victim blaming, which tells people who have been assaulted that they are basically at fault for their own attack because what they were wearing or what they were drinking or any other number of factors,” Shrum said. “What SlutWalk does is it re-appropriates the word and takes it back so that it doesn’t matter.”

SlutWalk originated in Toronto, Canada after a Toronto police officer Michael Sanguinetti, in a safety forum for Osgoode

Law School on Jan. 24, 2011, suggested students should dress more conservatively to avoid harassment.

This led to Sonya Barnett and Heather Jarvis to rally women in Toronto to march on April 3, 2011 against the police officer’s comments. Since then the movement has became popular on social media and SlutWalks began to pop-up across the globe.

The movement was recently popularized in the U.S. by actress Amber Rose.

Safe HOME USF aims to use SlutWalk to create a dialogue on campus about sexual assault and to convince administration to enact stronger consequences against those convicted of sexual assault, according to Shrum.

“We do encourage people to come out and have that dialogue and discourse because we don’t really have unreal expectations for actually changing legislation immediately but if we can just start the dialogue here on campus, we feel like we have done our job adding to the safety aspect,” Shrum said. “So anyone

who wants to come talk about organizing and the resistance, we will be there to talk to you, prepare you and put your mind at ease.”

Shrum encourages all to come out and assures anyone who is apprehensive about the safety of the march that University Police will be patrolling the area for student safety.

“We are working directly with administration and (UP),” Shrum said. “(UP) knows what our route is they are going to have some bike cops that will be there to make sure we have safety. They will be alert in case someone does show up, that is maybe a counter protester or someone who is not in support of our message.

“Also we have asked professors in the Women and gender department, in the sociology department, and any other department that wants to get involved to come out and just be a presence there and be a presence of authority and stand with the student body on this issue.”

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OPINION

US should follow California’s lead in banning puppy mills

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UNIVERSITY OF SOUTH FLORIDA

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By Samantha Moffett C O L U M N I S T

Puppy mills and animal breeding centers are known to be hubs of animal cruelty and are notorious for abusing animals for the sole purpose of a profit. Shutting down this industry has been a main goal of animal activists for decades and a recently passed California bill provides a huge win for activists and furry friends everywhere.

California Assembly Bill 485 makes it illegal for pet stores in California to sell any puppies, kittens or rabbits from animal breeders or puppy mills.

The law signed by Gov. Jerry Brown requires stores to get their animals exclusively from shelters and rescue centers beginning in Jan. 2019. While the bill administers a muchneeded change in the animal breeding industry, the rest of the U.S. needs to follow California’s example.

The animal breeding farms that are notorious for their deplorable conditions — such as housing multiple animals in one cage, neglecting the animal’s basic needs of food and water and overworking the animals — need to be eliminated, and this bill is a step in the right direction.

According to the Los Angeles Times, 80 percent of breeding farms go unlicensed and do not receive inspections from the U.S. Department of Agriculture.

However, The Animal Welfare Act keeps standards low for animal breeders.

Even the licensed farms that do get inspected often still have severely inhumane conditions and overbreed female animals to the point of death.

California passed a bill that makes it illegal for pet stores to sell puppies, kittens or rabbits from animal breeders or puppy mills in an attempt to cut down on animal cruelty. SPECIAL TO THE ORACLE Making a profit is held to a higher level of importance than the well-being of the animals.

As reported by thepuppymillproject.org, there are currently 10,000 estimated puppy mills in the U.S. and 167,388 breeding dogs living in the breeding facilities. It is also reported that over 1.2 million dogs living in rescue shelters are euthanized each year.

This number does not account for bunnies or kittens, which are covered by the new California bill. This bill will help tremendously with the number of animals who are euthanized each year in shelters simply because people would rather

shop than adopt.

The animal breeding issue in the U.S. is tremendous and needs to be brought to its end.

Ben Ashel, a California pet store owner told the New York Times that the law will only push consumers to buy bred dogs elsewhere, like online. “It takes the freedom of choice away from people who want to get a puppy,” Ashel said. “They don’t want to get someone else’s unwanted dog or something of that nature.”

According to the American Society for the Prevention of Cruelty to Animals (ASPCA), about 6.5 million rescue animals enter shelters each year. These

animals are just as worthy of adoption as purebred animals.

By mandating a nationwide law similar to California’s, it will reduce not only the number of euthanized animals per year, but also the number of stray animals on the street and in shelters.

Mike Bober, President of the Pet Industry Joint Advisory Council, made a statement explaining how the new bill strips California of their “tradition in leading the nation in pet consumer protections.”

He also said the bill “risks hundreds of jobs, and reduces pet choices.”

However, as reported by the

ASPCA there are about 670,000 rescue dogs and 860,000 rescue cats are euthanized each year. There are clearly many options for those who want a companion.

The rest of the U.S. should follow the example California has put forth and work to combat the ugly truth that the cute and furry animals in pet stores are most likely coming from the inhumane conditions of breeding centers and puppy mills.

Samantha Moffett is a sophomore majoring in mass communications.

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Sports

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T H E O R AC L E

USF falls to Houston 28-24, 12-game win streak snapped ●

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Football

By John Black

did just a little bit more. I myself could’ve done just a little bit more and I know everybody on this defense is feeling the same way.”

USF had taken a 24-21 lead over Houston with only 1:46 to play via a 30-yard field goal from kicker Emilio Nadelman.

Then, on the ensuing kick-off, the Cougars returned the kick 50 yards to the USF 49-yard line.

Despite the excellent field position for Houston, the Bulls defense stood strong at first —

recording a tackle for loss and a sack from Senat, forcing the Cougars all the way back to their own 37 yard-line.

On fourth and 24, the USF defensive line forced Houston quarterback D’Eriq King out of the pocket. King launched the ball 30-yards down field into a crowd and Cougar wide receiver Courtney Lark brought it in for a first down.

“Just go up and knock it down,” USF coach Charlie Strong said.

The Bulls didn’t, however, and then three plays later on thirdand-nine, King scrambled out of the backfield, through the Bulls defense and into the end zone for a 20-yard touchdown with 18 seconds left to play.

USF’s last-ditch effort was an 11 button-hook to wide receiver Marquez Valdes-Scantling. The senior from St. Petersburg made some defenders miss, but was eventually taken down after a 33-yard gain.

Despite the loss, ValdesScantling had the best game of his collegiate career with 10 receptions and 186 yards — but the statistics were meaningless without a team win, according to him.

“Career things don’t really matter to me,” Valdes-Scantling said. “I want to win the game.”

The same went for Strong.

“This is a tough one,” Strong said. “We never had it going on offense. It came down to who could rush the ball and they (Houston) did.”

Butehorn said. “For no goals to go in, that’s very strange with that kind of wind — but I give credit to the keepers. I think we were a bit fortunate today.”

Starting with the wind blowing in their favor, the Mustangs peppered Knight with 14 shots in the first half. USF, on the other hand, had two — neither of which were close to being on target.

“They had (the wind) in the first (half), wore us down and they had chances,” Butehorn said. “We were so tired going into the second half having gone against the wind the whole (first half).”

USF outshot SMU 7-5 in the

second half with the wind in its favor.

The Bulls came closest to taking the lead in the game’s second overtime period when forward Tomasz Skublak headed a ball on frame off a corner kick.

The shot was on target from five yards out, but was parried away by SMU goalkeeper Michael Nelson.

The save was Nelson’s seventh of the game and preserved his eighth shutout of 2017.

“I thought Skublak ended it,” Butehorn said. “But that goalkeeper pulled something out of a hat.”

Two minutes later, Knight

made his biggest save of the match, diving and punching away a SMU free kick that was headed for the top left corner with six minutes left in the match’s last overtime period.

“I watched video, so I guess I had an implication that he was going (top left) on the free kick,” Knight said. “I’m just happy I was there.”

If USF would’ve defeated SMU, it would’ve jumped the Mustangs and taken sole possession of first place in the AAC with one conference game to play.

The draw, however, keeps USF (11 points) in third place behind SMU (13 points) and UConn (12

C O R R E S P O N D E N T

USF won’t go undefeated in 2017.

In a game that came down to its final seconds, USF fell to Houston 28-24 in front of an announced crowd of 32,316 at Raymond James Stadium on Saturday night.

The loss was USF’s (7-1) first of the season, ending its nation leading win streak of 12 games.

It’s an unpleasant reality for the No. 17 Bulls, but their aspirations of reaching a New Year’s Six bowl game and conference championship are still intact.

They still hold control over their future.

However, the way they lost to Houston (5-3) — a last-second touchdown — is the most painful ever for some Bulls.

“Absolutely,” said defensive tackle Deadrin Senat on the loss being his toughest ever.

“Just because we had so many expectations to win this game. We had it in our hands. We could’ve

USF had the longest win streak in the country before Saturday’s loss.

THE ORACLE/CHAVELI GUZMAN

USF held Houston to only 37 rushing yards in the first half, but let up 218 in the second.

Cougar second-string running back Mulbah Car started to see more touches in the second half after starter Duke Catalon went down with an injury. Car tallied only 11 yards in the first half, but finished the game with 141 after carving holes in the USF defense in the third and fourth quarters.

“We gotta get back to playing USF defense,” linebacker Auggie Sanchez said. “We can’t come out in the second half and give up 180 rushing yards — that’s how you lose games.”

Though the defeat is sure to hurt USF in the Associated Press Top 25 and in the first college football playoff rankings that come out Tuesday, the Bulls can still make it to the conference championship by winning out in the regular season — and potentially in a New Year’s six bowl game.

“We can use this to build on,” Sanchez said. “We still control our own destiny.”

points) in the AAC. USF could match SMU in total points with a win — and a SMU tie against UConn — in its final regular season game against Temple on Saturday.

Should that happen, USF would need to beat Temple by two goals to have the edge in goal differential. Regardless of what happens Saturday, the Bulls are locked into the AAC tournament, which begins on Friday, Nov. 10.

“Not every game is perfect, but that’s just how it goes,” Knight said. “I really believe we have the talent to absolutely dominate and score goals. Hopefully we get that started against Temple.”

USF ties No. 12 SMU thanks to a 15-save day by Knight Men’s Soccer

By Josh Fiallo S P O R T S

E D I T O R

On USF’s senior night, it was junior goalkeeper Christian Knight who stole the show with 15 saves against No. 12 SMU on Sunday.

Despite 42 total shots taken between the teams after 110 minutes of play, USF (6-5-4, 3-1-2) and SMU (12-2-1, 4-1-1) finished tied at 0-0 in front of 627 fans at Corbett Stadium.

One possibility for the surplus of shots — 28 for SMU, 14 for USF — was windy conditions throughout the match.

“It was the determining factor of the game,” USF coach Bob